📮 Your SEOFOMO of the Week is Here

The July 30, 2023, edition of SEOFOMO is here! Now with +27.1K Subscribers 📮
[If you want to read SEOFOMO on the Web click here]

🗞️ Search Updates & News from Search Engines

Google Expands Site Names For Subdomains On All Devices In Four Languages
Kristi Hines / Search Product Updates
Learn about Google's support of site names for subdomains on all devices in four languages, plus a workaround for preferred site names.

Google: Don’t Choose Cheap TLDs, Avoid Spam Risks
Matt G. Southern / Search Q&A
Google advises against cheap TLDs due to spam risks, says TLD keywords don't improve SEO.

Google: Just Because Google Drops Your Site Name From Its Title; Doesn't Mean You Should
Barry Schwartz / Search Q&A
John Mueller said: "[Brand in titles] it's a well-known pattern, so I wouldn't change it just for Google"

New Google Merchant Center Policy Says AI Generated Reviews Are Spam & Disallowed
Barry Schwartz / Search Product Updates
Google has posted a new policy saying AI-generated reviews are against its guidelines, disallowed and considered spam. If you find such content, Google said you must mark it as spam in your feed.

Google Business Profiles Automated FAQs Feature
Barry Schwartz / Search Product Updates
Google Business Profiles seems to be rolling out a new FAQ feature where Google will automatically create FAQs based on your Business Profile details and your website.

Google to fix link report in Search Console
Barry Schwartz / Search Product Updates
After numerous reports of Google showing a fraction of the sites links, Google said it will fix an issue with the report.

Naver, Korean search engine, now supports IndexNow
Barry Schwartz / Search Product Updates
That makes four search engines that now support IndexNow; Bing, Yandex, Seznam, Naver.

What to do when changing SEO agencies in Search Console? [Video]
Google Search Central / #AskGooglebot
John Mueller shares recommendations on what to do in Search Console when changing SEO agencies including removing and adding new ones. Find out best practices when it comes to verification for external agencies.

[Main Sponsor]
⚡ Coming soon: SERP’s Up 50th episode special

Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search.

Explore All Episodes

👌 This week's SEO Awesomeness

9 Public Internal Linking Case Studies From Super-Smart SEOs [Thread]
Adam Gent / Technical SEO
Adam compiled 9 public internal linking case studies from experienced SEO professionals sharing what works when optimizing internal links and the outcome.

The Complete SEO Checklist to Follow in 2023
Ryan Jones / General SEO
Ryan takes us through the checklist you need to follow for SEO success in 2023. He has used this checklist to grow their blog traffic by 141% in 2023 so far.

SEO Area Importance vs. Website Size: Technical SEO vs Content vs Backlinks [Chart]
Yours Truly / General SEO
Some time ago Mark Williams-Cook shared a brilliantly simple but easy to understand chart showcasing the importance of Technical SEO vs content depending on the site size. I've added backlinks into the equation as well as added nuance to the content evolution.

SEO Execution Flexibility & Resources vs Company Size and how to use this for your SEO Success [Chart]
Yours Truly / General SEO
Small companies usually have little resources but high flexibility for SEO execution. Big companies have big resources but little flexibility for SEO execution. I share some advice to take this into account when establishing your SEO action plan and strategy.

Foot Locker Image SEO Case Study: 228% Increase for Google Image Thumbnails
Brodie Clark / Image SEO
Foot Locker went from having barely any images being indexed on category pages to a 228% increase a week after making changes. Brodie shares what happened in this post.

Data Storytelling: Skills and Elements — Whiteboard Friday [Video]
Lazarina Stoy / SEO Management
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and visualization, as well as how to communicate wins and balance relationships with stakeholders.

Disallow Humans (Bad Cloaking)
Oliver Mason / General SEO
What happens when you cloak? If the bot experience is good, and the human experience is terrible. Oliver Mason tested it and shares the outcome in this article.

How to optimize your content strategy for Google SERP features
Alex Klugerman / Content Optimization
Enhance your brand's presence with Google SERP features. Optimize for featured snippets, knowledge panels, rich results, and more. Alex gives actionable tips for it here.

Unleashing enterprise SEO superpowers: The 4 pillars for SEO success
Jenn Mathews / Enterprise SEO
Navigate technical SEO challenges, unmask SEO insights and build strong relationships for triumphant SEO glory.

[Sponsor]
⚡ How to Run Digital PR campaigns with Government Datasets as a Foundation and Earn Valuable Backlinks

In today's case study, Fery from Search Intelligence, shows why government data sources are some of the most trusted data-sources in the world, and you are more likely to secure coverage with it than with any other data-source.

Also, if you leverage multiple angles, it will lead to more journalist contacts. Search Intelligence landed massive links on The Independent and dozens of other news outlets for their Storage client with it.

Here's how it was done:

How to Run Digital PR campaigns with Government Datasets as a Foundation and Earn Valuable Backlinks

They downloaded house price data from Ireland’s Property Services Regulatory Authority.
They analyzed house prices from 2010 and 2022.
They calculated the price change that happened over 12 years and discovered the percentage of how much the price has changed in each county.
Some of their findings:
- County Dublin comes first with an 80% price increase over the years, from €332,941 to €598,906. Second on the list is Wicklow, with a 68% increase.
- They wrote a report, outlining and summarizing each county’s increase.
They found journalists from Ireland who cover house prices and finances, with a tool called Roxhill: National journalists, Regional journalists from all counties.

Learn about the next steps here.

Also, if you want a similar campaign with successful results for your company, get in touch with Search Intelligence here.

💸 Latest SEO Jobs

See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free(mium) SEO Tools

Free Domain Alerts: Domain and SSL Expiration Monitoring
Little Warden
Monitor up to 20 domains for Domain and SSL expiration alerts; as those dates get closer, "Free Domain Alerts" will let you know in a more and more urgent way.

Coveragely - Digital PR and Link Building Reporting
Coveragely
Visualize your online coverage. The ultimate tool for showcasing SEO and Digital PR metrics from multiple data sources

Free GA4 Setup Checklist
Brie E Anderson
Keep track of all of your GA4 setup tasks. Great for creating Standard Operating Procedures or for a setup audit.

SEAL Metrics’ Free Cookie Scanner
SEAL Metrics
A free cookie scanner tool that helps you identify, manage and optimize your website's cookies.

🎙️ Upcoming SEO Events

MozCon
Moz / In-Person and Livestream / August 7-8, 2023
Digital Marketers of all stripes are invited as MozCon, happening in-person in Seattle on August 7-8. You can also buy a livestream online access. Learn from industry experts for a truly unforgettable two-day experience.

SMX Master Classes: Actionable search marketing training
SMX / Online / August 16-17, 2023
Attend your choice of tactic-rich SMX Master Class on August 16-17: An online, live, expert-led, two-day deep dive into your search marketing specialty.

Local SEO for Good LIVE - A Virtual Local Search Conference
BrightLocal / Online / August 30-31, 2023
BrightLocal organizes an online event on August 30-31 with top-tier knowledge to support dozens of causes. Two days packed with hours of talks, Q&As, and panels. You won't want to miss it!

🎥 The LearningSEO.io Accelerator Free SEO Sessions

Are you learning SEO? Watch the latest free LearningSEO.io Accelerator session about content optimization: Concepts and Q&A with Crystal Carter from Wix:

You can also watch the previous LearningSEO.io accelerator sessions, going through the different areas of SEOs, explaining concepts and clarifying the most common doubts:

Subscribe to the LearningSEO.io YouTube channel and don't miss out future editions about technical SEO, link building and more!

[Sponsor]
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🙌 SEOs & Digital Marketers to Follow

Follow these amazing SEOs who have lately published awesomeness covered by SEOFOMO:

Adam Gent (Twitter, LinkedIn), Independent SEO Consultant and Product Manager
Lazarina Stoy (Twitter, LinkedIn), SEO & Data Science, Senior Manager at Intrepid Digital
Sara Taher (Twitter, LinkedIn), Search Engine Optimization Manager at Assembly Global
Andy Chadwick (Twitter, LinkedIn), Co-Founder Keyword Insights and Snippet Consulting
Oliver H.G. Mason (Twitter, LinkedIn), Freelance SEO Consultant
Azeem Ahmad (Twitter, Linkedin), Digital Marketing Lead at ASSA ABLOY Group

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter, Threads or LinkedIn.

💡 Get the Latest Non-SEO, Digital Marketing News, Guides & Tools Weekly with MarketingFOMO

If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.

MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,500 subscribers after 20 editions!

Check MarketingFOMO now

💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

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