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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

🍿 Google Leaks, AIO Updates, Impact & More - SEOFOMO [June 2, 2024]

Published 19 days agoΒ β€’Β 9 min read

June 2nd, 2024
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πŸ™‹πŸ»β€β™€οΈ The Week of the Google Search Docs Leak

The biggest Google search leak that we've seen so far was disclosed earlier this week, after Erfan Azimi got in touch with Rand Fishkin who analyzed and published about it with Mike King.

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In the leaked Content Warehouse API (that seems to have been publicly published by mistake) that includes 2,596 modules featuring 14,014 attributes, we can see mentions of NavBoost, SiteAuthority, or HostAge, and more, which many in the SEO community started to analyze -putting them in context with former Google statements and DOJ related documentation-.

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​Google responded to the leak asking for caution to avoid "making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information" from what can be found in it, as we don't know what's actually used from it and how.

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To facilitate going through the most insightful analysis, useful resources and even tools that have been already developed in the last few days to help search and assess the leak related information, I've created this Google sheet aggregation with them, which I'll be updating with the best resources:​

Since the leak disclosure, we've seen a few members of the SEO community complain about the lack of transparency and contradicting information shared in the past by Google about some of what has been found in the documentation.

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On the one hand, I've witnessed the increase in communication, resources and support that Google has been providing to the SEO community in recent years vs what existed when I started in SEO back in 2007, for which I'm appreciative, as it has not only highly facilitated my day to day with clients and projects, and in general, has had a net positive impact on how business owners and companies decision makers views on SEO has evolved over time.

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On the other hand, I also believe it's important to understand how it's reasonable that Google will tend to be careful about what they disclose to protect what they might think could be sensible for manipulation.

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Then also, how Googlers who engage with the SEO community will obviously need to follow internal communication guidelines, and many times, they might also potentially not necessarily know about the specifics or inner workings of everything, and try to give the best possible advice under the given circumstances despite this, but might not always be able to due to this.
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Because of all this, and the importance of context in SEO, is fundamental to take whatever is shared in SEO -from Google or not- with a healthy dose of skepticism, and have always a proactive "test for yourself" mindset, to decide whether something is actually useful or impactful and makes sense to take into account in your particular case.

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I would highly recommend you to also follow these principles with the leaked information.

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While I don't think these findings will refer anybody to do something directionally different from what's being done at the moment if they're following a Product-first SEO approach, they can be used to showcase the importance and get further buy-in, as well as the flexibility to develop tests for additional support related to areas we know are important, among others:

  • Growing a recognizable brand in our sector
  • Paying more attention to how users engage with our site from search and beyond, and how our UI/UX efforts, as well as content format/offering can be optimized accordingly
  • Avoiding doing SEO on a silo and how it needs to be further integrated/supported with other marketing activities
  • How quality, authority and relevance over quantity are key in link-building
  • The importance of selecting the right format to optimize content to better address user search intent
  • Developing real expertise and featuring expert authors behind your content

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Just remember to test for yourself, aligning your findings to what's going to be positive for your product user search experience and marketing goals while avoiding missing the forest for the trees.

πŸ—žοΈ Search Updates and News from Search Engines

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​Google addresses bad AI Overview results and how they have made improvements
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Liz Reid / Google Search Updates
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Just two weeks after their release Google has had to release improvements to AI Overviews after backlash due to their content quality. They explain what they've done to address this and how AI Overviews work.
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​Google Report Spam Tool Adds Site Reputation & Expired Domains Abuse
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Barry Schwartz / Google Product Updates
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Google added a couple of new options to the spam reporting tool, including the new site reputation abuse and expired domain abuse, to the form.

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​Google Business Profile chat and call history going away
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Barry Schwartz / Google Product Updates
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Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. You can download your chat and call history from Google Business Profile.

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​Google Rolls Out Search Profile Feature For Reviewers
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Matt G. Southern / Google Product Updates
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Google rolls out a new type of social profile that makes users' written reviews in Search publicly accessible.

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​Google Ads Now Being Mixed In With Organic Results​
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Brodie Clark / Google Product Updates
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Google has been discreetly mixing ads within organic results for almost a year, recently making it official with a documentation update.

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[Sponsor / Affiliate]​
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⚑ New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivityβ€”on any project.

Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

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πŸ‘Œ This week's SEO Awesomeness

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​An In-Depth Look at How Google’s AI Overview Works for SEO
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Rich Sanger / Search Trends
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Rich goes through the "generative summaries for search results" patent from Google, and goes through how Google AI Overviews work.

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​How to track your AI Overviews Inclusions and Traffic Impact [With Results So Far]​
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Aleyda Solis / Search Trends
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I share how I'm tracking at scale the inclusion of AI Overviews for top keywords across my clients' websites, and the method I use to split the organic search clicks coming from them to assess the impact of AI Overviews inclusions. I also share the traffic impact so far across some of the verticals when including the site in AIO answers... which is positive. Take a look!

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​The Real Impact of AI Overviews for Publications and News Sites​
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Barry Adams / Search Trends
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AI Overviews will likely mean less traffic for many sites, but news appears to be exempt (for now). Barry talks about the impact of AI Overviews on traffic in this guide.

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​Improving content quality at scale with AI
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Mark Williams-Cook / SEO Automation
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A useful guide from Mark going through how to leverage AI to find unanswered questions in your content, helping you enhance and improve it, using Screaming Frog, the OpenAI API and AlsoAsked API.

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​Using ARIMA, Prophet, and Causal Impact to Prove SEO Success
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Jess Peck / SEO Automation
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Jess demonstrates how to use ARIMA, Facebook's prophet, and causal impact to analyze SEO data effectively.

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​How to use long-tail keywords and why you should
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Crystal Carter / Keyword Research
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An actionable guide by Crystal, in which shares how and where to use long-tail keywords within your website content in a cost-effective way.

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​Unlocking a Hidden Superpower by Integrating SEO within the Product Triangle
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The Engine Nordic / General SEO
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In this interview, I go through how companies can integrate SEO within their product triangle to maximize alignment with the overall business goals, impact and ultimate success.

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​Thriving Remotely: How Agencies Can Excel Managing Distributed Teams
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Chris Simmance / SEO Management
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Chris goes through setting the stage for effective remote digital marketing leadership and tips for managing one.

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​How to Create a Brand SEO Strategy β€” Whiteboard Friday [Video]
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Miracle Inameti-Archibong / General SEO
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Miracle explains why is key to create a brand SEO strategy, sharing valuable insights on establishing your brand's online identity and dominating the SERPs in this Whiteboard Friday.

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​SERP Features Beyond Google – What Are The Trends?
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Natalia Witczyk / Search Trends
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Natalia dives into the SERPs of Google's main western competitors: Bing, DuckDuckGo, and Brave Search - to uncover the current search innovations and approaches related to data, privacy, and customization.

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​​See more SEO Conversations in the SEOFOMO Forum​

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This report including all of the internal links information (the lack of them in this case) with XML sitemap inclusions, along with backlinks, organic search traffic, and rankings metrics, makes it *very* easy to identify and prioritize your orphan pages, to fix them accordingly. And all for free!

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πŸ›  Free(mium) SEO Tools

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​Fat Rank [Chrome Extension]
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FATJOE
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Check the ranking for a particular keyword in Google and Bing for the website you’re currently viewing with this Chrome Extension.

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​Backlink Manager - Link Building made easier
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BacklinkManager.io
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CRM made for link building – say goodbye to Google Sheets & build more links faster.

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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolbox​

πŸŽ™οΈ Upcoming SEO Events

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​Search Central Live Jakarta 2024​
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Google Search Central / Jakarta, Indonesia / July 25, 2024​
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​Google Search Central Live is going to Jakarta on July 25. Registration will be open until July 7. You can also propose a 7-minute community lightning talk before June 20.

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​The SEOFOMO Meetup - Amsterdam Edition with Digital Olympus
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SEOFOMO / Amsterdam, Netherlands / September 13, 2024
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Join the 3rd SEOFOMO Meetup, this time hosted in Amsterdam with Digital Olympus, for an exciting free in-person meetup at Capital C Amsterdam on Sep 13 at 5:30pm CET. The meetup will feature a roundtable with experienced SEOs like Alex Tachalova, Arnout Hellemans, Bibi Raven, Linda Hogenes, Simon Vreeman, Silvia Martin, Natalia Witczyk, and more to be announced, moderated by Aleyda Solis, as well as a networking with free drinks and snacks.

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​Pubcon Pro Las Vegas 2024
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Pubcon / Las Vegas, USA / October 14 - 16, 2024
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Pubcon Pro has been announced to happen in Las Vegas at the iconic MGM Luxor Hotel, on its 25th anniversary. Check it out.
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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

πŸ™Œ SEOs and Digital Marketers to Follow

This week's SEO specialists to follow are the ones behind the Google Search API docs leak and those who have contributed with analysis, resources and tools, who you can follow over LinkedIn by clicking on their names in the sheet here.

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!​

πŸ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com
* Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year
* Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year
* Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year
* Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug

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Thanks for reading, until next week!

Aleyda Solis
SEO Consultant & Founder
Orainti, SEOFOMO & MarketingFOMO
​Follow me on ​X/Twitter​ / ​YouTube​ / ​LinkedIn​ / ​Website​

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

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