The February 25, 2024, edition of SEOFOMO is here! Now with +31.7K Subscribers 📮

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🗞️ Search Updates and News from Search Engines

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​Adding structured data support for Product Variants
​Google Search Central / Google Product Update
​Google has added structured data support for product variants, allowing merchants to easily show more variations of the products they sell, and show shoppers more relevant, helpful results.

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​Google expands partnership with Reddit
​Rajan Patel / Google Product Update
​Google is expanding its partnership with Reddit, including a new Cloud partnership and access to Reddit's Data API. “Reddit intends to use Vertex AI to enhance search and other capabilities on the Reddit platform.”

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​Google wants you to label AI-generated images used in Merchant Center
​Barry Schwartz / Google Search Q&A
​Google Merchant Center has clarified that if you use AI-generated images within your Merchant Center feed you must indicate that the image was created using generative AI.

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​Gemma: Introducing new state-of-the-art open models
​Jeanine Banks, Tris Warkentin / Google Product Update
​Google introduced Gemma, a family of lightweight, state-of-the-art open models built from the same research and technology used to create the Gemini models.

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​Google Responds To Evidence Of Reviews Algorithm Bias
​Roger Montti / Google Search Q&A
​Google responds to exposé that shows how the Reviews System Algorithm is biased to favor big brands over independent publishers.

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​Google Launches Gemini Business & Enterprise For Workspace Users
​Matt G. Southern / Google Product Update
​Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise.

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​Google: Sites Wrongfully Using The Google Indexing API Often Are Spammy & Low Quality
​Barry Schwartz / Google Search Q&A
​John Mueller once again addressed the topic of sites using the Google Indexing API when Google does not officially support those use cases.

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​How Google Search crawls pages [Video]
​​Google Search Central / How Search Works
​Gary Illyes explains what Googlebot is, what it does, whether Googlebot crawls every URL it finds, why sitemaps can be helpful for websites, and much more!

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​Search Central Product Experts [Podcast]
​Google Search Central / Search off the Record
​In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums, a go-to place for any SEO practitioner.

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​Will traffic from search engines fall 25% by 2026?
​Danny Goodwin / Search Trends
​Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.

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[Sponsor / Affiliate]​
​⚡ New from Wix: SEO resource center

This new addition to Wix’s SEO Learning Hub is packed with free resources, created by top SEOs in the game. The topics they cover range from backlink monitoring to creating SEO project proposals for potential clients, and a whole lot more.

These downloadable checklists, templates, and toolkits let you develop smoother SEO processes and ramp up productivity—on any project. Each resource can be customized for specific tasks and shared with teammates and clients for more effective collaboration.

👌 This week's SEO Awesomeness

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​What should Google rank in Search when all the content sucks?
​Danny Goodwin / Search Trends
​It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the problem isn't Google.

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​Winning & Losing Big Google Updates: 50-Site Case Study
​Cyrus Shepard / Search Trends
​What on-page factors are associated with sites that see big gains or declines after Google updates? Cyrus researched 50 sites that either lost or gained significant organic traffic across Google updates to find out.

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​How Google is killing independent sites like ours
​Gisele Navarro, Danny Ashton / General SEO
​Gisele and Danny share why you shouldn’t trust product recommendations from big media publishers ranking at the top of Google.

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​How To Approach Stock Management For SEO In E-commerce
​Ana Pérez / Ecommerce SEO
​Ana goes into detail about the why and how of strategic stock management for SEO.

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​Reddit and the 11.4 Million Daily Click Funnel
​Steve Paine / Search Trends
​Steve analyzes Reddit’s recent organic growth, its key topic areas, competitive landscape, and stability. “48.9% of all Reddit rankings appear in the Top 10 but only 8% in the top three."

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​What Is Google Discover, and How Can You Boost Your Traffic?​
​Clara Soteras / Content Optimization
​Avoid clickbait in titles. Abide by E-E-A-T. Learn about these and more tips from Clara to optimize your content so it can maximize its visibility in Google Discover.

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​Turns out, Google is all about Links and Clicks
​Barry Adams / General SEO
​Internal Google documents revealed during their antitrust trial show how Google relies heavily on user signals to evaluate content quality.

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​YouTube SEO: How to boost video visibility and grow your channel (free checklist)
​Lazarina Stoy / Content Optimization
​Improve your YouTube performance by following Lazarina's checklist for enhancing your channel and videos.

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​Should you bother investing in your product descriptions?
​Luke Carthy / Ecommerce SEO
​Luke details the pros, and cons and discusses the right time to invest in your product copy based on what he’s learned over the years.

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​How the Digital Marketing Act is changing Google SERPs in Europe
​Gus Pelogia / Search Trends​
​Discover how the Digital Marketing Act is reshaping Google's SERPs in Europe. Explore the impact on various industries and the changes already in effect.

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​SGE Deep Dive – what does Google’s SGE mean for the travel industry?
​Franziska Dau / Search Trends
​What does Google's SGE mean for the travel industry? Franziska dives deep and offers a possible glimpse into the future.

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​Brand Beacon Report 2024: The Secrets to Multi-location Marketing Success
​Sammy Paget / Local SEO
​A comprehensive analysis of how brands are managing local strategy. Sammy discusses the critical themes of marketing technology, customer satisfaction and retention, and areas of opportunity in marketing tactics.

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​How lunch with Zapier turned into lucrative SEO
​Eli Schwartz / General SEO
​Eli shares 6 Lessons from Zapier's 10-year Product-Led SEO journey that apply to anyone building a long-term SEO growth engine.

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​How to speed up site migrations with AI-powered redirect mapping
​Mark Williams-Cook / SEO Automation
​Website migrations often involve painstaking redirect mapping, but AI can help. Here's a walkthrough of the process used by Mark to help you save time.

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​Unlock The Potential Of Low To No-Volume Keywords
​Level343 / Keyword Research
​Unlock the potential of long-tail SEO by focusing on low to no volume keywords. Embrace patience, consistency, and quality to achieve significant results over time.

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​6 Ways To Humanize Your Content In The AI Era
​Lidia Infante / Content Optimization
​In a world of AI-generated content, here's how you can add a much-needed personal touch and humanize your brand to connect with customers.

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​See more SEO Conversations in the SEOFOMO Forum​

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💸 Latest SEO Jobs

• ​SEO Executive at Space & Time Ltd​
• ​News SEO Specialist at Ringier​
• ​Director Global SEO at Navan​
• ​Head of SEO at AnyVan​
• ​Senior SEO Executive at The Good Marketer​
• ​Senior SEO Executive at Builtvisible​
• ​Associate Director, Search Engine Optimization (SEO) at Best Buy​
• ​Technical SEO Manager at Credible​
• ​Head of Content at NexHealth​
• ​SEO Affiliate Marketing Specialist at McClatchy​
• ​SEO Content Sr. Specialist at Wise​
• ​Sr. Specialist, SEO at Amsive​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​Google Consent Decipher
​Analytics Debugger
​Submit a Google Analytics 4, Google Ads, or Floodlight hit request, and get the current Google Consent Status Details.

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​[Template + Quick Check] Google Search Console Rankings
​Niklas Buschner
​Visualize your rankings data from Google Search Console with this free Looker studio template.

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​Robots.txt bulk testing tool
​Lino Uruñuela
​Add URLs in bulk and check if each is accessible based on the robots.txt you want to test.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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🎙️ Upcoming SEO Events

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​International Marketing Summit
​Weglot, AS Marketing / Online / March 20 - 21, 2024
​Take your multilingual marketing game to the next level by joining the very first International Marketing Summit!

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​The Digital Olympus Conference​
​Digital Olympus / Eindhoven, Netherlands / May 31, 2024​
​Elevate your SEO skills with insights from experienced SEO specialists. Join Aleyda Solis, Kevin Indig, Judith Lewis, and more. Secure your spot now with a discount by using the code: Attend15.

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​LondonSEO XL 2024 SEO Conference
​Blue Array / London, UK / June 13, 2024
​The third edition of the LondonSEO XL event is here with insightful talks on SEO and Digital Marketing topics. Register now!

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​Search 'n Stuff Conference - Antalya, 2024 - Speaker's Submission
​Search 'n Stuff / London, UK / October 11-12, 2024
​Speak at the first edition of the Search 'n Stuff Conference in Antalya by submitting your pitch here.

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​Ahrefs Evolve 2024: Speakers Application
​Ahrefs / Singapore / TBA
​Ahrefs is looking for speakers for their upcoming global SEO and digital marketing conference in Singapore. Pitch now.

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⚡ Register Now for the SEOFOMO NYC Meetup with Wix Studio for Free

Hurry Up! +100 SEOs have already registered for the SEOFOMO NYC Meetup with Wix Studio. Register and attend for free.

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Do you want your SEO event to be featured here for free? Just send it over here!​

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📊 Has the increased visibility of Forum Content in Google SERPs, made them more useful?​
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This week's SEOFOMO poll is dedicated to assessing if the increased visibility of forum content in Google's SERPs has made them better. Answer the poll now here.​

Remember you can reply just by clicking on the poll, you don't need to be registered on the SEOFOMO forum and is anonymous.

🙌 SEOs & Digital Marketers to Follow​
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​​Follow these amazing fellow SEOs:

• Orit Mutznik (Twitter/X, LinkedIn), SEO Director at Forbes
• Daniel Foley Carter (Twitter/X, LinkedIn), Director at SEO Stack IO
• Clara Soteras Acosta (Twitter/X, LinkedIn), Directora de SEO y Producto at El Nacional
• Liraz Postan (Twitter/X, LinkedIn), CEO at BrainZ Digital
• Gael Breton (Twitter/X, LinkedIn), Founder at Authority Hacker

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

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💙 Refer SEOFOMO to your SEO Friends and Win Rewards

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Website​

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