SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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π SEOFOMO's Latest in SEO [May 5th 2024]
Published 13 days agoΒ β’Β 8 min read
May 5, 2024 βSubscribe and join +33,300 SEOs and Marketers
Today's SEOFOMO is dedicated to the memory of Mark Irvine, a respected paid search specialist, beloved member, and contributor to the community, who has recently passed away. Read more about him here.
My condolences to his family and friends. Rest in Peace, Mark.
ποΈ Search Updates and News from Search Engines
βGoogle SGE AI Overviews Has A New Title: AI Answer βBarry Schwartz / Google Product Updates βGoogle is now labeling the title of its SGE, "AI Answer." This replaces the titles "AI Overviews" and "Al overviews are experimental."
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βGoogle lays off hundreds of 'Core' employees, moves some positions to India and Mexico βJennifer Elias / Google Product Updates βGoogle is laying off at least 200 employees from its "Core" organization, which includes key teams and engineering talent. As part of the unit's reorganization, the company will hire corresponding roles in Mexico and India.
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βReport: OpenAI To Launch Search Engine βBarry Schwartz / OpenAI Product Updates βOpenAI may launch its own search engine soon: βOpenAI is likely to announce a new search engine soon, revealed Jimmy Apples, stating that the company is looking to host an event this month, tentatively on May 9, 2024, at 10 a.mβ.
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βOpenAI To Show Content & Links In Response To Queries βRoger Montti / OpenAI Product Updates βOpenAI content deal puts ChatGPT on the path to showing website content and links in response to user queries, which could be good news for publishers.
βGoogle Open To Alternative Ideas For Hreflangββ βBarry Schwarts / Google Search Feedback βGary Illyes said he has heard from the SEO industry that hreflang can be "annoying" and complex, so he is open to ideas on how to replace it. Some SEOs have already started to share proposals like:
βGoogle Spam Reporting Tool To Gain Site Reputation Abuse βBarry Schwartz / Google Search Updates βDanny Sullivan said that Google will add the upcoming site reputation abuse policy to the spam reporting tool when the policy begins to be enforced.
[Sponsor / Affiliate]β ββ‘ New from Wix: SEO resource center
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This new addition to Wixβs SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.
These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivityβon any project.
Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.
The rollout of Google's March Core Update finished on April 19 and a few analyses have already been published by a few SEOs such as Dixon Jones, Glenn Gabe, Lily Ray, or Darth Autocrat, as well as requests such as the one of Marie Haynes, to do more to help the website owners impacted, like HouseFresh, an independent publication specialized on air quality that analyzes and reviews air purifiers.
"Broad pages with generic recommendations from big media sites have been pushed to the top, followed by Google Shopping product listings... itβs no longer just about Reddit and big media sites getting pushed to the top with sub-par content. β Googleβs intention to encourage you to buy directly from search results (a.k.a. βmeet your needsβ) is evident, even in cases where you are just researching whatβs out there."
With these additional shifts, Google is closer to becoming a product marketplace, further hurting independent review sites like HouseFresh, which is not only bad for these sites, but also hurts the diversity of the search experience users get.
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But what have you seen? What are the characteristics you've seen that are correlated to those sites decreasing in rankings? High reliance on ads / affiliate for monetization? Little or no branded searches? Poor quality content? Over-optimized content? Poor UX? Something else? Answer the latest SEOFOMO Poll now.β β
π This week's SEO Awesomeness
The Latest in Google Core Update Analysis and Guides
βThe State of Technical SEO Report 2024 ββAira, Women In Tech SEO / Technical SEO βThe State of Technical SEO Report 2024 by Women in Tech SEO and Aira is here! Going through: AI and Machine Learning in Tech SEO tasks, the impact of Tech SEO, tools and platforms, and much more.
βConfirmation Bias β What People Are Really Searching for βSarah Presch / General SEO βWhen people search online, psychology shows they're looking for info that confirms their existing beliefs. As SEOs, we need to be aware and take action.
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βThe Trouble with JavaScript and News Sites βBarry Adams / News SEO βJavaScript is unavoidable on the modern web, but best used sparingly. Google says it indexes JavaScript, but the realities are a lot more complex. Barry goes through it in this guide.
βWhy Big Companies Make Bad Content βRyan Law / Content Optimization βRyan shares 4 reasons why the bigger a company gets, the worse its content marketing becomes. βAs companies grow, they become more complicated, and writing good, relevant content becomes harder.β β
[Sponsor / Giveaway]β ββ‘ Showcase the impact of your SEO work on traffic from Google
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"When we started using SEOTesting, we were impressed by the fact that we were able to run tests to verify whether optimization efforts brought about any traffic impact." β "Using SEOTesting, we now have ready-made graphs and statistical data that can be used to tell compelling stories about the work we do. Budget buy-in from management is now easier. Setting up a test takes a couple of minutes and saves hours of reporting later on."
βMeta AI SEO Tool βWordLift βThis free app analyzes a query a user might ask Meta AI and provides insights on how to optimize it.
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βSERP similarity checker v1 βCandour βQuickly check how many URLs are common between two Google SERPs for any specified TLD with this free script.
βLondonSEO XL 2024 SEO Conference ββBlue Array / London, UK / June 13, 2024 βA new edition of the LondonSEO XL event is here with insightful talks related to SEO, neurodiversity, GA4, Google Trends, and more. Buy tickets with a 20% discount by using the code "Aleyda20" when checking out. β βDo you want to win a free ticket to LondonSEO XL on June 13th in London? Participate in this giveaway on LinkedIn.
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ββSEO Vibes Dublin ββWhitePress / Dublin, Ireland / June 19, 2024 βA new edition of SEO Vibes on Tour, this time in Dublin, covering AI, the Helpful Content Update, and more.
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βZagreb SEO Summit: The SEO Conference βZagreb SEO Summit / Zagreb, Croatia / June 20 - 21, 2024 βJoin insightful talks from expert speakers about Google Core Updates, Reddit cataclysms, the AI-pocalypse, and more.
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βEdge Of Search 2024 βFirewire / Newcastle, Australia / September 26, 2024 βLearn from expert perspectives, cutting-edge strategies, and behind-the-scenes case studies that will revolutionize your approach, not just to SEO, but to digital marketing as a whole.
This week I recommend you to start following Portent free agents, a group of experienced digital marketing specialists -SEOs, Paid Search and Social, Content, Business Dev, and more- now open for work after the digital marketing agency, Portent, closed down.
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
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π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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