SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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π€ The Latest in SEO with SEOFOMO [May 19, 2024]
Published 2 months agoΒ β’Β 8 min read
May 19, 2024 βSubscribe and join +33,500 SEOs and Marketers
Join +10K SEOs βlearning to navigate common SEO challenges and scenarios with the new Crawling Mondays SEO Cheat Sheets video series.
ποΈ Search Updates and News from Search Engines
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βGoogle rolls out AI Overviews in the US with more countries coming soonΒ - A Comprehensive Coverage βBarry Schwartz / Google Search Updates βThe Senior Director of Product for SGE in Google told Barry Schwartz that the link cards within AI Overviews generate a higher click-through rate than traditional web search results. However, Google will not break down impressions and click data for AI Overview links in Google Search Console. Read a comprehensive coverage of Google's AI search related announcements at Google I/O.
βGoogle Reveals Two New Web Crawlers βRoger Montti / Google Product Updates βGoogle announces two new crawlers that are for scraping images and videos for research and development purposes: GoogleOther-Image and GoogleOther-Video.
βAnnouncing the OpenAI and Reddit Partnership βOpenAI / OpenAI Product Updates βOpenAI is bringing Redditβs content to ChatGPT and its products. βThis will enable OpenAIβs AI tools to better understand and showcase Reddit content, especially on recent topics.β
[Sponsor / Affiliate]β ββ‘ New from Wix: SEO resource center
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This new addition to Wixβs SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.
These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivityβon any project.
Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.
βAbout Google's AI Overview & Organized Results, Tools to Track AI Overviews Results & What to Expect Nextβ Google "AI Overviews" are here and I share my thoughts about the announcement, tools to track it, what Semrush sensor shows so far, what I would ask Google to do if they actually care to keep "alive" the Web ecosystem, why the "nosnippet" mechanism to prevent AI overview inclusion is sub-optimal, and how the also announced AI organized results pages can eventually become even more impactful.
βThe impact of Googleβs Site Reputation Abuse policy after 10 days [Thread] βMalte Landwehr / Search Trends βMalte shares the impact of the Googleβs Site Reputation Abuse policy on UK and US publishers. βWhile the manual penalties were first focused on the voucher/coupon space, sports betting caught up.β
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β6 unpopular SEO opinions you need to consider βRyan Jones / General SEO βFrom prioritizing user experience to focusing on real marketing, dive into what should be popular SEO opinions but might not be yet.
βThe Psychology Behind Search: Cognitive Biases in SEO βGarrett Sussman / General SEO βDiscover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation.
βPersonal Branding for SEO Professionals βMinnie Mururi / SEO Careers βLearn how to amplify your voice, showcase your expertise, and become a go-to SEO authority in this guide by Minnie.
βThe video games that made us [as SEOs] βJono Alderson / General SEO βSome of the most prominent, successful, and forward-thinking SEOs and digital marketers in the world are huge gamer geeks. SEOs share their experiences with playing different games.
[Sponsor / Affiliate]β ββ‘ Easily share access to SEO tests and reports
β
Making Search Console data more useful and accessible has been a core mission of SEOTesting since the beginning. β Magic Links allow you to share access to SEO tests, specific views, and reports within SEOTesting without the recipient of the link needing an SEOTesting user account. β This makes it really easy to share SEO test results, data, insights, and opportunities with management, project stakeholders, team members, and clients.
βZipTie.dev βZipTie βAnalyze how well you rank in Googleβs SGE. ZipTie provides actionable data to understand your site AI Overviews visibility.
βHide Google AI Overviews [Chrome Extension] βZach Barnes βDon't want to see Google's AI Overview in search results? Remove AI-generated overviews from Google search results with this Chrome extension.
[Sponsor / Affiliate]β ββ‘ See the Pages that have Dropped from Top Positions along with their SEO configurations for Free
β
One of the free handy Ahrefs Webmaster Tools (AWT) functionalities included in their Site Audit "Page Explorer" I find particularly useful is the one that allows you to easily spot issues and opportunities of those pages that have dropped from top positions since the last scheduled crawl.
It features their ranking metrics (position, keyword, traffic), along with the page configuration changes that could explain the reason for such drop (HTTP status, indexability, internal links, backlinks, number of words, title, etc.), highly facilitating your rankings drop analysis. You can also start using these features fast thanks to the many materials to learn from Ahrefs' Youtube channel or blog.
If you haven't yet started to use Ahrefs Webmaster Tools for free, this is a great time to start doing it.
βMozCon βMoz / Seattle, USA / June 3 & 4, 2024 βJoin Roger and his curated lineup of top-notch speakers for MozCon 2024. Get actionable content and next-level advice on making data-driven decisions, SEO Automations, and much more.
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βUp North βconnective3 / Manchester, UK / June 13, 2024 βUp North is a free one day marketing festival in Manchester by connective3, covering SEO, paid search, social and more in over 25 sessions.
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βSEO Vibes on Tour Dublin βWhitePress / Dublin, Ireland / June 19, 2024 βJoin the SEO Vibes on Tour event in Dublin featuring talks about AI, the helpful content update, the future of search and more with Judith Lewis, Aoife Mcllraith, Nick Wilsdon, Barry Adams, Gus Pelogia and other experienced SEOs!
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solis SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
Read more from SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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