SEOFOMO is brought by Wix Studio, and JetOctopus 🙌
Would you like to advertise? Ask here!​

🗞️ Search Updates and News from Search Engines

​

​Google Search Has A New Boss: Prabhakar Raghavan Steps Down
​Matt G. Southern / Google Product Updates
​Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality.

​

​Google announces AI-powered Google Shopping​​
​Sean Scott / Google Product Updates
​The new Google Shopping experience uses AI to intelligently show the most relevant products, helping to speed up and simplify the search experience. The new Google Shopping home page also has a personalized feed to inspire with shoppable products and videos based on users' preferences.

​

​Bing Webmaster Tools Gets 16 Months Of Data, Recommendations & Copilot Tools To Come
​Barry Schwartz / Bing Product Updates
​Microsoft has provided some new updates to Bing Webmaster Tools, including 10 months more of data for the search performance reports, an updated recommendations section, and a preview of Copilot tools coming to the toolset.

​

​Microsoft working on simplifying Bing
​Barry Schwartz / Bing Search Updates
​Mustafa Suleyman, the CEO of Microsoft AI, said they "unshipped 27 features" in Bing: "Being brave enough to undo complexity is important."

​

​Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)
​Barry Schwartz / Search Product Updates
​Semrush has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot.

​

​Google Warns Against Over-Reliance On SEO Tool Metrics
​Matt G. Southern / Google Search Q&A
​John Mueller says don't obsess over SEO tool numbers. Instead, make great content people actually want.

​

​3 Tips for International Websites [Video]
​Google Search Central / SEO Made Easy
​​In this episode of SEO Made Easy, Martin Splitt explores three essential aspects of creating and managing websites for diverse language and regional audiences.

​

​Designing Google Doodles and Delightful Experiences [Podcast]
​​​Google Search Central / Search off the Record
​In this episode of Search Off the Record, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and Delight on Google Search, about designing experiences that resonate with your audience.

​

​​Don't wait until next week to learn about the latest search updates! Subscribe to the SEOFOMO News Whatsapp channel​

🚀 The State of Technical SEO in 2024 - Survey Results & Presentation

The results of the SEOFOMO Technical SEO Survey are in!

​

I want to thank all the SEOFOMO newsletter subscribers and friends who participated, and take the opportunity to announce the winner of the SEOFOMO giveaway (winning an SEOFOMO mug and hoodie, a free 1 year license of Screaming Frog SEO Spider and a 1 year license of Sitebulb Pro Desktop Edition: Nikki Halliwell!

​

​

This survey results offer a comprehensive look at the current state of technical SEO, highlighting common challenges, preferred tools, and anticipated trends for the coming year. Let’s review the top 15 insights:

1. The majority say that it’s now as hard (32%) or harder (31%) to achieve technical SEO goals vs two years ago.
2. Most tech SEO recommendations take between 4-6 weeks (24%), followed by 2 to 4 weeks (21%) to get executed.
3. Most SEOs (29%) only see between 40% to 60% of their tech SEO recommendations implemented.
4. Technical SEO efforts are still highly (42%) or moderately (42%) impactful to SEO goals.
5. Most tech SEOs develop monthly (28%), followed by quarterly (27%) technical SEO audits
6. The majority use a mix of desktop and cloud based crawlers (45%)
7. Most SEOs use between 2 to 3 crawlers in tech SEO audits (67%)
8. The majority (42%) pre-schedule crawls to automate validations of site configurations
9. Most (47%) also use SEO alerting tools to be notified whenever a configuration has changed
10. The majority (44%) validate tech SEO executions in a test environment before they’re released
11. Only 23% of SEOs enable JS rendering when crawling the site +90% of the crawls
12. The most popular tools used for Technical SEO tasks are the Google Search Console (24.6%), Screaming Frog (24.4%), Ahrefs (12.8%), Semrush (12.6%) and Sitebulb (6.3%).
13. Most SEOs use Jira (19.8%), Slack (11.52%) and Google Sheets (9.22%) when coordinating SEO implementations with Developers or Product teams.
14. The most common reasons for technical SEO recommendations execution getting delayed or not implemented are: Resource Constraints (Development/IT Bandwidth), Prioritization Issues, Lack of Understanding or Buy-In (From Stakeholders/Management), Budget Constraints, Technical Complexity, Internal Communication & Workflow Issues.
15. The Top Technical SEO related functionalities that SEOs wish to have are: AI-Driven Recommendations & Predictive Analysis, Enhanced Real-Time Reporting & Visualization, More comprehensive and automated analysis of JavaScript-rendered content.

There's much more!

​

​
PS: But, what to do with these tech SEO trends? I shared recommendations and tips to overcome the technical SEO challenges shared in the survey in my Tech SEO Connect presentation a few days ago. Take a look at it here.​

👌 This week's SEO Awesomeness

​

​Google AI Overviews: The Role of Large Language Models and Google Gemini
​Rich Sanger / Search Trends
​Rich goes through how Google AI Overviews rely on LLMs like Google Gemini to summarize data and provide users with quick, accurate search responses.

​

​Tech SEO Connect 2024 - Talks Notes​
​Venkata Pagadala / Technical SEO
​Did you miss Tech SEO Connect? Go through Venkata's summary of the talks, including actionable takeaways with links to the videos.

​

​New Research: European Hotel Search Behavior​
​David Mihm / Search Trends​
​David has found that based on how Google constructs its search results today, Google itself and Booking are the clear winners in European hotel search, with hoteliers of all sizes getting squeezed by both. Learn more in this comprehensive research.

​

​Pro-Tech SEO Checklist For Agencies​
​Serge Bezborodov / Technical SEO ​
​Get a technical SEO checklist for agencies to facilitate highly functional and repeatable SEO workflows.

​

​Data Storytelling Resources: Your Comprehensive Guide [Presentation]
​Gokce Yesilbas / General SEO
​Data storytelling is an essential skill in today's data-driven marketing world. This guide by Gokce compiles valuable resources to help you master the art of turning data into compelling narratives.

​

​This is BigQuery for SEOs [Presentation]
​Sam Torres / SEO Automation
​Sam covers why SEOs should consider using BigQuery to eliminate some of the most common data headaches which include a limit of history in GSC and GA4 as well as slow-loading reports, sharing actionable steps to start.
​

​Welcome to the [SEO] Ship Show [Presentation]​
​Kevin Indig / General SEO​
​Kevin goes through how to get executive buy-in to ship the recommendations in this actionable presentation.

​

​How to incorporate machine learning in your SEO day-to-day​
​Lazarina Stoy / SEO Automation​
​Learn what you need to get started in Machine Learning, the tasks that you will get immediate value from and much more in this comprehensive guide from Lazarina.

​

​Ask An SEO: What Links Should You Build For A Natural Backlink Profile?​
​Adam Riemer / Link Building​
​Learn how to create a natural backlink profile that drives audience demand and builds trust with Adam.

​

​The 50 Best Bootstrapped Backlink Builders in 2024​
​Ryan Law / Search Trends​
​Ryan analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, he looked at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year.

​

​Google HCU: What Can You Do? — Whiteboard Friday [Video]
​Tom Capper / Search Trends
​Tom provides actionable insights into what you can do if you’ve been impacted by the HCU rollout in the latest edition of Whiteboard Friday.

​

​​See more SEO Conversations in the SEOFOMO Forum or get the latest SEO news alerts in the SEOFOMO News Whatsapp Channel.​

💸 Latest SEO Jobs

• ​SEO Director, Content Planning at TrendyMinds​
• ​SEO Consultant at SALT.agency​
• ​PT Digital Marketing Manager at Iceberg Web Design​
• ​SEO Specialist at MMP Associates​
• ​SEO Content Marketing Manager at NoGood​
• ​SEO Manager at Level​
• ​Lead SEO Manager at Course Hero​
• ​SEO Specialist at G2​
• ​Technical SEO Manager at Soundcloud​
• ​SEO Specialist (100% Remote) at US Foods​

​

​See more SEO Jobs in the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

​

​Redirect tool
​Katarina Dahlin
​Quickly check the type of redirects used on any page for free.
​

​SERPrecon​
​Ryan Jones​
​Compare your site against competitors using the same methods search engines use - vectors, machine learning, and natural language processing and get insights about how to improve its relevance towards your targeted query.

​

​QuestionDB
​QuestionDB
​Find low-competition keywords by analyzing data from SERP, People Also Ask, People Also Search, Reddit, and Quora to create content that answers your audience's questions.

​

Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

​

​Webinar: How to Budget Your Marketing Operations for 2025
​AS Marketing / Online / Free / October 24, 2024
​Join Leigh Buttrey and Louise Persson and learn how to build a marketing strategy that supports long-term growth by focusing on data-driven insights, personalization, and scalable solutions in this webinar.

​

​SERP Conf. Vienna 2024
​SERP Conf. / Vienna, Austria / €749 / October 30, 2024
​The benchmark event in SEO, E-commerce, and Digital Marketing: Conference, Expo, and Networking with Elite Professionals.

​

​Barcelona International Search Summit
​Webcertain / Barcelona, Spain / €275 / November 14, 2024
​The only event dedicated specifically to the challenges, twists and turns of managing international websites and running global SEO and Paid campaigns.

​

​See more upcoming SEO events in the new SEOFOMO Events Section​

[Announcement]​
​⚡ Submit Your SEO Black Friday and Cyber Monday Deals for 2024

Do you have an SEO targeted Black Friday or Cyber Monday deal?

If so, submit it for free and it will get featured on this SEOFOMO Hub Deals Page for Black Friday and Cyber Monday. It will be featured in the SEOFOMO newsletter too!

​

​