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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

πŸ€– The Latest in SEO with SEOFOMO [May 19, 2024]

Published about 1 month agoΒ β€’Β 8 min read

May 19, 2024
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πŸ—žοΈ Search Updates and News from Search Engines

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​Google rolls out AI Overviews in the US with more countries coming soonΒ - A Comprehensive Coverage
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Barry Schwartz / Google Search Updates
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The Senior Director of Product for SGE in Google told Barry Schwartz that the link cards within AI Overviews generate a higher click-through rate than traditional web search results. However, Google will not break down impressions and click data for AI Overview links in Google Search Console. Read a comprehensive coverage of Google's AI search related announcements at Google I/O.

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​New Google Documentation and Guidelines for AI Overviews
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Google Search Central / Google Search Guidelines
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Google provides new documentation about what AI overviews are, how they generate them, how to control them, and more.

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​Google Rolls Out New β€˜Web’ Filter For Search Results
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Matt G. Southern / Google Search Updates
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Google introduces new "Web" filter for simplified, text-only search results.

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​Google Lifts Some Site Reputation Abuse Policy Penalties
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Barry Schwartz / Google Search Updates
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Google is now lifting some manual actions where the sites took the necessary action and are no longer violating the policy.

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​Google: "Sites Hit By Helpful Content Update Could See Improvements With Next Core Update If..."
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Barry Schwartz / Google Search Q&A
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John Mueller said you can assume "bigger changes would be visible when the next core updates happen” when asked when can a site expect to recover from the September 2023 helpful content update.

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​Google Reveals Two New Web Crawlers
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Roger Montti / Google Product Updates
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Google announces two new crawlers that are for scraping images and videos for research and development purposes: GoogleOther-Image and GoogleOther-Video.

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​Introducing GPT-4o: OpenAI’s New Flagship Model
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OpenAI / OpenAI Product Updates
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OpenAI introduced GPT-4o, their new flagship model that can reason across audio, vision, and text in real-time.

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​Announcing the OpenAI and Reddit Partnership
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OpenAI / OpenAI Product Updates
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OpenAI is bringing Reddit’s content to ChatGPT and its products. β€œThis will enable OpenAI’s AI tools to better understand and showcase Reddit content, especially on recent topics.”

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​Mikhail Parakhin, Former Microsoft Bing Head, Joins Perplexity Advisor Board
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Barry Schwartz / Perplexity Product Updates
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Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, has announced he is now on the advisory board for Perplexity.

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[Sponsor / Affiliate]​
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⚑ New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivityβ€”on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

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πŸ™‹πŸ»β€β™€οΈ This Week's Aleyda's SEO Take

​About Google's AI Overview & Organized Results, Tools to Track AI Overviews Results & What to Expect Next​
Google "AI Overviews" are here and I share my thoughts about the announcement, tools to track it, what Semrush sensor shows so far, what I would ask Google to do if they actually care to keep "alive" the Web ecosystem, why the "nosnippet" mechanism to prevent AI overview inclusion is sub-optimal, and how the also announced AI organized results pages can eventually become even more impactful.

πŸ‘Œ This week's SEO Awesomeness

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​How to remove content and links from Google’s AI Overviews by using β€˜preview controls’ like nosnippet, data-nosnippet, and max-snippet [Case Study]
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Glenn Gabe / General SEO
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Glenn explains how to use 'preview controls' to remove content and links from Google's AI Overviews. Glenn also provides a case study, removing content and links from an AI Overview where his content was used for the AI answer.

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​The impact of Google’s Site Reputation Abuse policy after 10 days [Thread]
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Malte Landwehr / Search Trends
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Malte shares the impact of the Google’s Site Reputation Abuse policy on UK and US publishers. β€œWhile the manual penalties were first focused on the voucher/coupon space, sports betting caught up.”

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​6 unpopular SEO opinions you need to consider
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Ryan Jones / General SEO
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From prioritizing user experience to focusing on real marketing, dive into what should be popular SEO opinions but might not be yet.

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​How to build a custom GPT to redefine keyword research
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Lauren Busby / SEO Automation
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Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.

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​The Content MVP Framework: Create and iterate to rank on any budget
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Erika Varangouli / Content Optimization
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Erika shares how to create and iterate content effectively with the Content MVP Framework.

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​Why a Personal Website Is The Best Thing for Your SEO Career
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Corina Burri / SEO Careers
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Corina goes through the benefits of having a personal website, as well as how to develop yours.

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​The Psychology Behind Search: Cognitive Biases in SEO
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Garrett Sussman / General SEO
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Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.

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​The SEO pro's guide to handling Google algorithm updates
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Thomas Frenkiel / Search Trends
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Master the art of adapting to Google algorithm updates with this comprehensive guide by Thomas.

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​Personal Branding for SEO Professionals
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Minnie Mururi / SEO Careers
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Learn how to amplify your voice, showcase your expertise, and become a go-to SEO authority in this guide by Minnie.

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​How to Optimize E-commerce Sitemaps with 1M+ Pages β€” Whiteboard Friday [Video]
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Stevy Liakopoulou / Ecommerce SEO
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Learn how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.

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​The video games that made us [as SEOs]
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Jono Alderson / General SEO
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Some of the most prominent, successful, and forward-thinking SEOs and digital marketers in the world are huge gamer geeks. SEOs share their experiences with playing different games.

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​​See more SEO Conversations in the SEOFOMO Forum​

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⚑ Easily share access to SEO tests and reports

Making Search Console data more useful and accessible has been a core mission of SEOTesting since the beginning.
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Magic Links allow you to share access to SEO tests, specific views, and reports within SEOTesting without the recipient of the link needing an SEOTesting user account.
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This makes it really easy to share SEO test results, data, insights, and opportunities with management, project stakeholders, team members, and clients.

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πŸ’Έ Latest SEO Jobs

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Do you want your SEO job to be featured here for free? Just send it over here!​

πŸ›  Free(mium) SEO Tools

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​ZipTie.dev
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ZipTie
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Analyze how well you rank in Google’s SGE. ZipTie provides actionable data to understand your site AI Overviews visibility.

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​Simple SGE Source Bookmarklet
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James McNulty
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Extract all of the sources that are used to build the SGE results.

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​Hide Google AI Overviews [Chrome Extension]
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Zach Barnes
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Don't want to see Google's AI Overview in search results? Remove AI-generated overviews from Google search results with this Chrome extension.

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​Optimisey Search - Simplify your Search Results [Chrome Extension]
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Andrew Cock-Starkey
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Strip out all the clutter in the SERPs! Optimisey Search lets you toggle the new β€˜Web’ search filter in Google search results pages (SERPs) at the tap or click of a button.

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Looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

[Sponsor / Affiliate]​
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⚑ See the Pages that have Dropped from Top Positions along with their SEO configurations for Free

One of the free handy Ahrefs Webmaster Tools (AWT) functionalities included in their Site Audit "Page Explorer" I find particularly useful is the one that allows you to easily spot issues and opportunities of those pages that have dropped from top positions since the last scheduled crawl.

It features their ranking metrics (position, keyword, traffic), along with the page configuration changes that could explain the reason for such drop (HTTP status, indexability, internal links, backlinks, number of words, title, etc.), highly facilitating your rankings drop analysis. You can also start using these features fast thanks to the many materials to learn from Ahrefs' Youtube channel or blog.

If you haven't yet started to use Ahrefs Webmaster Tools for free, this is a great time to start doing it.

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πŸŽ™οΈ Upcoming SEO Events

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​MozCon
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Moz / Seattle, USA / June 3 & 4, 2024
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Join Roger and his curated lineup of top-notch speakers for MozCon 2024. Get actionable content and next-level advice on making data-driven decisions, SEO Automations, and much more.

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​Up North
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connective3 / Manchester, UK / June 13, 2024
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Up North is a free one day marketing festival in Manchester by connective3, covering SEO, paid search, social and more in over 25 sessions.

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​SEO Vibes on Tour Dublin
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WhitePress / Dublin, Ireland / June 19, 2024
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Join the SEO Vibes on Tour event in Dublin featuring talks about AI, the helpful content update, the future of search and more with Judith Lewis, Aoife Mcllraith, Nick Wilsdon, Barry Adams, Gus Pelogia and other experienced SEOs!

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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

πŸ™Œ SEOs and Digital Marketers to Follow

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!​

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Thanks for reading, until next week!

Aleyda Solis
SEO Consultant & Founder
Orainti, SEOFOMO & MarketingFOMO
​Follow me on ​X/Twitter​ / ​YouTube​ / ​LinkedIn​ / ​Website​

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

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