The January 7, 2024, edition of SEOFOMO is here! Now with +30.6K Subscribers 📮

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🤝 ​Join The SEOFOMO Chat Forum, Now w/ +650 Members​ A forum for SEOFOMOers to discuss the latest SEO news, updates, and resources.

📣 ​Subscribe to the MarketingFOMO Newsletter​ Get the latest news in PPC, social media, content marketing, digital PR, for free. Join +2K marketers already subscribed!

🎥 ​Watch Crawling Mondays New SEO Cheat Sheets Videos​ Learn how to navigate common SEO challenges and scenarios with the new Crawling Mondays SEO Cheat Sheets video series.

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🗞️ Search Updates and News from Search Engines

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​Google's top 4 (SEO) trends and stories from 2023
​Google Search Central / Google Search Guidelines
​John goes through the top topics that trended in SEO in 2023: Technical SEO, search quality algorithms, AI and machine learning and structured data.

​See Related Conversation in the SEOFOMO Chat: ​SEO Trends for 2024​

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​John Mueller On Keyword Domain Names And Branding For SEO
​Kristi Hines / Google Search Q&A
​Do keyword domain names offer an advantage in Google Search? Find out if this is something to consider in 2024.

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​John Mueller On AI-Generated Images & Stock Photography
​Kristi Hines / Google Search Q&A
​Google's John Mueller shares some thoughts with the SEO community on the impact of AI-generated images vs. stock photos on user experience.

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​Chat In Bing & Copilot Apps Are The Same
​Barry Schwartz / Bing Product Update
​Last week, Microsoft quietly released the Copilot App for Android and iOS. Don't tell anyone but the Bing App and Copilot App use the same chat feature, the only difference is the Copilot App takes you directly to the chat interface and bypasses search.

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​OpenAI GPT Store Launch Opens Next Week​
​Barry Schwartz / OpenAI Product Updates​
​OpenAI is opening its GPT Store next week where you can publish apps and software that you built on top of OpenAI's GPT to the public.

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​Perplexity Raises Series B Funding Round ​
​Perplexity / Perplexity Product Update​
​To support their rapid consumer adoption and expansion plans, Perplexity has raised $73.6 million in Series B funding.

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​Google has started phasing out third-party cookies​
​Nicola Agius / Google Product Updates​
​A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024.

​See Related Conversation in the SEOFOMO Chat: ​Google consent mode, GTM, CMP working together​

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👌 This week's SEO Awesomeness

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​Research Study - The Impact of Google's Search Generative Experience on organic rankings
​Laurence O'Toole, Authoritas / Search Trends
​How will Google's planned integration of AI powered Search Generative Results into the SERP impact SEO? Take a look at Authorita's study.

​See Related Conversation in the SEOFOMO Chat: ​Google's SGE Impact on SEO​

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​Google Perspectives is growing in Google Mobile SERPs [Graph]
​John Shehata / Google Search Trends
​John examined hundreds of thousands of News queries over the past 4 weeks in the US and shares his findings.

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​How to assess the quality of any backlink (paid, earned, sponsored, or otherwise) [Checklist]
​Daniel K Cheung / Link Building
​Daniel shares a 22-point checklist that ensures you're getting value from your link building efforts.

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​4 ways to boost your SERP competitor analysis with machine learning​
​Lazarina Stoy / SEO Automation
​Lazarina shares different ways to analyze search results, ranked pages, and their attributes to extract insights for SEO strategies – all with the help of machine learning models.

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​Top Trends & Predictions for News SEO in 2024 by the Top SEO Experts
​John Shehata / Search Trends
​News SEO specialists weigh in on the key trends, priorities, threats, and challenges that news SEOs will encounter in the coming year. They provide tactical advice in areas ranging from content quality to audience relationships to optimizing for AI.

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​Semrush Study: Ranking Factors 2024
​Semrush / Search Trends
​Semrush analyzed 300k results to find out which factors are more closely related to higher Google search rankings.

​See Related Conversation in the SEOFOMO Chat: ​Semrush's ranking factor study​

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​How to Analyze Rankings Drops - SEO Cheat Sheet [Video]
​Crawling Mondays / General SEO​
​A new Crawling Mondays video is here going through a few resources to identify the cause of organic search rankings drops, while also sharing guidelines for the assessment.

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​7 Practical ways to implement sentiment analysis in digital marketing and SEO
​Lazarina Stoy / SEO Automation​
​An in-depth guide by Lazarina about sentiment analysis, how to get started, and practical projects to implement the analysis.

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​SEO-Driven Content Architecture — Whiteboard Friday
​Adriana Stein / Content Optimization​
​Does all of your content come together in a structure that allows it to be scaled? Learn how to grow your rankings, and drive conversions by creating SEO-driven content architecture.

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​Internal Linking Optimization: Resources, Q&As & Tips
​LearningSEO.io / Technical SEO
​Learn how to optimize your site's internal links to maximize your internal pages’ crawlability and popularity to rank better, with these reliable guides, Q&As, tools, and tips.
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​Nine of the Best Internal Linking Tools for 2024​
​Ryan Jones / Technical SEO
​Explore the best internal linking tools for you to test in 2024. Learn about LinkStorm, InternalLinking, and more and how they can be used to increase search traffic by maximizing your internal linking.

​See Related Conversation in the SEOFOMO Chat: ​Do you use any Tools for Interlinking?​

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​Scraping YouTube Video Page Metadata with Python for SEO
​Greg Bernhardt / Technical SEO
​Greg developed a Python script designed to scrape and analyze YouTube video metadata, a useful resource for digital marketers, content creators, and data analysts.

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SEO Conversations in the SEOFOMO Chat Forum

​How can businesses effectively measure the ROI of their SEO efforts beyond traditional metrics?​ Frank Watson

​Hreflang setup for products only available in certain countries​ Ian Ferguson

​​2 step redirect via subdomain: Is it harmful?​ ​Alex Moran

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SEO Foresight 2024 brings together the greatest minds in SEO for an in-depth, all-round discussion of all things search-related. Home in on what it will take to succeed in 2024 and beyond. Explore sessions on UX, content creation, AI SEO, and much more!

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💸 Latest SEO Jobs

• ​SEO specialist at Yoast​
• ​Sr. SEO Specialist at TrendyMinds​
• ​Content Director at TrendyMinds​
• ​Specialist, SEO at Dentsu​
• ​SEO Specialist at Brainrider​
• ​Senior SEO Strategist at Brainlabs​
• ​Head of SEO and Digital Partnership at Superbet​
• ​Global SEO Marketing Manager at Airwallex ​
• ​Senior SEO Specialist at Botify​
• ​SEO Specialist at Loop Earplugs​
• ​Associate Strategist, Technical SEO at Amsive​
• ​Senior Product Manager, SEO at Angi​
• ​Lead SEO/SEM Analyst at DocuSign​
• ​Senior SEO Manager at Finixio​
• ​SEO Specialist at COS​
• ​Content Manager - Weekends at Meta​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​Microsoft Copilot: Your everyday AI companion​
​Microsoft
​Microsoft Copilot leverages the power of AI to boost productivity, unlock creativity, and help you understand information better with a simple chat experience.
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​Bio To Schema GPT​
​Lidia Infante
​Turn your author bio information into a Person Schema.

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​Organization Schema GPT​
​Rudiger Dalchow
​Generate SEO friendly schema for your business in JSON-LD format.
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​Webpage HTML Diff with Wayback Machine Support​
​Paul Shapiro
​Compare the HTML found from Wayback Machines archives with each other and perform an optional analysis with GPT-4

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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🎙️ Upcoming SEO Events

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​SEMpdx January 2024 – Panel: What’s New for 2024 in Digital Marketing​
​SEMpdx / Portland, USA / January 9, 2024
​SEMpdx is hosting a Q&A discussion on what's new for 2024 in digital marketing.

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​SEO Office Hours by Good Signals​
​Good Signals / Online / Every Friday
​Good Signals runs SEO Office Hours every Friday aimed at helping people with their SEO and organic traffic problems. It’s free to join or submit a question.

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​Search 'n Stuff London Meetup
​Search ‘n Stuff / London, UK / January 25, 2024
​Discover the latest trends, techniques, and strategies to boost your online presence. Network with like-minded individuals and expand your professional circle in the next Search 'n Stuff London Meetup.

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​inOrbit’s Digital Marketing Conference
​inOrbit / Portorož, Slovenia / April 8 - 10
​Online digital marketing conference for e-commerce, B2B, and marketing managers. Develop new skills, build knowledge, and network.

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​The Digital PR Summit 24​
​Digitaloft / Manchester, UK / April 11, 2024
​Digiloft is bringing back the Digital PR Summit to share tips, tricks, and insights to help brands and marketers launch successful digital PR campaigns.
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Attend The 1st SEOFOMO Meetup: Barcelona Edition SEOFOMO / Barcelona, Spain / January 28, 2024​ The first-ever edition of the SEOFOMO Meetup is here and will be held in Barcelona on January 28, 2024. If you're based in Barcelona, register now to attend and network with other SEOFOMOers in a laid-back environment for free. Register to the SEOFOMO Meetup for Free ​

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Do you want your SEO event to be featured here for free? Just send it over here!​

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🙌 SEOs & Digital Marketers to Follow​
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​​Follow these amazing SEOs who have joined the most popular LearningSEO.io Accelerator Q&A sessions:

• Andy Chadwick (X/Twitter, LinkedIn) in the Keyword Research Concepts and Q&A Session.
• Bibi Raven (X/Twitter, LinkedIn) in the Link Building Concepts and Q&A Session.
• Geoff Kennedy (X/Twitter, LinkedIn) in the Technical Optimization Concepts and Q&A Session.​
• Tory Gray (X/Twitter, LinkedIn) in the Setting an SEO Strategy Concepts and Q&A Session.
• Chris Green (X/Twitter, LinkedIn) in the SEO Auditing Concepts and Q&A Session.​
• Jo Turnbull (X/Twitter, LinkedIn) in the Competition Research for SEO Concepts and Q&A Session.​

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

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[Giveaway]​
⚡ Win One of Three Accesses to Freddie Chatt's Ecommerce SEO Bootcamp

Want the SEO blueprint to $10,000+ months for ecommerce stores? Then this is the SEOFOMO giveaway for you!

​Freddie Chatt has condensed his decade of SEO knowledge into a super-actionable online course called Ecommerce SEO Bootcamp (for USD$150) that will teach you the exact steps for an online store to make SEO a success.

It is the exact process Freddie went through to grow his own ecommerce brand (Village Cricket Co.) to $10,000 per month and beyond.

How can you participate to win one of the 3 accesses to the Ecommerce SEO Bootcamp? You just need to:

1. Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
2. Refer at least 2 people to subscribe to SEOFOMO from today January 7, 2024 until February 5, 2024 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you, and that will be used to keep track of the subscribers you send.

On February 6, 2023, I will randomly choose the 3 winners among those who are subscribed and have referred at least 2 subscribers between today January 7, 2024 and February 5, 2024.

I'll announce the winners over here in SEOFOMO, social media, and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.
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​Start referring SEOFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Ecommerce SEO Bootcamp now with $50 off for being an SEOFOMO subscriber.

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💙 Refer SEOFOMO to your SEO Friends and Win Rewards

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Website​

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