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🔥 ​The Top 3 SEOFOMO News Stories Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:

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​No 1. Nerding Out on SEO with Jono Alderson [9 Votes]​
​Gianluca Fiorelli / General SEO / Submitted by Gianluca Fiorelli​
​Dive into a deep technical SEO nerd talk with Jono Alderson and Gianluca Fiorelli as they explore the SEO profession, its biases, EEAT, technical SEO, and more.

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​No 2. Factors To Consider When Implementing Schema Markup At Scale [4 Votes]​
​Martha van Berkel / Technical SEO / Submitted by Yordan Dimitrov​
​Schema Markup helps to support how LLMs understand content. Martha goes through how to scale it for real search gains and business value.

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​No 3. Google Business Profiles Information Edit Rejection Notice [4 Votes]​
​Barry Schwartz / Google Product Updates / Submitted by Jean-Sébastien Girard​
​Google is now sending emails to business owners when a Google Business Profile information edit was rejected.
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🗞️ Search Updates and News from Search Engines

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​Google’s Updated Raters Guidelines Target Fake EEAT Content
​Roger Montti / Google Search Guidelines
​Google's updated Quality Rater Guidelines now include fake EEAT content and other deceptive practices, signaling the importance of authenticity.

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​Google Held Another Google Creator Summit - This Time In D.C.
​Barry Schwartz / Google Search Updates​
​Google held another Google Creator Summit where they invited creators to spend the first two days in a Small Business Summit and then day three with Danny Sullivan, Paul Haahr, and HJ Kim from the Google Search team.

• Related: Google Business Summit Review: AI & SEO Shifts by Tomiko Harvey​

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​Google says it is 20 times better at catching scams in Google Search
​Barry Schwartz / Google Search Updates​
​Google said it reduced the number of bad actors on the web impersonating airline customer service providers by more than 80% within Google Search.

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​Google Shares Insight About Time-Based Search Operators
​Roger Montti / Google Search Q&A​
​Google confirmed that the “before:” and “after:” search operators are still in beta, and they require specific date formats to work properly.

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​Google Search Country & Language Parameters
​Barry Schwartz / Google Search Updates​
​You can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country by appending &hl=(languagecode) + &gl=(countrycode) URL parameters.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​Google’s Walled Garden: Users Make 10 Clicks Before Leaving​
​Matt G. Southern / Search Trends
​"New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving for another website... ChatGPT is more efficient at sending people to other websites."

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​Why you should care about Semiotics, and how to use it to win you user search journey
​Gianluca Fiorelli / Search Trends​
​Gianluca explains how semiotics can help us rethink search behaviour, AI interfaces, and the way users navigate what Google calls the “Messy Middle.”

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​An Introduction to Relevance Engineering: The Future of Search
​Francine Monahan / Search Trends​
​Francine explains how we need to reframe SEO for a more holistic marketing strategy that addresses the impact of LLMs on search.
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​Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners?​
​Glenn Gabe / Search Trends​
​Glenn covers Google's evolving view of auto-translating content, including using AI to translate content. This is based on Reddit's heavy use of AI-translated content and machine translation to scale internationally.

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​Is Google really getting worse? (Actually, it’s complicated)
​Philipp Götza / General SEO​
​Philipp explains why Google search may feel worse, why it isn’t necessarily worse, and how shifting dynamics shape the search experience.

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​Key Considerations in Enterprise SEO Auditing for More Traffic, Less Road Rage
​Konrad Szymaniak / Enterprise SEO​
​Konrad explains SEO audit approaches and best practices for enterprises, and reveals key findings and strategies to improve search performance for large-scale websites.

• Related: Telling Better Stories With SEO Data To Show Business Impact by Dan Taylor​

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​SEO Topic Clusters: Complete Guide, Examples & Free Templates
​Chima Mmeje / Content Optimization​
​Struggling to organize your content for better organic search performance? Chima goes through how topic clusters boost rankings, authority, and conversions—plus free templates to start now.

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​Share of Search: How to Calculate, Use, And Improve It​
​Mateusz Makosiewicz / General SEO​
​Mateusz explains how to calculate, use, and improve Share of Search (SoS)—a powerful early signal of brand demand based on search behavior.

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​Rethinking Content Strategy: Moving Beyond Keyword-First Approaches​
​Kavi Kardos / Content Optimization​
​Kavi goes through how to integrate Jobs to Be Done (JTBD) into your content strategy, moving beyond keyword obsession to attract motivated audiences and boost conversions.

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​OpenAI’s Latest Patents Point Straight to Semantic SEO
​Dan Hinckley / General SEO
​Dan goes through two patents— contrastive embeddings and custom AI models, and how they can help us understand how semantic search is the future of SEO.

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​When Should You Do SEO? — Whiteboard Friday [Video]​
​Tom Capper / General SEO​
​This week's Whiteboard Friday video from Tom tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO activities should you focus on?

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

🤖 AI in Search and Marketing

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​Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
​Jana Garanko / Search Trends
​Semrush analyzed 10 M+ keywords to uncover what’s changing— and what to do next.

• Related: Google's AI Adventure - One Year On by Barry Adams​

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​Testing Google's Post-AIO Traffic Claims - Part 2
​Kevin Indig​
​Kevin examines what the data shows about traffic patterns before and after the introduction of AI Overviews. “AIOs raise zero-click share from 72% → 76%”.

• Related: How AI Overviews Shift Traffic From Publishers to Google by Cyrus Shepard

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​Why AI Mode will replace traditional search as Google’s default interface
​Gianluca Fiorelli​
​Google AI Mode is not just a test feature; it’s the future of Search. Gianluca explains why in this post.

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​What the Data Says: Google vs. ChatGPT + the State of SEO​​
​Tyler Einberger
​What 13 months of U.S. clickstream panel data reveal about traffic, trust, and the next mutation of search.

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​Cloudflare CEO: AI is killing the business model of the web​​
​Danny Goodwin
​Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.

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​New insights into how Google grounds its LLM, Gemini
​Dan Petrovic ​
​In a recent test scenario, Gemini inadvertently disclosed an internal indexing mechanism it uses to reference search results, typically concealed from users. Learn more with Dan here.

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​Crawling a Million Websites in Search of LLMs.txt
​Chris Green​
​Chris has found that adoption of LLMs.txt is extremely low (0.015% of the Majestic Million - 15 sites). No major AI company officially supports it yet. Learn more about the analysis here.

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​LLMs aren’t playing by Google’s rules​
​Jono Alderson​
​The new generation of AI Models do not crawl the web like Google. They are not rendering your pages or executing your scripts. In most cases, they are simply fetching the raw HTML from your server and moving on. That has profound implications. Jono explains them.

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​See More AI in Marketing News from The Latest Week in The New AI Marketers Newsletter​

💸 Latest SEO Jobs

• ​SEO Manager – German market at Sortlist​
• ​Technical SEO Specialist at ​Rankings.io​
• ​Organic Social Media Manager at Rankings.io​
• ​SEO Manager at Marketing Six​
• ​B2B SEO Content Strategy & Competitive Analysis Lead at Growth Plays​
• ​Sr. SEO Specialist at RTINGS.com​
• ​SEO Content & Blog Manager at Highspot​
• ​SEO Manager at THAT Agency​

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​See more SEO Jobs on the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Automated Redirect Mapper
​John McAlpin​
​A Python tool that automatically generates URL redirect mappings for website migrations using URL structure analysis and Google's Gemini AI.

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​Search Analytics for Sheets
​Mihai Aperghis​
​Retrieve data and create automatic backups from Google Search Console into Google Sheets.
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​See More SEO Tools in the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Athens SEO 2025
​Athens SEO / Athens, Greece / +€71 / May 24, 2025​
​Athens SEO 2025 is a specialist one-day conference dedicated to Technical SEO and AI, designed for SEO professionals, developers, and digital marketers.
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​LLMs and SEO Forecasting in an AI World
​Search London / Barcelona, Spain / € 10 / May 26, 2025​
​Join Jo Juliana Turnbull, Ijjou Akentour, and Isaac Diaz to dive deep into Artificial Intelligence, and Language Models (LLMs) and how to forecast in this world of AI.

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​See All SEO Events in the SEOFOMO Events Section​

🥁 Other Digital Marketing News

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​It’s Official: Google Launches AI Max for Search Campaigns​
​Brooke Osmundson​
​Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.

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​Reddit Looks to Add Human Checks to Weed Out AI Profiles​
​Andrew Hutchinson​
​Reddit is looking to take more action to clarify the humanity of its users, after backlash over a recent AI experiment that was unwittingly played out on Reddit users.

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​Google Tag Gateway For Advertisers & More​
​Barry Schwartz​
​Google announced a number of new tags, analytics, and data strategies on Friday, including a new Google tag gateway for advertisers.

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​Contentless marketing​
​Jono Alderson ​
​If we want to reach and influence audiences, we need a new approach. We must stop treating content as a tool for visibility and start using it to solve real user problems. Jono goes through it.

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​How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
​Valerie Chapman
​Valerie worked with ChatGPT to amplify her personal brand. The result? Millions of impressions on LinkedIn. Here's how she did it.

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​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

🏆 SEOFOMOer Of The Week

Dawn Anderson is an International SEO Consultant and Managing Director at Bertey, speaker and search awards judge, helping innovative brands increase reach, conversion and engagement through organic search.

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With more than 16 years of experience in SEO, Dawn is a Master of Science in Digital Marketing by The Manchester Metropolitan University, where she's also now an associate SEO lecturer. Dawn has also been an SEO trainer at General Assembly, delivering SEO Bootcamp workshops to cohorts of digital marketing professionals looking to grow their knowledge of SEO.

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Dawn is also a frequent SEO speaker, having spoken at the most recognized events in digital marketing like SEO Week (where she presented about "Modern SEO in the Generative IR Era"), SERPConf, PubCon, BrightonSEO and SMX.

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Learn more about Dawn and follow her on LinkedIn now.