SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
Share
π¨ The Latest On Search Updates + News [Sept 8, 2024]
Published about 1 month agoΒ β’Β 8 min read
September 8, 2024 βSubscribe and join +34.9K SEOs and Marketers
βGoogle Trends Email Subscriptions Going Away Next Month βBarry Schwartz / Google Search Updates βGoogle will discontinue the Google Trends email subscription service on October 29, 2024. You can "copy your subscriptions from the Google Trends subscription page before October 29, 2024, if you wish to keep a record of them," Google added.
βGoogle Docs: Do Not Specify A Fragment URL As Canonical βBarry Schwartz / Google Search Guidelines βGoogle has updated its search developer canonical documentation to specify that you should not specify a fragment URL as canonical as Google generally doesn't support them.
β
βLet's talk shopping markup [Podcast] βββGoogle Search Central / Search off the Record βIn this episode of Search Off the Record, Irina Tuduce joins John Mueller and Lizzi Sassman to talk about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year.
[Sponsor]β ββ‘ Deep dive into AdSense on Wix & Wix Studio
β
Date: Tuesday, September 24, 2024 | 1PM ET
Join us for an interactive workshop where we'll delve into optimizing Google AdSense on Wix and Wix Studio websites with AdSense experts. Learn how to create user-friendly and high-performing ad layouts, track key metrics, and improve results through data. Plus, weβll cover the new plugin and answer any questions. β In this webinar youβll learn how to:
Create optimized AdSense ad layouts
Use the Wix Monetize with AdSense app
Track and monitor ads
Can't make it? Register and we'll send you the recording anyway.
π βThe SEOFOMO Google August Core Update US Impact Shifts Analysis and Poll Results
After a few days of going through the latest Google Core August Update rankings and organic search traffic changes I would like to highlight some major shifts in the US market, with the data I see through tools like SimilarWeb and Sistrix:
Overall Results:
Reddit continues to grow despite users negative feedback from users about the quality of its results.
Other big UGC platforms such as LinkedIn and TikTok, sharing some of the same issues as Reddit, have had a slight decrease in organic search visibility.
Amazon has decreased in organic search traffic and visibility across some verticals for which Google is now showcasing more βspecializedβ retailers and brands.
Google itself has lost organic search visibility (and traffic) from the update.
Per Sector:
Supplements: Major generic retailers are down, informational specialized sites are up.
Headphones: Informational Reviews Sites Down, Major Brands Up.
Laptops: Retailers and Brands Up, Informational Publications Down.
Pet Insurance: Informational Sites Up, commercially focused sites down.
Jeans: A mix in shifts, with top brands going up, and generic retailers down.
So far, these are the initial Google August Core Update poll results:
Most of those who have taken the poll have been negatively impacted (46%), followed by those who have been positively impacted (34%).
The most common business model of the sites negatively impacted by the Google August Core Update is advertising (29%), followed by direct product/services sales (24%), and then affiliate (18%). Those sites that have seen a positive impact are directly selling product / services (40%), followed by advertising (20%).
βSearchGPT Research: How the New Search Engine Compares to Google βAnastasia Kotsiubynska / Search Trends βA comprehensive analysis comparing the interface, functionality, and quality of results between SearchGPT and Google. βSearchGPT is 73% similar to Bing and 46% to Google in search resultsβ.
β
βThe Helpful Content Update Was Not What You Think βTom Capper / Search Trends βTom analyzed the last 3 HCU updates, ~2m keywords, and tens of thousands of sites to see what sites had lost or won in Helpful Content Updates. βLosers typically had a very different profile of BA, and BA: DA ratio, compared to winnersβ.
βHereβs how 7 news audience directors are thinking about Googleβs AI Overviewsβ Andrew Deck / Search Trendsβ βAndrew asked seven leading audience strategists and SEO experts in the US how theyβre thinking about this new phase in search and whether theyβve already made changes to their audience strategy since May.
β
βSEO Quick Wins: 20 Fast-Acting Ideas to Improve Organic Traffic βRyan Jones / General SEO βRyan shares in this guide how simple actions like fixing broken links, adding alt text to images, and leveraging user-generated content can significantly improve your websiteβs performance.
β
β15 questions to ask your new SEO clientsβ βMark Williams-Cook / SEO Consultingβ βBoost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset, as outlined by Mark in this guide.
β
βBuild your Own Data Pipeline Builder βNoah Learner / SEO Automation βBuild your own Google Search Console data pipeline using its Bulk Export tool to BigQuery.
βWhat does an off-page SEO Specialist do?β βIsaline Muelhauser / Link Building βWhat task does an off-page SEO Specialist do? What skills are required and how to pivot to an off-page SEO specialist role? Find out in this interview with Lauren McEvoy.
β‘ Meet AI Overviews Tracker by SE Ranking: Designed to help the SEO community embrace the AI shift
β
AI Overviews Tracker provides access to the most important data for AI Overviews analysis: AI snippet data and content analysis, AI Overviews presence detection, website ranking within AI snippets, and more. Discover the keywords and competitive websites that get into AI overviews. Tailor your SEO strategy to conquer AI snippets and dominate Googleβs AI Overviews.
βRankenberry: SEO Rank Tracker βPaul Shapiro βA simple rank-tracking application leveraging a 3rd party API with advanced data features.
β
Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
β
βThe SEOFOMO Meetup - Amsterdam Edition with Digital Olympus βSEOFOMO & Digital Olympus / Amsterdam, The Netherlands / Free / September 13 βThe Free SEOFOMO x Digital Olympus Meetup is almost here! Join experienced SEO specialists to discuss the latest Google Trends, Challenges, and Google's Leak and Tests.
β
βELEVATE Lead Generation And Affiliate Marketing Summit βAffiverse / London, UK / Β£499 / September 16 - 17, 2024 βJoin 500+ decision makers and step into a realm where innovation meets inspiration, and where delegates are catalysts for change.
β
ββRIMC - Reykjavik Internet Marketing Conference ββRIMC / ReykjavΓk, Iceland / 49900 ISK / September 26, 2024 ββLearn about current trends in AI, smart devices, social media, and search engines with Danny Sullivan, Aleyda Solis, Arnoldo Cabrera, and more.
β
βSearch Norwich 18β βCandour / Norwich, UK / Free / October 23, 2024 βGet ready to dive into the world of digital marketing and discover the latest trends and strategies to boost your online presence with Martin Splitt, Crystal Carter, and more.
Learn To Use Google Search Console Effectively with Tomek Rudzki.
Discover hidden organic search opportunities to increase your site traffic: Learn insider tricks to overcome Google Search Console's built-in limitations, diagnose traffic drops, fix indexing issues, and more!
β
β
β
β
Use the coupon code: seofomo and get a $50 discount.
Do you have an SEO-targeted special deal you would like to offer SEOFOMOers? Submit it here.β
β
π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
β
SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
Read more from SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
October 6, 2024Subscribe and join +35.2K SEOs and Marketers SEOFOMO is brought by Wix Studio, seoClarity, SEOTesting πWould you like to advertise? Ask here! ποΈ Search Updates and News from Search Engines Google Releases: AI-Organized Search, Google Lens, and moreLiz Reid / Google Product UpdatesGoogle 1) Has introduced more capabilities to Lens to make it even easier to search the world around you 2) Is rolling out search results pages organized with AI in the U.S. β beginning with recipes...
September 29, 2024Subscribe and join +35.1K SEOs and Marketers SEOFOMO is brought by Conductor, PreWriter, SE Ranking πWould you like to advertise? Ask here! ποΈ Search Updates and News from Search Engines Google Search Ranking Increases During Core Update Wiped Out Post UpdateBarry Schwartz / Google Search UpdatesIt's as if Google cannot make up its mind. Google Updates Their Spam Policy DocumentationRoger Montti / Google Search GuidelinesGoogle's updated spam policy documentation includes...
September 22, 2024Subscribe and join +35K SEOs and Marketers SEOFOMO is brought by Wix Studio, SE Ranking and Mirador πWould you like to advertise? Ask here! πΈ Find your Dream SEO job with The SEOFOMO Board & Alerts Don't miss the latest and best SEO roles hired by companies worldwide featured in the new SEOFOMO job board and alerts. π Stay Updated with the Latest in Digital Marketing: Subscribe to MarketingFOMO Get the latest news in PPC, social media, content marketing, digital PR, for...