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🗞️ Search Updates and News from Search Engines

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​Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets
​Barry Schwartz / Google Search Guidelines
​Google has reorganized its crawlers and user-triggered fetchers documentation. Most of the changes were moving content around but they added sections for what product each crawler affects and a robots.txt snippet for each crawler to demonstrate how to use the user agent tokens.

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​Google outlines plans to help you sort real images from fake
​Tom Warren / Google Product Updates
​Google Search and ads are adopting the C2PA’s authentication standard to flag an image’s origins: "In the coming months, Google’s search results will include an updated “about this image feature” to let people know if an image was created or edited with AI tools."

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​Google: Core Web Vitals Aren't As Important As Some People Might Think
​Barry Schwartz / Google Search Q&A
​Google has again downplayed the importance of Core Web Vitals as a Google Search ranking signal.

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​The Google Indexing API Not Working For Some Or Indexing Issues...
​Barry Schwartz / Google Search Trends
​There are complaints in some forums that the Google Indexing API is not working.

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​Google Introduces New Search experiences in South Africa: Badges and refinement chips
​John Mueller / Google Search Central
​Google launched a “South African” badge and refinement chips for travel and shopping searches to eligible sites in South Africa: "With these new experiences, users in South Africa running travel and shopping searches may notice more visual and enhanced filtering capabilities."

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​Google On Why Simple Factors Aren’t Ranking Signals
​Roger Montti / Google Search Q&A
​John Mueller explains why valid HTML and typos aren't ranking factors, suggesting why some other characteristics likely aren't either.

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​How to make your website faster: 3 quick tips [Video]​
​Google Search Central / SEO Made Easy
​Martin Splitt provides three actionable tips to make websites faster. From ​​optimizing Javascript to avoiding unnecessary redirects, watch it now.

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​How do I know if my SEO is doing a good job? [Podcast]
​​​Google Search Central / Search off the Record
​In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, about all things hiring and working with SEOs, including practical things to check throughout the process.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🚀 ​The Elephant in the Technical SEO Room

We love to talk about the latest trends and shiny new SEO tactics, but still today, this right here is still No. 1 challenge for technical SEOs: Lack of implementation.

From the 166 responses so far in the SEOFOMO Technical SEO Survey, most SEOs say they only see from 40% to 60% of their tech SEO recommendations implemented (here's the screenshot).

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When describing the reasons for technical SEO recommendations execution getting delayed or not implemented, the most popular ones so far are resource constraints, prioritization Issues and lack of understanding or buy-in. A few key skills and activities that certainly help to address them are:

• Learning how to communicate with non-tech decision makers in terms they actually care about, which are the company business and revenue goals - translating your SEO recommendations, strategies and objectives accordingly. Start getting comfortable with SEO forecasting, SEO tests and pilot projects to make cases if you haven't yet.
• Aligning your SEO strategy with the company's product triangle: business, marketing and features, to ensure support from other areas stakeholders
• Communicating the trade-off of not doing what you're recommending: the additional revenue that will be lost, how much the same traffic and conversions would cost if you were doing PPC (and how cheaper it's to do SEO in the long-term in comparison), or the market share you'll lose vs competitors

Here are a few resources that can help you with these:

• ​Getting SEO Buy-in: Learn How to Get SEO Resources and Support - A Crawling Mondays Video​
• ​How to Make SEO Audits That Matter & Get Implemented for SEO Success by yours truly​
• ​Getting Buy-in Requires Executive Empathy by Tom Critchlow​
• ​Be an SEO Chameleon: How to Get a “YES” from Stakeholders by Ashleigh Noad​
• ​How to Get SEO Buy-In: 7 Actionable Tips by Despina Gavoyannis​
• ​How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday by Tom Mansell​

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I'll be sharing tips -along with videos- in the upcoming weeks about these topics!
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In the meantime, if you haven’t yet taken the SEOFOMO Technical SEO Survey, do it now and get the chance to win an SEOFOMO hoodie and cup, 1 year free Screaming Frog access and 1 year free Sitebulb pro!
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👌 This week's SEO Awesomeness

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​Google is still your biggest traffic referrer
​Will Critchlow / Search Trends
​Will shares how new data from SparkToro reveals Google as the biggest traffic referrer and how search is still your most dominant traffic source: "Bing, combined with the rest of Microsoft, ranked in second place, even above Facebook, Reddit, and Twitter."

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​Understanding Google’s August 2024 Update
​Mordy Oberstein / Search Trends
​"This unique environment of high volatility makes it difficult to assess the increase in volatility seen during the August 2024 Core Update, and makes it impossible to compare to its predecessor from March".

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​AI Overviews Research: Google Ads in the AIO-inclusive SERPs
​Yevheniia Khromova / Search Trends
​A comprehensive analysis exploring how AI Overviews and Google Ads coexist in search. “Keywords with a CPC of $0.5 or less trigger AIOs and ads in SERPs more frequently (23.26%)”.

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​AI On Innovation: Analysis Of +546,000 AI Overviews
​Kevin Indig / Search Trends
​"Rank in the top 10 positions, ideally top 3, for a query is not a pre-requisite but increases your chances."

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​Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host
​Lars Lofgren / Search Trends
​Do you wonder why Forbes appears in search results for so many queries beyond their actual topical expertise? Lars has gone through the rabbit hole in this must-read analysis.

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​Internal Linking Guide for SEO with Google Colab (Python)
​Ana Pérez / SEO Automation
​Ana shows how to automate internal linking opportunities analysis using Python in this step by step guide.

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​“I Got 129.7% More Traffic With Related Keywords”
​Joshua Hardwick / Keyword Research
​Joshua shares how he found and optimized posts for related keywords which are getting 2,300 more monthly organic visits.

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​SaaS SEO: From Challenges to Best Practices
​Bengü Sarıca Dinçer / General SEO
​Bengü goes through the specifics of SaaS SEO challenges and best practices to drive organic search growth, tackle long sales cycles, and boost B2B sales in the competitive SaaS landscape.

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​Multilingual SEO and keyword research explained
​Veruska Anconitano / International SEO
​Know your target users' search habits, recognize the intent, and shift focus from volume to relevance. Verushka explains how to properly execute a meaningful multilingual SEO strategy and keyword research in this guide.

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​Magento SEO to boost e-commerce success
​Nikki Halliwell / Ecommerce SEO
​Nikki goes through Magento's strengths and weaknesses and provides actionable insights to help you overcome specific SEO issues on the platform.

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​Featured Images Matter for Traffic and UX, Not Only SEO
​Adam Riemer / Image Optimization
​Featured images can make the difference between you getting a click from SEO, social media, or affiliates, or a competitor taking it. Adam shares how to optimize them.

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​How to optimize your Etsy shop for Google
​Gemma Fontané / Ecommerce SEO
​Gemma explains when and how an Etsy-based strategy helps your SEO, including how to get started in this step-by-step guide.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel.​

💸 Latest SEO Jobs

• ​SEO Content Lead at Wise​
• ​SEO Executive at Space & Time​
• ​Senior Manager, Global SEO at Dialpad​
• ​SEO Analyst at Gymdesk​
• ​SEO Product Manager at AllTrails​
• ​SEO Strategist at CARFAX​
• ​SEO Specialist at Plaid​
• ​AVP, Web Marketing & SEO at SentinelOne​
• ​SEO Product Manager (12-month Contract) at Glassdoor​
• ​SEO & Website Lead at CLEAR​
• ​Search Engine Optimization Specialist at Adobe​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Mirador Local - Manage your Google Business Profiles
​Mirador
​Manage your listings from a single dashboard with this all-in-one management for your Google Business Profile listings.

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​SEO Gets - Google Search Console data without the limitations
​SEO Gets
​Skip the hassle of the Google Search Console UI and quickly find important insights across all your websites.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​SEO for Paws Conference​
​Anton Shulke, Olesia Korobka / Online / Free / September 25, 2024
​Join John Mueller, Gianluca Fiorelli, Gerry White, Natalia Witczyk, Bibi Raven, Aleyda Solis, and more in this online event to support Ukrainian animal shelters in need.

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​Google Discover Panel​
​WTF is SEO / Online / Free / September 25, 2024
​Learn from Jessie, Shelby, Claudio Cabrera, and Matthew Bain in this hour-long conversation on Google Discover and how to best monitor and excel on the platform.

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​Webinar: Decoding Google’s Updates During Google Updates
​Similarweb / Online / Free / October 1, 2024
​Register for free and join Aleyda Solis, Garrett Sussman, and Andreas Voniatis to get advice on how and when to conduct analysis, communicate this with stakeholders, and tips to futureproof your site and SEO traffic.

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​Google Product Suite for Marketing Mini-Conference
​Women in Marketing – Bulgaria / Sofia, Bulgaria / 139 BGN / November 22, 2024
​Learn ways to advance your skills in using Google Ads, GA4, Google Looker Studio, Google Tag Manager, and Google Cloud ML APIs from Gemma Fontané, Lazarina Stoy, and more.

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​See more upcoming SEO events in the new SEOFOMO Events Section​