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The April 9th, 2023 edition of #SEOFOMO is here
โ[If you want to read #SEOFOMO on the Web click here]โ
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๐๏ธ Search Updates & News from Search Engines
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โGoogle Search Quality Raters Shift Focus To Chatbot Response Ratingโ
โDanny Goodwin / Google Search Trendsโ
โSince January, Insider reports, Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers.
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โBing Preview Release Notes: Performance Improvements on Microsoft Edge and Bingโ
โThe Bing Team / Bing Product Updatesโ
โBing has made several important performance improvements to its AI features including integrating Bing Image Creator into Edge sidebar, and general performance improvements.
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โBing AI-Generated Stories In Search Resultsโ
โBarry Schwartz / Bing Product Updatesโ
โMicrosoft Bing started to roll out "stories" in the search results side panel. Those stories are AI-generated stories, created by generative AI and not by people.
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โMicrosoft Working On Content Controls For Bing Search vs Bing Chatโ
โBarry Schwartz / Bing Search Trendsโ
โFabrice Canel from Bing hinted that Bing will be adding more controls around crawling, indexing, and serving for Bing Search vs. Bing Chat.
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โGoogle CEO Sundar Pichai Talks Bard & The Future Of Searchโ
โMatt G. Southern / Google Search Trendsโ
โGoogle CEO Sundar Pichai discusses the company's approach to AI innovation, saying it could change search and web publishing, but Google aims to work with publishers to ensure sustainability.
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โGoogle Bard Now Better At Math & Logic By Using PaLM, Google Saysโ
โBarry Schwartz / Google Product Updatesโ
โJack Krawczyk, who is the lead on Bard, said that they rolled out improvements around math and logic. It incorporated PaLM, Google's language model, into Bard, which helped it achieve these upgrades.
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โLargest Contentful Paint change in Chrome 112 to ignore low-entropy imagesโ
โChrome Speed / Google Product Updates
โIn Chrome 112, LCP will begin to ignore images with very low content relative to their display sizes. This change was launched to Chrome users starting on roughly April 6, 2023, and was rolled out to existing Chrome installs.
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โStaging and launching a site [Podcast]โ
Google Search Off The Record / Podcast Episode
โIn this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites: How can you prevent a staging site from becoming indexed? What is the difference between a site launch and migration? Listen to this episode to find out.
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โEvent recap: Search Central Virtual Unconference en espaรฑol 2023โ
Search Central Unconference / Google Event
โOn February 17, 2023 Google held the first Virtual Unconference in Spanish after receiving a lot of requests for it. There were 13 discussion sessions orchestrated by 18 facilitators. Here are some of the top highlights and learnings from these sessions.
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[Main Sponsor]โ
โก Building your SEO team, the right way
What skillsets make the perfect SEO team? Hard skills, soft skills, communication skills, etc.? What should you consider when making new SEO hires to build a solid SEO team for yourself?
Hosts Crystal Carter and Mordy Oberstein discuss what they look for when putting together the perfect SEO team. Plus, a very special guest as Googleโs own John Mueller joins in to add his thoughts on the traits that make up a strong SEO team.
Come join us as we help you put together an all-star SEO squad on this episode of the SERPโs Up SEO Podcast.
โListen now.โ
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๐This week's SEO Awesomeness
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โHow to Master Google News Optimization To Boost Content Visibility And Trafficโ
โJes Scholz / News SEOโ
โGoogle News-driven results send over 24 billion clicks per month to publishers. In this guide, Jes explains how you can claim your share and drive quality traffic with a solid Google News SEO strategy.
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โ6 Money-Making Content Formats SaaS Companies Should Prioritize โ Whiteboard Friday [Video]โ
โChima Mmeje / Content Optimizationโ
โIn todayโs Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue.
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โHow to Create Easy-To-Understand SEO Reportsโ
โSophie Brannon / SEO Reportingโ
โWhat should you include and avoid in your SEO reports? Which platform to choose for reporting? Sophie explains everything in detail with do's and dont's.
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โ6 link building techniques for ecommerceโ
โKevin Rowe / Link Buildingโ
โFrom reverse product image link building, resource page link building to unlinked brand mentions, Kevin goes through different link building techniques for ecommerce sites.
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โE-commerce SEO: The Essential Guide To Successโ
โKevin Indig / Ecommerce SEOโ
โA comprehensive guide to ecommerce SEO by Kevin Indig, going from how to create an SEO strategy for online stores to the different areas to take into account, as well as tools to use.
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โFind Cannibalization At Scale Using GSC [Thread]โ
โAntoine Eripret / Content Optimizationโ
โKeyword cannibalization means that you have more than one content ranking for the same query. It's often a situation you want to avoid. It's easy to spot when you check a couple of URLs, but how to handle at scale? Learn how to use Google Search Console to identify issues.
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โIntegrating SEO into the Newsroomโ
โJessie Willms, Shelby Blackley / News SEOโ
โJessie and Shelby share all what's needed to take into account to integrate SEO into the newsroom, from dedicated SEO editors, to tackling breaking news, trending stories, pitching ideas and more. Take a look!
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โStudy: 31% of international websites contain hreflang errorsโ
โDan Taylor / International SEO โ
โTo determine how widespread hreflang issues are and which ones are more common, Dan partnered with NerdyData and found that from those sites with hreflang directives in the head of the HTML that were analyzed, 31.02% contain conflicting ones.
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โThe BIG List of SEO Testing Ideasโ
โLogan Bryant / SEO Testingโ
โLogan shares how once we understand that all SEO investments are experiments, an insanely vast world opens up in which we can unchain SEO testing to look at all investments as test-worthy hypotheses. Here's a big list of ideas!
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โHow To Make Your Way To The Main Stage [Thread]โ
โRoss Simmonds / SEO Careersโ
โAre you an SEO who would like to start speaking or speak more? Then read this thread by Ross with key advice for it.
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[Sponsor]โ
โก 100% original Digital PR idea about the Oscars lands 50 backlinks & placements in News websites
In today's case study, Fery shares how they built 50 backlinks with a "Luckiest Colors at the Oscars" digital PR campaign.
The idea was to establish whether the color and designer of a dress can affect the chances of winning an Oscar. They analyzed every dress and outfit worn by each winner of a "Best Actress" and "Best Supporting Actress" Academy Award, and found that 32% had dressed in black to accept their awards and that designers Giorgio Armani and Valentino ranked as the joint luckiest fashion houses to wear.
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โLearn more about the execution of the campaign here.โ
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๐ธ New SEO Jobs
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See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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๐ Free SEO Tools of the Week
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โXML Sitemap Generatorโ
โSeoToolBeltโ
โEffortlessly create XML sitemaps with this new user-friendly tool. Whether you have a CSV file that needs to be organized by page type, or simply a list of URLs to copy and paste, this powerful tool will generate perfect XML sitemaps for you to download.
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โThe G-Trendalyserโ
โOrit Mutznikโ
โYour 5 Top and Rising Google Trends Dashboard: Get the Top and Rising trends for 5 keywords, directly from Google Trends, no coding needed.
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โConsensus:โ Evidence-Based Answers, Fasterโ
โEric Olsonโ
โConsensus is a search engine that uses AI to extract and distill findings directly from scientific research.
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๐ The #SEOFOMO's SEOs & Digital Marketers to Followโ
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โLet's follow these amazing SEOs and digital marketers:
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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[Sponsor]โ
โก Learn Local SEO For Free With BrightLocal Academy
Succeeding at local SEO can be tricky - but learning the skills you need is easy with BrightLocal Academy.
BrightLocal Academyโs free, interactive courses are designed to help you practice and apply learning in real-world scenarios. You won't just watch and read about local SEO, you'll actually do it!
Created by industry experts, the course catalog covers everything from a beginner's guide to local SEO, to more advanced topics on local keyword research, local link building, and Google Business Profile optimization.
Whether you're an independent professional or an agency marketer, BrightLocal's interactive courses will teach you how to improve visibility, get more traffic, and boost rankings like a pro.
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โEnroll for free todayโ
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๐ก Non-SEO, Digital Marketing News, Guides & Tools
If you like #SEOFOMO and youโre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.
โ#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +900 subscribers after 8 editions!
โCheck #MarketingFOMO nowโ
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๐ Refer #SEOFOMO to your Friends & Win Rewards
If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
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โHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisโ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ
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SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!