The May 7, 2023 edition of SEOFOMO is here
​[If you want to read SEOFOMO on the Web click here]​

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🗞️ Search Updates & News from Search Engines

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​Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge​
​Yusuf Mehdi / Bing Product Updates
​Microsoft has announced that they're opening up the new Bing to more people by eliminating the waitlist for trial, as well as moving from text-only search & chat to one that is more visual with rich image/video answers and coming shortly, new multimodal support.

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​Google no longer recommends canonical tags for syndicated content​
​Barry Schwartz / Google Search Guidelines​
​“The canonical link element is not recommended for those who wish to avoid duplication by syndication partners, because the pages are often very different. The most effective solution is for partners to block indexing of your content."

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​Google Issues Statement About Support for Cross-Domain Canonicals​
​Roger Montti / Google Search Guidelines​
​Google clarifies their position with regard to the canonical link element, saying "... we also do try to support canonical across domains, but canonical is not recommended for those who wish to avoid duplication by syndication partners, because the pages are often very different."

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​Google no longer requires video descriptions as part of structured data​
​Barry Schwartz / Google Search Guidelines​
​Adding a description to your videos in structured data is no longer required – but Google still recommends doing it.

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​Google Indexing Speed: Key Factors Include Quality + Popularity​
​Matt G Southern / Google Q&As​
​Google's Gary Illyes advises focusing on high-quality content and increasing social media popularity to accelerate website indexing.

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​English Google SEO office-hours from May 2023 [Audio]​
​Google Search Central / Google Search Guidelines​
​Audio-only recording of the Google SEO office-hours from May 2023 going through questions like "Why are collection pages excluded as noindex on my site?" or "Does Google accept links in HTML dropdowns?". Listen now!

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​Google Plans to Make Search More ‘Personal’ with AI Chat and Video Clips​
​Miles Kruppa / Google Search Trends​
​Google is shifting the way it presents search results to incorporate conversations with artificial intelligence, along with more short video and social-media posts, a departure from the list of website results that has made it the dominant search engine for decades.

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[Main Sponsor]​
​⚡ SERP's Up: How to shape an SEO campaign

How do you effectively manage an SEO campaign? What exactly qualifies as an SEO campaign? (The answer might surprise you!)

Wix’s Crystal Carter and Mordy Oberstein explore how to start, manage, and finish SEO campaigns. Dive into tips on setting the right expectations and how to create synergy across multiple teams when running an SEO campaign.

Special guest Jeremy Moser, founder and CEO of uSERP, shares his experience running all sorts of teams from SEO to content marketing and how to manage them all for an effective SEO campaign and beyond.

It’s all things SEO campaigns on this episode of the SERP’s Up SEO Podcast.

​Listen Now​

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👌This week's SEO Awesomeness

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​The Future of SEO in a Post-ChatGPT World​
​Ryan Law / Search Trends​
​SEO is the growth engine that powers many companies. While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side.

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​The 5 Article Headlines Google Cares About​
​Barry Adams / Content Creation
​Did you know that an article can have up to five headlines that each play a different role in Google's ecosystem? Barry explains it all.

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​How to Use Digital PR to Improve E-E-A-T Signals​
​Rebecca Moss / EEAT
​Rebecca shares digital PR tactics you can use to help to improve your E-E-A-T signals, explain why building trust and credibility needs to be at the top of your list if you want to have greater visibility in the SERPs, and share success stories.

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​SEO product manager vs. SEO manager: What’s the difference?​
​Holly Miller Anderson / SEO Management
​Learn the different expectations between these two roles and how each is designed to operate within large organizations.

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​The State of Search 2023 by Semrush​
​Marcus Tober / Search Trends​
​Semrush’s annual 360-degree analysis of Google updates, search behaviors, and SEO activities, leveraging their tools and reports, including data from the Semrush Sensor database, Domain Analytics, Traffic Analytics, and more.

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​Agency & Freelancers Technical SEO Experts discuss the State of Technical SEO Report 2023. [Webinar]​
​Areej AbuAli, Paddy Moogan / Technical SEO​
​Hosted by Areej AbuAli and Paddy Moogan, a panel of agency and freelance SEO specialists from the Women in Tech SEO Community discuss their thoughts and feedback on the results of the State of Technical SEO Report 2023.

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​Working as an In-House SEO - What I've Learned & How to Succeed​
​Sunny Matharu / General SEO​
​With over 15 years of experience in SEO, Sunny shares insights on how to succeed as an in-house SEO specialist and the lessons he has learned throughout his journey.

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​Conway's Law in SEO​
​Adam Gent / SEO Management​
​Poor team communication structure = an unhealthy and poor-performing website. This powerful law is known as Conway’s Law and Adam explains how to leverage it for your SEO success here.

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​How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday [Video]​
​Will Critchlow / SEO Testing​
​Will helps us to get into an SEO testing mindset by generating test ideas through ChatGPT.

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​Three Approaches to SEO Goal Setting​
​Thomas Frenkiel / SEO Management​
​How to set goals for SEO that make sense and are grounded in reality? Thomas explains 3 approaches to do it here.

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​10 ways to build quality backlinks for any website​
​Kevin Rowe / Link Building​
​Learn how you can scale your link building efforts in any industry or niche with 10 tactics explained by Kevin here.

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​Are you using HARO to earn press links? Here's what to do instead [Thread]​
​James Brockbank / Link Building​
​James explains how to earn press coverage and links by simply knowing your industry and crafting comments that add value to a topic.

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​Summer of SEO [Free Ecommerce SEO Course]​
​Freddie Chatt / Ecommerce SEO​
​Freddie is launching a 4-week free Ecommerce SEO email course on June 1st to help you increase your organic search traffic to your online store. Register now! ​
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[Sponsor]​
​⚡ How to earn 60+ links and placements with a ChatGPT reactive PR campaign

This week, Fery shares how they developed a ChatGPT PR reactive campaign that landed 60+ links and placements including sites like Yahoo News (DR 92), The Wrap (DR 84), and Time magazine (DR 92).

It all started by going to Similarweb, and finding that the OpenAI website had become one of the most visited websites in the world due to ChatGPT, ranking 44 globally.

They used the statistics from Similarweb to create a detailed press release about the findings, and used Roxhill and Muckrak to find journalists that write about technology and digital adoption.

​Learn more about the case study here.​

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[Special Announcement]​
​⚡ Announcing the new SEOFOMO Mascot Name, "Ranky"

A couple of week's ago I asked you to help me name the new mascot of SEOFOMO by suggesting names! Many were sent over Twitter, LinkedIn and even as a newsletter reply.

It was a very hard decision due to how fun and cute most of the suggestions were (thanks so much), but the SEOFOMO mascot name has been now selected and it's... Ranky!

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Congrats to Gareth Hoyle who suggested the name over twitter. I'll get in touch to send the "Ranky" SEOFOMO mug prize.

PS: If you want to get the chance to win a cute Ranky mug and hoodie, check out the SEOFOMO SEO Auditing Survey and Giveaway below.

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💸 Latest SEO Jobs

• ​SEO Lead at Pitchup​
• ​Senior SEO Specialist at Ahrefs​
• ​Director, SEO at Angi​
• ​Senior Technical SEO at Lumar​
• ​Senior SEO Manager at Propellic​
• ​Head of SEO (f/m/div) at DEPT​
• ​SEO Director at Digital Silk​
• ​Outreach Manager at SafetyWing​

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See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

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🛠 Free SEO Tools

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​SchemaZoo​
​Nadeem Haddadee
​SchemaZoo is a free-to-use tool that helps you to easily generate the structured data for your content.

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​FindSEOtools.com: A Place to Find SEO Tools​
​Kim Dewe
​Find SEO Tools is the world's largest place to browse and discover tools used by and made for SEO’s.

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​Page Comparison Tool​
​thruuu
​Simply enter two URLs, and the page comparison tool will extract and allow you to compare the data for both pages including the titles, meta descriptions, dates, JSON schema, word count, image count, content outlines, headings, most frequent keywords, and FAQ schema.

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[Special Announcement]​
​⚡ Announcing the SEOFOMO SEO Auditing Survey and Giveaway

Are you an SEO who works on SEO audits of any type? Then this survey is for you! Just answer the questions (it's anonymous and takes less than 5 minutes) and get the chance to win an SEOFOMO cup and hoodie.

The survey will allow us to better understand the challenges and trends seen by SEO specialists when performing SEO audits. The results will be shared for free here in the SEOFOMO newsletter and Website on May 15, 2023. You have until May 13 to fill it out.

Need more incentives? When answering the survey you can also opt-in to participate in the giveaway of a (very cool) SEOFOMO mug and hoodie, just leave your email at the end -it won't be disclosed, and only be used to get in touch in case you win-. The winner will be announced on May 15 via SEOFOMO along with the survey results.

​Take the SEOFOMO SEO Auditing Survey Now​

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🙌 The SEOFOMO's SEOs & Digital Marketers to Follow​
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​Let's follow these amazing SEOs:

• Kim Dewe (Twitter, LinkedIn), SEO Growth Consultant
• Ryan Law (Twitter, LinkedIn), CMO at Animalz
• Freddie Chatt (Twitter, LinkedIn), Freelance SEO Consultant
• Holly Miller Anderson (Twitter, LinkedIn), Lead SEO Product Manager, North America at Under Armour
• Syphaïwong Bay (Twitter, LinkedIn), Founder & Content Specialist for SEO of Assonance

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

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💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.

​MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,100 subscribers after 12 editions!

​Check #MarketingFOMO now​

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💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

• Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
• Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
• Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
• Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
• Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
• Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

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​Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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​Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email ​
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

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