The December 10, 2023, edition of SEOFOMO is here! Now with +30.3K Subscribers 📮​
​[If you want to read SEOFOMO on the Web click here]​

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🗞️ Search Updates and News from Search Engines

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​Google: The roll-out of the November reviews update is now complete​
​Google Search Central / Google Search Updates
​The rollout of the November 2023 reviews update was completed on December 7, 2023. It's time to check your rankings!

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​Google is adding markup support for vacation rentals​
​Google Search Central / Google Product Updates
​Vacation rental partners can now implement structured data markup in their site's pages to be eligible for this rich result.

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​Google: Video mode now only shows pages where video is the main content​
​Google Search Central / Google Product Updates
​Earlier this year, Google made a change to only show video thumbnails next to results on the main Google Search results page when the video is the main content of a page. Now they're extending this change to search results in Video mode.

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​Google has retired the Search Console's Mobile Usability report, the Mobile-Friendly Test tool and the Mobile-Friendly Test API​
​Google Search Central / Google Product Updates
​"This doesn't mean that mobile usability isn't important for success with Google Search... many other robust resources for evaluating mobile usability have emerged, including Lighthouse from Chrome."

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​Google Search Console to stop reporting on product results search in performance reports​
​Google Search Central / Google Product Updates
​Google Search Console will stop reporting on the product search results within the Performance reports in Search Console and the Search Console API starting in January 2024.

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​How Google Search and ranking works, according to Google’s Pandu Nayak​
​Danny Goodwin / Google Search Guidelines
​Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.

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​Google: 3 tips for debugging technical problems in Google Search [Video]​
​Google Search Central / SEO Made Easy
​Is your site not indexing on Google Search? In this final episode of SEO Made Easy, Martin Splitt shares three tips for debugging technical problems in Google Search.

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​Introducing Gemini: Google largest and most capable AI model​
​Google / Google Product Updates
​Google has announced Gemini, their most capable and general model, built to be multimodal and optimized for three different sizes: Ultra, Pro and Nano.

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​Bing Introduces Deep Search & Other AI Copilot Enhancements​
​Barry Schwartz / Bing Search Updates
​Microsoft has announced a new search feature to Bing Search named Deep Search. Deep Search is an "enhancement" to Bing Search that provides "deeper and richer exploration of the web," as well as several improvements to Copilot, formerly known as Bing chat. This is all part of Microsoft's one year celebration of its Bing Chat AI launches.

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​X launches its ChatGPT rival: Grok​
​Nicole Agius / X Product Updates
​X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers.

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👌 This week's SEO Awesomeness

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​How SEOs Make the Web Better
​Ryan Law / General SEO ​
​SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make the internet better for everyone. Here's how.

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​Future-proof your SERP presence: 6 areas to focus on
​Benu Aggarwal / General SEO ​
​Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs.

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​How to find high-potential keywords for SEO
​Adam Riemer / Content Optimization​
​Adam explains how high-potential keywords don’t come from keyword planners or SEO tools. Here’s how to find them.

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​A Guide to Recovering from Google Algorithm Updates
​Ryan Jones / General SEO ​
​A step-by-step guide by Ryan to navigate Google's Core Algorithm Updates, analyzing impacts, and driving SEO recovery. Take a look.

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​10 ways to leverage generative AI for advanced SEO
​Olya Ianovskaia / SEO Automation​
​AI can enhance all aspects of your SEO efforts. Here are 10 applications of generative AI for SEO using ChatGPT, Bing Chat and Claude.

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​How to make your ecommerce content more helpful
​Dan Taylor / Ecommerce SEO ​
​Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC.

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​Black Friday 2023 SEO Results & Top News Ranking Sites in Google
​John Shehata / News SEO ​
​The 2023 Black Friday landscape was a battleground for publishers, showcasing intense competition. Google Trends reports 4 points increase in search interest year over year as well. Take a look!

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​How to use implicit search intent for multilingual SEO
​Veruska Anconitano / International SEO ​
​Discover the power of implicit search intent in multilingual SEO. Learn how to maximize conversions by identifying and optimizing for your global audience's underlying motivations.

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​How to create cross-functional SEO and PR teams for enterprises
​Kevin Rowe / SEO Management​
​Break down the silos between SEO and PR teams. Use this guide to set shared goals, create a unified strategy, test ideas and scale successes.

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​On-page Video SEO – Whiteboard Friday [Video]
​Crystal Carter / Video SEO​
​Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.

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​Web Scraping with Playwright and Node.js (with Examples)
​Manthan Koolwal / SEO Automation​
​A step by step tutorial on how to use Playwright and Node.js for web scraping focused on scraping websites, taking screenshots, and scraping websites that require login.

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​How To Build A Community By Running Industry Events
​Jo Turnbull / SEO Community​
​Events are important in our search community. Discover how to support those who are running events and the community they help build.

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💸 Latest SEO Jobs

• ​Growth Marketing Manager at Siteground (Remote in Spain)​
• ​Senior SEO Analyst, BI and SEO Analytics at Shutterstock​
• ​SEO Assurance Lead at UK's Department for Science, Innovation & Technology​
• ​SEO Specialist at Paula's Choice Skincare Europe​
• ​SEO Associate Director at Zenith Global​
• ​Assistant Head of SEO at The Sun​
• ​SEO Editor at The Sun​
• ​SEO Content Manager at The Mom Project​
• ​Technical SEO Senior Analyst at Salesforce​
• ​Social Media Strategist at DICK'S Sporting Goods​
• ​(Senior) SEO Specialist (German speaking) (f/m/d) at Holidu​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​SEO Roadmap Template
​The Gray Dot Company, Heather Andrews Kaeowichien
​An SEO roadmap to help you plan and manage your SEO activities.

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​Bing's Mobile Friendliness Test Tool
​Bing
​The Bing Mobile Friendliness Test Tool lets you see if a page is mobile-friendly and helps understand why with detailed explanations.

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​MobileMoxie SERPerator
​MobileMoxie
​Look up Live Google Search Results anywhere in the World, and See Exactly how they look in One Location or Sign up to upload a CSV of many locations.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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🎙️ Upcoming SEO Events

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​BarbadosSEO: The Directors Cut Edition
​BarbadosSEO / Barbados / Late January or Early February 2024
​A small group of SEOs descend on Barbados in late January or early February, for two days of networking, exploring Barbados, and a few structured roundtable discussions... fill out the form if you're interested.

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​SERP Conf. 2024
​Serpact / Sofia, Bulgaria / April 18, 19 2024
​SERP Conf. 2024 will be held on 18 - 19 April! The benchmark event in SEO, E-commerce, and Digital Marketing: Conference, Expo, and Networking with Elite Professionals.

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​Digital Olympus Conference
​Digital Olympus / Eindhoven, The Netherlands / May 31, 2024
​Elevate your SEO skills with insights from renowned experts. Join Aleyda Solis, Kevin Indig, Lidia Infante, Carrie Rose, and Judith Lewis. Here's a 15% OFF promo code for the Super Early Bird (valid until December 31st): Xmas-Aleyda.

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Do you want your SEO event to be featured here for free? Just send it over here!​

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🙌 SEOs & Digital Marketers to Follow​
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​​Follow these awesome SEO specialists continuously sharing SEO awesomeness:

• ​Crystal Ortiz (X/Twitter, LinkedIn), Organic Growth Consultant
• Benu Aggarwal (X/Twitter, LinkedIn), Founder and President of Milestone
• Ryan Law (X/Twitter, LinkedIn), Director of Content Marketing at Ahrefs
• Jo Turnbull (X/Twitter, LinkedIn), SEO and Marketing Consultant
• Nikola Minkov (X/Twitter, LinkedIn), CEO & Co-Founder at Serpact and Trackian

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.

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💙 Refer SEOFOMO to your SEO Friends and Win Rewards

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

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