The December 24, 2023, edition of SEOFOMO is here! Now with +30.4K Subscribers 📮

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Join The SEOFOMO Chat Forum: With +450 members and +20 Threads of SEO Conversations after a Week Discuss the latest SEO news and updates with other SEOs in the SEOFOMO Chat forum, with +450 members and +20 threads just after a week of launching. Join the SEOFOMO Chat Forum for Free

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🗞️ Search Updates and News from Search Engines

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​Google's Sullivan Collecting & Submitting Low Quality & Problematic Search Results​
​Barry Schwartz / Google Search Trends​
​Lily Ray has been sharing how spammy results have increased in rankings after the latest updates and Google is documenting some of the complaints.

​Discuss in the SEOFOMO Chat: ​Spammy and Lower Search Quality Results in Your Sectors​

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​Google Search Generative Experience December End Date Removed
​Barry Schwartz / Google Product Updates
​Google initially set end dates for the SGE test in December 2023 for US users and February 2024 for India and other countries. However, the end date has now been removed from the Google Search Labs interface.

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​Google Answers If Double Slash In URL Has SEO Impact
​Roger Montti / Google Search Q&A
​Google's Gary Illyes answers a question about the SEO impact of a double forward slash error in a URL: "From a usability perspective it’s probably not the greatest idea, and it may also confuse some crawlers."

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​Google Responds To Accusations Of “Stealing” Publisher’s Content
​Roger Montti / Google Search Q&A
​Google's surprising response to a publisher's lament that Google was "stealing" branded searches to use in rich results.

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​Google Updates Spam And Ranking Systems Guidance
​Roger Montti / Google Search Q&A
​Google clarified their spam and ranking guidance regarding demotions related to non-consensual explicit imagery.

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​Witness Testimony Highlights the Significance of User Data in Google’s Search Algorithm
​Mike Ciffone / Google Q&As
​USA v. Google testimony reveals information about the role that user interaction data plays in Google’s scoring and ranking systems.

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​2 New SERP Features That Are Bad News For Publishers
​Alli Berry / Google Product Updates
​Google has been quietly rolling out two new SERP features that have the potential to hurt organic visibility for sites that aren’t Google or Reddit.

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​Researchers Discover How To SEO For AI Search​
​Roger Montti / AI Search Trends
​Researchers from Princeton University, Georgia Tech, Allen Institute for AI, and IIT Delhi tested 9 ways to optimize for AI Search Engines and boost visibility.

​Discuss in the SEOFOMO Chat: ​Researchers Discover How To SEO For AI Search, "Generative Engine Optimization"​

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​New Google Labs Design Includes AI Tools For Search & Creativity
​Kristi Hines / Google Product Updates
​Discover the new Google Labs design with 12 AI experiments demonstrating the future of generative AI in search, productivity, and business.

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👌 This week's SEO Awesomeness

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SEO, Content, and Digital Marketing Predictions for 2024

📝 SEO ​2024 SEO and Content Trends: Top Predictions from 27 Industry Experts​ Chima Mmeje

📰 News ​What's in Store for News on Google in 2024? Experts Weigh in​ ​Jessie Willms and Shelby Blackley

📣 Marketing ​​2024 SEO and Marketing Predictions from Moz​ ​Miriam Ellis

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​Volatile Is The New Normal: A Year Of Updates
​Kevin Indig / General SEO
​Control your response to search volatility by analyzing SERP fluctuations, competitive density, and algorithm impacts.

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​Google’s Shifting Approach To AI Content: An In-Depth Look​
​Mark Williams-Cook / SEO Trends
​A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.

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​12 Tried and Tested SEO Quick Wins Shared by Experts
​Supple / General SEO
​An insightful round-up featuring all kinds of SEO quick wins you should be leveraging to give that extra boost to your website’s performance on the SERPs fast.

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​eCommerce E-E-A-T: Practical Ways to Demonstrate E-E-A-T as an Online Retailer​
​James Brockbank / Ecommerce SEO
​Learn why E-E-A-T is so important for eCommerce brands, what we can learn from Google’s Quality Rater Guidelines, and how to go about demonstrating it.

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​WordPress Shares Core Web Vitals In 2023 And Impact On Web
​Kristi Hines / Page Experience
​Learn more about the notable improvements to WordPress Core Web Vitals in 2023 and what website owners should do to prepare for 2024.

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​Headless SEO: 8 Essential Steps For Your Technical Implementation
​Lidia Infante / Technical SEO
​Ensure your content shines in a headless CMS environment. Follow these 8 steps for top-notch headless SEO.

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​Learn How to Optimize Your Website Internal Links for SEO [Video]
​The Learning SEO Accelerator, Mike Ginley / Technical SEO
​Learn how to optimize your website’s internal links for SEO in this insightful LearningSEO.io Accelerator Q&A session with Mike Ginley.

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SEO Conversations in the SEOFOMO Forum Chat To Check Out

​Has schema effect on your rankings?​ Patrick Heijmans

​Domain Authority vs Topical Authority?​ Kevin

​​Google knowledge panel: How to earn one for your name or brand​ ​Aleyda Solis

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Go Beyond SEO: Keep updated with all in Digital Marketing with the MarketingFOMO Newsletter Get the latest news and jobs in PPC, social media, content marketing, and digital PR, for free, once per week. Read and Subscribe to MarketingFOMO

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💸 Latest SEO Jobs

• ​Technical SEO Director - Berkshire at Blue Array​
• ​SEO Specialist - Mexico at Envato​
• ​Director, Search Engine Optimization (SEO) at Pfizer​
• ​SEO Specialist a Botify​
• ​SEO Link Building Director at Digital Silk​
• ​SEO Specialist at Tiqets​
• ​SEO Group Manager at Miro​
• ​SEO Manager at CoinMarketCap​
• ​Content Marketing Manager at Analytic Partners​
• ​Principal Digital Strategist at Adobe​
• ​Sr Digital Analyst at Disney​
• ​Senior Associate Director - SEO at OpenMind​
• ​Senior Data Scientist, SEO at Grammarly​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​BERT Semantic Interlinker App V2
​Lee Foot
​A free streamlit App to semantically interlink pages using sentence transformers. Discover contextual connections between pages to link them.

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​Open in Google Search Console [Chrome Extension]
​Meetanshi
​Open in Google Search Console offers a quick and efficient way to access the Google Search Console performance report for any page on your website.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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🎙️ Upcoming SEO Events

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​Copenhagen SEO Meetup
​IIH Nordic / Denmark / January 18, 2024
​Join an evening of insightful presentations from Germans Frolovs, Thomas Astrup, and Christian Doeleman-Lassen, discussions, and networking at the Copenhagen SEO Meetup. Book your spot now!

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​Search London Online - GA4 and Getting SEO Investment Approved​
​Search London / Online / January 30 - 31, 2024
​The first Search London event of 2024 will be online and will feature Irina Serdyukovskaya and Adriana Stein talking about GA4 and Getting SEO investment.

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Attend The 1st SEOFOMO Meetup: Barcelona Edition SEOFOMO / Barcelona, Spain / January 28, 2024​ The first-ever edition of the SEOFOMO Meetup is here and will be held in Barcelona on January 28, 2024. If you're based in Barcelona, register now to attend and network with other SEOFOMOers in a laid-back environment for free. Register to the SEOFOMO Meetup for Free

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Do you want your SEO event to be featured here for free? Just send it over here!​

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🙌 SEOs & Digital Marketers to Follow​
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​​Follow these awesome SEO professionals continuously sharing SEO awesomeness:

• MJ Cachón (X/Twitter, LinkedIn), Founder and SEO Consultant at Laika
• Estela Franco (X/Twitter, LinkedIn), Web Performance Specialist at Schneider Electric
• Natalia Witczyk (X/Twitter, LinkedIn), CEO & International SEO Consultant at Mosquita Digital
• Sara Fernández (X/Twitter, LinkedIn), Senior SEO Analyst at dentsu
• Vanda Pókecz (X/Twitter, LinkedIn), SEO Team Lead at Ladenzeile
• Roxana Stingu (X/Twitter, LinkedIn), Head of Search & SEO at Alamy

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

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💪 This week's SEOFOMO Featured Supporters

A huge THANK YOU to loyal SEOFOMOers referring +5 subscribers:

• Ciaran Rowe, Director at ProwDigital​
• Muhammad Abdul Basit, SEO freelancer at freelancer.com

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... You rock 👏​ ​ ​

If you want to be featured here, take a look below at the SEOFOMO rewards program.

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💙 Refer SEOFOMO to your SEO Friends and Win Rewards

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

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