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🗞️ Search Updates and News from Search Engines

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​Google August 2024 Core Update rollout is complete
​Google / Google Search Updates
​The August 2024 Core Update rollout was complete as of September 3, 2024.

• ​Initial Google August Core Update US Impact Shifts Analysis and Poll Results​
• ​Core Update August 2024 - UK Data Analysis by Steve Paine​
• ​Barry Schwartz Interviews Google's Search Liaison on The August 2024 Core Update​

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​Google and DOJ return for round two of their antitrust fight — this time about ads
​Lauren Feiner / Google Search Updates
​Google and the Department of Justice will return to court on Sep 9 to argue antitrust charges against Google’s alleged advertising technology monopoly.

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​Google Trends Email Subscriptions Going Away Next Month
​Barry Schwartz / Google Search Updates
​Google will discontinue the Google Trends email subscription service on October 29, 2024. You can "copy your subscriptions from the Google Trends subscription page before October 29, 2024, if you wish to keep a record of them," Google added.

• ​Google Trend Notifications Are Going Away - Here's what to use instead by Aleyda Solis​

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​Google Clarifies Indexing API Quota & Pricing Information​​
​Barry Schwartz / Google Search Guidelines
​Google has made several changes to its indexing API quota and pricing information document for clarification purposes.

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​Mediavine Bans Publisher For Overuse Of AI-Generated Content
​Matt G. Southern / Search Trends
​Ad firm Mediavine reportedly terminates a publisher's account for overusing AI-generated content, citing quality concerns.

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​Google Docs: Do Not Specify A Fragment URL As Canonical
​Barry Schwartz / Google Search Guidelines
​Google has updated its search developer canonical documentation to specify that you should not specify a fragment URL as canonical as Google generally doesn't support them.

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​Let's talk shopping markup [Podcast]
​​​Google Search Central / Search off the Record
​In this episode of Search Off the Record, Irina Tuduce joins John Mueller and Lizzi Sassman to talk about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🚀 ​The SEOFOMO Google August Core Update US Impact Shifts Analysis and Poll Results

After a few days of going through the latest Google Core August Update rankings and organic search traffic changes I would like to highlight some major shifts in the US market, with the data I see through tools like SimilarWeb and Sistrix:

• Overall Results:
  • Reddit continues to grow despite users negative feedback from users about the quality of its results.
  • Other big UGC platforms such as LinkedIn and TikTok, sharing some of the same issues as Reddit, have had a slight decrease in organic search visibility.
  • Amazon has decreased in organic search traffic and visibility across some verticals for which Google is now showcasing more “specialized” retailers and brands.
  • Google itself has lost organic search visibility (and traffic) from the update.
• Per Sector:
  • Supplements: Major generic retailers are down, informational specialized sites are up.
  • Headphones: Informational Reviews Sites Down, Major Brands Up.
  • Laptops: Retailers and Brands Up, Informational Publications Down.
  • Pet Insurance: Informational Sites Up, commercially focused sites down.
  • Jeans: A mix in shifts, with top brands going up, and generic retailers down.

So far, these are the initial Google August Core Update poll results:

• Most of those who have taken the poll have been negatively impacted (46%), followed by those who have been positively impacted (34%).
• The most common business model of the sites negatively impacted by the Google August Core Update is advertising (29%), followed by direct product/services sales (24%), and then affiliate (18%). Those sites that have seen a positive impact are directly selling product / services (40%), followed by advertising (20%).
• And more!

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​See more data about the rankings shifts and poll data here, and answer it if you haven't yet.​

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👌 This week's SEO Awesomeness

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​SearchGPT Research: How the New Search Engine Compares to Google
​Anastasia Kotsiubynska / Search Trends
​A comprehensive analysis comparing the interface, functionality, and quality of results between SearchGPT and Google. “SearchGPT is 73% similar to Bing and 46% to Google in search results”.

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​The Helpful Content Update Was Not What You Think
​Tom Capper / Search Trends
​Tom analyzed the last 3 HCU updates, ~2m keywords, and tens of thousands of sites to see what sites had lost or won in Helpful Content Updates. “Losers typically had a very different profile of BA, and BA: DA ratio, compared to winners”.

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​Intro to technical SEO: A guide to improving crawling and indexing for better rankings​
​Aleyda Solis / Technical SEO​
​Learn how to improve your website's crawlability and indexing for better search rankings with this comprehensive guide to technical SEO by Aleyda.

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​Here’s how 7 news audience directors are thinking about Google’s AI Overviews​
Andrew Deck / Search Trends​
​Andrew asked seven leading audience strategists and SEO experts in the US how they’re thinking about this new phase in search and whether they’ve already made changes to their audience strategy since May.

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​SEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic
​Ryan Jones / General SEO
​Ryan shares in this guide how simple actions like fixing broken links, adding alt text to images, and leveraging user-generated content can significantly improve your website’s performance.

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​15 questions to ask your new SEO clients​
​Mark Williams-Cook / SEO Consulting​
​Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset, as outlined by Mark in this guide.

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​Build your Own Data Pipeline Builder
​Noah Learner / SEO Automation
​Build your own Google Search Console data pipeline using its Bulk Export tool to BigQuery.

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​How Google Search Console Handles Redirect Chains and Robots.txt [Thread]
​Mark Williams-Cook / Technical SEO
​Google Search Console won't report when a URL passes through a redirect blocked in Robots.txt, but it will report that URL as blocked by Robots.txt even strictly when it isn't.

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​What does an off-page SEO Specialist do?​
​Isaline Muelhauser / Link Building
​What task does an off-page SEO Specialist do? What skills are required and how to pivot to an off-page SEO specialist role? Find out in this interview with Lauren McEvoy.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel.​

💸 Latest SEO Jobs

• ​Content Strategist for the Largest B2B SaaS Agency at Directive​
• ​Director of SEO at iPullRank​
• ​Technical SEO (with dev experience) at iPullRank LLC​
• ​Director, SEO (Team Lead) at Growth Plays​
• ​SEO Lead at Assertive Media Ltd​
• ​SEO Specialist (B2B & SaaS) at Flow Agency​
• ​SEO Specialist at Lexigate LLC​
• ​SEO Specialist at Avalanche Creative​
• ​Senior SEO Analyst, Growth & Content Strategy at Dotdash Meredith​
• ​Sr. SEO Content Manager at DigitalOcean​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​GS location changer [Chrome Extension]
​Valentin Pletzer
​Change the location for Google Search with one click.

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​Rankenberry: SEO Rank Tracker
​Paul Shapiro
​A simple rank-tracking application leveraging a 3rd party API with advanced data features.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​The SEOFOMO Meetup - Amsterdam Edition with Digital Olympus
​SEOFOMO & Digital Olympus / Amsterdam, The Netherlands / Free / September 13
​The Free SEOFOMO x Digital Olympus Meetup is almost here! Join experienced SEO specialists to discuss the latest Google Trends, Challenges, and Google's Leak and Tests.

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​ELEVATE Lead Generation And Affiliate Marketing Summit
​Affiverse / London, UK / £499 / September 16 - 17, 2024
​Join 500+ decision makers and step into a realm where innovation meets inspiration, and where delegates are catalysts for change.

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​​RIMC - Reykjavik Internet Marketing Conference
​​RIMC / Reykjavík, Iceland / 49900 ISK / September 26, 2024
​​Learn about current trends in AI, smart devices, social media, and search engines with Danny Sullivan, Aleyda Solis, Arnoldo Cabrera, and more.

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​Search Norwich 18​
​Candour / Norwich, UK / Free / October 23, 2024
​Get ready to dive into the world of digital marketing and discover the latest trends and strategies to boost your online presence with Martin Splitt, Crystal Carter, and more.

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​See more upcoming SEO events in the new SEOFOMO Events Section​