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The April 23rd, 2023 edition of SEOFOMO is here
โ[If you want to read SEOFOMO on the Web click here]โ
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๐๏ธ Search Updates & News from Search Engines
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โGoogle Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Testsโ
โBarry Schwartz / Google Search Updates
โGoogle will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. This announcement was clouded in the news of the helpful content guidance gaining details on page experience. Google said this deprecation is not because mobile friendly and usability are not important.
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โHere Is What Changed With The Google Helpful Content Guidance - Page Experience & Moreโ
โBarry Schwartz / Google Search Updates
โGoogle announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which Barry details here.
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โGoogle removes several search ranking algorithm updates from its ranking systems pageโ
โBarry Schwartz / Google Search Updates
โGoogle quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from it.
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โGoogle Introduces New Crawler To Optimize Googlebotโs Performanceโ
โMatt G. Southern / Google Search Updates
โGoogle introduced GoogleOther, a new web crawler, to optimize operations, streamline R&D tasks, and reduce strain on Googlebot.
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โGoogle Publisher Center Reader Revenue Manager & Search Console Subscribed Content Reportโ
โBarry Schwartz / Google Product Updates
โGoogle has launched functionalities for news publishers, including a new Reader Revenue Manager within the Google Publisher Center and a Subscribed content report in Google Search Console.โ
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โShipping And Returns Information On Google Search Web Resultsโ
โGoogle Search Central / Google Product Updates
โGoogle Search now shows an expanded display of shipping and return information on Google Search text results for merchant sites and also making it easier to monitor and fix the structured data required to enable this display using the Search Console Shopping reports and tools.
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โSearch Console data exports, status dashboard, and more! - Google Search News (April โ23)โ
โJohn Mueller / Google Search News
โIn this April episode of Google Search News, John Mueller talks about the latest news regarding new Search Console data exports, fresh Search guidelines, a status dashboard, and more.
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โBard now helps you codeโ
โThe Keyword / Google Product Updates
โGoogle has updated Bard with the ability to help people with programming and software development tasks, including code generation, code debugging, and explanation.
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โLaTeX Support in Bing Chatโ
โThe Bing Team / Bing Product Updates
โBing has shipped support for LaTeX markup โallowing Bing chat to correctly display complex mathematical expressions. This makes Bing chat an even more useful tool for learning math concepts or writing technical research papers.
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โUS Begins Study Of Possible Rules To Regulate AI like ChatGPTโ
โDavid Shepardson, Diane Bartz / Search Trends
โโResponsible AI systems could bring enormous benefits, but only if we address their potential consequences and harms. For these systems to reach their full potential, companies and consumers need to be able to trust them.โ
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โInside the secret list of websites that make AI like ChatGPT sound smartโ
โKevin Schaul, Szu Yu Chen and Nitasha Tiku / Search Trends
โThe Washington Post set out to analyze one of these data sets to fully reveal the types of proprietary, personal, and often offensive websites that go into an AIโs training data. Take a look!
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โOverride network response headers and more with Chrome 113โ
โChrome Developers / Google Product Releases
โYou can now override response headers in the Network panel. Previously, you needed access to the web server to experiment with HTTP response headers. With response header overrides, you can locally prototype fixes for various headers. โ
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[Main Sponsor]โ
โโก SERP's Up: The ChatGPT episode
Are you using generative AI to help create content yet? Do you wholesale copy and paste its output or use it for inspiration and content organization?
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Hosts Crystal Carter and Mordy Oberstein welcome special guest Ryan Laws to discuss AI writers, SEO, and content creation. Join them as they dive into the right way and the wrong way to use AI for content creation and its potential implications for the web as a whole moving forward.
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Listen in with us as we discuss how generative AI will change search and the web as we know it on the SERPโs Up SEO podcast.
โListen Nowโ
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๐This week's SEO Awesomeness
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โHumanizing AI-Generated Content: A Guide for Content Teamsโ
โJeff Coyle / Content Optimizationโ
โThereโs some anxiety that using generative AI without human intervention could lead to unintended consequences. To explore this concern, Jeff looks at how to make sure the output from generative AI is more human.
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โHow To Use ChatGPT For Keyword Researchโ
โDaniel Smullen / SEO Automationโ
ChatGPT can be a powerful assistant to speed up your keyword research processes. Daniel shares a series of prompts to get your started.
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โThe Best Product Category Page Optimization Checklist Youโll Find On The Internetโ
โDaniel K Cheung / Ecommerce SEOโ
Your ecommerce product category pages play an essential role in your online store customer journey, Daniel has created a comprehensive checklist to help you optimize them without leaving anything out.
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โSEO Auditing Large Websites [Video]โ
โYours Truly / Crawling Mondays
โLearn how to develop effective SEO audits for Large Websites with Jamie Indigo and Patrick Stox. In this episode of Crawling Mondays we go through the differences of doing an audit for a big vs a small site, the errors to avoid, steps to take, tools to use and more.
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โHow to hire an SEO agencyโ
โJamar Ramos / General SEO
โWondering how to choose between an in-house SEO team or outsourcing, and what to do if you decide to hire an SEO agency? Don't worry, Jamar has your back!
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โTaxonomy SEO, Knowledge Graph, and ChatGPT Go Hand In Hand. Hereโs Why.โ
โEmilia Gjorgjevska / SEO Automation
โLearn with Emilia how to build a resilient taxonomy SEO by combining it with ChatGPT and Knowledge Graph to drive more online sales. FAQs are included.
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โRelevance is Not a Qualitative Measure for Search Enginesโ
โMike King / Content Optimization
โLearn how a content relevance score against the top query results can determine whether your SEO strategy should focus on links or content.
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โUpdated: Google's Content Quality [E-EAT], Helpfulness and Page Experience Questions [Sheets]โ
โYours Truly / Content Optimization
โI've updated the EEAT & Helpfulness Content Checklist to also Include the new Page Experience Questions shared by Google. Both in English and Spanish.
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โHow Google may identify and evaluate authors through E-E-A-Tโ
โOlaf Kopp / EEAT
โLearn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
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โHow to Create an SEO Strategy [Plus Free Tools & Templates]โ
โZach Edelstein / General SEO
โZach shares a 10-step plan for finding SEO opportunities and insights to get you started and create an SEO strategy, along with free tools and templates.
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โHow to create how-to content in 7 stepsโ
โJulia McCoy / Content Optimization
โThe right how-to content with clear steps and instructions can help grow your rankings for key informational queries. Here's your guide to creating a great "how to" article.
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โSEO for Lead Generation: How to Drive High-Quality Leads Using Product-Led Contentโ
โSi Quan Ong / General SEO
โThe buyerโs journey is not linear, thatโs why, in this post, Si explores a better way to generate leads via SEO.
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โRe:commerce 2023 - All Speaker Presentations [Videos]โ
โRe:signal / SEO Eventsโ
โRe:signal has made their Re:commerce conference videos publicly available for everyone to live the experience online. Check them out now.
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โBrightonSEO Presentation Slides - April 2023 [Sheets]โ
โLino Uruรฑuela / SEO Eventsโ
โAn aggregation of the amazing decks of the BrightonSEO presentations from last week.
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[Sponsor]โ
โโก How To Get Links in DR80+ websites with Tomatoes (!) via Reactive PR
In today's case study, Fery from Search Intelligence shares how to get links from sites like Hello Magazine with a DR82 for a gardening niche client, leveraging the tomato shortage that happened in UK supermarkets.
They sent out advice from their gardening client, using their expertise to put together a guide about how people can grow tomatoes in their own garden!
โLearn all about it here.โ
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[Special Announcement]
๐ฅณ Introducing the new SEOFOMO Logo & Mascot: How should we call it?
SEOFOMO has a new logo and mascot -one of the many upcoming exciting improvements and features that will be released during the next weeks-. Cute isn't it?
Help me find a name for the new cool mascot by replying to this Tweet or LinkedIn post with your name ideas and if it's chosen as the new one, I will send you a mug with it. I will select it in the next couple of weeks!
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๐ธ SEO Jobs
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See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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๐ Free SEO Tools of the Week
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โEarn and Predict More Traffic with Search Performance Data Graph [Script]โ
โValerio Cusinatoโ
Earn and predict more traffic with Search Performance Data Graph with a scatter plot Python script with 3 models to predict clicks thanks to Position, CTR and Impressions from Google Search Console.
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โOrbitwiseโ
โโโiPullrank
โDon't waste any more time guessing whether your article is relevant to your targeted query or not. Enter your keyword into Orbitwise.
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โAnalytics Debuggerโ
โโโDavid Vallejo
โThis Chrome extension allows you to debug the Google Tag Manager and Google Analytics Implementations and supports various tools.
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๐ The SEOFOMO's SEOs & Digital Marketers to Followโ
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โLet's follow these amazing SEOs and digital marketers who have already sent ideas for the new SEOFOMO mascot name over Twitter or LinkedIn:
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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๐ก Non-SEO, Digital Marketing News, Guides & Tools
If you like SEOFOMO and youโre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.
โMarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1000 subscribers after 10 editions!
โCheck #MarketingFOMO nowโ
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๐ Refer SEOFOMO to your Friends & Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:
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โHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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โOr share via: Twitter | Whatsapp | LinkedIn | Facebook | Email โ
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.
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As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisโ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ
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SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!