SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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π¨ Latest Google's Updates & News [Apr 28 2024]
Published 5 months agoΒ β’Β 9 min read
April 28, 2024 βSubscribe and join +33,200 SEOs and Marketers
ποΈ Search Updates and News from Search Engines
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βGoogle March 2024 Core Update Finished April 19th (A Week Ago) βBarry Schwartz / Google Search Updates βThe Google March 2024 core update finished officially on April 19, 2024, and took 45 days to roll out after starting on March 5, 2024. Google confirmed it a week later and said it helped to reduce low-quality and unoriginal content in SERPs by 45%.
βGoogle Publisher Center to stop allowing adding publications βBarry Schwartz / Google Product Updates βGoogle will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year.
βGoogle Q1 earnings call: CEOβs remarks βSundar Pichai / Google Product Updates βGoogleβs CEO Sundar Pichai shares remarks from the Q1 earnings call. βWeβre starting to bring AI overviews to the main search results pageβ¦ focusing on areas where gen AI can improve the Search experience, while also prioritizing traffic to websites and merchants.β
βReport: How Prabhakar Raghavan Killed Google Search [by Edward Zitron]β βBarry Schwartz / Google Search Updatesβ βEd Zitron published a story called "The Man Who Killed Google Search" that goes through how Prabhakar Raghavan, Google's former head of ads, led a coup so that he could run Google Search. Google sent statements in response.
βGoogle Revised The Favicon Documentationβ βRoger Montti / Google Search Updatesβ βGoogle revised its Search Central favicon documentation with additional wording that makes it more understandable.
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βGoogle Crawler Documentation Has A New IP Listβ βRoger Montti / Google Search Updatesβ βGoogle revised their crawler documentation with a second list of IP addresses that correspond to crawlers Google doesn't control.
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βAnatomy of a Search Result [Video] βHow Search Works / Google Search Podcastβ βGary takes a closer look at the components that make up Google's search results and breaks down a search result's anatomy.
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[Sponsor / Affiliate]β ββ‘ If your optimization efforts donβt lead to SEO traffic growth...
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The very long Google Core Update finished last week (although somehow Google only notified about it a couple of days ago) and the big overall UGC platforms, like Reddit and Quora continued with their winning search visibility trend (that started with updates from last year). β But there are also other "big" UGC winners: Visual UGC platforms, like TikTok, Instagram, Pinterest; have also increased their organic search visibility.
So which sites have benefited the most from the product/retail queries rankings shifts?
Unlike what you might think, is not really the overall retailers/marketplaces (Google doesn't seem to like the middlemen, whether review sites or generic retailers/marketplaces).
The winners have been the bigger brands such as Nike, or Gymshark, (and also niche specialized brands).
β Google is ranking the big brands directly more, as well as smaller but authoritative niche brands for the relevant sector. Here are a few product queries SERPs shifts examples:
βSnowboardingβ: REI dropped in rankings, while Burton and SkiCanada increased.
βCamping Equipmentβ: REI and Walmart dropped, while CampingWorld increased.
βWaterproof running shoesβ: REI decreased, while FleetFeet increased, and Nike started ranking.
βHome Security Systemsβ: The NY Times Wirecutter decreased, Ring and Cnet increased.
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So, Google wants to give users more "reliable, quality, helpful" content by giving visibility to final providers, whether big brands or niche authority ones while taking UGC also into account from the biggest platforms. β
βA Google spokesperson told Barry Schwartz that: "The updates led to larger quality improvements than we originally thought β youβll now see 45% less low quality, unoriginal content in search results..."
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But, is it always better to increase big brands' and biggest platforms' UGC visibility?
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I wonder how decreasing the visibility of independently run, specialized publishers vs generic big publishers reviews covering the same topics or threads of Reddit or Quora that are known to be easily manipulated, outdated, with non-specialized advice can help to achieve that.
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Independent, specialized, balanced insights are also needed to fulfill users' search needs and support their customer search journey. I really expect to see more updates trying to fix this soon.
βGoogleβs SGE: Insights from SEOFOMO x Wix βGeorge Nguyen / Search Trends βDiscover how Googleβs SGE is shaping the future of SEO. Learn from the insights shared by experienced SEOs during the roundtable at the SEOFOMO Meetup x Wix in NYC.
βTikTok SEO: The ultimate guide βCali Saturn / Search Trends βCali shares how to optimize for TikTok, the fastest-growing social search platform for Gen Z.
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βAn Easy Explanation of Entities and SEO βAdam Riemer / Technical SEO βHave you ever wondered why a page that doesnβt list a keyword phrase on the page, in their title tag, or in the URL ranks for a big phrase? Adam explains it in this guide.
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βHow to Optimize URLs for SEO to Increase Organic Traffic βRyan Jones / Technical SEO βDiscover the fundamentals of URL optimization to set the base of your pages' scalable SEO growth. Learn best practices and practical steps for effective URL structuring.
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βDiscovering And Diagnosing A Google AdSense Rendering Bug βGiacomo Zecchini / General SEO βGiacomo discovered a Google AdSense rendering bug, with the programmatic matching between ads and website content being impacted, creating an incomplete understanding of the page content. Read about what happened and how it was tackled.
βHow to Become an SEO Lead (10 Tips That Advanced My Career) βChris Haines / SEO Careers βMentor junior team members. Find big brands to work with. Identify your skill gaps. Chris shares ten proven tips to help you climb the SEO career ladder.
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βHow to Do Successful (Non-Spammy) Programmatic SEO [Video] ββCrawling Mondays / General SEO βLearn what programmatic SEO is and when and how to develop valuable (non-spammy) programmatic SEO successfully in this insightful Crawling Mondays conversation with Lazarina Stoy and Roxana Stingu with Aleyda Solis. β
βVisibility Leaders in Womenβs Fashion βSteve Paine / Search Trends βSISTRIXβs fourth Visibility Leaders report has found over 80 content projects that Google loves across the womenβs fashion sector. Steve goes through the findings in this guide.
[Sponsor / Giveaway]β ββ‘ Get a clear picture of how SEO changes impact traffic
"Within a few weeks, SEOTesting helped paint a much clearer picture of how the optimizations we implemented impacted our metrics. SEOTesting has made it easier for us to track the performance of business-critical pages on the website, in the context of SEO."
βHERO - Help Every Reporter Out βHelp Every Reporter Outβ βAn alternative to HARO! Help Every Reporter Out enables journalists and sources to connect to get the publicity they might be seeking.
βWebinar: How to become a pro in technical SEO βTech SEO Pro / Online / 3 sessions per day βThis free training is for SEOs who want to trade imposter syndrome for technical SEO superpower.
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βLaikaPARTY: More than just an SEO eventβ βLaika / Madrid, Spain / May 15, 2024β βThe second edition of LAIKAParty is here! Dedicated to SEO news at Google I/O, SGE, and more. Register for free. β
Let's follow these amazing SEOs covering and/or assessing the latest Google Updates:
Lily Ray (X/Twitter, LinkedIn), VP SEO Strategy and Research at Amsive
Marie Haynes (X/Twitter, LinkedIn), Founder at Marie Haynes Consulting
Glenn Gabe (X/Twitter, LinkedIn), President at G-Squared Interactive
Barry Schwartz (X/Twitter, LinkedIn), Editor at Search Engine Roundtable and SEL, President of RustyBrick
MJ CachΓ³n (X/Twitter, LinkedIn), Founder and SEO consultant at Laika
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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
[Sponsor / Giveaway]β ββ‘ Winner of The Free Ticket Giveaway for the Digital Olympus Conference
Congratulations to Laura James, the winner of the SEOFOMO giveaway of a free ticket for the Digital Olympus Conference, where I'll be speaking on May 31st, 2024 in the Netherlands.
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* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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