The April 9th, 2023 edition of #SEOFOMO is here
β[If you want to read #SEOFOMO on the Web click here]β
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ποΈ Search Updates & News from Search Engines
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βGoogle Search Quality Raters Shift Focus To Chatbot Response Ratingβ
βDanny Goodwin / Google Search Trendsβ
βSince January, Insider reports, Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers.
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βBing Preview Release Notes: Performance Improvements on Microsoft Edge and Bingβ
βThe Bing Team / Bing Product Updatesβ
βBing has made several important performance improvements to its AI features including integrating Bing Image Creator into Edge sidebar, and general performance improvements.
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βBing AI-Generated Stories In Search Resultsβ
βBarry Schwartz / Bing Product Updatesβ
βMicrosoft Bing started to roll out "stories" in the search results side panel. Those stories are AI-generated stories, created by generative AI and not by people.
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βMicrosoft Working On Content Controls For Bing Search vs Bing Chatβ
βBarry Schwartz / Bing Search Trendsβ
βFabrice Canel from Bing hinted that Bing will be adding more controls around crawling, indexing, and serving for Bing Search vs. Bing Chat.
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βGoogle CEO Sundar Pichai Talks Bard & The Future Of Searchβ
βMatt G. Southern / Google Search Trendsβ
βGoogle CEO Sundar Pichai discusses the company's approach to AI innovation, saying it could change search and web publishing, but Google aims to work with publishers to ensure sustainability.
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βGoogle Bard Now Better At Math & Logic By Using PaLM, Google Saysβ
βBarry Schwartz / Google Product Updatesβ
βJack Krawczyk, who is the lead on Bard, said that they rolled out improvements around math and logic. It incorporated PaLM, Google's language model, into Bard, which helped it achieve these upgrades.
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βLargest Contentful Paint change in Chrome 112 to ignore low-entropy imagesβ
βChrome Speed / Google Product Updates
βIn Chrome 112, LCP will begin to ignore images with very low content relative to their display sizes. This change was launched to Chrome users starting on roughly April 6, 2023, and was rolled out to existing Chrome installs.
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βStaging and launching a site [Podcast]β
Google Search Off The Record / Podcast Episode
βIn this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites: How can you prevent a staging site from becoming indexed? What is the difference between a site launch and migration? Listen to this episode to find out.
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βEvent recap: Search Central Virtual Unconference en espaΓ±ol 2023β
Search Central Unconference / Google Event
βOn February 17, 2023 Google held the first Virtual Unconference in Spanish after receiving a lot of requests for it. There were 13 discussion sessions orchestrated by 18 facilitators. Here are some of the top highlights and learnings from these sessions.
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[Main Sponsor]β
β‘ Building your SEO team, the right way
What skillsets make the perfect SEO team? Hard skills, soft skills, communication skills, etc.? What should you consider when making new SEO hires to build a solid SEO team for yourself?
Hosts Crystal Carter and Mordy Oberstein discuss what they look for when putting together the perfect SEO team. Plus, a very special guest as Googleβs own John Mueller joins in to add his thoughts on the traits that make up a strong SEO team.
Come join us as we help you put together an all-star SEO squad on this episode of the SERPβs Up SEO Podcast.
βListen now.β
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πThis week's SEO Awesomeness
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βHow to Master Google News Optimization To Boost Content Visibility And Trafficβ
βJes Scholz / News SEOβ
βGoogle News-driven results send over 24 billion clicks per month to publishers. In this guide, Jes explains how you can claim your share and drive quality traffic with a solid Google News SEO strategy.
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β6 Money-Making Content Formats SaaS Companies Should Prioritize β Whiteboard Friday [Video]β
βChima Mmeje / Content Optimizationβ
βIn todayβs Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue.
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βHow to Create Easy-To-Understand SEO Reportsβ
βSophie Brannon / SEO Reportingβ
βWhat should you include and avoid in your SEO reports? Which platform to choose for reporting? Sophie explains everything in detail with do's and dont's.
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β6 link building techniques for ecommerceβ
βKevin Rowe / Link Buildingβ
βFrom reverse product image link building, resource page link building to unlinked brand mentions, Kevin goes through different link building techniques for ecommerce sites.
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βE-commerce SEO: The Essential Guide To Successβ
βKevin Indig / Ecommerce SEOβ
βA comprehensive guide to ecommerce SEO by Kevin Indig, going from how to create an SEO strategy for online stores to the different areas to take into account, as well as tools to use.
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βFind Cannibalization At Scale Using GSC [Thread]β
βAntoine Eripret / Content Optimizationβ
βKeyword cannibalization means that you have more than one content ranking for the same query. It's often a situation you want to avoid. It's easy to spot when you check a couple of URLs, but how to handle at scale? Learn how to use Google Search Console to identify issues.
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βIntegrating SEO into the Newsroomβ
βJessie Willms, Shelby Blackley / News SEOβ
βJessie and Shelby share all what's needed to take into account to integrate SEO into the newsroom, from dedicated SEO editors, to tackling breaking news, trending stories, pitching ideas and more. Take a look!
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βStudy: 31% of international websites contain hreflang errorsβ
βDan Taylor / International SEO β
βTo determine how widespread hreflang issues are and which ones are more common, Dan partnered with NerdyData and found that from those sites with hreflang directives in the head of the HTML that were analyzed, 31.02% contain conflicting ones.
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βThe BIG List of SEO Testing Ideasβ
βLogan Bryant / SEO Testingβ
βLogan shares how once we understand that all SEO investments are experiments, an insanely vast world opens up in which we can unchain SEO testing to look at all investments as test-worthy hypotheses. Here's a big list of ideas!
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βHow To Make Your Way To The Main Stage [Thread]β
βRoss Simmonds / SEO Careersβ
βAre you an SEO who would like to start speaking or speak more? Then read this thread by Ross with key advice for it.
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[Sponsor]β
β‘ 100% original Digital PR idea about the Oscars lands 50 backlinks & placements in News websites
In today's case study, Fery shares how they built 50 backlinks with a "Luckiest Colors at the Oscars" digital PR campaign.
The idea was to establish whether the color and designer of a dress can affect the chances of winning an Oscar. They analyzed every dress and outfit worn by each winner of a "Best Actress" and "Best Supporting Actress" Academy Award, and found that 32% had dressed in black to accept their awards and that designers Giorgio Armani and Valentino ranked as the joint luckiest fashion houses to wear.
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βLearn more about the execution of the campaign here.β
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πΈ New SEO Jobs
- βSearch Engine Optimization Manager at Redwood Softwareβ
- βSEO Manager at Invicti Securityβ
- βSenior Product Manager, Platforms SEO at Fox Corporationβ
- βSenior SEO strategist at Power Digital Marketingβ
- βSEO Consultant at DealerOnβ
- βSEO Manager at Break The Webβ
- βSenior SEO Strategist at Ellipsisβ
- βDigital PR Executive at Blue Array SEOβ
- βSEO Manager - iGaming at Finixioβ
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See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
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π Free SEO Tools of the Week
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βXML Sitemap Generatorβ
βSeoToolBeltβ
βEffortlessly create XML sitemaps with this new user-friendly tool. Whether you have a CSV file that needs to be organized by page type, or simply a list of URLs to copy and paste, this powerful tool will generate perfect XML sitemaps for you to download.
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βThe G-Trendalyserβ
βOrit Mutznikβ
βYour 5 Top and Rising Google Trends Dashboard: Get the Top and Rising trends for 5 keywords, directly from Google Trends, no coding needed.
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βConsensus:β Evidence-Based Answers, Fasterβ
βEric Olsonβ
βConsensus is a search engine that uses AI to extract and distill findings directly from scientific research.
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π The #SEOFOMO's SEOs & Digital Marketers to Followβ
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βLet's follow these amazing SEOs and digital marketers:
- Dave Elliott (Twitter, LinkedIn), Head of SEO - Open to Work
- Chima Mmeje (Twitter, LinkedIn), Content Strategist & Writer - Open to Work
- Alice Roussel (Twitter, LinkedIn), Growth Marketing Manager at Pictarine
- Daniel K Cheung (Twitter, LinkedIn), SEO Consultant & Manager
- Claire Carlile (Twitter, LinkedIn), Local Search Expert at BrightLocal
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.
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[Sponsor]β
β‘ Learn Local SEO For Free With BrightLocal Academy
Succeeding at local SEO can be tricky - but learning the skills you need is easy with BrightLocal Academy.
BrightLocal Academyβs free, interactive courses are designed to help you practice and apply learning in real-world scenarios. You won't just watch and read about local SEO, you'll actually do it!
Created by industry experts, the course catalog covers everything from a beginner's guide to local SEO, to more advanced topics on local keyword research, local link building, and Google Business Profile optimization.
Whether you're an independent professional or an agency marketer, BrightLocal's interactive courses will teach you how to improve visibility, get more traffic, and boost rankings like a pro.
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βEnroll for free todayβ
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π‘ Non-SEO, Digital Marketing News, Guides & Tools
If you like #SEOFOMO and youβre looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.
β#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +900 subscribers after 8 editions!
βCheck #MarketingFOMO nowβ
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π Refer #SEOFOMO to your Friends & Win Rewards
If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack
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π Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.
Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisβ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteβ
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