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🗞️ Search Updates and News from Search Engines

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​Google announces the final update to the mobile-first index
​Google Search Central / Google Product Updates
​Google announces that the small set of sites they’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024. Learn more about this change here.

• Related: ​PSA: Google Will Still Index Sites That Are Not Mobile-Friendly [by Barry Schwartz]​

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​Google On How It Manages Disclosure Of Search Incidents
​Roger Montti / Google Search Q&A
​Google discusses how it decides to publicly disclose search incidents that affect search, crawling and indexing.

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​PSA: Google Doesn't Take Direct Action Over Violations Submitted Via Spam Reports
​Barry Schwartz / Google Search Q&A
​Google has reiterated that when it receives a search spam report, it does not take direct action against the violation or violating site. Instead, Google uses that feedback to its spam detection systems that hopefully will take action algorithmically in the future against the violation.

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​Google: White Label Coupon Sites Would Be Penalized By Site Reputation Abuse
​Barry Schwartz / Google Search Guidelines
​Google has updated its coupons FAQs in the original Google March core update blog post to clarify which sites would be hit by the site reputation abuse policy.

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​Google Fixed The Search Console Links Report
​Roger Montti / Google Search Product Updates
​The Google Search Console link report saw a decline in reported links. However, the tool is now showing the previous, correct link count.

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​Perplexity Pages showing in Google AI Overviews, featured snippets
​Danny Goodwin / Google Search Trends
​You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.

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​Google Case Study Shows Importance Of Structured Data
​Roger Montti / Google Search Case Studies
​Google published a case study showing how structured data and optimizing URLs for crawling resulted in nearly doubling clicks from the SERPs.

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​Cosmic Rays & Crawlers: When Google Search is under the weather [Podcast]
​​Google Search Central / Search off the Record
​In this episode of Search off the Record, John, Lizzi, and Gary discuss internal processes Google uses to detect, investigate, and communicate incidents that affect search results to users and website owners.

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🙋🏻‍♀️ This week's Aleyda's SEO Take

There was more about the Google leak...

When we thought we had seen everything about the Google Search API doc leak, Dan Petrovic shared a piece earlier this week. He had also discovered and analyzed the Google search API doc, and had contacted Google to warn them about it.

​He also pointed out how (coincidentally or not) Google has been showing a very high search ranking volatility in the last few days, a trend observed by other rank trackers and SEOs.​

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How are you moving forward with it?

From local SEO to news SEO implications, many conversations and analyses about the Google Doc leak have been published this week. I have continued to include these updates in the Google Sheet aggregation here.​

Now that we’ve had more time to review it, I’d also like to know how most have decided to proceed with the findings. For that, I would appreciate it if you could answer the poll below:

I'll be publishing the results with additional insights in the next SEOFOMO, as well as in LinkedIn and X!

👌 This week's SEO Awesomeness

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​Google AI Overviews visibility drops, only shows for 15% of queries
​Danny Goodwin / Search Trends
​Google’s AI Overviews now appear less than 15% of the time, according to a new study by BrightEdge.

• Related: The decrease of AI Overviews inclusions per category - May 28 vs June 4 [by Aleyda Solis]​

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​SEO in the newsroom: Tips from the SEO for News Meetup
​George Nguyen / News SEO
​Learn the secrets of successful newsroom SEO from top industry specialists in this guide by George.

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​Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains
​Danny Goodwin / Link Building
​Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study.

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MozCon 2024 Recaps: Day 1 and Day 2​​
​Emilie Martin / SEO Events
​This week, Seattle hosted a successful new edition of MozCon! Here's a comprehensive recap and top learnings from its different sessions.

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​Guaranteed SEO Services: Here’s the Only SEO Guarantee That’s Not a Scam
​Despina Gavoyannis / General SEO
​What kind of SEO guarantee is not a scam? Despina goes through it.

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​The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday [Video]
​Grace Frohlich / General SEO
​Grace goes through how to integrate SEO and paid search into your marketing strategy to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth in this Whiteboard Friday.

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​A Deep Dive into SEO for Ecommerce Product Pages
​Grace Brennan / Ecommerce SEO
​A useful guide by Grace going through steps to build a sustainable ecommerce business with well optimized product pages.

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​Advancing your SEO Career - 15 Tips from My Own SEO Journey [Presentation]
​Aleyda Solis / SEO Careers
​​Advance your SEO career by incorporating these tips shared by Aleyda based on learnings from her own SEO journey.

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​​See more SEO Conversations in the SEOFOMO Forum​

💸 Latest SEO Jobs

• ​Tech Lead (Webflow/SEO) at Masse​
• ​SEO Growth Lead at Skale ​
• ​SEO Content Specialist at Avalanche Creative​
• ​Senior SEO Analyst at Siege Media​
• ​Sr Analyst, SEO at Home Depot​
• ​Head of Paid Media at Marketing Signals​
• ​Director - SEO & Analytics at Redbubble​
• ​Director of SEO at Cannabis Creative Group ​
• ​Off-Page SEO Specialist (Remote) at LearnWorlds​
• ​Demand Generation Manager at TransAct​

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The SEOFOMO Jobs section is going to be expanded soon! Are you hiring for an SEO role? Let me know by sending me a message about it and try it for free!​

🛠 Free(mium) SEO Tools

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​Google AI Overview Impact Analysis [Chrome Extension]
​Amin Foroutan
​Analyze Google's AI-generated responses on search results. Input unlimited keywords, run searches, and get detailed reports on AI Overview presence, keyword lengths, cited links, and top domains.

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​Google AI Overview Citation Analysis [Chrome Extension]
​Amin Foroutan
​Analyze and compare links in AI overview with traditional SERP results with this Chrome Extension.

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​Sentiment Classification from URL
​Dejan Marketing
​Analyse and classify the text sentiment for thousands of text chunks or as a part of a scraping pipeline.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Organised Monthly Meeting
​The OMG Center / London, UK / Third Thursday every month
​The OMG Center is organizing a monthly gathering to meet and chat with people in digital marketing. Check it out.

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​Amsterdam SEO Meetup: Making Content Count for SEO
​Amsterdam SEO Meetup / Amsterdam, Netherlands / June 27, 2024
​Gain actionable insights about content and SEO in this month's Amsterdam SEO Meetup.

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​Local SEO For Good 2024
​BrightLocal / Online / September 12, 2024
​A new edition of Local SEO for Good is here! Dedicated to user behavior, cognitive science, Google Business Profile, link-building, and more.

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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

🙌 SEOs and Digital Marketers to Follow

This week's SEO specialists to follow are these amazing SEOs who spoke at WTSFest Berlin held earlier this week:

• Syphaïwong Bay (X, LinkedIn), Founder - SEO & Content Strategy Consultant at Assonance
• Charlotte Prevost-Gosselin (X, LinkedIn), Responsable SEO at Prisma Media
• Corinna Vorreiter (X, LinkedIn), Head of Organic at WEVENTURE
• Veronika Höller (X, LinkedIn), Global SEO Lead at CompuGroup Medical
• Johanna Maier (X, LinkedIn), Senior SEO Consultant at DEPT
• Vanda Pókecz (X, LinkedIn), SEO Lead at Global Savings Group

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!​