The January 21, 2024, edition of SEOFOMO is here! Now with +31K Subscribers 📮

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🗞️ Search Updates and News from Search Engines

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​New ways to search in Google in 2024: Circle to Search and an AI-powered multisearch experience
​Elizabeth Reid / Google Product Update
​Google is introducing two major updates to enable users to search in various ways and locations: Circle to Search (with a simple gesture, you can select images, text or videos in whatever way comes naturally to you) and an AI-powered multisearch experience (the new multisearch experience will show results with AI-powered insights that go beyond just visual matches). Learn more here!

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​Google: Introducing ASPIRE for selective prediction in LLMs
​Jiefeng Chen, Jinsung Yoon / Google Product Update
​Google launched ASPIRE, a framework that enhances the selective prediction capabilities of large language models, enabling them to output an answer paired with a confidence score.

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​Google is changing how search results appear for EU citizens
​Richard Speed / Google Search Update
​Google is making some changes to how its products, including search, will work in Europe. The reason? It's preparing for the new Digital Markets Act (DMA) rules scheduled to come into play in March.

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​Google Ranking Teetering In & Out Over Weekends - Bug Or Edge Of Quality?
​Barry Schwartz / Search Trends
​Google Search seems to be ranking some websites just fine during the weekdays and then removing that ranking over the weekends. The observation indicates a focus on non-standard TLDs, specifically newer vanity TLDs.

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​Google search is losing the fight with SEO spam, study says
​Ron Amadeo / Search Trends
​Study finds "search engines seem to lose the cat-and-mouse game that is SEO spam."

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​Microsoft launches Copilot Pro for $20 per month per user
​Barry Schwartz / Bing Product Update
​Copilot Pro gives you the latest features and best models that Microsoft AI has to offer.

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​Report: Bing Gained Less Than 1% Market Share Since Adding Bing Chat
​Barry Schwartz / Bing Search Update
​It has been just about a year now since Microsoft launched Bing Chat (now known as Copilot) and Bing's market share has only grown less than 1% according to StatCounter.

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​SEO Made Easy is now multilingual [Video]
​Google Search Central / Google Search Update
​SEO Made Easy is now available in 7 languages: Hindi, Indonesian, Japanese, Chinese, French, Portuguese, and Spanish. With the help of AI technology and a human interpreter, the Google Search team can now bring localized content to a global audience.

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🎥 ​Watch Crawling Mondays New SEO Cheat Sheets Videos​ Learn how to navigate common SEO challenges and scenarios with the new Crawling Mondays SEO Cheat Sheets video series.

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👌 This week's SEO Awesomeness

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​How to Create an SEO Roadmap: Connecting the Dots Between Strategy & Success [With Template]​
​Heather Kaeowichien, Tory Gray / General SEO
​Heather and Tory share their proven approach and a free template for executing robust cross-functional SEO processes and maximizing ROI.

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​Why is this site getting 144% more traffic from Google in 2024?
​Joy Hawkins / Search Trends
​Joy highlights how the massive increase in ranking on Google in the last 60 days led to a significant increase in traffic for the Local Search Forum from 2023, resulting in a YoY growth of 144%.

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​Using TikTok as a Search Engine
​Adobe Express / Tiktok SEO
​Adobe has found that nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine. See how people harness TikTok as a search engine, their content preferences, and how businesses are adapting to this new trend.

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​GEO Targeted: Critiquing the Generative Engine Optimization Research
​Tylor Hermanson / Search Trends
​Tylor analyzes the methodologies and findings of the Generative Engine Optimization (GEO) research questioning their trustworthiness.

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​The Impact Of Google’s SGE & What To Do About It [With SGE Traffic Risk Assessment Sheet]
​Yours Truly / SEO Trends
​Assess the potential traffic risk of Google's SGE for your own site's top queries with this free assessment sheet to copy, along with a presentation going through common scenarios and how to use it.
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​How Entities are Shaping the SERPs and What That Means for SEOs
​Genie Jones / General SEO
​Entities have become the driving force behind the transformation of SERPs, and businesses failing to recognize and adapt to this evolution are at risk of being left behind. Genie goes through it in this comprehensive guide.

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​Microsoft Clarity: Get more from your SEO by improving UX and conversions
​Celeste Gonzalez / General SEO
​Improve your UX to turn SEO traffic into customers. Learn how Microsoft Clarity lets you audit your UX to identify the elements preventing your visitors from converting.

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​How Much Does It Cost to Rank for a Single Keyword?
​Garrett Sussman / General SEO
​Garrett explains how we underestimate both the cost of SEO and Content production for a single keyword and the ROI of the project. He shows how you can turn a $55K SEO and content investment for a single page into a $3.6M ROI.

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​How to Create an SEO Content Brief For Writers + Templates
​Juliet John / Content Optimization
​Juilet shares a 6-step process to build effective SEO content briefs and streamline your content creation workflow.
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​14 Ways to Improve Ecommerce Product Pages for SEO
​Sam Underwood / Ecommerce SEO
​Sam goes through several recommendations for optimizing ecommerce product pages for SEO, including improving on-page elements, making the most of rich snippets, and enhancing user engagement.

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​Effective SEO Management Structures For Multilingual And Multinational Websites
​Motoko Hunt / International SEO
​Motoko shares suggestions that can help build efficient management structures between multilingual teams. Learn how these practices can help achieve greater collaboration and success.

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​How To Read Google Patents In 5 Easy Steps
​Roger Montti / General SEO
​Read and understand Google patents like a pro with these five easy to follow steps.

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​The Art of Collaboration: How to Work Effectively with External Partners
​Silvia Martin / SEO Management
​Outsourcing isn’t just for saving money; it’s a driver for transformation and growth, fueled by globalization, competition, and tech advancements. Learn how in this guide from Silvia.

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​Structured Data for SEO - The Learning SEO Accelerator [Video]
​LearningSEO.io, Andrea Volpini / General SEO
​Learn how to prioritize, implement, validate and monitor structured data execution in SEO processes in this LearningSEO.io Accelerator Q&A session with Andrea Volpini, Co-Founder and CEO of Wordlift.

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​Digital 100: Fastest-Growing Companies Online In 2023
​Similarweb / Search Trends
​The Digital 100 from Similarweb reveals the fastest-growing companies online in the US across 10 key industries based on year-over-year (YoY) traffic growth. Take a look!

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​The State of Technical SEO 2024 Survey - Women in Tech SEO and Aira
​Aira, Women In Tech SEO / Technical SEO
​Join hundreds of Technical SEOs and contribute your thoughts to the 2024 State of Technical SEO Survey from Women in Tech SEO and Aira.

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SEO Foresight 2024 brings together the greatest minds in SEO for an in-depth, all-round discussion of all things search-related. Home in on what it will take to succeed in 2024 and beyond. Explore sessions on UX, content creation, AI SEO, and much more!

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💸 Latest SEO Jobs

• ​Head of Content/SEO at Softr​
• ​SEO Manager at Caterpillar​
• ​Head of SEO at Plytix​
• ​SEO Manager at Jordan Digital Marketing​
• ​Associate Director, SEO at Omnicom Media Group​
• ​Client SEO Lead at Terakeet ​
• ​Senior Manager, SEO at SurveyMonkey​
• ​Head of Growth Marketing at Notion​
• ​Growth Marketing, Sr. Manager at Vimeo​
• ​SEO Content Sr. Specialist at Wise​
• ​Technical SEO Consultant at Builtvisible​
• ​SEO Consultant at Botify​
• ​Search Engine Optimization Consultant at Reddico​
• ​Head of SEO at Go.Compare​
• ​Senior SEO specialist at Frontity​
• ​Director of Content Marketing at Stacker​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​Robots.txt parser
​Will Critchlow
​Parse your Robots.txt file the same way Google’s crawlers do. Simply choose a crawler, enter your robots.txt file in the text area, and the path you want to check.

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​Structured Data SERP Explorer
​NeuralText
​Insert a keyword and get structured data for top 10 results on Google Search.

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​GA4 BigQuery Composer
​Optimize Smart
​SQL query assistant for GA4, focusing on efficient, precise queries.
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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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🎙️ Upcoming SEO Events

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​Melbourne SEO Collective Meetup of 2024
​SEO Collective / Melbourne, Australia / February 6, 2024
​The first Melbourne SEO Collective Meetup of 2024 is here! Join Warren Hance as he explores the creative use of data for SEO decisions.

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​How to automate SEO and content tasks with LLMs
​Moz / Online / February 6, 2024
​Join Chima Mmeje and Aleyda Solis for the inaugural episode of the Practical Marketer webinar series as they delve into how to automate SEO and content tasks with LLMs. Register now!

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🗽 SEOMeetup SEO Conference 2024

Join NYC's premier SEO Conference on April 18 and 19 to explore the latest SEO strategies and network with industry leaders such as Mike King, Aleyda Solis, Lily Ray, Kevin Indig, Joy Hawkings, Purna Virji, among many others.

​Register now here by using the coupon aleyda50f for a 50% off and get a ticket for only USD $69 (with only 50 tickets available at this price).

You can also participate to win free tickets on the ballot. The deadline to participate is February 29, 2024.

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Get on the waitlist to attend the 1st Free SEOFOMO Barcelona Meetup on January 28 The 1st SEOFOMO Meetup will happen in Barcelona, co-hosted with Semrush on Jan 28. Get on the waitlist now to attend and experience: A "top SEO trends in 2024" roundtable with Gemma Fontané, Sara Fernández, Natalia Witczyk, and Estela Franco, moderated by Aleyda Solis. Network with +50 other SEOFOMOers Enjoy free drinks and snacks Participate and win in a cool SEO swag giveaway Register Now for Free

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Do you want your SEO event to be featured here for free? Just send it over here!​

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🙌 SEOs & Digital Marketers to Follow​
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​​Follow these amazing SEOs and digital marketers sharing awesomeness:

• Jess Joyce (X/Twitter, LinkedIn), SEO Consultant and Founder at Inbound Scope
• Natalie (Mott) Slater (X/Twitter, LinkedIn), Freelance SEO Consultant
• Garrett Sussman (X/Twitter, LinkedIn), Demand Generation Manager at iPullRank
• Chris Long (X/Twitter, LinkedIn), VP of Marketing at Go Fish Digital
• Pedro Dias (X/Twitter, LinkedIn), Founder and SEO Consultant Visively

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

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[Giveaway]​
⚡ Win One of Three Accesses to Freddie Chatt's Ecommerce SEO Bootcamp

Want the SEO blueprint to $10,000+ months for ecommerce stores? Then this is the SEOFOMO giveaway for you!

​Freddie Chatt has condensed his decade of SEO knowledge into a super-actionable online course called Ecommerce SEO Bootcamp (for USD$150) that will teach you the exact steps for an online store to make SEO a success.

How can you participate to win one of the 3 accesses to the Ecommerce SEO Bootcamp? You just need to:

1. Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
2. Refer at least 2 people to subscribe to SEOFOMO from today January 7, 2024 until February 5, 2024 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you.

On February 6, 2023, I will randomly choose the 3 winners among those who are subscribed and have referred at least 2 subscribers between today January 7, 2024 and February 5, 2024.

I'll announce the winners over here in SEOFOMO, social media, and will get in touch via email with instructions to follow.
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​Start referring SEOFOMO and participate now!

PS: If you don't want to wait, you can directly buy the Ecommerce SEO Bootcamp now with $50 off for being an SEOFOMO subscriber.

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💙 Refer SEOFOMO to your SEO Friends and Win Rewards

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on X/Twitter / Threads / YouTube / LinkedIn / Facebook / Website​

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