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π§ Your SEO Updates, with SEOFOMO [Feb 9, 2025]
Published about 1 month agoΒ β’Β 8 min read
February 9, 2025 βSubscribe and join +36.4K SEOs and Marketers
π₯ βMost Popular SEOFOMO News Stories & Contributors Of The Week
Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most: β βNo 1. Generate llms.txt [6 Votes]β βWordLift / SEO Tools / Submitted by Aleyda Solisβ βProvide information and guidance about your website to large language models, by creating your llms.text file.
βGenerative AI Mentions In Google's Search Quality Rater Guidelinesβ βBarry Schwartzβ Google updated its Search Quality Raters guidelines with 11 new pages a couple of weeks ago. But with that, Google also added the term "generative AI" to the quality raters guidelines for the first time, and it is listed 14 times.
βGoogle AI Overviews now with detailed shopping comparisonsβ βBarry Schwartz / Google Search Updatesβ βGoogle Search is now offering detailed comparison for product queries in AI Overviews. Google will first give you a summary answer, which you can then expand, and will provide a long and detailed breakdown comparison between the two products.
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βGoogle starts testing new Search βAI Modeβ internally β Hereβs an early look at itβ βAbner Li / Google Product Updatesβ Google Search is working on a new βAI Modeβ that offers a βpersistent placeβ to ask more βopen-ended/exploratory questionsβ and get generated AI Overview-style responses. Google has begun testing this experience with employees.
βGoogle's Gary Illyes: Focus On Originality In 2025β βBarry Schwartz / Google Search Q&Aβ βGary Illyes reportedly said that it is important for us to focus on originality in the coming year. "Originality is something we're going to be focusing on this year. That's going to be important," he said.
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βGoogle AIO Impact - SEO & PPC CTRs at an all-time lowβ βTracy McDonaldβ AI Overviews impact search CTRs differently, based on query type and AIO presence. βQueries with AIOs had lower CTR from the start, likely due to Zero-Click searchesβ.
βE-E-A-T Checklist: Whatβs Your Authority Look Like?β βLevel343 / Content Optimizationβ βE-E-A-T, while not a ranking factor, can be used to optimize for strong credibility signals that boost engagement and search visibility. Use this checklist to decide where you should put your credibility-building efforts.
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βTechnical SEO for Paid Search: 7 Tech SEO Issues and How to Fix Themβ βOleksandra Lazarchuk / Technical SEOβ βLearn about the benefits of tech SEO for paid search campaigns, common issues that impact PPC performance, and the role of tech SEO in organic and paid search. Oleksandra goes through the 7 key tech SEO issues that hurt paid search campaigns and how to fix them.
βHow to Decide Between One Domain or Many for SEO β Whiteboard Friday [Video]β βPeter Richman / Technical SEOβ βJoin Peter as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting.
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βSame Weekday - A GSC Chrome Extensionβ βDave Smartβ βHighlight a date, right-click and select to get the same weekday dates 3, 6 or 12 months in the past or future. Helpful for calculating dates for doing like for like comparisons, especially in analytics reporting web apps.
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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
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βSearchIRL - SEO Meetupβ βGus Pelogia / Dublin, Ireland / Free / March 27, 2025β βThe very first SearchIRL meetup is coming up to Dublin. Join an evening of networking, free pizza, and a lot of search engine optimization talks.
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βSEO Vibes Summitβ βWhitePress / Zakopane, Poland / +399 Euros / May 27-31, 2025β βOne of a kind all-inclusive conference, with 3 thematic tracks digital marketing, business, SEO & AI, +30 speakers, moderators, and instructors, up to 4 days of conference accommodation, meals, and education. Register now!
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βApply to Speak at SMX Advanced in Bostonβ βSMX Advanced / Boston, USA / June 11-13, 2025β βBe a part of SMX Advancedβs exciting return to in-person this June at the Westin Boston Seaport. Hereβs how to submit a session proposal.
β‘ Uncover Your Competitor's Organic Content Strategy with the New Semrush Topics Report
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There's a new fastest way to analyze any site, including your competitorsβ best performing non-branded organic search topics: The Semrush Topics Report.
With the new, AI-powered Topics in Organic Semrush features, you can:
Spot non-branded topics that bring most of any site -including competitorsβ- organic search traffic.
Understand the hierarchy of the analyzed website content: How many pages are dedicated to a specific topic, and the keywords these pages are ranking for.
Export the initial keyword cluster for a chosen content page to use in your own content strategy.
βChatGPT Search is Open for All; Google Expands Gemini 2.0 & Microsoft Think Deeper in Copilotβ βBarry Schwartzβ OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes on the same day that Google expanded access to Gemini 2.0 to all users and when Microsoft said Think Deeper in Copilot is free for all users.
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βInvestigating ChatGPT Search: Insights from 80 Million Clickstream Recordsβ βBrenna Kelly / Search Trendsβ βDiscover how ChatGPT is reshaping search habits and web traffic based on 80M user interactions. β54% of ChatGPT queries were handled with SearchGPT turned off, while 46% utilized the web search featureβ.
βZiff Davis's Study Reveals That LLMs Favor High DA Websitesβ βChima Mmeje / Search Trendsβ βChima goes through the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.
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βBlogging for AI: Creating Content for LLMs and Modern Searchβ βSara Taherβ βBlogging today requires a different mindset. Instead of just writing, think of it as having a conversation about the topicβgo deep and get specific. Targeting low-search-volume keywords with conversational-style content is the keyβ.
β βHow to Use Reddit to Bring More Leads to Your Local Businessβ βCeleste Gonzalezβ βProvide value in local and industry-specific subreddits, use it for social listening and research, and host AMAs. Celeste goes through how to use Reddit to bring more leads to your local business.
This week's SEOFOMOer to follow is Geoff Kennedy, independent SEO & Digital Marketing Consultant, with +15 years of experience in search marketing, former Head Of Marketing at Sitebulb, SEO Consultant at Yard, and Search Marketing Technical Lead at VisitScotland.
Follow Geoff on LinkedIn now, and read more about him in his site.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!