⚽️ Google Updates, News, Guides & More with SEOFOMO [June 16, 2024]


June 16, 2024
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πŸ—žοΈ Search Updates and News from Search Engines

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​Google Search Console Performance report adds merchant listings to images report
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Barry Schwartz / Google Product Updates
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Google now shows the merchant listing performance within the Google Search Image tab in Search Console.

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​Google announces adding markup support for organization-level return policies
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Google Search Central / Google Product Updates
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Google announces they’re adding support for return policies at the organization level, which means you'll be able to specify a general return policy for your business instead of defining one for each product you sell.

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​Google Responds: Is Desktop SEO Still Necessary?
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Roger Montti / Google Search Q&A
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John Mueller responded to a question about whether it’s okay to stop optimizing a desktop version of a website now that Google is switching over to exclusively indexing mobile versions of websites.

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​Google: We Either Trusts Or Doesn't Trust Your Sitemap's Lastmod Date
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Barry Schwartz / Google Search Q&A
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Gary Illyes said either Google trusts your XML Sitemap's lastmod date or doesn't.

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​Google Warns Of Quirk In Some Hreflang Implementations
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Roger Montti / Google Search Guidelines
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Google updated their Hreflang documentation to note a quirk in how some websites are using it which (presumably) can lead to unintended consequences with how Google processes it.

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​English Google SEO office-hours from June 2024
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​​Google Search Central / SEO Q&A
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​​Listen to the audio recording of the Google SEO office-hours from June 2024, going through many SEO community questions: "Does an auto translation of my website for other regions affect my ranking negatively?", "Is it important for title tags to match the H1 tag?" and more.

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​Apple Intelligence Brings AI to the iPhone With ChatGPT Integration and More
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​​Lisa Eadicicco / Apple AI Updates
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Apple's approach with AI is to understand personal context when delivering answers and carrying out tasks.

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πŸ™‹πŸ»β€β™€οΈ This week's Aleyda's SEO Take

It seems that Google is going into a β€œmove fast break things” mode.

In a recent all-hands, Liz Reid, Google’s new head of search was reported to have said:

β€œIt is important that we don’t hold back features just because there might be occasional problems, but more as we find the problems, we address them... We should act with urgency. When we find new problems, we should do the extensive testing but we won’t always find everything and that just means that we respond.”

I understand the pressure Google has to "launch fast". However, the challenge here is their position in the market. With great power, comes great responsibility and they’re certainly not a startup for which the consequences of breaking things are trivial.

The key would be to develop more comprehensive tests before launching, and when releases are done, that they're also well explained to users in a visible way, while allowing them to opt-out if they want.

If in the end, a release doesn't work as expected, then they should try to fix it fast, rather than questioning the complaints shared by the SEO community in many of these cases first, and only addressing the issue until the biggest media sites cover it.

It's about time that they stop their "Goog Enough" approach, and start putting users' needs first.

Otherwise, it's only a matter of time for others to follow the same path as Seth Godin, who in one of his latest posts shared how he hadn't done a Google search in months since he found Perplexity "more powerful, more pleasant and more effective".

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Most are not changing their SEO activities from the Google Doc Leak since β€œthere wasn’t nothing new” in them.

In the last edition of SEOFOMO, I ​ran a poll​ asking how you were changing your SEO activities after the Google Doc Leak findings. Here are the results:

  • 41.9% - β€œNot at all, there was nothing new for me.”
  • 19.7% - β€œI’m not changing but re-prioritizing. I’m going to prioritize further some already planned executions.”
  • 16.6% - β€œIt depends. I’ll perform a few tests to assess first.”

It’s interesting to see how this is aligned with what I mentioned in ​my take here:​ β€œI don’t think these findings will refer anybody to do something directionally different from what’s being done at the moment if they’re following a Product-first SEO approach, they can be used to showcase the importance and get further buy-in, as well as the flexibility to develop tests for additional support related to areas we know are important” though.

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Let's do another poll! This time about the overall impact of Google's AI Overviews inclusions so far in your targeted queries organic search traffic...

πŸ‘Œ This week's SEO Awesomeness

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​How and Why Google Made its Own Product Worse
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Jess Peck / Search Trends
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"In pursuing dominance in the AI-driven information landscape, companies like Google and OpenAI create an environment where AI garbage proliferates uncontrollably."

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​13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced​
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Danny Goodwin / General SEO​
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Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations, and more. Danny shares the highlights from Barry Schwartz's interview with Elizabeth Tucker.

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​The 6 Biggest SEO Challenges You’ll Face in 2024​
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Chris Haines / General SEO​
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The constant threat of Google’s updates. AI overviews and zero-click results. Ranking smaller independent websites in Google is an uphill battle. Learn how to tackle these and more big SEO challenges this year.

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​How to Successfully Negotiate Your SEO Salary: A Complete Guide
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Carolyn Lyden / SEO Careers
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When it comes to salary negotiation, many people view it as a confrontation. Either you avoid it altogether, or you’re overly aggressive in an effort to win. Carolyn shares actionable advice to do it well.

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​How to Build a Strong Brand Moat With SEO​
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Morgan Taylor / General SEO
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A useful guide from Morgan going through how building a brand moat with SEO can significantly drive business impact and lay a solid foundation for long-term brand recognition and visibility.

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​5 reasons why your content isn’t working and how to create helpful content Google wants to rank​
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Julia McCoy / Content Optimization
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Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards from Julia.

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​How To Deal With Expired Articles That Are No Longer Relevant​
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Nafisah Mayun / Content Optimization
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Nafisah goes through the importance of addressing expired articles, how to identify and deal with them in this guide.

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​AI Overview Optimization: Insights from Google’s Patent​
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Rich Sanger / Search Trends
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Optimize your content for visibility in Google's AI Overviews by understanding key measures from their patent. Rich goes through it in this guide.

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​4 Surprising SEO Test Results β€” Whiteboard Friday [Video]
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Jandira Neto / SEO Testing
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Jandira goes through four surprising SEO test results in this informative Whiteboard Friday.

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​The Ultimate Guide to Lawyer SEO
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Olga Zarr / General SEO
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Olga shares a comprehensive guide to do SEO for lawyers.

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​​See more SEO Conversations in the SEOFOMO Forum​

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πŸ›  Free(mium) SEO Tools

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​Ahrefs SEO Toolbar: On-Page and SERP Tool [Extension]
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Ahrefs
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​Google Search Status Timeline
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Dave Smart
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Timeline view of the official Google Search Status Dashboard, pulling data from their JSON feed.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

πŸŽ™οΈ Upcoming SEO Events

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​Introduction to SQL for SEO Course​
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Antoine Eripret / Online / On Demand
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Learn SQL to generate powerful insights for your SEO projects with this course by Antoine Eripret. Use "SEOFOMO" as a code for a 25% discount.

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​The Content Marketing 201 Course Cohort
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Amanda Natividad / Online / June 24 - July 3, 2024
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Design a content strategy that powers all your marketing efforts β€” and generates faster business results in this cohort based course by Amanda Natividad.
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​Webinar: Data-Driven Hero - How to Fuel Growth With Consumer & Market Insights
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Moz / Online / June 26, 2024
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Join Chima Mmeje, Sam Torres and Tory Gray to learn how to make strategies for leveraging consumer insights to drive marketing decisions, and more.

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​LegalSEO: The world’s first Legal SEO Conference
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Legal SEO Conference / Miami, USA / December 6, 2024
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Learn and connect with the top legal SEO specialists, expand your network, and gain insights that will help you grow your results.

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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

πŸ™Œ SEOs and Digital Marketers to Follow

This week's SEOs and digital marketing specialists to follow are these amazing ones who I had the wonderful chance to connect with at MNSearch earlier this week:

  • Tess McKeever-Voecks (X, LinkedIn), Vice President Operations at RicketyRoo
  • Melissa Popp (X, LinkedIn), Content Strategy Director at RicketyRoo
  • Nick LeRoy (X, LinkedIn), Freelance SEO Consultant and Owner of SEOjobs.com
  • Cari O'Brien (X, LinkedIn), Founder & Chief Word Nerd at Custom Content Solutions
  • Abby Gleason (X, LinkedIn), Senior Product Manager, SEO & Acquisition at Scribd
  • Jordan Koene (LinkedIn), Founder at Previsible.io
  • Michelle Robbins (X, LinkedIn), Manager, Decision Science at LinkedIn
  • Christi Olson (X, LinkedIn), Sr. Director Digital Marketing at Azul
  • Lea Scudamore (X, LinkedIn), Director of SEO at Aimclear
  • Ginny Marvin (X, LinkedIn), Ads Product Liaison at Google
  • Dana DiTomaso (X, LinkedIn), President & Partner at Kick Point
  • Erica McGillivray (LinkedIn), ​Communications Director​ at NLM Photonics

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!​

πŸ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support.
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Thanks for reading, until next week!

Aleyda Solis​
SEO Consultant & Founder
Orainti, SEOFOMO & MarketingFOMO
​Follow me on ​X/Twitter​ / ​YouTube​ / ​LinkedIn​ / ​Website​

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