Hello, #SEOFOMOer
​The February 12, 2023 edition of #SEOFOMO is here 🙌

🗞️ Search Updates & News from Search Engines ​
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​Reinventing Search With A New AI-powered Microsoft Bing And Edge, Your Copilot For The Web​
​Microsoft / Bing Search Updates​
"We’re excited to announce the new Bing is running on a new, next-generation OpenAI large language model that is more powerful than ChatGPT and customized specifically for search."
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​Try the New Bing and Get on the Waitlist​
​Bing / Bing Search Updates​
Test the new Bing AI Chat feature and get on the waitlist for full access.
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​Microsoft Bing Updates Webmaster Guidelines: Conversation Mode and Bing Image Creator​
​Barry Schwartz / Bing Search Guidelines​
Microsoft has updated the Bing webmaster guidelines to support the updates with the new co-pilot, AI, ChatGPT-powered version of Bing.
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​The New Bing Chat Behavior Rules, Guidelines and Codename "Sydney" Disclosed [Thread]​
​Marvin von Hagen / Bing Search Updates​
"[This document] is a set of rules and guidelines for my behavior and capabilities as Bing Chat. It is codenamed Sydney, but I do not disclose that name to the users." Not really, I guess.
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​New With Google Multisearch, Google Maps, And More Previews Of Bard​
​Barry Schwartz / Google Search Updates​
Google has announced changes coming to Google Search, Google Lens, Google Maps and Google Translate. This comes out of the live stream from Paris which was thought would be originally around Bard.
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​Alphabet Shares Dive After Google AI Chatbot Bard Flubs Answer In Ad​
​Martin Coulter, Greg Bensinger / Google Search Updates​
Alphabet lost $100 Billion in market value on Wednesday after its new chatbot shared inaccurate information in a promotional video and a company event failed to dazzle, feeding worries that the Google parent is losing ground to rival Microsoft
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​Google Employees Criticize CEO Sundar Pichai For ‘rushed, Botched’ Announcement of GPT Competitor Bard​
​Jennifer Elias / Google Search Updates​
Staffers took to the popular internal forum Memegen to express their thoughts on the Bard announcement, referring to it as “rushed,” “botched” and “un-Googley,” according to messages and memes viewed by CNBC.
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​Google Search's Guidance About AI-Generated Content​
​Google Search Central / Google Search Guidelines​
In this post, Google shares more information about how AI-generated content fits into its long-standing approach to showing helpful content to people on Search, which can be summarized as "Rewarding high-quality content, however it is produced".

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​SEO Troubleshooting with Browser Devtools [Video]​
​Google Search Central / Lightning Talks​
Learn how to use Google Chrome DevTools to perform basic debugging steps. Find out about the performance tools available and other tools available for your debugging needs from inspecting the network, DOM, or requests/responses.
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​Opera’s building ChatGPT into its sidebar​
​Emma Roth / Search Trends​
"Opera’s adding a ChatGPT-powered tool to its sidebar that generates brief summaries of webpages and articles. The feature, called “shorten,” is part of the company’s broader plans to integrate AI tools into its browser"

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[Main Sponsor]​
​⚡ Wix Launches SEO Dashboard, with Integrated Reports from Google Search Console

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Introducing a better way to manage SEO. Track site performance on Google with integrated insights, access SEO tools and get tailored guidance—right from the Wix Dashboard.
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View clicks and impressions overall, by page or by query, and access full detailed reports created directly from Google Search Console to get a deeper understanding of a site’s presence on search.
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​Learn More​
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👌This week's SEO Awesomeness

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​The Role of AI Content in SEO​
​Lily Ray / Content Optimization​
Should you integrate AI into your content creation strategy? What are some good use cases and E-E-A-T considerations for the same? When should you avoid it? Lily answers these critical SEO questions and more about using AI to generate content.
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​Create SEO Content Briefs That Help Writers Deliver Great Content in Fewer Drafts​
​Derek Flint / Content Optimization​
Derek shares why content briefs are the heart and soul of content marketing, what they can do for your content team, and how to make them better as an SEO.
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​What Is Content (Re)Hydration, And How Can It Impact Your SEO?​
​Antoine Eripret / Technical SEO​
Content rehydration happens when a site built with a JavaScript framework, such as Angular or React, dynamically updates the content on a page without requiring a full-page refresh. Learn with Antoine how it can hurt your site performance and rendering, and how to optimize it.
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​Topic Clusters: Increase Traffic 100x Step by Step​
​Samuel Schmitt / Content Optimization​
Learn with Samuel a step-by-step process to convert long-form content into a topic cluster.

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​Did The Launch Of Continuous Scroll In Google’s Desktop Search Results Impact Impressions And Clicks? [Study]​
​Glenn Gabe / SEO Measurement​
Glenn monitored 12 different sites to identify the impact of Google's continuous scrolling in SERPs launched for English queries in the United States on December 5, 2022. Take a look at the analysis and results.
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​"It’s 2011. I Own One Of The Most Visited Sites In The World. This Is How I Did It" [Thread]​
​Timothy O’Shea / General SEO​
Tim shares the growth story behind Blurtit, how they achieved +17M visitors monthly from organic search and produced six figures of profit, monthly with 99.8% from content not written by them and zero funding.
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​Scaling SEO: A Framework​
​Tory Gray, Sam Torres / General SEO ​
Tory and Sam are back, this time with a framework to scale SEO by identifying opportunities and patterns in your research, defining and implementing tech needs, as well as establishing and aligning your SEO objectives.

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​What's New in Lighthouse 10​
​Brendan Kenny / Core Web Vitals​
Lighthouse 10 brings a few changes with the Time to Interactive metric being removed, concluding the deprecation process started in Lighthouse 8. TTI's 10% score weight is shifting to Cumulative Layout Shift (CLS), which will now account for 25% of the overall performance score.
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​The Gender Gap in SEO Publishing​
​Lidia Infante / SEO Industry​
Lidia shares how for every seven articles written by men, publications only featured three written by women. However, it’s not all bad news: the pool of female SEO writers has actually grown. In 2021, 31% of SEO writers were female. In the past 12 months, that figure has grown to 43%.

[Sponsor]​
​⚡ How to use existing client's blog content to present them as experts in their fields to the press and build links ​
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In today's latest Search Intelligence case study, Fery explains how they used their client's blog and previously written content to present them as experts in their field and ended up landing 15 links and massive placements in The Sun (DR 90), Mirror (DR 90), Daily Star (DR 83), and more online publications.
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They went to the client's blog and looked for interesting useful articles that they have previously written and came across a nice guide on how to best wash pillows.
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They then took out the best tips from the article and wrote up an email where those tips were explained and elaborated and sent it to hundreds of journalists that they had found had written about sleep and home topics.
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​Read more and learn from the full case study here.​
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💸 New Digital Marketing & SEO Jobs

• ​Technical SEO Consultant at Itek Software​
• ​Senior SEO Manager at Trusted Health​
• ​Search Engine Optimization Specialist at Reputation Rhino​
• ​SEO Strategist at RicketyRoo​
• ​SEO Manager (Crypto Gambling) at Finixio​
• ​Senior Director of Product, Growth at Reddit​
• ​SEO Lead (Technical), Growth at Shopify​
• ​SEO Manager (Remote from Europe) at ZenRows​

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See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
​ 🛠 Free SEO Tool of the Week

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​YouTube Rank Checker​
​YTRank​
A free YouTube rank checker to use when verifying the position of a video within YouTube search results.
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​A Free 6-Month Semrush Pro Subscription* and Academy Courses for those Affected by Recent Layoffs​
​Semrush ​
Affected by recent layoffs? Boost your career with access to Semrush’s digital marketing tools and free Academy courses.

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🙌 The #SEOFOMO's SEO & Digital Marketers to Follow ​
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Let's follow these amazing SEOs:

• Danielle Rohe (Twitter, LinkedIn), Leading Content & SEO data and analytics at Cox Automotive
• Helene Jelenc (Twitter, LinkedIn), SEO Specialist at Flow SEO
• Rebekah Edwards (Twitter, LinkedIn), Co-Founder & CEO at Clara SEO Agency
• Mark Williams-Cook (Twitter, LinkedIn), Director at Candour and Founder at AlsoAsked
• Fery Kaszoni (Twitter, LinkedIn), Director at Search Intelligence

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Follow. Them. Now. 👏
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Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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​[Sponsor]​
​⚡We are super thrilled to announce the launch of our new Content SEO course at SE Ranking Academy!

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We’ve been working hard to create an informative and fun course on how to make content that both Google and your website users are going to love. And we're giving you the chance to get early access!​
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Take this course to:

• Get a bird’s-eye view of the content creation cycle.
• Discover which SEO best practices to apply when working with content.
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• Learn why some content pieces outperform others to get the results you deserve.

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​Start the Content SEO course​

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​[Giveaway]​
​ 🔋 Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners ​
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​Opphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.
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A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build
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To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...

1. Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
2. Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.

I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.
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Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

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Do you have any questions or doubts? Just let me know by replying to this email.
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Start referring #SEOFOMO and participate now!

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If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

• Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
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​ 👀 Do you have Feedback? ​
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

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