The April 9th, 2023 edition of #SEOFOMO is here
[If you want to read #SEOFOMO on the Web click here]
🗞️ Search Updates & News from Search Engines
Google Search Quality Raters Shift Focus To Chatbot Response Rating
Danny Goodwin / Google Search Trends
Since January, Insider reports, Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers.
Bing Preview Release Notes: Performance Improvements on Microsoft Edge and Bing
The Bing Team / Bing Product Updates
Bing has made several important performance improvements to its AI features including integrating Bing Image Creator into Edge sidebar, and general performance improvements.
Bing AI-Generated Stories In Search Results
Barry Schwartz / Bing Product Updates
Microsoft Bing started to roll out "stories" in the search results side panel. Those stories are AI-generated stories, created by generative AI and not by people.
Microsoft Working On Content Controls For Bing Search vs Bing Chat
Barry Schwartz / Bing Search Trends
Fabrice Canel from Bing hinted that Bing will be adding more controls around crawling, indexing, and serving for Bing Search vs. Bing Chat.
Google CEO Sundar Pichai Talks Bard & The Future Of Search
Matt G. Southern / Google Search Trends
Google CEO Sundar Pichai discusses the company's approach to AI innovation, saying it could change search and web publishing, but Google aims to work with publishers to ensure sustainability.
Google Bard Now Better At Math & Logic By Using PaLM, Google Says
Barry Schwartz / Google Product Updates
Jack Krawczyk, who is the lead on Bard, said that they rolled out improvements around math and logic. It incorporated PaLM, Google's language model, into Bard, which helped it achieve these upgrades.
Largest Contentful Paint change in Chrome 112 to ignore low-entropy images
Chrome Speed / Google Product Updates
In Chrome 112, LCP will begin to ignore images with very low content relative to their display sizes. This change was launched to Chrome users starting on roughly April 6, 2023, and was rolled out to existing Chrome installs.
Staging and launching a site [Podcast]
Google Search Off The Record / Podcast Episode
In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites: How can you prevent a staging site from becoming indexed? What is the difference between a site launch and migration? Listen to this episode to find out.
Event recap: Search Central Virtual Unconference en español 2023
Search Central Unconference / Google Event
On February 17, 2023 Google held the first Virtual Unconference in Spanish after receiving a lot of requests for it. There were 13 discussion sessions orchestrated by 18 facilitators. Here are some of the top highlights and learnings from these sessions.
⚡ Building your SEO team, the right way
What skillsets make the perfect SEO team? Hard skills, soft skills, communication skills, etc.? What should you consider when making new SEO hires to build a solid SEO team for yourself?
Hosts Crystal Carter and Mordy Oberstein discuss what they look for when putting together the perfect SEO team. Plus, a very special guest as Google’s own John Mueller joins in to add his thoughts on the traits that make up a strong SEO team.
Come join us as we help you put together an all-star SEO squad on this episode of the SERP’s Up SEO Podcast.
👌This week's SEO Awesomeness
How to Master Google News Optimization To Boost Content Visibility And Traffic
Jes Scholz / News SEO
Google News-driven results send over 24 billion clicks per month to publishers. In this guide, Jes explains how you can claim your share and drive quality traffic with a solid Google News SEO strategy.
6 Money-Making Content Formats SaaS Companies Should Prioritize — Whiteboard Friday [Video]
Chima Mmeje / Content Optimization
In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue.
How to Create Easy-To-Understand SEO Reports
Sophie Brannon / SEO Reporting
What should you include and avoid in your SEO reports? Which platform to choose for reporting? Sophie explains everything in detail with do's and dont's.
6 link building techniques for ecommerce
Kevin Rowe / Link Building
From reverse product image link building, resource page link building to unlinked brand mentions, Kevin goes through different link building techniques for ecommerce sites.
E-commerce SEO: The Essential Guide To Success
Kevin Indig / Ecommerce SEO
A comprehensive guide to ecommerce SEO by Kevin Indig, going from how to create an SEO strategy for online stores to the different areas to take into account, as well as tools to use.
Find Cannibalization At Scale Using GSC [Thread]
Antoine Eripret / Content Optimization
Keyword cannibalization means that you have more than one content ranking for the same query. It's often a situation you want to avoid. It's easy to spot when you check a couple of URLs, but how to handle at scale? Learn how to use Google Search Console to identify issues.
Integrating SEO into the Newsroom
Jessie Willms, Shelby Blackley / News SEO
Jessie and Shelby share all what's needed to take into account to integrate SEO into the newsroom, from dedicated SEO editors, to tackling breaking news, trending stories, pitching ideas and more. Take a look!
Study: 31% of international websites contain hreflang errors
Dan Taylor / International SEO
To determine how widespread hreflang issues are and which ones are more common, Dan partnered with NerdyData and found that from those sites with hreflang directives in the head of the HTML that were analyzed, 31.02% contain conflicting ones.
The BIG List of SEO Testing Ideas
Logan Bryant / SEO Testing
Logan shares how once we understand that all SEO investments are experiments, an insanely vast world opens up in which we can unchain SEO testing to look at all investments as test-worthy hypotheses. Here's a big list of ideas!
How To Make Your Way To The Main Stage [Thread]
Ross Simmonds / SEO Careers
Are you an SEO who would like to start speaking or speak more? Then read this thread by Ross with key advice for it.
⚡ 100% original Digital PR idea about the Oscars lands 50 backlinks & placements in News websites
In today's case study, Fery shares how they built 50 backlinks with a "Luckiest Colors at the Oscars" digital PR campaign.
The idea was to establish whether the color and designer of a dress can affect the chances of winning an Oscar. They analyzed every dress and outfit worn by each winner of a "Best Actress" and "Best Supporting Actress" Academy Award, and found that 32% had dressed in black to accept their awards and that designers Giorgio Armani and Valentino ranked as the joint luckiest fashion houses to wear.
Learn more about the execution of the campaign here.
💸 New SEO Jobs
- Search Engine Optimization Manager at Redwood Software
- SEO Manager at Invicti Security
- Senior Product Manager, Platforms SEO at Fox Corporation
- Senior SEO strategist at Power Digital Marketing
- SEO Consultant at DealerOn
- SEO Manager at Break The Web
- Senior SEO Strategist at Ellipsis
- Digital PR Executive at Blue Array SEO
- SEO Manager - iGaming at Finixio
See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
🛠 Free SEO Tools of the Week
XML Sitemap Generator
Effortlessly create XML sitemaps with this new user-friendly tool. Whether you have a CSV file that needs to be organized by page type, or simply a list of URLs to copy and paste, this powerful tool will generate perfect XML sitemaps for you to download.
Your 5 Top and Rising Google Trends Dashboard: Get the Top and Rising trends for 5 keywords, directly from Google Trends, no coding needed.
Consensus: Evidence-Based Answers, Faster
Consensus is a search engine that uses AI to extract and distill findings directly from scientific research.
🙌 The #SEOFOMO's SEOs & Digital Marketers to Follow
Let's follow these amazing SEOs and digital marketers:
- Dave Elliott (Twitter, LinkedIn), Head of SEO - Open to Work
- Chima Mmeje (Twitter, LinkedIn), Content Strategist & Writer - Open to Work
- Alice Roussel (Twitter, LinkedIn), Growth Marketing Manager at Pictarine
- Daniel K Cheung (Twitter, LinkedIn), SEO Consultant & Manager
- Claire Carlile (Twitter, LinkedIn), Local Search Expert at BrightLocal
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
⚡ Learn Local SEO For Free With BrightLocal Academy
Succeeding at local SEO can be tricky - but learning the skills you need is easy with BrightLocal Academy.
BrightLocal Academy’s free, interactive courses are designed to help you practice and apply learning in real-world scenarios. You won't just watch and read about local SEO, you'll actually do it!
Created by industry experts, the course catalog covers everything from a beginner's guide to local SEO, to more advanced topics on local keyword research, local link building, and Google Business Profile optimization.
Whether you're an independent professional or an agency marketer, BrightLocal's interactive courses will teach you how to improve visibility, get more traffic, and boost rankings like a pro.
💡 Non-SEO, Digital Marketing News, Guides & Tools
If you like #SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.
#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +900 subscribers after 8 editions!
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👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.
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