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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

๐Ÿ™Œ The latest in SEO with SEOFOMO Sep 10

Published 10 months agoย โ€ขย 8 min read

The September 10, 2023, edition of SEOFOMO is here! Now with +27.9K Subscribers ๐Ÿ“ฎโ€‹
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[If you want to read SEOFOMO on the Web click here]โ€‹

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๐Ÿ—ž๏ธ Search Updates & News from Search Engines

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โ€‹Google's August 2023 Core Update rollout was completed on September 7โ€‹
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Google Search Central / Google Search Updates
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On September 7, Google announced that the August 2023 core update rollout was completed 16 days after starting its release.

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โ€‹Site Names on Google Search Now Available For All Languagesโ€‹
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Google Search Central / Google Search Updates
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Site names on Google Search are now available on mobile and desktop in all languages for domains and subdomains but not for subdirectories.

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โ€‹Google Search updated its language matching systemsโ€‹
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Barry Schwartz / Google Search Updates
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This update was released a couple of weeks ago and helps Google to better match the searchers' language to documents in its index.

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โ€‹Google Fixed The Search Console Canonical URL Reporting Bugโ€‹
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Barry Schwartz / Google Product Updates
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Google Search Console was reporting the wrong canonical URL for some pages. On September 4th, it seemed like Google fixed the issue.

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โ€‹Chrome gets a fresh look and new features for its 15th birthday: Easily browse the web with new Search featuresโ€‹
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Parisa Tabriz / Google Product Updates
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"When youโ€™re on a webpage, select the โ€œSearch this page with Google'' option from the three-dot menu. That will open the Google Search side panel, where you can find related searches, learn more about a pageโ€™s source or start another search altogether."

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โ€‹Google News Tests Author Names In Article Snippetsโ€‹
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Barry Schwartz / Google Product Updates
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Google News, the portal, is testing displaying the author name below the publication name in the article card snippet interface. Google recently tested this for Google Discover stories and Top Stories in Google Search.

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โ€‹English Google SEO office-hours from September 2023โ€‹
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Google Search Central / SEO Q&A
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Listen to the audio recording of the Google SEO office-hours from September 2023, going through many SEO community questions.

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[Main Sponsor]โ€‹
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โšก Live webinar | Turning seasonality into an eCommerce advantage

Help your clients drive max profits all year round. Join experts from Klaviyo and ThinkRenegade for smart tactics that help online stores navigate seasonal highs and lows.

In this webinar, weโ€™ll cover:

  • eCommerce strategies for managing sales stability
  • How to hook new customers and engage existing ones
  • Tools for growing before, during, and after the holidays

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๐Ÿ‘Œ This week's SEO Awesomeness

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โ€‹Change Management in SEO. How to Make Stakeholders Prioritize Your Strategyโ€‹
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Daria Miroshnichenko / SEO Managementโ€‹
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Create an SEO mindset for change by setting up a plan, and help colleagues to adopt the necessary change by making sure they follow the fundamental steps.

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โ€‹Case study: Fixing โ€œIndexed, though blocked by robots.txtโ€โ€‹
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Eoghan Henn / Technical SEO
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A detailed SEO case study about how Eoghan fixed all โ€œIndexed, though blocked by robots.txtโ€ issues in Google Search Console for the international e-commerce site Zamnesia.

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โ€‹E-E-A-T: Making experience and expertise your content advantageโ€‹
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Nicola Agius / Content Optimizationโ€‹
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Learn the fundamentals of E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience.

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โ€‹Modern link building starter guideโ€‹
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Kevin Rowe / Link Buildingโ€‹
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Establish a foundation for your professional growth as a link builder with this comprehensive guide, going through criteria, tactics, steps, and more.

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โ€‹SEO Forecasting โ€” Whiteboard Friday [Video]โ€‹
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Tom Mansell / SEO Managementโ€‹
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Learn how to forecast and demonstrate the value of your SEO efforts with this week's Whiteboard Friday and put it into practice with a free worksheet.

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โ€‹How to create a successful 2023 holiday season SEO strategyโ€‹
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Alex Klugerman / General SEOโ€‹
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Explore the evolving 2023 holiday landscape and learn how to boost your Q4 SEO success with these key trends and best practices.

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โ€‹7 Simple Steps For Conducting International Keyword Researchโ€‹
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Hollie Gibson / International SEOโ€‹
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How do you go about conducting keyword research in a language you have no idea how to speak? Hollie takes you through how to do it in 7 simple steps.

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โ€‹Google Business Profiles For Medical Practices: The Prescription For Online Successโ€‹
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Gabriella Sannino / Local SEO
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Discover the power of an optimized Google Business Profile for medical practices. From selecting the right categories to leveraging high-quality visuals, this guide has you covered.

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โ€‹TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibilityโ€‹
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Semrush / SEO Trends
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Check out these key TikTok SEO tactics and tips to show up on your audienceโ€˜s "For You" TikTok Page.

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[Sponsor]โ€‹
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โšก Searching for a trustworthy link building partner for your SaaS business?

Look no further than Digital Olympus. We have a track record of successful collaborations with SaaS businesses across various B2B verticals, including Ramp, G2, LinkedHelper, Swagdrop, DoveTail, Kickresume, and many more.

โ€‹Get in touch to start building authoritative links that will significantly impact your SEO performance with Digital Olympus today.

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๐Ÿ’ธ Latest SEO Jobs

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Do you want your SEO job to be featured here for free? Just send it over here!โ€‹

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๐Ÿ›  Free(mium) SEO Tools

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โ€‹Search Demand Trends per Industriesโ€‹
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Advanced Web Rankingโ€‹
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Check Google's Search Impressions changes as reflected from millions of queries across different industries for free.

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โ€‹GSC SERP Visibility Summary [Template]โ€‹
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Christina LeVasseurโ€‹
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Useful GSC SERP Visibility Summary Looker Studio Dashboard that enables cross-filtering, meaning the charts will update if you click on a keyword or URL.

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Do you want your free or freemium SEO tool to be featured here for free? Just send it over here!โ€‹

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๐ŸŽ™๏ธ Upcoming SEO Events

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โ€‹Dudacon 2023 - Future-Proof Your Agencyโ€‹
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Duda / Online / September 12-14โ€‹
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Join Dudacon 2023 for free from September 12 to 14 for virtual sessions where industry experts and leading agencies share how to build your strategy for growth in the age of AI.

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โ€‹Neurodivergents in SEO BrightonSEO Sept 2023 Meet-up
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Neurodivergents in SEO / Auditorium 2, BrightonSEO / September 15
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This meet-up will provide an opportunity to meet one another in a safe space during BrightonSEO and help build that network of support that's much needed in a corporate world that hasn't been designed for neurodivergents SEOs.

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โ€‹Out Of The Box SEO Webinar: 5 Untapped Advantages of Keyword Clustering in SEOโ€‹
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Keyword Insights / Online / September 20
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Register now for free to reinvent your SEO and content strategy with the untapped power of keyword clustering as a tool and strategy enhancer.

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โ€‹How to Learn Marketingโ€‹
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Funnel Frontiers by Wix / X Space / September 11
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Join Ginny Marvin, Leonard Kim, Mordy Oberstein, Crystal Carter, and yours truly on September 11 at 10 AM EST on Twitter Spaces, where weโ€™ll talk about how to learn marketing.
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Do you want your free or freemium SEO event to be featured here for free? Just send it over here!
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๐ŸŽฅ Learn How to Set an SEO Strategy For Free with the LearningSEO.io Accelerator

Are you learning about SEO strategy or want to refresh your knowledge about the topic? Watch the latest free LearningSEO.io accelerator session Q&A about Setting an SEO strategy with Tory Gray, from the Gray Dot Company.

You can also watch previous sessions, take a look:

โ€‹Subscribe to the LearningSEO.io YouTube channel and don't miss out on future editions about executing an SEO process, technical SEO, link building, and more!

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๐Ÿ™Œ SEOs & Digital Marketers to Followโ€‹
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โ€‹Follow these new SEO events organizers:

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.

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[Giveaway]โ€‹
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โšก Win One of Two Accesses to Dana DiTomaso's Analytics for Agencies Online Course

Have you been struggling to communicate the great results you're getting to your clients? Then this SEOFOMO giveaway is for you!

Dana DiTomaso (president of Kick Point) has released a new in-depth online course called Analytics for Agencies that will teach you everything you need to know about selling and delivering analytics solutions:

  • Streamline your approach to analytics, provide your team with effective training, and gain the skills needed to plan, set up, analyze, and optimize data-driven marketing strategies for your clients.
  • Receive client-ready templates, plus a complete guide on GA4, Google Tag Manager, and Looker Studio!

The Analytics for Agencies online course has a cost of $979.00 USD, but you have the chance to win one of two accesses here.

How can you participate to win one of the two accesses to the Analytics for Agencies online course? You just need to:

  1. Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
  2. Refer at least 2 people to subscribe to SEOFOMO from August 27, 2023 until September 23, 2023 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you, and that will be used to keep track of the subscribers you send.

On September 24, 2023, I will randomly choose the two winners among those who are subscribed and have referred at least 2 subscribers between August 27, 2023 and September 23, 2023.

I'll announce the winners over here in SEOFOMO, social media, and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.
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โ€‹Start referring SEOFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Analytics for Agencies now with 10% off for being an SEOFOMO subscriber here.โ€‹

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๐Ÿ”ญ More Digital Marketing News & Jobs? Read and Subscribe to MarketingFOMO

If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.6K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!

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๐Ÿ’ช This week's SEOFOMO Featured Supporters

A huge THANK YOU to loyal SEOFOMOers referring +5 subscribers:

โ€‹... You rock ๐Ÿ‘โ€‹ โ€‹

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If you want to be featured here, take a look below at the SEOFOMO rewards program.


๐Ÿ’™ Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

  • Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
  • Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
  • Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
  • Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki
  • Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
  • Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 SEOFOMO Mug and an SEOFOMO Hoodie
  • Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an SEOFOMO Backpack

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โ€‹Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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โ€‹Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email โ€‹
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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๐Ÿ‘€ Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solisโ€‹
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ€‹

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

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