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🗞️ Search Updates and News from Search Engines

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​Google is bringing Store ratings on Search to more countries
​Aparna Mohan / Google Product Updates
​Google is bringing store ratings to English-language shopping searches in Australia, Canada, India, and the United Kingdom. “Shoppers can access detailed information about your business, including reviews, shipping, return policies, and more”.

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​Google Updates Robots.txt Policy: Unsupported Fields Are Ignored
​Matt G. Southern / Google Search Guidelines
​Google limits robots.txt support to four fields, clarifying its stance on unsupported directives in a recent update to its Search Central documentation.

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​Google AI Overviews Not Linking To Sites Hit By Helpful Content Update
​Barry Schwartz / Google Search Updates
​Google's AIOs seem to not show links to sites that were hit by the helpful content update, even when you ask the AI Overview directly about that site and whether that site is ranking well for that query in the traditional Google search results.

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​Google Tests Quick View Button For Recipes That Keep You On Google
​Barry Schwartz / Google Search Tests
​Google is testing placing a "quick view" button overlayed on the images on recipes within Google Search. Clicking on "Quick view" keeps you on Google while giving you a snapshot of the content from the publisher, without sending that traffic to it.

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​Google Merchant Center To Integrate Amazon For Shipping Data
​Matt G. Southern / Google Product Updates
​Google announced plans to integrate Amazon’s Multi-Channel Fulfillment (MCF) service into its Merchant Center platform, offering improved shipping data display and a potential boost in ad performance.

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​Google Faces Potential Breakup: How DOJ Ruling Could Reshape Search
​Matt G. Southern / Google Search Updates
​Google faces potential breakup as DOJ ruling outlines remedies to curb search monopoly. Learn how it could impact search.

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​OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
​Danny Goodwin / Open AI Product Updates
​OpenAI’s SearchGPT, which the company said was a temporary prototype when it launched in July, will be integrated into ChatGPT “by the end of the year”. OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences'.

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​Google Analytics 4 Introduces Realtime Pages Report
​Matt G. Southern / Google Product Updates
​Google Analytics adds a new Realtime Pages report, offering instant insights on page views, user engagement, and website performance.

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​Google Trends for Marketing & Sales [Video]
​Google Search Central / Google Trends Tutorials​
​Daniel Waisberg and Omri Weisman show how Google Trends can help you understand overall vertical trends, benchmark against competitors, analyze brand awareness, and research keywords for ad campaigns.

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​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🚀 SEOFOMO Tips: The ​Black Friday Edition

Holiday season is around the corner, and if you haven't yet started, it's time for you to polish your Black Friday, Cyber Monday and all holiday-oriented deals landing pages, categories or facets, to ensure they're updated, featuring this year's information in its metadata, FAQs, ready to be linked from the top navigation, etc.

A common mistake happens when including the year in your Black Friday landing page, pushing you to create a new one each year, rather than leveraging the same URL every year, capitalizing on the existing URL popularity and rankings from previous years.

Another mistake happens by noindexing or redirecting these landing pages after the season, rather than just stopping featuring and referring to them from your navigation. Also, rather than showing them with empty content, feature the top latest deals, linking to the site's overall deals page, while inviting users to subscribe to get alerts when the specific deals they're looking for are launched.

A common overlook happens when featuring just a single page targeting all of your Black Friday deals searches. Instead, do a keyword research looking for the "Black Friday" terms along with each of your product or service lines/types, and you'll likely find that there are more than enough searches for your top ones to enable, index and target them with specific landing pages (if you have a single product or service), or a category/facet like product listing (if you have many) targeting each, that should be linked from your overall Black Friday landing page, that should keep targeting your generic black friday searches.
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Do you need an example? Take a look at Macy's doing this for a few of their product lines, as you can see here.

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If you want more Black Friday, Cyber Monday and holiday season deals SEO resources and tips, take a look at the new LearningSEO.io Black Friday and Holidays Deals SEO section here.

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👌 This week's SEO Awesomeness

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​The Future of SEO, Current Challenges, Google Docs Leak Findings and What to Do in an AI Search Powered World - A Summary of the SEOFOMO x Digital Olympus Meetup
​Digital Olympus / Search Trends
​Learn from the top takeaways of the insightful SEO discussions we had during the SEOFOMO x Digital Olympus meetup in Amsterdam a few weeks back, going through the current challenges and future of SEO.

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​AI Overviews: Google’s Danny Sullivan Provides an Inside Look
​Rich Sanger / Search Trends
​Rich goes through Danny Sullivan’s statements from Aleyda’s interview about Google AIOs, how they are changing search, the challenges SEOs face in tracking them, and actionable takeaways for those looking to adapt to the new search result page environment.

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​Creating content for SEO in a Zero-Click World
​Chantal Smink / Content Optimization
​Chantal explains why platforms should no longer dictate a company's content strategy, and companies can no longer have separate strategies for each platform. Learn how we must work from a single central narrative and adapt it to different channels.

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​Mastering the Google Merchant Knowledge Panel: Boost Your E-commerce Visibility and Sales
​Doreid Haddad, Andrea Volpini / Ecommerce SEO
​Boost e-commerce visibility and sales by optimizing your Google Merchant Knowledge Panel. Learn from the practical tips for online stores to stand out and build trust in this guide by Doreid and Andrea.

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​Steal My Quick And Dirty SEO Forecast Methodology
​Daniel K Cheung / SEO Management
​Daniel shares why forecasting in SEO has absolutely nothing to do with being right or wrong, and shares a methodology to develop them with conviction.

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​How to automate your content audit with ML APIs [Presentation]
​Lazarina Stoy / SEO Automation
​Lazarina shares a step-by-step guide on implementing machine learning in SEO content audits. Create a better overall audit quicker with topic modeling, text classification, entity analysis, and fuzzy matching.

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​Mining the SERPs with off the shelf tools to find SEO Gold [Presentation]
​Charles Meaden / General SEO
​Discover how you can scrape the search engine result pages, including images, local search and Youtube using no code tools to extract valuable and actionable information.

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​Server optimization for SEO [Presentation]
​Carlos Sánchez Donate / Technical SEO
​Carlos explains how to optimize the server to boost website ranking and solve complex problems in this presentation.

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​What Is Keyword Intent and How Does It Impact Your Conversion Rate?
​Jo Cameron / Keyword Research
​Keyword intent is the key to understanding your audience's needs. Jo explains how to decode search queries and deliver exactly what the users are looking for in this guide.

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​Technical SEO for eCommerce: A step-by-step guide to getting your online store crawled and indexed
​Joshua George / Ecommerce SEO
​Optimize your online store's technical configurations with this step-by-step guide by Joshua, covering the most common issues scenarios and top actions to take.

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​How Generation Z is Changing Search and SEO Strategies to Match Their Behaviours
​Veronika Höller / Search Trends
​Veronika goes through how Gen Z is reshaping SEO with voice search, visual platforms, and mobile-first strategies to meet their unique digital habits.

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​SEO Content Has a Packaging Problem — Whiteboard Friday [Video]
​Bernard Huang / Content Optimization
​Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue in the latest edition of Whiteboard Friday.

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​Find Related Pages To Fix Under Linked Pages with Screaming Frog, OpenAI & Python
​Ruth Everett / SEO Automation
​Ruth explains how to use vector embeddings and cosine similarity to identify relevant internal linking opportunities for orphaned or under-linked pages in this step-by-step guide.

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​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel.​

💸 Latest SEO Jobs

• ​SEO Consultant at SALT.agency​
• ​Head of SEO at ABOUT YOU SE & Co. KG​
• ​Senior SEO Analyst at Stacksphere​
• ​Sr. Paid Media/SEO Manager at Aviatrix​
• ​Digital Marketing Strategist at Logic Inbound​
• ​Technical SEO Manager at Growth Plays​
• ​SEO Specialist at Ballistic Agency​
• ​Part Time SEO Manager at Private​
• ​SEO Consultant at Botify​
• ​Technical SEO Manager at SoundCloud​
• ​SEO Manager (Hulu) at Disney​
• ​Senior Editor, Content SEO at Shopify​

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​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Buzzabout - AI Audience Insights Tool
​Buzzabout
​Extract key topics and opinions from social media conversations, and win more customers by deeply understanding their pains, gains, and thoughts.

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​Web Vitals Industry benchmarks
​Speetals
​The Web Vitals benchmark was created using data from the CrUX available through the BigQuery dataset for the top 1000 sites for each country.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Webinar: International SEO & Localization​
​Sitebulb / Online / Free / October 23, 2024
​Join Patrick Hathaway, Gianluca Fiorelli, Raquel González Expósito, and Zeph Snapp to chat all things international SEO and localization in this free webinar.

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​SEO Athens Summit 2024
​Thomas Vavougios / Athens, Greece / 20 Euros / November 2, 2024
​Join Craig Campbell, Christina Dehola, Panos Kondylis, and more to discover the latest SEO trends and network with like-minded individuals.

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​The Future of Search Engine Marketing in the Age of AI
​Digital Olympus, Minty Digital / Barcelona, Spain / Free / November 28, 2024
​Minty Digital & Digital Olympus are teaming up to put together a roundtable discussion with industry experts to discuss the future of Search, including how marketers and online businesses can navigate the coming year.

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​Pitch to Speak at the Digital Olympus Conference Community Panel
​Digital Olympus / Amsterdam, Netherlands / €199 / September 11, 2025
​Digital Olympus is looking for speakers for their DO event Community Panel. This panel is designed to bring new voices to the DO stage. Pitch now.

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​See more upcoming SEO events in the new SEOFOMO Events Section​