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🗞️ Search Updates and News from Search Engines

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​Google August 2024 Core Update Impact Poll Results
​Barry Schwartz / Google Search Trends
​Barry asked SEOs in a survey how they were being impacted so far by Google's August 2024 core update, and 44% said their rankings were down, while 27% said their rankings were up.

• ​Google August Core Update Helpful Content Surges by Barry Schwartz​
• ​Google August Core Update Has Shadow Banned Replay Jutsu in Certain Regions by Masab Farooque​

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​Google Now Uses Open Graph Title Tag (og:title) For Title Links
​Matt G. Southern / Google Search Guidelines
​Open Graph tags gain broader significance beyond social media: Google now considers og:title for search result titles.

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​Google Updates Organization Markup Search Docs To Clarify Logo & Other Usage
​Barry Schwartz / Google Documentation Updates
​Google has updated the first paragraph of its Organization structured data search developer documentation. Google said the update is to clarify "that some properties can influence which logo is shown, while others are used behind the scenes."

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​Google now supports AVIF file formats in Google Search
​John Mueller / Google Product Updates
​Google announced that AVIF is now a supported file type in Google Images as well as any place that uses images in Google Search.

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​Google’s New Gemini Gems Announcement and How They Can Help SEO
​Roger Montti / Google Product Updates
​Google Gemini’s Gems lets users create and customize specialized AI experts, making specific tasks like SEO more efficient and effective.

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​Google Gemini Now Accessible From Chrome Address Bar
​Matt G. Southern / Google Product Updates
​Google integrates Gemini AI into Chrome's address bar, expanding user access to AI assistance while web browsing.

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​Yelp: Fighting for fair competition, consumer choice, and a more helpful Google search experience
​Jeremy Stoppelman / Yelp Search Updates
​"Our case is about Google, the largest information gatekeeper in existence, putting its heavy thumb on the scale to stifle competition and keep consumers within its own walled garden."
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​Google Trends Advanced Tips [Video]
​​Google Search Central / Google Trends Tutorials
​Daniel Waisberg and Omri Weisman showcase Google Trends' advanced features such as special characters and detailed comparison filters. Learn a few tricks to make the most out of Google Trends data.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🚀 ​SEOFOMO AMA: What Key Changes to Check after Google Updates Besides Queries Rankings Shifts

I was recently asked about key changes to check when assessing your site increases/decreases after a Google Update to identify the cause of your traffic change, besides your queries rankings. Here are the top additional changes that I also recommend to assess and the tools that you can easily use to do it:

1. Changes in ranked pages inclusions in search features and search features Inclusions in ranked SERPs (see here how with Semrush).
2. Changes in ranked pages and queries cannibalization (see here how with Ahrefs)
3. Before and after SERP similarity and intent shift (see here how with Ahrefs and here with Advanced Web Rankings)
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These changes will allow you to not only detect additional causes of your traffic changes, besides queries position shifts, but also, patterns followed by these shifts to take action to optimize your content accordingly.

But what questions to ask when doing this analysis? Here's a list of the top questions to assess your content quality, helpfulness and experience when doing your rankings shifts analysis for relevant queries after an update.​

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​​Do you want me to answer your SEO questions with an SEOFOMO AMA? Ask it here!​

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👌 This week's SEO Awesomeness

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​The Sites Dominating Google’s Top Stories SERP Feature in 2024
​Glen Allsopp / Search Trends
​An analysis of 45 million terms by Glen found that five brands control 188 of the top sites in Google's 'Top Stories' SERP feature. Learn these key insights and more about them in this comprehensive analysis.

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​Introducing SEOntology: The Future Of SEO In The Age Of AI​
​Andrea Volpini / Search Trends
​Static content that aims to rank well in search engines is constantly transformed and enriched by semantic data. This involves structuring information so that it is understandable not only by humans but also by machines. Learn everything you need to know about it and how to make the most of it with Andrea.

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​Why Generative to Organic Alignment Scores matter when optimising for AI Overviews​
​Laurence O'Toole / Search Trends
​It’s going to be very important to get a good understanding of the relationship between the AI Overview listings, the organic rankings, and the AIO Citations. Laurence explains why in this guide.

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​Google AI Overviews rollout hits news publisher search visibility
​Dominic Ponsford / Search Trends
​According to this research that has analyzed 6,599 keywords across a broad spectrum of categories, AI Overviews are being offered for 17% of queries in the UK and the US.

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​SEOzempic: Quality Over Quantity For Google Indexing
​Kevin Indig / Technical SEO
​Understand Google indexing trends with Kevin and the role of quality over quantity. Learn how AI has changed the dynamics of the web and why mediocre content is becoming redundant.

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​ChatGPT for SEO: Enhance your Strategy with AI
​Ryan Jones / SEO Automation
​Ryan explains how to use ChatGPT for SEO to improve keyword research, content creation, and technical optimization while understanding its benefits and limitations.

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​Take Your Keyword Research to the Next Level with Keyword Clustering
​Ryan Jones / Keyword Research
​Keyword clustering can improve your keyword research to optimize your content based on users' intent. Ryan explains how keyword clustering works in this guide.

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​Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)
​Chris Haines, Ryan Law / SEO Consulting
​Chris explains what SEO outsourcing is, shares services often outsourced and discusses best practices based on his agency experience.

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​Your Marketing Ecosystem's Impact on SEO — Whiteboard Friday [Video]
​Amanda Jordan / General SEO​
​Amanda explains how your entire marketing ecosystem — social media, partnerships, and real-world connections — can work with your site to take your rankings higher in this Whiteboard Friday.

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​How to Use AI for Technical SEO, Straight from HubSpot's Tech SEO Team
​Rachael Nicholson / Technical SEO
​Curious if and how you can use AI for technical SEO? Discover some helpful use cases from HubSport’s SEO team.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel.​

💸 Latest SEO Jobs

• ​Manager, SEO Content at Ranker​
• ​SEO Strategist at Stash​
• ​Senior SEO Analyst at iPullRank​
• ​SEO Manager at Carnival Cruise Line​
• ​Technical SEO Specialist at Elastic​
• ​SEO Content Strategist at Sagapixel​
• ​Associate, SEO (Contract) at Growth Marketing Pro​
• ​Senior SEO Manager (Contract) at AUQ​
• ​SEO Specialist at Lexigate LLC ​
• ​Sr. Director, SEO and Content at OpenPhone​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​ChatGPT API to Google Sheets with Google Apps Script
​JC Chouinard
​Connect the ChatGPT API to Google Sheets using an Apps Script, and create your free version of GPT for Sheets.

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​Search Query Form Classifier​
​DEJAN
​Identify ambiguous search queries with 80% accuracy and use query expansion to enhance SEO.
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​AlsoAsked New Timeline feature​
​AlsoAsked​
​Track search intent shift and understand when to update your content by using the new timeline feature in AlsoAsked.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Freelance Fest
​Top of the Funnel / Online / Free / September 17, 2024
​Freelance Fest is a virtual conference that will arm you with actionable strategies you can use to start growing your freelance business straight away.

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​Search Central Live Kuala Lumpur 2024
​Google Seach Central / Kuala Lumpur, Malaysia / Free / October 17, 2024
​Search Central Live is coming to Kuala Lumpur on October 17. Registration will be open until September 29, and confirmations will be sent on October 6.

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​Search Central Live Taipei 2024
​Google Search Central / Taipei, Taiwan / Free / November 1, 2024
​Search Central Live is also coming to Taipei on October 17. Registration will be open until October 14, and confirmations will be sent on October 21.

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​India SEO Conference
​India SEO Conference / Pune, India / INR 5000 / January 11 - 12, 2025
​Join Chris Palmer, Deepak Shukla, Kathryn Stratchan, and more to learn about AI for scalable content, Tech SEO, Edge SEO, and more.

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​See more upcoming SEO events in the new SEOFOMO Events Section​