SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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π Your SEO News by SEOFOMO [May 12, 2024]
Published 3 months agoΒ β’Β 7 min read
May 12, 2024 βSubscribe and join +33,400 SEOs and Marketers
Join +10K SEOs βlearning to navigate common SEO challenges and scenarios with the new Crawling Mondays SEO Cheat Sheets video series.
ποΈ Search Updates and News from Search Engines
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βGoogle: Sites Hit By The Old Helpful Content Update Can Recover & Grow βBarry Schwartz / Google Search Q&A βJohn Mueller said that it is possible to recover from the Helpful Content Update -or new core updates- but it is not a simple change, it takes a lot of effort, over time, to recover. Learn more here.
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βGoogle Began Enforcing The Site Reputation Abuse Policy βBarry Schwartz / Google Search Updates βGoogle began to enforce its new site reputation abuse policy on May 6th, with Danny Sullivan confirming manual actions but the algorithmic component yet to come. Many publishers with coupon sections were affected.
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βSam Altman shoots down rumors of OpenAI search engine βCarl Franzen / OpenAI Product Updatesβ βContrary to rumors and a recent report, OpenAI will not be announcing an AI-powered search engine at an event on Monday, its CEO and co-founder Sam Altman announced via X on Friday.
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βSundar Pichai, Google's CEO, Responds To Google Search Quality Issues βBarry Schwartz / Google Product Updates βGoogle's CEO, Sundar Pichai, was interviewed by Emily Chang at Bloomberg before the Google I/O event. βAnytime there's a transition, you get an explosion of new content, and AI is going to do that.β
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βOpenAI says itβs building a tool to let content creators βopt outβ of AI training βKyle Wiggers / OpenAI Product Updates βOpenAI says itβs developing a tool called Media Manager that will allow creators and content owners to identify their works to OpenAI and specify how they want those works to be included or excluded from AI research and training.
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βGoogle is not about blue links, says ex-CEO Eric Schmidt βDanny Goodwin / Google Search Q&A ββGoogle is not about blue links. Itβs about organizing the worldβs informationβ. Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
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βGoogle May Show How Many Shoppers Purchased On Your E-Commerce Site βBarry Schwartz / Google Product Updates βGoogle has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site's listing that shows how many searchers purchased on your site.
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βBig Change To Googleβs Product Structured Data Page βRoger Montti / Google Search Guidelines βGoogle revamped its Product Structured Data documentation, splitting it into three topically-focused pages. Read about this change here.
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βLeaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships βMark Stenberg / OpenAI Product Updates βOpenAI's Preferred Publisher Program offers media companies licensing deals. βWe are engaging in productive conversations and partnerships with many news publishers around the worldβ.
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βReddit tests automatic, whole-site translation into French using LLM-based AI βIvan Mehta / Reddit Product Updates βRedditβs CEO Steve Huffman confirmed the company is now working on automatic translations of the siteβs content, in real-time, into French, thanks to advances in LLMs. They're putting a big focus on boosting its international audience, starting with francophones.
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βLetβs talk Content Decay [Podcast] ββGoogle Search Central / Search off the Record βIn this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance.
[Sponsor / Affiliate]β ββ‘ Top SEO & Content Marketing Trends for 2024
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If thereβs one thing we all know, itβs that thereβs a constantβif not overwhelmingβstate of change within SEO and content marketing. β Check out what's trending in 2024 to keep up growth!
Reddit along with other big UGC sites like TikTok, Instagram, or Quora have been some of the top winners from the latest Google Search Updates since last year.
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Google has justified this organic search visibility increase by saying that users like this type of content since they're looking for real, first-hand user experience.
β But is the increase in visibility of big UGC websites like Reddit, TikTok, and Quora actually hurting your websites' search visibility? If so, for which queries? And what can you do about it?
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Is it actually worth it for you to move forward, to create or improve your informational content, to fulfill those needs with your own expertise and experience?
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I go through the steps to take to identify this in the latest edition of Crawling Mondays: From checking your site competitors shifts over time, to assessing your keywords gaps, ranked pages, to checking the SERPs:
βThe Impact of Googleβs Helpful Content Update (HCU) on Travel Publishers βJames Brockbank / Search Updates βThe HCU hasnβt been kind to travel publishers. James analyzed the impact across 671 travel publishers and identified that sites whose topical focus strayed away from the key areas of travel were more likely to get hit. But this isnβt the case across all sites. See more here!
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βJavaScript SEO Guide For SEOs And Developers βOlga Zarr / Technical SEO βOlga shares a comprehensive guide to JavaScript SEO. It covers all the essential elements and answers the most critical JavaScript SEO FAQs, including an interview with Martin Splitt.
βSEO lessons from Reddit: Takeaways for your own content strategy βAbby Gleason / Content Optimization βAbby explains how Reddit's SEO traffic exploded and why Google prioritizes it. βIt turns out that forum sites like Reddit are exactly what some searchers are looking for.β
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βIntroduction To Crawling with ChatGPT βScreaming Frog / Technical SEO βScreaming Frog released the custom JavaScript feature in the SEO Spider, which makes it possible to communicate with APIs such as OpenAIβs ChatGPT during a crawl. Learn how to use it here.
βWhat are the SEO Hiring Trends of 2024? βDave Rohrer / General SEO βHow much does an SEO Specialist make? Glassdoor puts it at $62-112k a year. Dave shares insights about SEO hiring trends in 2024. β
[Sponsor / Affiliate]β ββ‘ Easily share access to SEO tests and reports
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Making Search Console data more useful and accessible has been a core mission of SEOTesting since the beginning. β Magic Links allow you to share access to SEO tests, specific views, and reports within SEOTesting without the recipient of the link needing an SEOTesting user account. β This makes it really easy to share SEO test results, data, insights, and opportunities with management, project stakeholders, team members, and clients.
βLatest Ranking Shifts Dashboard via GSC [Looker Studio Dashboard] βAleyda Solis βAssess your Website's latest ranking shifts easily with this updated Looker Studio dashboard that integrates with your Google Search Console data, featuring new segmentation and reports.
βSEODataViz: SEO Ngram Keyword Research Tool βRyan Jones βSEODataViz lets you break down related search terms to help with keyword research & site comparison. Now supporting different language/country combinations.
βDigital Olympus Event βDigital Olympus / Eindhoven / May 31st, 2024 βElevate your SEO skills with insights from renowned specialists. Join Bibi Raven, Aleyda Solis, Kevin Indig, Carrie Rose, Arnout Hellemans, Alexandra Tachalova, Judith Lewis and more!
ββ Ahrefs Evolve 2024 βAhrefs / Singapore / October 24 - 25, 2024 βExplore what's working and what's not in digital marketing in 2024 with keynotes and panel discussions with experienced SEO professionals from all over the world.
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
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π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solis SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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