SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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π― The latest in SEO is here with SEOFOMO [Sept 15, 2024]
Published 25 days agoΒ β’Β 8 min read
September 15, 2024 βSubscribe and join +35K SEOs and Marketers
βProduct Carousels in AI Overviews are back for Commercial Queriesβ βAleyda Solis / Google Product Updatesβ βProduct carousels are getting again triggered within AI Overviews by queries with a mix of commercial/informational intent. The AI Overview generates a browsable listing like snapshot that when opened, shows clickable products carousels that trigger product knowledge panels, driving users directly to PDPs.
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βGoogle Expands Video Structured Data Options With New Propertyβ βMatt G. Southern / Google Search Guidelinesβ βGoogle adds 'ineligibleRegion' property to video structured data, allowing publishers to specify regions where videos shouldn't appear in search results.
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βEx-Googler Forum Statements On Google Navboostβ βBarry Schwartz / Google Search Trendsβ βEx-Googler: "I spent some of that time working on the "navboost" team which used click data to alter the search results... When someone clicks on a result and stays there a while, it's a "long click" and you boost that search result for that query."
βGoogle Chrome ends support for First Input Delayβ βRick Viscomi / Google Product Updatesβ βAs of Sep 10, FID is no longer supported in Chrome performance tools like PageSpeed Insights and the Chrome UX Report (CrUX).
βTrending Now: Stay on Top of Google Search Trends [Video]β βββGoogle Search Central / Google Trends Tutorialsβ βTake a different approach to analyzing search trends. Start with rising terms and then narrow down the results to your related terms. Daniel Waisberg and Hadas Jacobi explain how you can stay on top of whatβs happening in Google Search.
[Sponsor]β ββ‘ PreWriter: The AI Content Tool That Empowers Writers
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PreWriter is an AI-powered content creation suite that helps writers, businesses and content teams accelerate content production and improve efficiency.
PreWriterβs innovative technology generates quality content in minutes. You can triple your content output while saving hours of time! Give it almost anything β a URL, keyword, list, topic, outline, or article β and get back SEO-friendly content ready for your writerβs finishing touches. Writers are free to focus on maintaining quality, originality and brand consistency.
Give PreWriter a try for free and see how it can improve your content development workflow.
If you're a technical SEO or an SEO who does technical SEO activities as part of their tasks, then this survey is for you!
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It will only take 5 minutes to answer the questions, it's anonymous and it will allow us to understand the challenges and trends better when doing technical SEO.
The results will be shared for free over here in the SEOFOMO newsletter and Website on October 17, 2024. You have until October 11, 2024 to fill it out.
Need more incentives? When answering the survey you can also opt-in to participate in the giveaway of:
You just need to leave your email at the end of the survey -it won't be disclosed, and only be used to get in touch in case you win-. The winner will be announced on October 17, 2024 via SEOFOMO along with the survey results.
βGoogle AI Overview Study: Link Selection Based on Related Queries βRich Sanger / Search Trends βThis study offers insights into how AI Overviews link to documents. The overlap between AI Overview links and search results for direct match queries was 46.3%. βThe higher the ranking, the greater the visibility in an AI Overviewβ.
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βThe SEO Survival Kit for Google Core Updates βRebekah May / Seach Trends βRebekah shares a playbook to evaluate and respond to a Google core update, with a step-by-step checklist on auditing your site and identifying areas of improvement.
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βFuture Proof Your SEO by Lily Ray [Presentation] βLily Ray / Seach Trends βLily goes through the latest changes and new developments in the SEO space, and how Google is reducing the visibility of popular SEO tactics that previously drove significant traffic before a slew of significant changes to Googleβs algorithms.
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βAn Open Letter to Google from a Small Publisher βHealthy Framework / Search Trends β"Why not make sites have to register their areas of expertise? Anyone can still rank for anything, but some favoritism ... in the rankings can be shown to sites who declare theyβre experts in a topic."
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βAI-Powered Search [Presentation] βMike King / Search Trends βMike explains how Google Search operates at the moment, why Paid and Organic Search are not so different after all, the implications of the Google Content Storage API documentation leaks, and findings from a correlation study on AI overviews.
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βStop Overcomplicating Things. Entity SEO is Just SEO βSi Quan Ong / General SEO β"You donβt have to worry about entity SEO. If you have passion for a topic and are creating high-quality content that fulfills what people are looking for, then youβre likely already doing entity SEO".
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βSERP analysis 101: How can I rank for this keyword? βGus Pelogia / Keyword Research βGus explains how to analyze the search results to determine your chances of ranking for a given keyword, including examples, how to run SERP analyses at scale, and what to do about AI overviews in this comprehensive guide.
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βThe Expert SEO Guide To URL Parameter Handling βJes Scholz / Technical SEO βURL parameters can be an SEO nightmare. Read how to handle them to improve crawling and indexing by Google in this comprehensive guide by Jes.
βHow to Create Engaging Seasonal Content βMelissa Popp / Content Optimization βMelissa explains how to craft seasonal content with a local flavor that speaks directly to your audience. She also shares tips that will help you create timely, relevant content that strengthens your connection with the place you call home.
SE Ranking has evolved from a rank-tracking tool into a comprehensive SEO ecosystem. We have updated our visual identity to better represent our commitment to innovation, user-friendly interfaces, and cutting-edge technologies.
Our new logo symbolizes growth and ambition, reflecting our mission to empower businesses and SEO professionals to succeed in the digital landscape.
Our values now are:
Empower people: A professional SEO platform, up-to-date and accurate data, AI and ML-powered algorithms
Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
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βCareer Planning without Overwhelming Yourself: Live Podcast βThe SEO Mindset, Search With Candour Podcast / Brighton, UK / Free / October 2, 2024 βJoin Sarah, Tazmin, and Jack for an empowering evening designed to help you take control of your career journey without the burden of overwhelm.
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βSERP Conf. 2024 Vienna βSERP Conf / Vienna, Austria / 599 Euros / October 30, 2024 βThe benchmark event in SEO, E-commerce, and Digital Marketing: Conference, Expo, and Networking with Elite Professionals, with Mike King, Mark Williams-Cook, Aleyda Solis, Bastian Grimm, Dawn Anderson, Judith Lewis and more. Participate in SERP Conf. Free Tickets Giveaway here!
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βThe eCommerce SEO Summit βDigitaloft / Online / Free / November 6, 2024 βJoin Aleyda Solis, Brodie Clark, Freddie Chatt, and more for a half-day virtual event to help you accelerate your online store's organic success.
Join co-hosts Aleyda Solis, Crystal Carter and roundtables' guests like Gary Illyes, Roxana Stingu, Anthony Barone, Gerry White, Yagmur Simsek and many more to be announced soon!
π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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