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๐ Your SEO News by SEOFOMO [May 12, 2024]
Published about 2 years agoย โขย 7 min read
May 12, 2024 โSubscribe and join +33,400 SEOs and Marketers
Join +10K SEOs โlearning to navigate common SEO challenges and scenarios with the new Crawling Mondays SEO Cheat Sheets video series.
๐๏ธ Search Updates and News from Search Engines
โGoogle: Sites Hit By The Old Helpful Content Update Can Recover & Grow โBarry Schwartz / Google Search Q&A โJohn Mueller said that it is possible to recover from the Helpful Content Update -or new core updates- but it is not a simple change, it takes a lot of effort, over time, to recover. Learn more here.
โGoogle Began Enforcing The Site Reputation Abuse Policy โBarry Schwartz / Google Search Updates โGoogle began to enforce its new site reputation abuse policy on May 6th, with Danny Sullivan confirming manual actions but the algorithmic component yet to come. Many publishers with coupon sections were affected.
โSam Altman shoots down rumors of OpenAI search engine โCarl Franzen / OpenAI Product Updatesโ โContrary to rumors and a recent report, OpenAI will not be announcing an AI-powered search engine at an event on Monday, its CEO and co-founder Sam Altman announced via X on Friday.
โSundar Pichai, Google's CEO, Responds To Google Search Quality Issues โBarry Schwartz / Google Product Updates โGoogle's CEO, Sundar Pichai, was interviewed by Emily Chang at Bloomberg before the Google I/O event. โAnytime there's a transition, you get an explosion of new content, and AI is going to do that.โ
โOpenAI says itโs building a tool to let content creators โopt outโ of AI training โKyle Wiggers / OpenAI Product Updates โOpenAI says itโs developing a tool called Media Manager that will allow creators and content owners to identify their works to OpenAI and specify how they want those works to be included or excluded from AI research and training.
โGoogle is not about blue links, says ex-CEO Eric Schmidt โDanny Goodwin / Google Search Q&A โโGoogle is not about blue links. Itโs about organizing the worldโs informationโ. Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
โGoogle May Show How Many Shoppers Purchased On Your E-Commerce Site โBarry Schwartz / Google Product Updates โGoogle has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site's listing that shows how many searchers purchased on your site.
โBig Change To Googleโs Product Structured Data Page โRoger Montti / Google Search Guidelines โGoogle revamped its Product Structured Data documentation, splitting it into three topically-focused pages. Read about this change here.
โLeaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships โMark Stenberg / OpenAI Product Updates โOpenAI's Preferred Publisher Program offers media companies licensing deals. โWe are engaging in productive conversations and partnerships with many news publishers around the worldโ.
โReddit tests automatic, whole-site translation into French using LLM-based AI โIvan Mehta / Reddit Product Updates โRedditโs CEO Steve Huffman confirmed the company is now working on automatic translations of the siteโs content, in real-time, into French, thanks to advances in LLMs. They're putting a big focus on boosting its international audience, starting with francophones.
โLetโs talk Content Decay [Podcast] โโGoogle Search Central / Search off the Record โIn this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance.
[Sponsor / Affiliate]โ โโก Top SEO & Content Marketing Trends for 2024
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If thereโs one thing we all know, itโs that thereโs a constantโif not overwhelmingโstate of change within SEO and content marketing. โ Check out what's trending in 2024 to keep up growth!
Reddit along with other big UGC sites like TikTok, Instagram, or Quora have been some of the top winners from the latest Google Search Updates since last year.
Google has justified this organic search visibility increase by saying that users like this type of content since they're looking for real, first-hand user experience.
โ But is the increase in visibility of big UGC websites like Reddit, TikTok, and Quora actually hurting your websites' search visibility? If so, for which queries? And what can you do about it?
Is it actually worth it for you to move forward, to create or improve your informational content, to fulfill those needs with your own expertise and experience?
I go through the steps to take to identify this in the latest edition of Crawling Mondays: From checking your site competitors shifts over time, to assessing your keywords gaps, ranked pages, to checking the SERPs:
โThe Impact of Googleโs Helpful Content Update (HCU) on Travel Publishers โJames Brockbank / Search Updates โThe HCU hasnโt been kind to travel publishers. James analyzed the impact across 671 travel publishers and identified that sites whose topical focus strayed away from the key areas of travel were more likely to get hit. But this isnโt the case across all sites. See more here!
โJavaScript SEO Guide For SEOs And Developers โOlga Zarr / Technical SEO โOlga shares a comprehensive guide to JavaScript SEO. It covers all the essential elements and answers the most critical JavaScript SEO FAQs, including an interview with Martin Splitt.
โSEO lessons from Reddit: Takeaways for your own content strategy โAbby Gleason / Content Optimization โAbby explains how Reddit's SEO traffic exploded and why Google prioritizes it. โIt turns out that forum sites like Reddit are exactly what some searchers are looking for.โ
โIntroduction To Crawling with ChatGPT โScreaming Frog / Technical SEO โScreaming Frog released the custom JavaScript feature in the SEO Spider, which makes it possible to communicate with APIs such as OpenAIโs ChatGPT during a crawl. Learn how to use it here.
โWhat are the SEO Hiring Trends of 2024? โDave Rohrer / General SEO โHow much does an SEO Specialist make? Glassdoor puts it at $62-112k a year. Dave shares insights about SEO hiring trends in 2024. โ
[Sponsor / Affiliate]โ โโก Easily share access to SEO tests and reports
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Making Search Console data more useful and accessible has been a core mission of SEOTesting since the beginning. โ Magic Links allow you to share access to SEO tests, specific views, and reports within SEOTesting without the recipient of the link needing an SEOTesting user account. โ This makes it really easy to share SEO test results, data, insights, and opportunities with management, project stakeholders, team members, and clients.
โLatest Ranking Shifts Dashboard via GSC [Looker Studio Dashboard] โAleyda Solis โAssess your Website's latest ranking shifts easily with this updated Looker Studio dashboard that integrates with your Google Search Console data, featuring new segmentation and reports.
โSEODataViz: SEO Ngram Keyword Research Tool โRyan Jones โSEODataViz lets you break down related search terms to help with keyword research & site comparison. Now supporting different language/country combinations.
โDigital Olympus Event โDigital Olympus / Eindhoven / May 31st, 2024 โElevate your SEO skills with insights from renowned specialists. Join Bibi Raven, Aleyda Solis, Kevin Indig, Carrie Rose, Arnout Hellemans, Alexandra Tachalova, Judith Lewis and more!
โโ Ahrefs Evolve 2024 โAhrefs / Singapore / October 24 - 25, 2024 โExplore what's working and what's not in digital marketing in 2024 with keynotes and panel discussions with experienced SEO professionals from all over the world.
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!โ
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Thanks for reading, until next week!
Aleyda Solis SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO โFollow me on โX/Twitterโ / โYouTubeโ / โLinkedInโ / โWebsiteโ
SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +40,000 subscribers with the latest SEO and AI Search news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO & AI Search update and subscribe now!