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π Your #SEOFOMO News Are Here
The June 18, 2023 edition of SEOFOMO is here
β[If you want to read SEOFOMO on the Web click here]β
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ποΈ Search Updates & News from Search Engines
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βImproving Prominence Reporting In The Search Console Video Indexing Reportβ
βGoogle Search Central / Google Product Updates
βTo help you better understand issues with video indexing, Google Search Console will start reporting more specific issues with clear actions to help you make your videos more prominent on Search.
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βReporting Search Quality Issues With A New User Feedback Formβ
βLisa Dyatko, Megumi Hitomi / Search Quality User Report
βGoogle launched a new user feedback form for reporting quality issues for sites. Google is expanding the scope of user feedback they collect. Now, you can report spam, paid links, malicious behavior, low quality, and other search quality issues, all in one improved form.
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β8 Ways Google Lens Can Help Make Your Life Easierβ
βLou Wang / Google Product Features
β"In the coming weeks, youβll be able to include images in your Bard prompts and Lens will work behind the scenes to help Bard make sense of whatβs being shown."
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βVirtually try on clothes with a new AI shopping featureβ
βLilian Rincon / Google Product Features
βUS based shoppers can virtually try on womenβs tops from brands across Google. Just tap products with the βTry Onβ badge on Search and select the model that resonates most with you.
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βGoogleβs Bard Paused in the EU. Whatβs Behind the Delay?β
βMatt G. Southern / Google Product Features
βGoogle's AI chatbot Bard faces launch delay in Europe over data privacy concerns amid stricter EU regulations.
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βGoogle Merchant Center trials new CTA that takes customers directly to your websiteβ
βNicola Agius / Google Merchant Center Updates
βThe new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website.
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βGoogle files lawsuit over fake review scamsβ
βBarry Schwartz / Google Business Updates
βGoogle said in this case the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews.
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[Main Sponsor]β
ββ‘ Live webinar with Wix: SEO competitor backlink analysis
Which backlinks are helping your rivals rank? Join our hosts, along with Ahrefsβ Patrick Stox and Dialpadβs Debbie Chew, for step-by-step guidance on how to reverse-engineer a strong backlinking strategy.
In this webinar, we'll cover:
- Identifying competitor link strategies with SEO tools
- How to spot the best backlink opportunities
- Tips for link outreach and acquisition
βSave Your Spotβ
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πThis week's SEO Awesomeness
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βPlagiarism Engine: Googleβs Content-Swiping AI Could Break the Internetβ
βAvram Piltch / Search Trends
βAvram explains why he thinks Google's Search Generative Experience seems more like a text-copying experience and itβs a bad user experience that could kill the open web.
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βHow to Prepare Your Brand for Upcoming AI Features in Searchβ
βLily Ray / Search Trends
βLily shares her findings after testing Google's Search Generative Experience with regards to how helpful and effective the tool is, besides learnings from experiments to see whether and how Bing Chat and Google SGE can pick up on the changes made to Websites.
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βWhy creator-led content marketing is the future of searchβ
βAshley Liddell / Search Trends
βAshley describes why the era of creator-led search is set to reshape how we approach SEO, content marketing and digital PR efforts; as well as how we can embrace it.
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βWebsite Crawling: The What, Why & How To Optimizeβ
βJes Scholz / Technical SEO
βNot sure where to start when it comes to making sure your pages are crawled? From internal linking to instructing Googlebot, here's what to prioritize.
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βThis Old Article Made A Big Comeback In Google Over The Last Month. Hereβs What Was Done In 2 Hours Of Work [Thread]β
βTony Hill / Content Optimizationβ
Tony recommends an easy-to-follow, 8-step process to refresh old articles by leveraging Google Search Console data.
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βAuthorship SEO for news publishersβ
βJessie Willms Shelby Blackley / Content Optimizationβ
Authorship as a strategy for news SEO is all about leveraging your writerβs E.E.A.T and communicating topical authority.
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βHow to drive SEO success with headless CMSβ
βJohn McAlpin / Technical SEO
βLearn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO.
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βNeuro-symbolic AI: Where Knowledge Graphs Meet (Large) Language Modelsβ
βAndrea Volpini / Search Trends
βDiscover the fascinating fusion of knowledge graphs and LLMs in Neuro-symbolic AI, unlocking new frontiers of understanding and intelligence.
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βHow Progressive is Winning the SEO Insurance Industryβ
βKevin Indig / SEO Strategy
βThe insurance industry is one of the hardest to compete in. But Progressive managed to increase organic traffic by +280% over 2 years and go from the 4th biggest SEO player to the number one. Here's how.
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βHow to use SEO education for stakeholder managementβ
βHelen Pollitt / SEO Management
βWhatever level of training you can give your stakeholders, the more buy-in to your SEO ideas and processes youβll get. Here are 10 tips.
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βHow to build your own SEO βsecond brainβ (and why you need it)β
βToon Limivphuwat / SEO Management
βThe concept of building a βsecond brainβ can help SEOs better store and retrieve crucial documents and key learnings between websites.
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[Sponsor]β
ββ‘ How Search Intelligence got a link in Forbes and many other news outlets, with four simple steps for a lawyer client
Fery shares how Search Intelligence developed a campaign that earned big links in Forbes, Houston Chronicle, MSN, and many more news outlets showing how to leverage sources of official data to generate unlimited PR campaigns that earn backlinks.
He followed four simple steps:
- They analyzed 10 years of data between 2011 and 2020, from the National Highway Traffic Safety Administration
- They determined which state has the highest average pedestrian deaths per 100,000 residents
- They wrote a report email, and put their lawyer client forward as the entity that commissioned the research
βLearn more hereβ
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πΈ Latest SEO Jobs
- βSEO Manager at New Relicβ
- βSEO, Senior Associate at CNET Groupβ
- βSEO Manager at Single Grain | Start Growingβ
- βSEO Manager at Lovehoney Groupβ
- βDirector of SEO at Three Shipsβ
- βSEO Manager at RocketMillβ
- βHead of SEO/SEO Lead (Global, News Media) at BeInCryptoβ
- βSEO Manager at seoClarityβ
- βSEO Expert at Ondaβ
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See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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π Free(mium) SEO Tools
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βSEO Migrations: Repository And Examplesβ
βThe Migration Archive, MJ CachΓ³n
βMJ has developed an SEO migration repository to analyze the different factors that can most influence Websites' organic search performance. Access and analyze by type, date, or sector!
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βExpertomy: Find experts for web content collaborationsβ
βExpertomy, Sico de AndrΓ©s
βIncrease the trustworthiness of your content by collaborating with expert sources who seek to gain media visibility.
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π The SEOFOMO's SEOs & Digital Marketers to Followβ
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βLet's follow these amazing SEOs that are part of the Learning SEO Free Accelerator experienced professionals who will share their knowledge through Q&As:
- Claire Carlile (Twitter, LinkedIn), Local Search Expert at BrightLocal
- John Shehata (Twitter, LinkedIn), Audience Growth Advisor & Founder at NewzDash
- Alexandra Tachalova (Twitter, LinkedIn), Founder at Digital Olympus
- Andrea Volpini (Twitter, LinkedIn), CEO and Co-founder at WordLift
- Maria Amelie White (Twitter, LinkedIn), Search Lead at Kurt Geiger
- Jono Alderson (Twitter, LinkedIn), Head of SEO at Yoast
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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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[Sponsor]β
ββ‘ Local Search Clinic with Stefan Somborac: LIVE Q&A Session!
Local SEOs listen up! BrightLocalβs upcoming Local Search Clinic is your chance to get your local search questions answered by the experts.
This time, host Claire Carlile will be joined by Platinum Google Product Expert Stefan Somborac, Founder of Marketing Metrology, and Consultant at Steady Demand, who will answer your questions LIVE during the session. π‘
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When: Wednesday, June 21
β° Time: 9am PT / 12pm ET / 5pm BST
Whether youβve got a question on GBP, Review Strategy, or a specific Local Marketing Challenge youβre facing, join the session to get the answers you need.
βSave Your Spotβ
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π‘ Non-SEO, Digital Marketing News, Guides & Tools
If you like SEOFOMO and youβre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.
βMarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,300 subscribers after 15 editions!
βCheck MarketingFOMO nowβ
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π Refer SEOFOMO to your Friends & Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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π Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!