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๐ฅ Your SEOFOMO News Are Here [Jan 21 2024]
The January 21, 2024, edition of SEOFOMO is here! Now with +31K Subscribers ๐ฎ
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๐๏ธ Search Updates and News from Search Engines
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โNew ways to search in Google in 2024: Circle to Search and an AI-powered multisearch experience
โElizabeth Reid / Google Product Update
โGoogle is introducing two major updates to enable users to search in various ways and locations: Circle to Search (with a simple gesture, you can select images, text or videos in whatever way comes naturally to you) and an AI-powered multisearch experience (the new multisearch experience will show results with AI-powered insights that go beyond just visual matches). Learn more here!
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โGoogle: Introducing ASPIRE for selective prediction in LLMs
โJiefeng Chen, Jinsung Yoon / Google Product Update
โGoogle launched ASPIRE, a framework that enhances the selective prediction capabilities of large language models, enabling them to output an answer paired with a confidence score.
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โGoogle is changing how search results appear for EU citizens
โRichard Speed / Google Search Update
โGoogle is making some changes to how its products, including search, will work in Europe. The reason? It's preparing for the new Digital Markets Act (DMA) rules scheduled to come into play in March.
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โGoogle Ranking Teetering In & Out Over Weekends - Bug Or Edge Of Quality?
โBarry Schwartz / Search Trends
โGoogle Search seems to be ranking some websites just fine during the weekdays and then removing that ranking over the weekends. The observation indicates a focus on non-standard TLDs, specifically newer vanity TLDs.
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โGoogle search is losing the fight with SEO spam, study says
โRon Amadeo / Search Trends
โStudy finds "search engines seem to lose the cat-and-mouse game that is SEO spam."
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โMicrosoft launches Copilot Pro for $20 per month per user
โBarry Schwartz / Bing Product Update
โCopilot Pro gives you the latest features and best models that Microsoft AI has to offer.
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โReport: Bing Gained Less Than 1% Market Share Since Adding Bing Chat
โBarry Schwartz / Bing Search Update
โIt has been just about a year now since Microsoft launched Bing Chat (now known as Copilot) and Bing's market share has only grown less than 1% according to StatCounter.
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โSEO Made Easy is now multilingual [Video]
โGoogle Search Central / Google Search Update
โSEO Made Easy is now available in 7 languages: Hindi, Indonesian, Japanese, Chinese, French, Portuguese, and Spanish. With the help of AI technology and a human interpreter, the Google Search team can now bring localized content to a global audience.
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๐ This week's SEO Awesomeness
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โHow to Create an SEO Roadmap: Connecting the Dots Between Strategy & Success [With Template]โ
โHeather Kaeowichien, Tory Gray / General SEO
โHeather and Tory share their proven approach and a free template for executing robust cross-functional SEO processes and maximizing ROI.
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โWhy is this site getting 144% more traffic from Google in 2024?
โJoy Hawkins / Search Trends
โJoy highlights how the massive increase in ranking on Google in the last 60 days led to a significant increase in traffic for the Local Search Forum from 2023, resulting in a YoY growth of 144%.
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โUsing TikTok as a Search Engine
โAdobe Express / Tiktok SEO
โAdobe has found that nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine. See how people harness TikTok as a search engine, their content preferences, and how businesses are adapting to this new trend.
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โGEO Targeted: Critiquing the Generative Engine Optimization Research
โTylor Hermanson / Search Trends
โTylor analyzes the methodologies and findings of the Generative Engine Optimization (GEO) research questioning their trustworthiness.
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โThe Impact Of Googleโs SGE & What To Do About It [With SGE Traffic Risk Assessment Sheet]
โYours Truly / SEO Trends
โAssess the potential traffic risk of Google's SGE for your own site's top queries with this free assessment sheet to copy, along with a presentation going through common scenarios and how to use it.
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โHow Entities are Shaping the SERPs and What That Means for SEOs
โGenie Jones / General SEO
โEntities have become the driving force behind the transformation of SERPs, and businesses failing to recognize and adapt to this evolution are at risk of being left behind. Genie goes through it in this comprehensive guide.
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โMicrosoft Clarity: Get more from your SEO by improving UX and conversions
โCeleste Gonzalez / General SEO
โImprove your UX to turn SEO traffic into customers. Learn how Microsoft Clarity lets you audit your UX to identify the elements preventing your visitors from converting.
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โHow Much Does It Cost to Rank for a Single Keyword?
โGarrett Sussman / General SEO
โGarrett explains how we underestimate both the cost of SEO and Content production for a single keyword and the ROI of the project. He shows how you can turn a $55K SEO and content investment for a single page into a $3.6M ROI.
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โHow to Create an SEO Content Brief For Writers + Templates
โJuliet John / Content Optimization
โJuilet shares a 6-step process to build effective SEO content briefs and streamline your content creation workflow.
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โ14 Ways to Improve Ecommerce Product Pages for SEO
โSam Underwood / Ecommerce SEO
โSam goes through several recommendations for optimizing ecommerce product pages for SEO, including improving on-page elements, making the most of rich snippets, and enhancing user engagement.
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โEffective SEO Management Structures For Multilingual And Multinational Websites
โMotoko Hunt / International SEO
โMotoko shares suggestions that can help build efficient management structures between multilingual teams. Learn how these practices can help achieve greater collaboration and success.
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โHow To Read Google Patents In 5 Easy Steps
โRoger Montti / General SEO
โRead and understand Google patents like a pro with these five easy to follow steps.
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โThe Art of Collaboration: How to Work Effectively with External Partners
โSilvia Martin / SEO Management
โOutsourcing isnโt just for saving money; itโs a driver for transformation and growth, fueled by globalization, competition, and tech advancements. Learn how in this guide from Silvia.
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โStructured Data for SEO - The Learning SEO Accelerator [Video]
โLearningSEO.io, Andrea Volpini / General SEO
โLearn how to prioritize, implement, validate and monitor structured data execution in SEO processes in this LearningSEO.io Accelerator Q&A session with Andrea Volpini, Co-Founder and CEO of Wordlift.
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โDigital 100: Fastest-Growing Companies Online In 2023
โSimilarweb / Search Trends
โThe Digital 100 from Similarweb reveals the fastest-growing companies online in the US across 10 key industries based on year-over-year (YoY) traffic growth. Take a look!
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โThe State of Technical SEO 2024 Survey - Women in Tech SEO and Aira
โAira, Women In Tech SEO / Technical SEO
โJoin hundreds of Technical SEOs and contribute your thoughts to the 2024 State of Technical SEO Survey from Women in Tech SEO and Aira.
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โโก Letโs begin the new year with a new challenge with SEO Foresight
SEO Foresight 2024 brings together the greatest minds in SEO for an in-depth, all-round discussion of all things search-related. Home in on what it will take to succeed in 2024 and beyond. Explore sessions on UX, content creation, AI SEO, and much more!
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| Access SEO Foresight now |
๐ธ Latest SEO Jobs
- โHead of Content/SEO at Softrโ
- โSEO Manager at Caterpillarโ
- โHead of SEO at Plytixโ
- โSEO Manager at Jordan Digital Marketingโ
- โAssociate Director, SEO at Omnicom Media Groupโ
- โClient SEO Lead at Terakeet โ
- โSenior Manager, SEO at SurveyMonkeyโ
- โHead of Growth Marketing at Notionโ
- โGrowth Marketing, Sr. Manager at Vimeoโ
- โSEO Content Sr. Specialist at Wiseโ
- โTechnical SEO Consultant at Builtvisibleโ
- โSEO Consultant at Botifyโ
- โSearch Engine Optimization Consultant at Reddicoโ
- โHead of SEO at Go.Compareโ
- โSenior SEO specialist at Frontityโ
- โDirector of Content Marketing at Stackerโ
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Do you want your SEO job to be featured here for free? Just send it over here!โ
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๐ Free(mium) SEO Tools
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โRobots.txt parser
โWill Critchlow
โParse your Robots.txt file the same way Googleโs crawlers do. Simply choose a crawler, enter your robots.txt file in the text area, and the path you want to check.
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โStructured Data SERP Explorer
โNeuralText
โInsert a keyword and get structured data for top 10 results on Google Search.
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โGA4 BigQuery Composer
โOptimize Smart
โSQL query assistant for GA4, focusing on efficient, precise queries.
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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!
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๐๏ธ Upcoming SEO Events
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โMelbourne SEO Collective Meetup of 2024
โSEO Collective / Melbourne, Australia / February 6, 2024
โThe first Melbourne SEO Collective Meetup of 2024 is here! Join Warren Hance as he explores the creative use of data for SEO decisions.
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โHow to automate SEO and content tasks with LLMs
โMoz / Online / February 6, 2024
โJoin Chima Mmeje and Aleyda Solis for the inaugural episode of the Practical Marketer webinar series as they delve into how to automate SEO and content tasks with LLMs. Register now!
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๐ฝ SEOMeetup SEO Conference 2024
Join NYC's premier SEO Conference on April 18 and 19 to explore the latest SEO strategies and network with industry leaders such as Mike King, Aleyda Solis, Lily Ray, Kevin Indig, Joy Hawkings, Purna Virji, among many others.
โRegister now here by using the coupon aleyda50f for a 50% off and get a ticket for only USD $69 (with only 50 tickets available at this price).
You can also participate to win free tickets on the ballot. The deadline to participate is February 29, 2024.
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Do you want your SEO event to be featured here for free? Just send it over here!โ
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โโก The Perfect Toolset to Increase Efficiency and Revenue of Digital Agencies and Freelancers
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Isnโt that amazing? But wait, there is more! Get a free expert for your team. We are not only providing a great onboarding experience, but also make sure you get the most of JetOctopus for every client.
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๐ SEOs & Digital Marketers to Followโ
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โโFollow these amazing SEOs and digital marketers sharing awesomeness:
- Jess Joyce (X/Twitter, LinkedIn), SEO Consultant and Founder at Inbound Scope
- Natalie (Mott) Slater (X/Twitter, LinkedIn), Freelance SEO Consultant
- Garrett Sussman (X/Twitter, LinkedIn), Demand Generation Manager at iPullRank
- Chris Long (X/Twitter, LinkedIn), VP of Marketing at Go Fish Digital
- Pedro Dias (X/Twitter, LinkedIn), Founder and SEO Consultant Visively
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.
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[Giveaway]โ
โก Win One of Three Accesses to Freddie Chatt's Ecommerce SEO Bootcamp
Want the SEO blueprint to $10,000+ months for ecommerce stores? Then this is the SEOFOMO giveaway for you!
โFreddie Chatt has condensed his decade of SEO knowledge into a super-actionable online course called Ecommerce SEO Bootcamp (for USD$150) that will teach you the exact steps for an online store to make SEO a success.
How can you participate to win one of the 3 accesses to the Ecommerce SEO Bootcamp? You just need to:
- Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
- Refer at least 2 people to subscribe to SEOFOMO from today January 7, 2024 until February 5, 2024 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you.
On February 6, 2023, I will randomly choose the 3 winners among those who are subscribed and have referred at least 2 subscribers between today January 7, 2024 and February 5, 2024.
I'll announce the winners over here in SEOFOMO, social media, and will get in touch via email with instructions to follow.
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โStart referring SEOFOMO and participate now!
PS: If you don't want to wait, you can directly buy the Ecommerce SEO Bootcamp now with $50 off for being an SEOFOMO subscriber.
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๐ Refer SEOFOMO to your SEO Friends and Win Rewards
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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
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๐ Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisโ
SEO Consultant & Founder
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Websiteโ
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SEOFOMO: The Newsletter to Keep up with SEO
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!