SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
β±οΈ Your Summer SEO Updates are Here with #SEOFOMO [Aug 3, 2025]
Today's SEOFOMO is sponsored by JetOctopus π Would you like to advertise in SEOFOMO? Ask here!β
β π βThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending SEO stories this week on βSEOFOMO Newsβ -these are the most upvoted entries, whether SEO news, guides, or resources- to check out:
ποΈ Search Updates and News from Search Engines
β
βGoogle Search is Introducing AI Mode in the UKβ βHema Budaraju / Google Product Updatesβ βGoogle is rolling out AI mode in the UK, which is the third country to get AI mode. βYouβll see it appear as a tab on your Search results page, and in the Google app for Android and iOSβ.
βGoogleβs Mueller Advises Testing Ecommerce Sites For Agentic AIβ βRoger Montti / Google Search Q&Aβ βJohn Mueller recommends checking if your ecommerce store is open for business to shoppers who use AI agents. It may become more commonplace for users to employ agentic search for online shopping.
β
βKeeping Content Discoverable with Sitemaps in AI Powered Searchββ βFabrice Canel, Krishna Madhavan / Bing Search Q&Aβ β"While real-time URL submission protocols such as IndexNow help notify search engines of immediate content changes, sitemaps remain a foundational signal for ensuring comprehensive URL coverage across your site."
β
βGoogle rolls out Gemini Deep Think AI, a reasoning model that tests multiple ideas in parallelβ βMaxwell Zeff / Google AI Updates β"Google DeepMind is rolling out Gemini 2.5 Deep Think, which, the company says, is its most advanced AI reasoning model, able to answer questions by exploring and considering multiple ideas simultaneously and then using those outputs to choose the best answer."
βOpenAI introduces study mode βOpenAI / OpenAI Product Updatesβ βOpenAI introduces study mode in ChatGPT; a learning experience that helps you work through problems step by step instead of just getting an answer. Itβs available to logged-in users on Free, Plus, Pro, and more.
β
βChatGPT kills Google-indexable chats over privacy fearsβ βDanny Goodwin / OpenAI Search Updatesβ βOpenAI removed a ChatGPT feature that allowed users to make individual chats discoverable by search engines. OpenAI called this a βshort-lived experimentβ that βintroduced too many opportunities for folks to accidentally share things they didnβt intend toβ.
[Sponsor]β ββ‘ If you have JavaScript on a website and do not manage its performance it definitely hurts your SEO.
β
JavaScript-based content comparison: Visualize how content changes between non-JS and JS versions β titles, meta descriptions, body text. Detect differences that may hurt indexing and rankings.
JavaScript SEO rendering insights: βCheck side-by-side rendering of your pages and identify issues like added/removed H1 tags, delayed body content, hidden inlinks sections or broken indexability.
SSR and crawlability diagnostics: βDetect server-side rendering (SSR) issues, missing cookie IDs, and outdated client-side code that blocks content from bots.
Load time profiling: βCompare JS vs non-JS load times, First Paint, FCP, and Time to Interactive with real performance graphs.
JS request analysis: βIdentify heavy or blocking scripts slowing down your pages. Analyze request size, load time, and origin.
π§ Lightning-fast audits, full rendering diagnostics, and deep JavaScript insights β all in one scalable technical SEO toolkit. Streamline your JavaScript SEO workflows and fix issues before Google notices. β β Real screenshots. Real data. Real fixes.
βGoodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era βRyan Law, Xibeijia Guan / Search Trends βRyan and Xibeijia analyzed 1M SERPs to see how the presence of different SERP features has changed since the start of the year. Learn about the outcome of the research in this guide. β
βThe Great Decoupling or How to Optimize for Zero Click Searchβ βLearningSEO.io / General SEO β βLearn how to optimize during the great decoupling or in a Zero Click Search era with the best guides and tips in a new section of learningseo.io dedicated to this topic.
βIs SEO Dead? Real Data vs. Internet Hysteriaβ βMateusz Makosiewicz / Search Trendsβ βHas AI and social media killed SEO in 2025? Not even close. Mateusz has the data.
β
βYour Title Tags Are Embarrassing. Stop doing thisβ βNick LeRoy / Content Optimizationβ βJust because you can doesnβt mean you should, and marketing is the future, not stuffing Google. Nick goes through how to test title tags in this guide.
βThe web isnβt URL shaped anymoreβ βJono Alderson / Technical SEOβ βJono explains why SEOβs page-centric thinking is broken, and how machines are changing the rules of the web.
βGoogle AI Modeβs Early Adoption and SEO Impactβ βLuke Harsel β"In the first two months since the rollout of AI Mode in May, the share of AI Mode usage among Google search sessions increased roughly 4x (from 0.25% in early May to a little over 1% by early July)."
βGoogle Chrome adds AI-powered store summaries to help US shoppersβ βGoogleβ βGoogle is introducing store reviews to Chrome in the US to make the online shopping experience safer and more efficient. It uses data from Google Shopping and other popular review websites to provide people with helpful insights when shopping on e-commerce sites.
βAI Mentions: How to Get LLMs to Mention Your Brandβ βRachel Handleyβ βAI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Rachel goes through why theyβre important and how to get more AI mentions in this guide.
β
βChatGPT vs. Google: New Data Reveals AI Search Divideβ βBrightEdgeβ ββWhile Google thrives as a research assistant, ChatGPT acts like a trusted coach for decision making, and that difference shapes which tool users instinctively choose for different needsβ.
[Sponsor]β ββ‘ Join the DO event in Amsterdam on September 11th
β
Summer ends but the fun doesnβt! Get first-hand insights into what AI and SEO hold for us, marketers, in the near future.
Beloved and well-known SEO peers like Aleyda Solis, Kevin Indig, Ross Simmonds, Lukasz Zelezny, Viola Eva, Crystal Carter, and Talia Wolf will share the most up-to-date strategies and insights.
Youβll also hear from experts at companies like Reddit, Google, Microsoft, DHL, and Decathlon, who will enrich your perspective and shed light on essential elements of todayβs digital marketing landscape.
Use this 50% off code to save your spot: SEOFOMO50OFFβ β
βSEO Gets: Shockingly powerful Search Console analyticsβ βSEO Getsβ GSC has the best data; but hides most of it. Uncover money keywords targeting commercial intent, easily track growth and decay, and have clients say, "let's double down."
βSouthern California SEO Meetup βSterling Sky / West Covina, USA / Free / August 19, 2025 βJoin the next informal SEO meetup by Sterling Sky. Come grab a bite and meet with other digital marketers and business owners who are eager to chat, learn, and grow in all things marketing. β
βLearn How To Build an AI Search Optimization Roadmap [Free Webinar]β βAleyda Solis / Online / Free / August 20, 2025β βLearn the key differences between AI search and traditional one, critical areas and steps to optimize for AI search, and AI search optimization do's and don'ts, examples, and tools in this free webinar by yours truly.
β
βSearch βn Stuff Talks: Content, AI, Digital Wellbeing & Networkingβ βSearch n' Stuff / London, UK / Β£30 / August 20, 2025β βGet ready, London! The biggest Search 'n Stuff Signature London Meetup of the Year is hitting the city this summer. Join for an evening exploring content strategy, AI, and digital wellbeing; bringing together marketers, tech professionals, startup founders, and innovators for talks and riverside networking.
β
βSearchIRL #3 - SEO Meetup βGus Pelogia / Dublin, Ireland / Free / August 28, 2025β ββThe third edition of the SearchIRL meetup is coming up in Dublin. Join Ryan Jones, Iky Tai, and more for an evening of networking, free pizza, and a lot of search engine optimization talks.
β βYouTube loosens profanity rules for monetized videosβ βIvan Mehtaβ βYouTube is tweaking its profanity-related rules to allow creators to monetize videos with swearing in them, provided the profanity is limited to the first seven seconds of the video.
Harry Clarkson-Bennett is the SEO Director at The Telegraph, and the author of "Leadership in SEO", a fortnightly look at how you can build relationships that matter, maximize your impact, prioritize the right sort of work and grow your career within SEO.
β
Former SEO Director at Harvest Digital, and Commercial Editor at MVF, Harry has been in SEO for almost a decade and have run agency teams, affiliate and lead generation websites (both personally and professionally).
Learn more about Harry and follow him on LinkedIn now.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
β
SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!