🚨 Your Week in SEO with SEOFOMO

The July 9, 2023, edition of SEOFOMO is here
[If you want to read SEOFOMO on the Web click here]

🗞️ Search Updates & News from Search Engines

Core Web Vitals, Generative AI, and more! - Google Search News (July ‘23) [Video]
Google Search Central / Search Insights
John Mueller shares the latest updates across Search from Core Web Vitals, Search Console, Search Labs, and more in this July episode of Google Search News.

Google To Work On Complementary Robots.txt Protocols For AI & More
Barry Schwartz / Search Trends
Google announced that it is looking to develop a complementary protocol to the 30-year-old robots.txt one, because of all the new generative AI technologies Google and other companies are releasing.

Google Updates Privacy Policy To Collect Public Data For AI Training
Matt G. Southern / Search Trends
Google's updated privacy policy allows the company to scrape public data to improve its AI models.

Bing Chat To Allow You Not To Search The Web (No-Search)
Barry Schwartz / Search Trends
Bing Chat will be adding a feature to tell it not to search the web for an answer.

OpenAI has temporarily disabled ChatGPT's "Browse" beta since it can occasionally display content in ways they don't want
OpenAI / Search Trends
"If a user specifically asks for a URL's full text, it may inadvertently fulfill this request. We are disabling Browse while we fix this—want to do right by content owners."

Microsoft Launches Free AI Training With Professional Certificate
Matt G. Southern / Search Trends
Microsoft partners with LinkedIn to offer free AI skills training and certification amid rising workforce demand.

[Main Sponsor]
⚡ Did your Rankings Suddenly Drop?

Keep a cool head — we've got you.

Go through the steps outlined in this article to quickly diagnose the issue, and roll out a fix!

Recover your rankings

👌 This week's SEO Awesomeness

Google’s Helpful Content & Other AI Systems May Be Impacting Your Site’s Visibility
Marie Haynes / Search Trends
In this in-depth and comprehensive analysis, Marie uncovers the profound impact that AI seems to be having on Google's search rankings.

How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
Kevin Indig / Search Trends
Understand the implications of SGE and ensure your current SEO strategy is protected. Follow these top 5 tips to start with.

How We Increased Organic Traffic by 1,300% With the SEO "Hub & Spoke" Content Model [Thread]
Andy Chadwick / Content Optimization
Andy shares his Hub & Spoke strategy, explaining how he starts with the spokes and then develops the hub for a faster and easier process.

Twitter Down 32% in 24 Hours – Crawling Case Study
Steve Paine / Technical SEO
Data ‘scraping’ is core to Google’s crawling process so if you block that, you’ll lose visibility. Following measures taken by Elon Musk, Steve shares how Twitter started to drop in visibility.

How to Combat SERP Volatility
Adriana Stein / General SEO
Have you ever lost keyword rankings and felt a sudden wave of panic? If so, you’ve likely been on the wrong end of SERP volatility, meaning periods of extreme fluctuation in keyword rankings. Adriana explains what you can do about it here.

How to Create an SEO Workflow for Content Success
Ryan Jones / SEO Strategy
Ryan explains the steps you need to create an SEO workflow for content success, why they're useful, who should manage them, and give examples of successful ones.

Optimize your Website Content for Multilingual Markets [Video]
Crawling Mondays / International SEO
Learn how to optimize your content for multilingual markets in this Crawling Mondays episode along with international SEO specialists Sara Fernandez and Natalia Witczyk.

Guard Your SEO: Are News Syndication Partners Hijacking Your Traffic?
John Shehata / News SEO
John discusses the impact of news content syndication partnerships, common challenges, and SEO best practices.

Relationship-Based Link Building: How to Earn Trust & High-Quality Links
Irina Maltseva / Link Building
Want high-quality links in 2023? Then you'll need to build relationships. Here's how to make it happen the right way.

Key Steps for Impactful SEO Recommendations [Graph]
Yours Truly / General SEO
From gathering data, analyzing issues to establishing hypothesis and solutions, learn about the 5 key steps to develop impactful SEO recommendations, along with their data sources.

Introduction to SEO: Concepts + Q&A from The Learning SEO Accelerator [Video]
LearningSEO.io / General SEO
Learn about the fundamentals of how SEO works, with the introduction to SEO session of the Learning SEO Accelerator, the first of multiple editions going through the concepts and common doubts of different SEO areas.

How SEOs and Developers Can Work Better [Video]
Helen Pollitt / SEO Management
Understand the processes, SEO Q&A, SEO training and more! Helen explains how SEOs and developers can effectively collaborate for SEO processes.

List of SEOs Worth Following on the new Threads Platform
Lidia Infante / SEO Community
Are you already using the new Threads social media platform? If so, start following these SEO specialists now.

Want to Win a General In-Person Ticket to brightonSEO in the UK Next September? Participate in my Giveaway on Threads!
Yours Truly / SEO Events
To win a free brightonSEO UK September ticket, follow me in the Threads new social platform, reply to this thread saying, “I want #brightonSEO,” and repost the message!

[Sponsor]
⚡ How a "Disney World" campaign got a Search Intelligence travel client 30 backlinks from reputable publications

The Search Intelligence team has a travel company client that organizes Disney World trips, for which it developed a campaign that got 30 backlinks from reputable publications, showing the power of combined data sets to create a unique story.

Here's how they did it:

They examined every ride from all four theme parks at Walt Disney World Resort to see which one is the most popular.
They looked at three key factors for each ride: Instagram hashtags, Tripadvisor ratings, average monthly search volume.
These factors were combined in a spreadsheet to create an index of the most popular rides.
Some of the findings were that Magic Kingdom’s Splash Mountain is the most popular ride, followed by The Twilight Zone Tower of Terror.

Learn more about the next steps of the link building campaign here.

If you want a similar campaign with successful results for your company, get in touch with Search Intelligence here.

💸 Latest SEO Jobs

See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free(mium) SEO Tools

Free AI Writing tools
Ahrefs
From an outline generator and a paragraphing tool, to title and meta description generators, among others! Enhance your marketing efforts with these free copywriting tools, powered by AI.

Get the CrUX Metrics from Google Search Results [Script]
Natzir Turrado
This free Colab notebook by Natzir allows you to scrape the Google SERPs using SerpApi and extract each result's Chrome User Experience Report (CrUX) metrics in seconds.

[Sponsor]
🤖 AI Email Templates for Link Building

AI + Link Building = The Future of Email Outreach

AI is Changing Link Building Forever.

Join us for a behind-the-scenes exploration of how generative AI is transforming the landscape of Link Building.

In a recent discussion, Alex Gopshtein sat down with Gareth from Seeker Digital to delve into the inner workings of the Pitchbox AI Template Assistant, AI-powered Personalization, and Negotiation AI 🤯.

They also discussed a newly developed automation engine specifically tailored to enhance link-building productivity.

Watch on Youtube

🙌 The SEOFOMO's SEOs & Digital Marketers to Follow

Follow these amazing fellow international SEO specialists:

Sara Fernández Carmona (Twitter, LinkedIn), SEO Strategist at eDreams ODIGEO
Natalia Witczyk (Twitter, LinkedIn), International & Tech SEO Consultant
Gianluca Fiorelli (Twitter, LinkedIn, Threads), Senior Strategic and International SEO Consultant
Gabriella Sannino, (Twitter, LinkedIn), International Marketing & SEO Consultant
Veruska Anconitano (Twitter, LinkedIn), Multilingual SEO and Localisation Consultant
Gemma Fontané (Twitter, LinkedIn), SEO consultant co-founder of Orvit digital consultancy

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter, Threads or LinkedIn.

💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.

MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,400 subscribers after 20 editions!

Check MarketingFOMO now

💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email

You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.

Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

SEOFOMO: The Newsletter to Keep up with SEO

🚨 Your Week in SEO with SEOFOMO

👀 Do you have Feedback?

SEOFOMO: The Newsletter to Keep up with SEO