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🗞️ Search Updates and News from Search Engines

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​Google Adds Spam Warning To Indexing API Documentation​
​Matt G. Southern / Google Documentation Updates​
​Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse.

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​Google Search adds Internet Archive’s Wayback Machine links to about this page​
​Barry Schwartz / Google Product Updates​
​This comes after Google dropped the cache link from the search results.

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​Product Carousels in AI Overviews are back for Commercial Queries​
​Aleyda Solis / Google Product Updates​
​Product carousels are getting again triggered within AI Overviews by queries with a mix of commercial/informational intent. The AI Overview generates a browsable listing like snapshot that when opened, shows clickable products carousels that trigger product knowledge panels, driving users directly to PDPs.

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​Google Expands Video Structured Data Options With New Property​
​Matt G. Southern / Google Search Guidelines​
​Google adds 'ineligibleRegion' property to video structured data, allowing publishers to specify regions where videos shouldn't appear in search results.

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​Ex-Googler Forum Statements On Google Navboost​
​Barry Schwartz / Google Search Trends​
​Ex-Googler: "I spent some of that time working on the "navboost" team which used click data to alter the search results... When someone clicks on a result and stays there a while, it's a "long click" and you boost that search result for that query."

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​Google's Martin Splitt: We Do Not Use Exif Data For Ranking​
​Barry Schwartz / Google Search Updates​
​Martin Splitt said at SMX Advanced that Google Search does not use Exif data for ranking.

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​Google Chrome ends support for First Input Delay​
​Rick Viscomi / Google Product Updates​
​As of Sep 10, FID is no longer supported in Chrome performance tools like PageSpeed Insights and the Chrome UX Report (CrUX).

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​OpenAI Launches and Claims New “o1” Model Can Reason Like A Human
​Matt G. Southern / OpenAI Product Updates​
​OpenAI claims new o1 model excels in complex reasoning, outperforming humans in math, coding, and science tests.

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​Trending Now: Stay on Top of Google Search Trends [Video]​
​​​Google Search Central / Google Trends Tutorials​
​Take a different approach to analyzing search trends. Start with rising terms and then narrow down the results to your related terms. Daniel Waisberg and Hadas Jacobi explain how you can stay on top of what’s happening in Google Search.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🚀 ​The SEOFOMO Technical SEO Survey 2024

If you're a technical SEO or an SEO who does technical SEO activities as part of their tasks, then this survey is for you!

It will only take 5 minutes to answer the questions, it's anonymous and it will allow us to understand the challenges and trends better when doing technical SEO.

The results will be shared for free over here in the SEOFOMO newsletter and Website on October 17, 2024. You have until October 11, 2024 to fill it out.

Need more incentives? When answering the survey you can also opt-in to participate in the giveaway of:

• An awesome SEOFOMO mug and hoodie
• A free 1 year license of Screaming Frog SEO Spider​
• A 1 year license of Sitebulb Pro Desktop Edition

You just need to leave your email at the end of the survey -it won't be disclosed, and only be used to get in touch in case you win-. The winner will be announced on October 17, 2024 via SEOFOMO along with the survey results.

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👌 This week's SEO Awesomeness

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​Google AI Overview Study: Link Selection Based on Related Queries
​Rich Sanger / Search Trends
​This study offers insights into how AI Overviews link to documents. The overlap between AI Overview links and search results for direct match queries was 46.3%. “The higher the ranking, the greater the visibility in an AI Overview”.

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​The SEO Survival Kit for Google Core Updates
​Rebekah May / Seach Trends
​Rebekah shares a playbook to evaluate and respond to a Google core update, with a step-by-step checklist on auditing your site and identifying areas of improvement.

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​Future Proof Your SEO by Lily Ray [Presentation]
​Lily Ray / Seach Trends
​Lily goes through the latest changes and new developments in the SEO space, and how Google is reducing the visibility of popular SEO tactics that previously drove significant traffic before a slew of significant changes to Google’s algorithms.

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​An Open Letter to Google from a Small Publisher
​Healthy Framework / Search Trends
​"Why not make sites have to register their areas of expertise? Anyone can still rank for anything, but some favoritism ... in the rankings can be shown to sites who declare they’re experts in a topic."

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​AI-Powered Search [Presentation]
​Mike King / Search Trends
​Mike explains how Google Search operates at the moment, why Paid and Organic Search are not so different after all, the implications of the Google Content Storage API documentation leaks, and findings from a correlation study on AI overviews.

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​Stop Overcomplicating Things. Entity SEO is Just SEO
​Si Quan Ong / General SEO
​"You don’t have to worry about entity SEO. If you have passion for a topic and are creating high-quality content that fulfills what people are looking for, then you’re likely already doing entity SEO".

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​SERP analysis 101: How can I rank for this keyword?
​Gus Pelogia / Keyword Research
​Gus explains how to analyze the search results to determine your chances of ranking for a given keyword, including examples, how to run SERP analyses at scale, and what to do about AI overviews in this comprehensive guide.

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​The Expert SEO Guide To URL Parameter Handling
​Jes Scholz / Technical SEO
​URL parameters can be an SEO nightmare. Read how to handle them to improve crawling and indexing by Google in this comprehensive guide by Jes.

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​The Most Common SEO Execution Mistakes To Avoid: Resources & Tips
​LearningSEO.io / General SEO
​Learn about the most common mistakes you should be aware of and avoid when executing SEO processes with reliable guides and tips from experienced SEO professionals.

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​Short Form Or Long Form Content? How Long Should Your Content Really Be? (And How To Tell)
​Jahnelle Pittman-Seaman / Content Optimization
​Not all content needs to be long form. Jahnelle shares how to tell and when to go long or short in this helpful guide.

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​How to Create Engaging Seasonal Content
​Melissa Popp / Content Optimization
​Melissa explains how to craft seasonal content with a local flavor that speaks directly to your audience. She also shares tips that will help you create timely, relevant content that strengthens your connection with the place you call home.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel.​

💸 Latest SEO Jobs

• ​SEO Content Lead at Wise​
• ​Technical SEO (with dev experience) at iPullRank LLC​
• ​Director of SEO at iPullRank​
• ​SEO Specialist (B2B and SaaS) at Flow Agency​
• ​Director, SEO (Team Lead) at Growth Plays​
• ​SEO Content Manager at Black & White Zebra​
• ​SEO Specialist at Avalanche Creative ​
• ​Sr. SEO Manager at 829 Studios​
• ​Senior SEO Manager at The Grit Group​
• ​Senior SEO Analyst at LegalZoom​
• ​VP of Growth at builder.ai​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Google AI Overview Tool
​Advanced Web Ranking
​Tracks the evolution of AI Overviews over time in Google search.

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​Free Website Speed Test and Core Web Vitals Checker
​Speetals
​Explore what your users experience on your website by entering your domain for a detailed report on TTFB and Core Web Vitals.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Career Planning without Overwhelming Yourself: Live Podcast
​The SEO Mindset, Search With Candour Podcast / Brighton, UK / Free / October 2, 2024
​Join Sarah, Tazmin, and Jack for an empowering evening designed to help you take control of your career journey without the burden of overwhelm.

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​SERP Conf. 2024 Vienna
​SERP Conf / Vienna, Austria / 599 Euros / October 30, 2024
​The benchmark event in SEO, E-commerce, and Digital Marketing: Conference, Expo, and Networking with Elite Professionals, with Mike King, Mark Williams-Cook, Aleyda Solis, Bastian Grimm, Dawn Anderson, Judith Lewis and more. Participate in SERP Conf. Free Tickets Giveaway here!

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​The eCommerce SEO Summit
​Digitaloft / Online / Free / November 6, 2024
​Join Aleyda Solis, Brodie Clark, Freddie Chatt, and more for a half-day virtual event to help you accelerate your online store's organic success.

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​See more upcoming SEO events in the new SEOFOMO Events Section​