The December 3, 2023, edition of SEOFOMO is here! Now with +30.2K Subscribers 📮​
​[If you want to read SEOFOMO on the Web click here]​

​

🗞️ Search Updates and News from Search Engines

​

​Google November 2023 core update rollout is now complete​
​Barry Schwartz / Google Search Updates
​The fourth broad core algorithm update of 2023 is now done rolling out.

​

​New In Structured Data: Discussion Forum And Profile Page Markup​
​Google Search Central Blog / Google Product Updates
​Google has announced support for profile page and discussion forum structured data for use in Google Search, including new reports in Search Console. This markup works with Google Search features designed to show first-person perspectives from social media platforms, forums, and other communities.

​

​Expanding Markup Support For Organization Details, Including Logo Structured Data
​Google Search Central Blog / Google Product Updates
​Google has expanded its support for organizational information with additional administrative data such as name, address, contact information, and various business identifiers to use this markup in knowledge panels and other visual elements.

​

​Number of websites blocking Google-Extended jump 180%
​Danny Goodwin / Search Trends
​The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.

​

​How To Rank On Google (According To Danny Sullivan At Google)
​Shelley Walsh / Google Guidelines
​For success on Google, move away from a mindset of 'how to rank' and move towards user satisfaction, says Google's Search Liason, Danny Sullivan

​

​Perplexity Introduces Online LLMs With Real-Time Information
​Kristi Hines / Perplexity Product Updates
​Perplexity's new PPLX models leverage the internet for real-time data. Find out how these new online LLMs compare to GPT-3.5 and llama2-70b.

​

​ChatGPT Celebrates Its First Birthday After Notable AI Advances
​Kristi Hines / Search Trends
​Marking one year since ChatGPT's launch, this article delves into key milestones in its development and features released by OpenAI.

​

​Counting Down 2023 with Google Search Central
​Google Search Central / Search Trends
​Throughout December, Google will share resources they have found interesting or otherwise noteworthy in 2023. Each door is only open for a single day, so be sure to come back and see what's behind the doors in December.

​

---

[Sponsor / Affiliate]​
​⚡ Wix launches new AI Meta Tag Creator to help you streamline your SEO workflows

Instantly get suggestions for meta titles and descriptions based on your page content. Refine with prompts and tailor the tone of voice—all from the SEO Panel.

Learn More​​

​

---

👌 This week's SEO Awesomeness

​

​Impact of Google SGE (Search Generative Experience) on SEO
​Fernando Maciá / Search Trends​
​An in-depth analysis by Fernando Maciá about Google's SGE, how it can impact users search behavior and how to prepare.

​

​The Patent Behind Google SGE, Explained​
​Juan González Villa / Search Trends
​Juan has identified the patent behind Google's SGE and goes through it analyzing how it works.

​

​The Rise Of Google Followership: Unlocking Visibility On Google’s Surfaces
​Jes Scholz / General SEO
​Learn with Jes how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond.

​

​How to Think About Expanding Your Brand's Footprint in a Post-HCU World
​Blair MacGregor / General SEO
​Blair explains the different types of content expansion (including a cautionary tale of over-expansion), and shares 10 questions to ask before expanding your content.

​

​AI Product Descriptions: Problems, Possible Solutions, And Tools​
​Daniel Pinillos / Ecommerce SEO​
​Learn how Large ecommerce sites can generate quality product descriptions at a massive scale leveraging AI.

​

​Google’s Index Size Revealed: 400 Billion Docs (& Changing)
​Cyrus Shepard / General SEO
​Cyrus explains how big Google’s index size is, the factors impacting that size, and a few takeaways.

​

​SEO Projects for Code Freeze​
​Stephanie Briggs / General SEO
​It’s slow season for SEO. Many sites are in a code freeze. Steph goes through a few SEO projects to work on.

​

​Managing Webpages Resources For Efficient Crawling And Rendering​
​Giacomo Zecchini / Technical SEO​
​By delving into server access logs and exploring alternative approaches like JavaScript functions instead of robots.txt, this research goes through various ways to enhance search engine rendering efficiency.
​

​11 Author Page Examples that Brilliantly Demonstrate E-E-A-T
​James Brockbank / Content Optimization
​James goes through author pages that you can use as a reference as they feature who the author is, what their experience is, what their areas of expertise are, how to contact them and find them on social, as well as the posts they’ve authored.

​

​You’ve Lost Your Job: 5 Things SEO Professionals Need To Know​
​Nick LeRoy / SEO Careers
​Losing your job is never fun. Let Nick from SEOJobs.com walk you through this difficult situation and into your next SEO role.

​

​Link Building for Local Businesses — Whiteboard Friday [Video]​
​Amanda Jordan / Link Building
​Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.

​

​How To Use Market-Specific Conversion Tracking To Drive International SEO Success​
​Adriana Stein / International SEO
​Wondering how you can track international SEO efforts for more than just keywords rankings? Learn how to calculate international SEO ROI here.

​

​Detailed Q2: Analysing The SEO Playbook of Digital Goliaths In-Depth, Every Quarter
​Glen Allsopp / Search Trends
​Detailed Q2, the second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition is here. Check it out.

​

​LinkedIn SEO Guide for Improved Visibility and Better Engagement​
​Bengu Sarica Dincer / LinkedIn SEO
​Learn how to maximize your LinkedIn visibility and engagement effectively with the LinkedIn SEO guide. Start to get noticed now.

​

​Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example​
​Erika Varangouli / Content Optimization
​LinkedIn’s “collaborative articles” seem to be a perfect hit: content that combines authority, AI and user generated content. What could go wrong?

​

​SEO Salary Survey 2023 [Industry Research]
​Chris Haines / SEO Careers
​How much do SEOs earn? Chris wanted to know, so he ran a survey at BrightonSEO and asked 111 attendees what they earned. Take a look at the results.

​

​Public Speaking Tips: 23 Lessons Learned While Preparing for My First Public Speaking Gig in SEO​
​Corina Burri / SEO Careers
​In 2023, Corina had her first public speaking engagement. In this post, she shares all the public speaking tips she learned along the way through classes, one-on-one coaching, reading books, and watching videos.

​

​The Complete Guide to Becoming an Authentic Thought Leader
​Chima Mmeje / SEO Careers
​Ready to become the thought leader you've always dreamed of? Use this comprehensive guide from Chima to create and execute your thought leadership strategy.

​

​Measuring the Metrics That Matter Most to Your Funnel [Free Course]
​Tory Gray, Sam Torres / SEO Measurement
​Learn from Sam and Tory to understand the crucial why behind metrics so you can steer clear of misleading data. Craft a custom measurement plan, mapping your organization's needs, aligning tools, data sources, and event-tracking for precision.

​

​The SEO Advent Calendar
​Alizée Baudez / General SEO
​In this fun and festive initiative, Alizée will share actionable tips every morning, delivered to your inbox, wrapped in festive vibes for all levels, 100% free. Subscribe now.

---

[Special Announcement]​
​⚡ The Top SEO Trends in 2024 Survey

What are the top SEO trends that you’re looking for (or not) in 2024? Answer the (very) small survey here and get a shout-out in an upcoming Crawling Mondays edition dedicated to SEO trends in 2024 to be recorded along with Lily Ray, Cindy Krum, and Kevin Indig, in which we’re going to go through the most popular ones. A summary of the results will be published here too!

​

---

💸 Latest SEO Jobs

• ​Senior SEO Analyst, BI and SEO Analytics at Shutterstock​
• ​Senior SEO Specialist at Botify​
• ​Global Organic SEO Manager at Lego​
• ​SEO Manager at Disney Parks & Resorts​
• ​Sr. eCommerce Content Analyst at Royal Caribbean Group​
• ​Bilingual SEO Marketing Specialist at Ria​
• ​Senior Data Scientist, SEO at Grammarly​
• ​Senior Retail Content Strategist at Brainlabs​
• ​Associate Director, Paid Search at razorfish​
• ​Analyst, Search Engine Optimization at Digitas​
• ​SEO Manager at seoClarity​
• ​Senior SEO Specialist at Sana Commerce​
• ​Specialist, SEO Packs (EMEA) at VF Corporation​
• ​SEO Manager at Bitpanda​
• ​Online Optimisation Manager role at Sage​

​

Do you want your SEO job to be featured here for free? Just send it over here!​

​

---

🛠 Free(mium) SEO Tools

​

​Fetch & Render Simulator
​Dave Smart
​Designed to simulate the Googlebot fetch & render. This free tool will return the rendered, and initial source code (obeys the user-agent specified) and a screenshot of the page.

​

​Free AI Writing tools
​Ahrefs
​Save time and enhance your content performance with these free copywriting tools powered by AI.

​

Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

​

---

🎙️ Upcoming SEO Events

​

​Global SEO Club: Managing Productivity and Migrations
​Global SEO Club / Online / December 5, 2023
​Join the last Global SEO Club event of 2023 with Swapnil Pate and Renata Gwizdak, discussing managing productivity in remote SEO teams and international SEO migrations.

​

​How to Use GA4 to Track & Optimize SEO Performance [Masterclass]
​AS Marketing / Online / December 7, 2023
​In this free masterclass, Adriana Stein and Leigh Buttrey will explain how GA4 allows for detailed customer behavior tracking, helping marketers create strong, data-informed, and SEO-friendly strategies.

​

​The Role of a Brand Entity in SGE: Excelling in Content and Link Building
​Digital Olympus / Online / December 5, 2023
​Get ready for an exclusive session with Viola Eva and Alex Tachalova, where they will discuss the crucial role of a brand entity in Search Engine entities.

​

​Exploring AI's Impact on SEO
​Conductor / Online / December 13, 2023
​Set yourself up with a deeper understanding of AI, how it fits into SEO, and how to use it to boost your organic search visibility and traffic. Reserve your spot now!

​

​Berlin SEO & Content Club #3​
​Giuseppe Colucci & Ciara Serrano / Berlin, Germany / January 17, 2024
​Join Malte Landwehr and Christian Brugger who will respectively talk about frameworks that can help you uplevel your SEO game, and share a successful case study combining AI, SEO, and Content. Register now!
​

Do you want your SEO event to be featured here for free? Just send it over here!​

---

[Sponsor / Affiliate]​
​⚡ Discover Rankings Opportunities Fast with JetOctopus Keywords Tools

Identify keyword rankings opportunities fast. We at JetOctopus love the preset lists with insights to save you time. Just one chart and now you'll know what exactly is growing and dropping.

There are more presets for you:

• New keywords: the keywords that started to get impressions over the given period of time.
• Lost keywords: the keywords that stopped getting impressions compared to the previous period of time.
• Zero clicks keywords: (the closest opportunity) - the keywords already ranked but without clicks. Just optimise CTR.
• Winners lists: By impressions, clicks, CTR, positions, back to Top 10
• Losers lists: By impressions, clicks, CTR, positions, gone from Top 10

The Black Friday JetOctopus offer is a 35% discount for annual contracts.

​

Learn More Now​

​

---

🎥 Learn How to do SEO for a Shopify site For Free with the LearningSEO.io Accelerator

Learn how to better optimize a Shopify based Website for free by watching the latest free LearningSEO.io accelerator session Q&A about Shopify SEO with Kevin Indig, SEO consultant.

You can also watch the previous Learning SEO Accelerator Q&As sessions:

• ​Introduction to SEO ​with Aleyda Solis
• ​Keyword Research with Andy Chadwick​
• ​Competition Research with Jo Turnbull
• ​Content Optimization with Crystal Carter
• ​​​Technical Optimization with Geoff Kennedy
• ​Link Building with Bibi Raven
• ​SEO Auditing with Chris Green
• ​SEO Strategy with Tory Gray
• ​Setting SEO Goals with Kevin Gibbons
• ​Measuring SEO with Cyrus Shepard
• ​SEO Reporting with Sophie Brannon
• ​SEO Process Management with Judith Lewis
• ​SEO for WordPress with Jono Alderson
• ​SEO for Wix with Mordy Oberstein

​Subscribe to the LearningSEO.io YouTube channel and don't miss out on future editions about executing an SEO process, technical SEO, link building, and more!

​

---

🙌 SEOs & Digital Marketers to Follow​
​
​​Follow these awesome SEO specialists continuously sharing SEO awesomeness:

• ​Erika Varangouli (X/Twitter, LinkedIn), Head of SEO Branding at Semrush
• Amanda Jordan (X/Twitter, LinkedIn), Director of Digital Strategy at RicketyRoo
• Viola Eva (X/Twitter, LinkedIn), Founder of Flow SEO
• James Brockbank (X/Twitter, LinkedIn), Managing Director at Digitaloft
• Giacomo Zecchini (X/Twitter, LinkedIn), R&D Director at Merj

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.

​

---

🔭 More Digital Marketing News and Jobs? Subscribe to MarketingFOMO

If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.8K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!

Subscribe to MarketingFOMO For Free​

​

---

💙 Refer SEOFOMO to your SEO Friends and Win Rewards

​
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

​

---

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

​