The July 16, 2023, edition of SEOFOMO is here
​[If you want to read SEOFOMO on the Web click here]​

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🗞️ Search Updates & News from Search Engines

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​Bard’s Latest Update: More Features, Languages And Countries​
​Jack Krawczyk / Google Product Updates
​Google expands Bard to new languages and countries and launches new features, like the ability to add images to your prompts and more.

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​Google Details SEO Guidance For Content Syndication Partners​
​Barry Schwartz / Search Guidelines
​Danny Sullivan posted a Twitter thread with slides from a presentation he prepared for an AOP event in London back in May around SEO and Google guidance for content syndication partners.

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​Google confirmed (and fixed) bug with Google News impacting publisher traffic​
​Barry Schwartz / Search Guidelines
​Google confirmed an issue with indexing content from news publishers and surfacing that content in Google News. On July 14th, they confirmed the fix was completed.

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​Google John Mueller: If You Weren't Buying Links, Don't Disavow​
​Barry Schwartz / Search Q&A
​John Mueller was asked when you should use the link disavow. He said on Twitter, "Essentially -- if you weren't buying links, don't disavow."

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​English Google SEO office-hours from July 2023​
​Google Search Central / Search Q&A
​An audio recording of the Google SEO office-hours from July 2023, going through topics submitted around anything search and website-owner related like crawling, indexing, sitemaps, Search Console, Canonical URLs, domain names, hreflang, multi-lingual/multi-regional sites, etc.

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​Search Central Live San Francisco 2023​
​Google Search Team / Google Events
​Register to the Search Central Live San Francisco - a conference for website owners, digital marketers, web developers, and SEO professionals hosted by the Google Search team!. Registrations are open until July 21st. ​
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[Main Sponsor]​
​⚡ Wix Launches new SEO Assistant, to help you find and fix blogs’ on-page SEO issues

The new SEO Assistant instantly flags any on-page issues that are holding your blog pages back in search.

With integrated insights from Semrush, you can pick high-performing keywords and follow a list of recommended tasks to optimize your pages—all from one place in the SEO Panel.

​Learn More​

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👌 This week's SEO Awesomeness

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​What INP Warnings by GSC Are And How You Should Action Them [Thread]​
​Barry Pollard / Core Web Vitals​
​Many are getting emails from Google Search Console warning that the INP metric on your site could be improved! Barry shares what this all means and how you should take action.

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​AI vs Humans - The SEO Content Experiment​
​Oliver Sissons / Content Optimization
​Can AI content rank higher than human-written one in Google search results? Find out with Oliver’s "AI vs human content" SEO experiment.

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​Everything We Know About Google’s Quality Raters: Who They Are, What They Do, and What It Means for Your Site If They Visit​
​Marie Haynes / General SEO​
​Marie explains the role of Google's quality raters: Learn what raters do, guidelines they follow, and how their ratings help shape algorithms over time.

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​I Secretly Worked As A Google Search Quality Rater (You Can Too)​
​Cyrus Shepard / General SEO​
​Cyrus shares his experience working as a Google search quality rater, discussing the process, insights for SEOs, and whether it's a worthwhile opportunity for others.

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​How Market Types Shape Marketing and SEO Success​
​Sara Taher / General SEO
​Sara explains why SEOs must understand business market types and how they can influence the success of an SEO or marketing strategies.

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​A guide to diagnosing common JavaScript SEO issues​
​Tory Gray / Technical SEO
​Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering.

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​Google SGE: Early Local Search Data​
​Miriam Ellis / Local SEO
​If the local version of Google’s Search Generative Experience (SGE) experiment rolls out broadly -based on what they're showing at the moment in their test version-, what will that be like for local business owners and their marketers?

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​The Story of Blocking 2 High-Ranking Pages With Robots.txt​
​​​Patrick Stox / Technical SEO​
​Patrick blocked two of Ahrefs's ranking pages using robots.txt. He shares how they lost a position "here or there", as well as all of the featured snippets for the pages... but the world didn’t end.

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​How I Took my Ecommerce Brand to Over £10k/month and Beyond from SEO​
​Freddie Chatt / Ecommerce SEO​
​Take a look at Freddie’s WooCommerce SEO case study, going through the steps and tactics used to grow his brand's monthly revenue to £10k+. ​
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​Subdomains vs Subdirectories: But what do Public SEO Case Studies Show? [Thread]​
​Adam Gent / Technical SEO​
​Subdomains vs Subdirectories is a hot topic in SEO. But what do public SEO case studies show? Adam went through many of them to see what other SEO professionals had experienced.

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​How relying on LLMs can lead to SEO disaster​
​Jess Peck / SEO Automation​
​Jess explains why SEO professionals should be careful when incorporating large language models in SEO processes and what you can do instead.

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​3 overlooked SEO conversion metrics to consider​
​Adam Riemer / SEO Measurement​
​SEO conversions are more than direct sales and leads. Adam goes through additional metrics such as CPM revenue, candidate acquisition and win-back campaigns, that can show SEO value to your organization.

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​International SEO Audit: Enhancing Your Global Online Presence​
​Gabriella Sannino / International SEO
​Gabriella explains the importance of an international SEO audit for businesses expanding globally and three areas of focus to improve.

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​Using Chrome DevTools To Diagnose Site Issues In An Audit​
​Ruth Everett / Technical SEO​
​Discover how to analyze the accessibility of your website's content, audit site speed and performance, and more using Chrome DevTools.

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​Keyword Research: Concepts + Q&A - The Learning SEO Accelerator [Video]​
​​LearningSEO.io / Keyword Research
​Learn about the top criteria, main challenges and recommendations for an effective keyword research process in this session of the Learning SEO Accelerator Program with Andy Chadwick.

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​Blue Array’s SEO Manager Certification SEO Summer School Scholarship​
​Blue Array / SEO Courses​
​Blue Array has launched an SEO Summer School until 31 August with a £100 off their SEO Managers Certification! Want to access it for free? Apply to win one of the 3 scholarships. Applications close at 5 pm on July 28.

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​Local SEO for Good - LIVE [Online Event]​
​BrightLocal / SEO Events
​BrightLocal is organizing a top-tier online event to support dozens of causes. Two days packed with hours of talks, Q&As, and panels, all for as little as $25. Register now!

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[Sponsor]​
​⚡ How Search Intelligence used Google Keyword Planner to land links from The Sun, MSN, and more publications for their Bingo client

The Search Intelligence team used Google Keyword Planner to land massive links for our Bingo client. They got links in The Sun (DR 90), MSN, (DR92), Blackpool Gazette (DR 72), and many other UK news publications.

Here's is how we’ve done it:

• They made a list of the top ten most Googled bingo-related terms in the UK.
• They used Google Keyword Planner to extract the monthly search volumes for each of the chosen keywords across 60 different cities in the UK over the past 12 months.
• Search volumes were normalized per 100,000 residents. Each city's population was taken from the latest available census data.
• The cities were then ranked based on the normalized search volume. The city with the most searches per 100,000 residents was crowned the most bingo-obsessed city in the UK.

​Learn more about the step by step case study here.​

Also, if you want a similar campaign with successful results for your company, get in touch with Search Intelligence here.

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💸 Latest SEO Jobs

• ​Director of SEO - United States (Remote) at Honest Digital​
• ​Search Engine Optimization Specialist - United States (Remote) at Honest Digital​
• ​Jr. Search Engine Optimization Specialist - United States (Remote) at Honest Digital​
• ​Head of international - SEO Spain (Remote) at Holafly​
• ​SEO Executive at Revolut​
• ​Senior Content and SEO Strategist at Tuff​
• ​SEO Analyst at Amsive​
• ​SEO & Digital Advertising Specialist at Arktura​
• ​SEO Senior Manager at Storyblocks​
• ​SEO Specialist, Growth Marketing at Fetch​

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See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

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🛠 Free(mium) SEO Tools

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​Claude V2
​Anthropic​
​Your friendly assistant. Fast, capable, and truly conversational.

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​Relume's AI Sitemap Builder
​Relume​
​Plan your next project with Relume's easy-to-use sitemap builder. Drag-and-drop or use AI to help you write. Search components with 1 click.

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[Sponsor]​
​⚡ How Bibi the Link Builder does outreach to get high-quality backlinks for free

You know, being a link builder feels a lot like buying concert tickets sometimes. Just when you think you've found the perfect one, bam! They're asking for your wallet, your watch, and possibly your firstborn just for a link back to your site.

Bibi, our backlink heroine, is throwing a wrench into that business model. She's bypassing the paywall and scoring those high-quality backlinks without cracking her wallet.

​Watch Bibi's Step-By-Step Guide to Snagging Quality Backlinks for Free!​

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🙌 The SEOFOMO's SEOs & Digital Marketers to Follow​
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​Follow these amazing link building specialists:

• Bibi Raven (Twitter, LinkedIn), Founder at Bibibuzz
• Gareth Hoyle (Twitter, LinkedIn), Managing Director at Marketing Signals
• Fery Kaszoni (Twitter, LinkedIn), Managing Director at Search Intelligence
• Alexandra Tachalova (Twitter, LinkedIn), Founder at Digital Olympus
• Jon Cooper (Twitter, LinkedIn), Founder, Hyperlynx Media

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter, Threads or LinkedIn.

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💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.

​MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,400 subscribers after 20 editions!

​Check MarketingFOMO now​

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If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

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