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๐จ The Latest On Search Updates + News [Sept 8, 2024]
Published 3 months agoย โขย 8 min read
September 8, 2024 โSubscribe and join +34.9K SEOs and Marketers
โGoogle Trends Email Subscriptions Going Away Next Month โBarry Schwartz / Google Search Updates โGoogle will discontinue the Google Trends email subscription service on October 29, 2024. You can "copy your subscriptions from the Google Trends subscription page before October 29, 2024, if you wish to keep a record of them," Google added.
โGoogle Docs: Do Not Specify A Fragment URL As Canonical โBarry Schwartz / Google Search Guidelines โGoogle has updated its search developer canonical documentation to specify that you should not specify a fragment URL as canonical as Google generally doesn't support them.
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โLet's talk shopping markup [Podcast] โโโGoogle Search Central / Search off the Record โIn this episode of Search Off the Record, Irina Tuduce joins John Mueller and Lizzi Sassman to talk about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year.
[Sponsor]โ โโก Deep dive into AdSense on Wix & Wix Studio
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Date: Tuesday, September 24, 2024 | 1PM ET
Join us for an interactive workshop where we'll delve into optimizing Google AdSense on Wix and Wix Studio websites with AdSense experts. Learn how to create user-friendly and high-performing ad layouts, track key metrics, and improve results through data. Plus, weโll cover the new plugin and answer any questions. โ In this webinar youโll learn how to:
Create optimized AdSense ad layouts
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๐ โThe SEOFOMO Google August Core Update US Impact Shifts Analysis and Poll Results
After a few days of going through the latest Google Core August Update rankings and organic search traffic changes I would like to highlight some major shifts in the US market, with the data I see through tools like SimilarWeb and Sistrix:
Overall Results:
Reddit continues to grow despite users negative feedback from users about the quality of its results.
Other big UGC platforms such as LinkedIn and TikTok, sharing some of the same issues as Reddit, have had a slight decrease in organic search visibility.
Amazon has decreased in organic search traffic and visibility across some verticals for which Google is now showcasing more โspecializedโ retailers and brands.
Google itself has lost organic search visibility (and traffic) from the update.
Per Sector:
Supplements: Major generic retailers are down, informational specialized sites are up.
Headphones: Informational Reviews Sites Down, Major Brands Up.
Laptops: Retailers and Brands Up, Informational Publications Down.
Pet Insurance: Informational Sites Up, commercially focused sites down.
Jeans: A mix in shifts, with top brands going up, and generic retailers down.
So far, these are the initial Google August Core Update poll results:
Most of those who have taken the poll have been negatively impacted (46%), followed by those who have been positively impacted (34%).
The most common business model of the sites negatively impacted by the Google August Core Update is advertising (29%), followed by direct product/services sales (24%), and then affiliate (18%). Those sites that have seen a positive impact are directly selling product / services (40%), followed by advertising (20%).
โSearchGPT Research: How the New Search Engine Compares to Google โAnastasia Kotsiubynska / Search Trends โA comprehensive analysis comparing the interface, functionality, and quality of results between SearchGPT and Google. โSearchGPT is 73% similar to Bing and 46% to Google in search resultsโ.
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โThe Helpful Content Update Was Not What You Think โTom Capper / Search Trends โTom analyzed the last 3 HCU updates, ~2m keywords, and tens of thousands of sites to see what sites had lost or won in Helpful Content Updates. โLosers typically had a very different profile of BA, and BA: DA ratio, compared to winnersโ.
โHereโs how 7 news audience directors are thinking about Googleโs AI Overviewsโ Andrew Deck / Search Trendsโ โAndrew asked seven leading audience strategists and SEO experts in the US how theyโre thinking about this new phase in search and whether theyโve already made changes to their audience strategy since May.
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โSEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic โRyan Jones / General SEO โRyan shares in this guide how simple actions like fixing broken links, adding alt text to images, and leveraging user-generated content can significantly improve your websiteโs performance.
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โ15 questions to ask your new SEO clientsโ โMark Williams-Cook / SEO Consultingโ โBoost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset, as outlined by Mark in this guide.
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โBuild your Own Data Pipeline Builder โNoah Learner / SEO Automation โBuild your own Google Search Console data pipeline using its Bulk Export tool to BigQuery.
โWhat does an off-page SEO Specialist do?โ โIsaline Muelhauser / Link Building โWhat task does an off-page SEO Specialist do? What skills are required and how to pivot to an off-page SEO specialist role? Find out in this interview with Lauren McEvoy.
โก Meet AI Overviews Tracker by SE Ranking: Designed to help the SEO community embrace the AI shift
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AI Overviews Tracker provides access to the most important data for AI Overviews analysis: AI snippet data and content analysis, AI Overviews presence detection, website ranking within AI snippets, and more. Discover the keywords and competitive websites that get into AI overviews. Tailor your SEO strategy to conquer AI snippets and dominate Googleโs AI Overviews.
โRankenberry: SEO Rank Tracker โPaul Shapiro โA simple rank-tracking application leveraging a 3rd party API with advanced data features.
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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxโ
๐๏ธ Upcoming SEO Events
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โThe SEOFOMO Meetup - Amsterdam Edition with Digital Olympus โSEOFOMO & Digital Olympus / Amsterdam, The Netherlands / Free / September 13 โThe Free SEOFOMO x Digital Olympus Meetup is almost here! Join experienced SEO specialists to discuss the latest Google Trends, Challenges, and Google's Leak and Tests.
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โELEVATE Lead Generation And Affiliate Marketing Summit โAffiverse / London, UK / ยฃ499 / September 16 - 17, 2024 โJoin 500+ decision makers and step into a realm where innovation meets inspiration, and where delegates are catalysts for change.
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โโRIMC - Reykjavik Internet Marketing Conference โโRIMC / Reykjavรญk, Iceland / 49900 ISK / September 26, 2024 โโLearn about current trends in AI, smart devices, social media, and search engines with Danny Sullivan, Aleyda Solis, Arnoldo Cabrera, and more.
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โSearch Norwich 18โ โCandour / Norwich, UK / Free / October 23, 2024 โGet ready to dive into the world of digital marketing and discover the latest trends and strategies to boost your online presence with Martin Splitt, Crystal Carter, and more.
Learn To Use Google Search Console Effectively with Tomek Rudzki.
Discover hidden organic search opportunities to increase your site traffic: Learn insider tricks to overcome Google Search Console's built-in limitations, diagnose traffic drops, fix indexing issues, and more!
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* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
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Thanks for reading, until next week!
Aleyda Solisโ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO โFollow me on โX/Twitterโ / โYouTubeโ / โLinkedInโ / โWebsiteโ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!