The February 4, 2024, edition of SEOFOMO is here! Now with +31.3K Subscribers 📮

🗞️ Search Updates and News from Search Engines

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​Google has been working on an Indexing issue since Feb 1st
​Google Search Central / Google Search Updates
​On February 3rd Google updated: "The issue with indexing has been mitigated and our systems are becoming stable, but we're still working on a fix."

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​Google Search officially retires cache link
​Barry Schwartz / Google Product Updates
​Google officially removed the cache link from the Google Search results snippets last week and confirmed that it will remove the cache functionality completely soon.

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​The SEO Starter Guide got a makeover
​Google Search Central / Google Search Guidelines
​On February 2nd Google published a refreshed, shortened version of the SEO Starter Guide with a better focus on a starter audience. Take a look at the changes now.

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​Google has launched a discount rich results for organic listings in the US
​Brodie Clark / Google Search Updates
​Brodie shares that the new rich result for discounts makes your snippet larger – allowing shoppers to copy coupon codes directly from search results.

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​Google May Consolidate Ranking Signals To Canonical Partner URL Even If It's Not The Source
​Barry Schwartz / Google Search Q&A
​In response to Lily Ray, Google said that they might consolidate the ranking signals from a syndication partner's URL if you haven't required them to use noindex as a recommended method.

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​Google SearchLiason: 4 Reasons Why A Webpage Couldn’t Rank
​Roger Montti / Google Search Q&A
​Four takeaways from Google SearchLiaison's impromptu audit that explain why a webpage had trouble ranking.

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​Google: Changing URLs On Larger Sites Takes Time To Process
​Roger Montti / Google Search Q&A
​John Mueller explains about the time it takes for Google to process changes across a larger site.

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​Structured Data for Beginners [Video]
​SEO Made Easy / Google Search Guidelines
​In this episode of SEO Made Easy, Martin Splitt answers key questions about structured data usage and gives website owners tips for implementing structured data to their websites.

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​Interaction to Next Paint becomes a Core Web Vital on March 12
​Jeremy Wagner, Rick Viscomi / Google Product Update
​Interaction to Next Paint will officially become a Core Web Vital and will replace First Input Delay on March 12. Here's all what you need to know about this change.

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👌 This week's SEO Awesomeness

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​3 Types of Content Gap Analysis to Outrank Your Competitors
​Dorcas Adisa / Content Optimization
​Dorcas explores 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their rankings.

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​Product Page SEO: The Anatomy of a Well-Optimized Page
​Chris Haines / Ecommerce SEO
​Product pages are where the final decision to purchase a product is made. Learn all about its optimization with this guide from Chris.

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​Search Experience Optimisation vs Search Engine Optimization
​Andy Chadwick / Search Trends
​Andy explains why SEO professionals must shift their mindset from Search Engine Optimization (SEO) to Search Experience Optimization (SXO), understanding audience behavior across diverse platforms, and more.

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​Communicating Major Google Changes To C-Suite
​Dan Taylor / SEO Management
​When we’re communicating Google changes, stakeholders need to understand the meaningful impact on them and the business as well as the high-level commentary of what is changing. Dan goes through it in this guide.

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​Backlink Audits: How To Find And Fix Bad Links
​Gabriella Sannino / Link Popularity
​Distinguish between high-quality and poor-quality backlinks, discover the steps to conduct a thorough backlink audit, and more with this guide from Gabriella. ​
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​How & Why Agencies Must Embrace Change To Scale
​Chris Simmance / SEO Management
​Chris goes through the current challenges and opportunities of digital agencies, the importance of differentiation and niche specialization, embracing change and innovation, and more!

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​How to measure organic traffic in GA4
​Gemma Fontané / SEO Measurement
​Gemma shows how to monitor and improve your organic traffic with Google Analytics 4. Learn about the key dimensions and metrics to assess your organic search performance.

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​Podcast SEO: Top tips for discovery and growth​
​Claire Taylor / Podcast SEO ​
​Wondering how SEO can help your podcast to get discovered? Here are key tips for optimizing episode titles, transcripts, show notes and more.

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​Google Business Profile: A Complete Guide for Local SEO​
​Sherry Bonelli / Local SEO ​
​Discover the latest Google Business Profile changes, top features, and how to keep your profile engaging for optimal visibility and impact.

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​11 Proven Tactics to Dominate Single-Day Live Events (Like Oscars & Super Bowl)​
​John Shehata / General SEO ​
​John goes through the nuances of SEO for real-time events, from analyzing historical data and trend forecasting to real-time content optimization and post-event analysis.

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​Eight tips for writing a press release that gets noticed
​Gareth Hoyle / Link Building
​Gareth shares eight essential tips to help you create a press release that not only gets noticed but also effectively communicates your message.

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​MozCon 2024 Community Speaker Pitches Now Open
​Cheryl Draper / SEO Events
​Submit your pitch for MozCon happening in Seattle on June 3 and 4. Get the opportunity to join industry leaders on the MozCon stage in front of 1,500 of your peers.

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​SEO Q&As in the SEOFOMO Chat Forum To Check Out​

​Interpreting Google Search Console Data​ Ian Laurie

​Different x-default for different regions​ Akarsh Kavuttan

​Brand vs. Non-brand SEO Measurement​ Jesse James Woods

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💸 Latest SEO Jobs

• ​SEO Specialist at StudioHawk​
• ​SEO Manager at Dyson​
• ​SEO Strategist at Tripadvisor​
• ​SEO Manager at Coursera​
• ​Digital PR Executive at Candour​
• ​SEO Strategist at Razorfish​
• ​SEO Manager at Stella McCartney​
• ​Manager, Global SEO at Workday​
• ​SEO Specialist at Intercom​
• ​SEO Consultant at Valtech​
• ​Manager, Global SEO at WeightWatchers​
• ​Senior Associate, SEO at Carat​
• ​SEO Content Sr. Specialist at Wise​
• ​Head of Demand Generation at SE Ranking​
• ​Growth Product Manager at SE Ranking​
• ​Customer Success & Account Manager at Growth Plays​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​Keyword User Journey [Script]
​Valerio Cusinato
​A Python script that allows you to visualize your keywords user journey. By analyzing related queries, you can better understand user search intent.

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​Foudroyer: Indexing SEO tool
​Foudroyer
​No more struggling with indexing. Plug your website in seconds, index unlimited pages and rank high on Google, Bing, Yandex and Naver.

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​Wope: The New Era Of Rank Tracking
​Wope
​Find out what's working and what's not to get more search traffic with Wope's new rank tracker.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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🎙️ Upcoming SEO Events

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​SEOcamp: The SEO event for LatAm SEOs
​Agencia Eleven / Buenos Aires, Argentina / March 2, 2024
​The fifth edition of SEOcamp is here. Connect with SEO industry leaders in Latin America and stay on top of the latest trends, whether you are part of a company, freelance, or work in an agency. You can also attend online. Register now!

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​Search Central Live Brasil 2024
​​Google Search Central / Brazil / Feb 29, 2024
​ Google Search Central Live is going to Brazil and happening on Feb 29! Registration will be open until February 8, and confirmations will be sent on February 19, including the address and more details of the event.

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​Search Central Live Argentina 2024
​​Google Search Central / Buenos Aires, Argentina / March 5, 2024
​​Google Search Central Live is also happening in Argentina! Registration will be also open until February 8, and confirmations will be sent on February 19, including further event details.

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​​Friends of Search 2024
​​Friends of Search / Amsterdam, Netherlands / March 21, 2024
​A new edition of Friends of Search Amsterdam is here! Dedicated to E-commerce SEO, EEAT, and technical SEO implementations. Take a look and register now! Use the code SEOMOFO for a 10% discount.

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​Search AfriCon - The African Digital Marketing Conference
​Search AfriCon / Lagos, Nigeria / May 17, 2024
​The first African digital marketing conference. A gathering for marketers, business owners, devs, and everyone interested in digital marketing in Africa. Register now!

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Do you want your SEO event to be featured here for free? Just send it over here!​

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📊 This week's SEOFOMO Poll: Do you optimize your content EEAT? ​
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A new SEOFOMO poll series is starting this week, in which I'll ask a question about your SEO day-to-day each week.

I'll share the answers with a small analysis of it the week after, along with a new poll. This will allow us to better understand our community SEO challenges, goals, and provide resources to support.
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You don't need to register to answer the poll and the answers will be anonymous. Answer this week's poll:

You can answer by clicking on the image above or going here. It will take you to a page in the SEOFOMO Chat forum where you'll be able to also see the anonymized answers.

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🙌 SEOs & Digital Marketers to Follow​
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​​Follow these amazing fellow SEOs with insightful newsletters that I highly recommend you to subscribe too:

• ​SEOForLunch (Top Search News and Updates) by Nick LeRoy (X/Twitter, LinkedIn)
• ​Search News You Can Use (Top Search News and Updates) by Marie Haynes (X/Twitter, LinkedIn)
• ​Core Updates (Top Search News and Updates) by Mark Williams-Cook (X/Twitter, LinkedIn)
• ​WTSNewsletter (Top SEO resources and tips from Women in SEO) by Women in Tech SEO (X/Twitter, LinkedIn)
• ​WTF is SEO? (SEO For Journalism) by Jessie Willms (X/Twitter, LinkedIn) and Shelby Blackley (X/Twitter, LinkedIn)
• ​The Edge (Digital PR Tips) by Mark Rofe (X/Twitter, LinkedIn)
• ​Content Caffeine (Content Optimization Tips) by Nicole DeLeon (X/Twitter, LinkedIn)

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

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[Giveaway]​
⚡ Win One of Three Accesses to Freddie Chatt's Ecommerce SEO Bootcamp

Want the SEO blueprint to $10,000+ months for ecommerce stores? Then this is the SEOFOMO giveaway for you!

​Freddie Chatt has condensed his decade of SEO knowledge into a super-actionable online course called Ecommerce SEO Bootcamp (for USD$150) that will teach you the exact steps for an online store to make SEO a success.

How can you participate to win one of the 3 accesses to the Ecommerce SEO Bootcamp? You just need to:

1. Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
2. Refer at least 2 people to subscribe to SEOFOMO from today January 7, 2024 until February 5, 2024 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you.

On February 6, 2023, I will randomly choose the 3 winners among those who are subscribed and have referred at least 2 subscribers between today January 7, 2024 and February 5, 2024.

I'll announce the winners over here in SEOFOMO, social media, and will get in touch via email with instructions to follow.
​
​Start referring SEOFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Ecommerce SEO Bootcamp now with $50 off for being an SEOFOMO subscriber.

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💙 Refer SEOFOMO to your SEO Friends and Win Rewards

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Website​

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