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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

πŸš€ Your SEO News by SEOFOMO [May 12, 2024]

Published 13 days agoΒ β€’Β 7 min read

May 12, 2024
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πŸ—žοΈ Search Updates and News from Search Engines

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​Google: Sites Hit By The Old Helpful Content Update Can Recover & Grow
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Barry Schwartz / Google Search Q&A
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John Mueller said that it is possible to recover from the Helpful Content Update -or new core updates- but it is not a simple change, it takes a lot of effort, over time, to recover. Learn more here.

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​Google Began Enforcing The Site Reputation Abuse Policy
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Barry Schwartz / Google Search Updates
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Google began to enforce its new site reputation abuse policy on May 6th, with Danny Sullivan confirming manual actions but the algorithmic component yet to come. Many publishers with coupon sections were affected.

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​Sam Altman shoots down rumors of OpenAI search engine
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Carl Franzen / OpenAI Product Updates​
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Contrary to rumors and a recent report, OpenAI will not be announcing an AI-powered search engine at an event on Monday, its CEO and co-founder Sam Altman announced via X on Friday.

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​Sundar Pichai, Google's CEO, Responds To Google Search Quality Issues
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Barry Schwartz / Google Product Updates
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Google's CEO, Sundar Pichai, was interviewed by Emily Chang at Bloomberg before the Google I/O event. β€œAnytime there's a transition, you get an explosion of new content, and AI is going to do that.”

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​OpenAI says it’s building a tool to let content creators β€˜opt out’ of AI training
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Kyle Wiggers / OpenAI Product Updates
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OpenAI says it’s developing a tool called Media Manager that will allow creators and content owners to identify their works to OpenAI and specify how they want those works to be included or excluded from AI research and training.

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​Google is not about blue links, says ex-CEO Eric Schmidt
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Danny Goodwin / Google Search Q&A
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β€œGoogle is not about blue links. It’s about organizing the world’s information”. Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.

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​Google May Show How Many Shoppers Purchased On Your E-Commerce Site
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Barry Schwartz / Google Product Updates
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Google has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site's listing that shows how many searchers purchased on your site.

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​Big Change To Google’s Product Structured Data Page
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Roger Montti / Google Search Guidelines
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Google revamped its Product Structured Data documentation, splitting it into three topically-focused pages. Read about this change here.

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​Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
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Mark Stenberg / OpenAI Product Updates
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OpenAI's Preferred Publisher Program offers media companies licensing deals. β€œWe are engaging in productive conversations and partnerships with many news publishers around the world”.

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​Reddit tests automatic, whole-site translation into French using LLM-based AI
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Ivan Mehta / Reddit Product Updates
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Reddit’s CEO Steve Huffman confirmed the company is now working on automatic translations of the site’s content, in real-time, into French, thanks to advances in LLMs. They're putting a big focus on boosting its international audience, starting with francophones.

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​Let’s talk Content Decay [Podcast]
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​Google Search Central / Search off the Record
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In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance.

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Reminder: Watch Google I/O Keynotes on May 14​

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⚑ Top SEO & Content Marketing Trends for 2024

If there’s one thing we all know, it’s that there’s a constantβ€”if not overwhelmingβ€”state of change within SEO and content marketing.
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Check out what's trending in 2024 to keep up growth!

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πŸ™‹πŸ»β€β™€οΈ This week's Aleyda's SEO Take

Reddit along with other big UGC sites like TikTok, Instagram, or Quora have been some of the top winners from the latest Google Search Updates since last year.

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Google has justified this organic search visibility increase by saying that users like this type of content since they're looking for real, first-hand user experience.

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But is the increase in visibility of big UGC websites like Reddit, TikTok, and Quora actually hurting your websites' search visibility? If so, for which queries? And what can you do about it?

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Is it actually worth it for you to move forward, to create or improve your informational content, to fulfill those needs with your own expertise and experience?

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I go through the steps to take to identify this in the latest edition of Crawling Mondays: From checking your site competitors shifts over time, to assessing your keywords gaps, ranked pages, to checking the SERPs:

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video preview​

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πŸ‘Œ This week's SEO Awesomeness

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​Meet AdVon, the AI-Powered Content Monster Infecting the Media Industry
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Maggie Harrison DuprΓ© / AI Trends
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Learn all about the investigation developed by Futurism about AdVon, the AI contractor at the heart of scandals at USA Today and Sports Illustrated.

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​The Impact of Google’s Helpful Content Update (HCU) on Travel Publishers
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James Brockbank / Search Updates
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The HCU hasn’t been kind to travel publishers. James analyzed the impact across 671 travel publishers and identified that sites whose topical focus strayed away from the key areas of travel were more likely to get hit. But this isn’t the case across all sites. See more here!

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​JavaScript SEO Guide For SEOs And Developers
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Olga Zarr / Technical SEO
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Olga shares a comprehensive guide to JavaScript SEO. It covers all the essential elements and answers the most critical JavaScript SEO FAQs, including an interview with Martin Splitt.

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​Ultimate guide to optimizing your website structure for SEO
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Tobias Schwarz / Technical SEO
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Tobias shares questions, validations, and steps to take for an optimized website structure.

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​SEO lessons from Reddit: Takeaways for your own content strategy
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Abby Gleason / Content Optimization
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Abby explains how Reddit's SEO traffic exploded and why Google prioritizes it. β€œIt turns out that forum sites like Reddit are exactly what some searchers are looking for.”

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​Introduction To Crawling with ChatGPT
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Screaming Frog / Technical SEO
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Screaming Frog released the custom JavaScript feature in the SEO Spider, which makes it possible to communicate with APIs such as OpenAI’s ChatGPT during a crawl. Learn how to use it here.

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​Vector Embeddings is All You Need: SEO Use Cases for Vectorizing the Web with Screaming Frog
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Mike King / SEO Automation
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Learn to leverage Screaming Frog's new feature to run bespoke JS functions and generate vector embeddings from OpenAI.

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​How to Leverage BigQuery for Advanced Internal Link Analysis
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Corentin Donneaux / Technical SEO
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Discover the potential of BigQuery for SEO. Learn how to leverage it for internal link analysis.

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​Content Strategy for Startups: The Ultimate 8-Stage Roadmap
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Yagmur Simsek / Content Optimization
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Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.

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​What are the SEO Hiring Trends of 2024?
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Dave Rohrer / General SEO
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How much does an SEO Specialist make? Glassdoor puts it at $62-112k a year. Dave shares insights about SEO hiring trends in 2024.
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​​See more SEO Conversations in the SEOFOMO Forum​

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⚑ Easily share access to SEO tests and reports

Making Search Console data more useful and accessible has been a core mission of SEOTesting since the beginning.
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Magic Links allow you to share access to SEO tests, specific views, and reports within SEOTesting without the recipient of the link needing an SEOTesting user account.
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This makes it really easy to share SEO test results, data, insights, and opportunities with management, project stakeholders, team members, and clients.

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πŸ’Έ Latest SEO Jobs

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Do you want your SEO job to be featured here for free? Just send it over here!​

πŸ›  Free(mium) SEO Tools

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​Latest Ranking Shifts Dashboard via GSC [Looker Studio Dashboard]
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Aleyda Solis
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Assess your Website's latest ranking shifts easily with this updated Looker Studio dashboard that integrates with your Google Search Console data, featuring new segmentation and reports.

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​Wikipedia [Citation Needed] Finder
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Lee Foot
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Enter a keyword to search Wikipedia for articles that require additional citations.

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​SEODataViz: SEO Ngram Keyword Research Tool
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Ryan Jones
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SEODataViz lets you break down related search terms to help with keyword research & site comparison. Now supporting different language/country combinations.

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​GSC Guardian [Chrome Extension]
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Darwin Santos
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Create your own notes and display them directly in Google Search Console.

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Looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

πŸŽ™οΈ Upcoming SEO Events

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​Digital Olympus Event
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Digital Olympus / Eindhoven / May 31st, 2024
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Elevate your SEO skills with insights from renowned specialists. Join Bibi Raven, Aleyda Solis, Kevin Indig, Carrie Rose, Arnout Hellemans, Alexandra Tachalova, Judith Lewis and more!

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Ahrefs Evolve 2024
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Ahrefs / Singapore / October 24 - 25, 2024
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Explore what's working and what's not in digital marketing in 2024 with keynotes and panel discussions with experienced SEO professionals from all over the world.

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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

πŸ™Œ SEOs and Digital Marketers to Follow

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!​

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* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support.
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Thanks for reading, until next week!

Aleyda Solis
SEO Consultant & Founder
Orainti, SEOFOMO & MarketingFOMO
​Follow me on ​X/Twitter​ / ​YouTube​ / ​LinkedIn​ / ​Website​

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

Read more from SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

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