The April 23rd, 2023 edition of SEOFOMO is here
​[If you want to read SEOFOMO on the Web click here]​

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🗞️ Search Updates & News from Search Engines

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​Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests​
​Barry Schwartz / Google Search Updates
​Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. This announcement was clouded in the news of the helpful content guidance gaining details on page experience. Google said this deprecation is not because mobile friendly and usability are not important.

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​Here Is What Changed With The Google Helpful Content Guidance - Page Experience & More​
​Barry Schwartz / Google Search Updates
​Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which Barry details here.

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​Google removes several search ranking algorithm updates from its ranking systems page​
​Barry Schwartz / Google Search Updates
​Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from it.

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​Google Introduces New Crawler To Optimize Googlebot’s Performance​
​Matt G. Southern / Google Search Updates
​Google introduced GoogleOther, a new web crawler, to optimize operations, streamline R&D tasks, and reduce strain on Googlebot.

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​Google Publisher Center Reader Revenue Manager & Search Console Subscribed Content Report​
​Barry Schwartz / Google Product Updates
​Google has launched functionalities for news publishers, including a new Reader Revenue Manager within the Google Publisher Center and a Subscribed content report in Google Search Console.​
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​Shipping And Returns Information On Google Search Web Results​
​Google Search Central / Google Product Updates
​Google Search now shows an expanded display of shipping and return information on Google Search text results for merchant sites and also making it easier to monitor and fix the structured data required to enable this display using the Search Console Shopping reports and tools.

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​Search Console data exports, status dashboard, and more! - Google Search News (April ‘23)​
​John Mueller / Google Search News
​In this April episode of Google Search News, John Mueller talks about the latest news regarding new Search Console data exports, fresh Search guidelines, a status dashboard, and more.
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​Bard now helps you code​
​The Keyword / Google Product Updates
​Google has updated Bard with the ability to help people with programming and software development tasks, including code generation, code debugging, and explanation.

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​LaTeX Support in Bing Chat​
​The Bing Team / Bing Product Updates
​Bing has shipped support for LaTeX markup —allowing Bing chat to correctly display complex mathematical expressions. This makes Bing chat an even more useful tool for learning math concepts or writing technical research papers.

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​US Begins Study Of Possible Rules To Regulate AI like ChatGPT​
​David Shepardson, Diane Bartz / Search Trends
​“Responsible AI systems could bring enormous benefits, but only if we address their potential consequences and harms. For these systems to reach their full potential, companies and consumers need to be able to trust them.”

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​Inside the secret list of websites that make AI like ChatGPT sound smart​
​Kevin Schaul, Szu Yu Chen and Nitasha Tiku / Search Trends
​The Washington Post set out to analyze one of these data sets to fully reveal the types of proprietary, personal, and often offensive websites that go into an AI’s training data. Take a look!

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​Override network response headers and more with Chrome 113​
​Chrome Developers / Google Product Releases
​You can now override response headers in the Network panel. Previously, you needed access to the web server to experiment with HTTP response headers. With response header overrides, you can locally prototype fixes for various headers. ​
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[Main Sponsor]​
​⚡ SERP's Up: The ChatGPT episode

Are you using generative AI to help create content yet? Do you wholesale copy and paste its output or use it for inspiration and content organization?
​
Hosts Crystal Carter and Mordy Oberstein welcome special guest Ryan Laws to discuss AI writers, SEO, and content creation. Join them as they dive into the right way and the wrong way to use AI for content creation and its potential implications for the web as a whole moving forward.
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Listen in with us as we discuss how generative AI will change search and the web as we know it on the SERP’s Up SEO podcast.

​Listen Now​

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👌This week's SEO Awesomeness

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​Humanizing AI-Generated Content: A Guide for Content Teams​
​Jeff Coyle / Content Optimization​
​There’s some anxiety that using generative AI without human intervention could lead to unintended consequences. To explore this concern, Jeff looks at how to make sure the output from generative AI is more human.

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​How To Use ChatGPT For Keyword Research​
​Daniel Smullen / SEO Automation​
ChatGPT can be a powerful assistant to speed up your keyword research processes. Daniel shares a series of prompts to get your started.

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​The Best Product Category Page Optimization Checklist You’ll Find On The Internet​
​Daniel K Cheung / Ecommerce SEO​
Your ecommerce product category pages play an essential role in your online store customer journey, Daniel has created a comprehensive checklist to help you optimize them without leaving anything out.

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​SEO Auditing Large Websites [Video]​
​Yours Truly / Crawling Mondays
​Learn how to develop effective SEO audits for Large Websites with Jamie Indigo and Patrick Stox. In this episode of Crawling Mondays we go through the differences of doing an audit for a big vs a small site, the errors to avoid, steps to take, tools to use and more.

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​How to hire an SEO agency​
​Jamar Ramos / General SEO
​Wondering how to choose between an in-house SEO team or outsourcing, and what to do if you decide to hire an SEO agency? Don't worry, Jamar has your back!

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​Taxonomy SEO, Knowledge Graph, and ChatGPT Go Hand In Hand. Here’s Why.​
​Emilia Gjorgjevska / SEO Automation
​Learn with Emilia how to build a resilient taxonomy SEO by combining it with ChatGPT and Knowledge Graph to drive more online sales. FAQs are included.

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​Relevance is Not a Qualitative Measure for Search Engines​
​Mike King / Content Optimization
​Learn how a content relevance score against the top query results can determine whether your SEO strategy should focus on links or content.

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​Updated: Google's Content Quality [E-EAT], Helpfulness and Page Experience Questions [Sheets]​
​Yours Truly / Content Optimization
​I've updated the EEAT & Helpfulness Content Checklist to also Include the new Page Experience Questions shared by Google. Both in English and Spanish.

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​How Google may identify and evaluate authors through E-E-A-T​
​Olaf Kopp / EEAT
​Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.

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​How to Create an SEO Strategy [Plus Free Tools & Templates]​
​Zach Edelstein / General SEO
​Zach shares a 10-step plan for finding SEO opportunities and insights to get you started and create an SEO strategy, along with free tools and templates.

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​How to create how-to content in 7 steps​
​Julia McCoy / Content Optimization
​The right how-to content with clear steps and instructions can help grow your rankings for key informational queries. Here's your guide to creating a great "how to" article.

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​SEO for Lead Generation: How to Drive High-Quality Leads Using Product-Led Content​
​Si Quan Ong / General SEO
​The buyer’s journey is not linear, that’s why, in this post, Si explores a better way to generate leads via SEO.

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​Re:commerce 2023 - All Speaker Presentations [Videos]​
​Re:signal / SEO Events​
​Re:signal has made their Re:commerce conference videos publicly available for everyone to live the experience online. Check them out now.

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​BrightonSEO Presentation Slides - April 2023 [Sheets]​
​Lino Uruñuela / SEO Events​
​An aggregation of the amazing decks of the BrightonSEO presentations from last week.

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[Sponsor]​
​⚡ How To Get Links in DR80+ websites with Tomatoes (!) via Reactive PR

In today's case study, Fery from Search Intelligence shares how to get links from sites like Hello Magazine with a DR82 for a gardening niche client, leveraging the tomato shortage that happened in UK supermarkets.

They sent out advice from their gardening client, using their expertise to put together a guide about how people can grow tomatoes in their own garden!

​Learn all about it here.​

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[Special Announcement]

🥳 Introducing the new SEOFOMO Logo & Mascot: How should we call it?

SEOFOMO has a new logo and mascot -one of the many upcoming exciting improvements and features that will be released during the next weeks-. Cute isn't it?

Help me find a name for the new cool mascot by replying to this Tweet or LinkedIn post with your name ideas and if it's chosen as the new one, I will send you a mug with it. I will select it in the next couple of weeks!

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💸 SEO Jobs

• ​Senior SEO Manager at Ferguson​
• ​Director Search Engine Optimization at Intrepid Digital​
• ​Content Marketing and SEO Specialist at Selfpublishing​
• ​Growth Content Marketer at Blavity​
• ​SEO Content Specialist at GOAT Group​
• ​SEO Writer at Juro​

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See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

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🛠 Free SEO Tools of the Week

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​Earn and Predict More Traffic with Search Performance Data Graph [Script]​
​Valerio Cusinato​
Earn and predict more traffic with Search Performance Data Graph with a scatter plot Python script with 3 models to predict clicks thanks to Position, CTR and Impressions from Google Search Console.

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​Orbitwise​
​‎‎iPullrank
​Don't waste any more time guessing whether your article is relevant to your targeted query or not. Enter your keyword into Orbitwise.

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​Analytics Debugger​
​‎‎David Vallejo
​This Chrome extension allows you to debug the Google Tag Manager and Google Analytics Implementations and supports various tools.

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🙌 The SEOFOMO's SEOs & Digital Marketers to Follow​
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​Let's follow these amazing SEOs and digital marketers who have already sent ideas for the new SEOFOMO mascot name over Twitter or LinkedIn:

• Selena Vidya (Twitter, LinkedIn), SEO strategy consultant and President at Orthris
• Bibi Raven (Twitter, LinkedIn), Link Builder and Founder at BibiBuzz
• Orit Mutznik (Twitter, LinkedIn), SEO Director at Forbes
• Elizabeth Rule (Twitter, LinkedIn), SEO Analyst & Account Manager at Sterling Sky
• Gus Pelogia (Twitter, LinkedIn), SEO Product Manager at Indeed
• Gabriella Sannino (Twitter, LinkedIn), International SEO and Managing Partner at Level343
• Gareth Hoyle (Twitter, LinkedIn), Managing Director at Marketing Signals
• Nick LeRoy (Twitter, LinkedIn), Freelance SEO Consultant and Owner of SEOJobs.com
• Callum Scott (Twitter, LinkedIn), Co-founder & Technical SEO Consultant at Blue Orchid Digital
• Geoff Kennedy (Twitter, LinkedIn), SEO & Digital Marketing Consultant
• Nikki Halliwell (Twitter, LinkedIn), Technical SEO Specialist at Journey Further

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

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💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.

​MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1000 subscribers after 10 editions!

​Check #MarketingFOMO now​

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💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

• Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
• Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
• Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
• Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
• Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
• Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

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​Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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​Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email ​
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

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