SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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πΏ Your SEO News, Updates, Jobs & Events - SEOFOMO Oct 13, 2024
Published 29 days agoΒ β’Β 9 min read
October 13, 2024 βSubscribe and join +35.2K SEOs and Marketers
ποΈ Search Updates and News from Search Engines
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βGoogle is bringing Store ratings on Search to more countries βAparna Mohan / Google Product Updates βGoogle is bringing store ratings to English-language shopping searches in Australia, Canada, India, and the United Kingdom. βShoppers can access detailed information about your business, including reviews, shipping, return policies, and moreβ.
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βGoogle Updates Robots.txt Policy: Unsupported Fields Are Ignored βMatt G. Southern / Google Search Guidelines βGoogle limits robots.txt support to four fields, clarifying its stance on unsupported directives in a recent update to its Search Central documentation.
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βGoogle AI Overviews Not Linking To Sites Hit By Helpful Content Update βBarry Schwartz / Google Search Updates βGoogle's AIOs seem to not show links to sites that were hit by the helpful content update, even when you ask the AI Overview directly about that site and whether that site is ranking well for that query in the traditional Google search results.
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βGoogle Tests Quick View Button For Recipes That Keep You On Google βBarry Schwartz / Google Search Tests βGoogle is testing placing a "quick view" button overlayed on the images on recipes within Google Search. Clicking on "Quick view" keeps you on Google while giving you a snapshot of the content from the publisher, without sending that traffic to it.
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βGoogle Merchant Center To Integrate Amazon For Shipping Data βMatt G. Southern / Google Product Updates βGoogle announced plans to integrate Amazonβs Multi-Channel Fulfillment (MCF) service into its Merchant Center platform, offering improved shipping data display and a potential boost in ad performance.
βOpenAI to integrate SearchGPT into ChatGPT before 2024 ends βDanny Goodwin / Open AI Product Updates βOpenAIβs SearchGPT, which the company said was a temporary prototype when it launched in July, will be integrated into ChatGPT βby the end of the yearβ. OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences'.
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βGoogle Analytics 4 Introduces Realtime Pages Report βMatt G. Southern / Google Product Updates βGoogle Analytics adds a new Realtime Pages report, offering instant insights on page views, user engagement, and website performance.
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βGoogle Trends for Marketing & Sales [Video] βGoogle Search Central / Google Trends Tutorialsβ βDaniel Waisberg and Omri Weisman show how Google Trends can help you understand overall vertical trends, benchmark against competitors, analyze brand awareness, and research keywords for ad campaigns.
[Sponsor]β ββ‘ PreWriter: The AI Content Tool That Empowers Writers
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PreWriterβs innovative technology generates quality content in minutes. You can triple your content output while saving hours of time! Give it almost anything β a URL, keyword, list, topic, outline, or article β and get back SEO-friendly content ready for your writerβs finishing touches. Writers are free to focus on maintaining quality, originality and brand consistency.
Give PreWriter a try for free and see how it can improve your content development workflow.
Holiday season is around the corner, and if you haven't yet started, it's time for you to polish your Black Friday, Cyber Monday and all holiday-oriented deals landing pages, categories or facets, to ensure they're updated, featuring this year's information in its metadata, FAQs, ready to be linked from the top navigation, etc.
A common mistake happens when including the year in your Black Friday landing page, pushing you to create a new one each year, rather than leveraging the same URL every year, capitalizing on the existing URL popularity and rankings from previous years.
Another mistake happens by noindexing or redirecting these landing pages after the season, rather than just stopping featuring and referring to them from your navigation. Also, rather than showing them with empty content, feature the top latest deals, linking to the site's overall deals page, while inviting users to subscribe to get alerts when the specific deals they're looking for are launched.
A common overlook happens when featuring just a single page targeting all of your Black Friday deals searches. Instead, do a keyword research looking for the "Black Friday" terms along with each of your product or service lines/types, and you'll likely find that there are more than enough searches for your top ones to enable, index and target them with specific landing pages (if you have a single product or service), or a category/facet like product listing (if you have many) targeting each, that should be linked from your overall Black Friday landing page, that should keep targeting your generic black friday searches. β
β Do you need an example? Take a look at Macy's doing this for a few of their product lines, as you can see here.
βAI Overviews: Googleβs Danny Sullivan Provides an Inside Look βRich Sanger / Search Trends βRich goes through Danny Sullivanβs statements from Aleydaβs interview about Google AIOs, how they are changing search, the challenges SEOs face in tracking them, and actionable takeaways for those looking to adapt to the new search result page environment.
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βCreating content for SEO in a Zero-Click World βChantal Smink / Content Optimization βChantal explains why platforms should no longer dictate a company's content strategy, and companies can no longer have separate strategies for each platform. Learn how we must work from a single central narrative and adapt it to different channels.
βSteal My Quick And Dirty SEO Forecast Methodology βDaniel K Cheung / SEO Management βDaniel shares why forecasting in SEO has absolutely nothing to do with being right or wrong, and shares a methodology to develop them with conviction.
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βHow to automate your content audit with ML APIs [Presentation] βLazarina Stoy / SEO Automation βLazarina shares a step-by-step guide on implementing machine learning in SEO content audits. Create a better overall audit quicker with topic modeling, text classification, entity analysis, and fuzzy matching.
βServer optimization for SEO [Presentation] βCarlos SΓ‘nchez Donate / Technical SEO βCarlos explains how to optimize the server to boost website ranking and solve complex problems in this presentation.
βSEO Content Has a Packaging Problem β Whiteboard Friday [Video] βBernard Huang / Content Optimization βBernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue in the latest edition of Whiteboard Friday.
βBuzzabout - AI Audience Insights Tool βBuzzabout βExtract key topics and opinions from social media conversations, and win more customers by deeply understanding their pains, gains, and thoughts.
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βWeb Vitals Industry benchmarks βSpeetals βThe Web Vitals benchmark was created using data from the CrUX available through the BigQuery dataset for the top 1000 sites for each country.
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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
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βWebinar: International SEO & Localizationβ βSitebulb / Online / Free / October 23, 2024 βJoin Patrick Hathaway, Gianluca Fiorelli, Raquel GonzΓ‘lez ExpΓ³sito, and Zeph Snapp to chat all things international SEO and localization in this free webinar.
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βSEO Athens Summit 2024 βThomas Vavougios / Athens, Greece / 20 Euros / November 2, 2024 βJoin Craig Campbell, Christina Dehola, Panos Kondylis, and more to discover the latest SEO trends and network with like-minded individuals.
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βThe Future of Search Engine Marketing in the Age of AI βDigital Olympus, Minty Digital / Barcelona, Spain / Free / November 28, 2024 βMinty Digital & Digital Olympus are teaming up to put together a roundtable discussion with industry experts to discuss the future of Search, including how marketers and online businesses can navigate the coming year.
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βPitch to Speak at the Digital Olympus Conference Community Panel βDigital Olympus / Amsterdam, Netherlands / β¬199 / September 11, 2025 βDigital Olympus is looking for speakers for their DO event Community Panel. This panel is designed to bring new voices to the DO stage. Pitch now.
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* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
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Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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