The May 21, 2023 edition of SEOFOMO is here
​[If you want to read SEOFOMO on the Web click here]​

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🗞️ Search Updates & News from Search Engines

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​Google Bard Adds Genuine Citations In Responses And More Concise Summaries​
​Barry Schwartz / Search Products Updates​
​Google Bard has added classic and more genuine citations to the answers it provides and also is able to provide better summarization.

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​Microsoft Now Rolling Out New Bing Chat Features Including Chat History, Mobile Features, And More​
​Barry Schwartz / Bing Product Updates​
​Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.

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​"The next iteration of Perplexity has arrived: Copilot, your interactive AI search companion"​
​Perplexity / Search Product Updates​
​"Perplexity Copilot guides your search experience with interactive inputs, leading you to a rich, personalized answer, powered by GPT-4. Try it for free at perplexity.ai"

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​Neeva will shut down over the next few weeks [Thread]​
​Neeva / Search Product Updates​
​"We are proud to be the first search engine to provide cited, real-time AI answers. Looking at the road ahead, we realized we weren't on a path to creating a sustainable business. While consumer search is ending, the search and LLM journey continues in the enterprise space. We will be providing updates on the future of our work in the next few weeks."

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​Google-InspectionTool – the new Google crawler for Google testing tools​
​Barry Schwartz / Google Product Updates
​Google has added a new Google crawler to its list, this one is used for testing tools you use in Search Console or other Google properties.

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​Intro to Search Console Bulk Data Export [Video]​
​Daniel Waisberg / Google Search Console Training
​Learn about bulk data exports, a powerful solution for you to export, store, and analyze your Search Console data. In this episode of Search Console Training, Daniel Waisberg does a short comparison between the current data exporting solutions, and how to set up and manage your bulk data exports.

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​SEO Best Practices For News Sites [Video]​
​Daniel Waisberg, Cherry Prommawin / Search Central Lightning Talks
​Learn SEO best practices for news sites to help position your content appear on Google search results and news surfaces. Daniel Waisberg and Cherry Prommawin share tips that will increase the visibility of your content on Search, drive more traffic to your website, News policies, and more.

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​50% of Product Searches Start On Amazon​
​Danny Goodwin / Search Insights​
​Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey.

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[Main Sponsor]​
​⚡ SERP's Up: What’s up for SEO at Google I/O?

Massive news in the SEO world on this special edition podcast! Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter give their impressions of Google I/O 2023 to deliver the inaugural SERP’s Up SEO Podcast BONUS episode.

Google bounces back with its AI capabilities as a search engine. Taking a hard look at all the changes soon to come in search, Mordy and Crystal discuss their takes on the 2023 Google I/O conference while surveying what other notable SEOs had to say. Plus, the scary reality of AI, and some big changes in how Google rewards input with human ‘experience’.

Dig into this exciting SEO news on this special BONUS episode of the SERP’s Up SEO Podcast!

​Listen Now​

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👌This week's SEO Awesomeness

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​The future of SEO and why it’s not dying​
​Corey Morris / Search Trends​
​Corey shares what she thinks is in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines.

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​What Google I/O 2023 Reveals About The Future of SEO​
​Kevin Indig / Search Trends​
​Google announces the biggest change to Search ever and splits the playing field into 3 new surfaces: AI Snapshots, non-AI results and Perspectives. Here are 12 observations from Kevin about the announcements.

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​SEO Recommendations Execution Issues + What to Do for Success in 2023​
​Yours Truly / SEO Strategy​
​Learn about the key SEO execution challenges and issues shared in the SEOFOMO SEO Auditing Survey and different ways to tackle them to win SEO processes now.

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​Generative AI Still Requires Content Strategy​
​Mike King / Content Optimization​
​Mike explains why you must build a generative AI content strategy at the organizational level and how to future-proof your content and brand direction.

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​Agency Burnout: Insights from 40 Agency Owners​
​Teamwork / SEO Management
​What does agency burnout look like, and how can it be avoided? Teamwork surveyed global agency leaders to get their first-hand insights and expert advice.

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​Beyond the Basics: Conversations For Developing Customized SEO Strategies​
​Petra Kis-Herczegh / General SEO ​
​In this comprehensive post, Petra discusses the experience trap, along with the conversations you need to have with stakeholders to ensure that your SEO strategy actually brings in business.

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​How to optimize for entities​
​Timothy Warren / General SEO ​
​This article from Timothy dives right into actionable advice for entity optimization within the SEO process. He goes over page structure, site structure, important schemas to use and tools that can help you.

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​10 SEO challenges faced by fast-growing SaaS companies [And How to Overcome Them]​
​Himani Kankaria / SaaS SEO ​
​When done right, SEO efforts can reduce SaaS customer acquisition costs and maximize marketing ROI dramatically. Learn how in this guide by Himani.

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​How To Find Low Competition Keywords (Using Free Tools)​
​Lee Wilson / Keyword Research ​
​Find low-competition keywords using only free tools by identifying content gaps and using trends data to discover new and emerging trends

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​"Over the last 9 months we’ve deleted close to 80% of the marketing footprint off ibm.com. The result is that traffic, conversion and all our experience and NPS metrics are up." [Thread]​
​Bryan Casey / General SEO ​
​In an insightful Twitter thread, Bryan shares how the IBM site was difficult to manage for their teams and too hard to understand and use for their customers and needed to be simplified. Here's how it was done and the impressive results.

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​Which among the following topics would you like to learn from me in an Online Cohort Course? [Poll]​
​Yours Truly / SEO Courses​
​I'm considering offering a cohort-based, practical online course via the Maven platform. What would you like to learn from me and register to? Answer this very short 3 questions survey!

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[Sponsor]​
​⚡ How to get the attention of journalists for PR link-building

This week, Fery shares in a video the keys to get the attention of journalists when doing digital PR:

• Craft a semi-clickbaity email headline
• Make sure the first paragraphs of your email are short, concise and they make the journalist want to read the full email
• Resend your pitch
• Post your story on Twitter

​Watch the video now!​

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💸 Latest SEO Jobs

• ​SEO Manager at Sportsbet​
• ​Senior SEO Manager (m/f/d) at Digital Loop GmbH​
• ​Senior Tech SEO Consultant (f/m/d) at Digital Loop GmbH​
• ​Head of SEO (f/div/m) at Dept​
• ​SEO Content Strategist, Investing & Crypto at Forbes​
• ​SEO Manager, International at Quizlet​
• ​SEO Director at Boston Globe Media​
• ​Director, SEO at Mindgruve​
• ​Director of Marketing at vidIQ​
• ​SEO Strategist at Intoo USA​
• ​Digital strategist, SEO at Bluebird​
• ​Sr. Digital Specialist, SEO at Bluebird​

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See more digital marketing and SEO jobs at the new SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.
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Are you open to a new exciting role? Join the SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

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🛠 Free SEO Tools

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​HowTo Schema Generator​
​SUPPLE​
​Use this HowTo Schema generator to add complex HowTo structured data to you webpage. It even supports video steps.

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​Product copy generator (with Notion AI)​
PM Optimizer
​Create product description in no time. This extremely simple framework makes ideation of product descriptions fast and easy. With just a few adjustments, you'll have a ready solution for various product content from descriptions, taglines, articles, or email sequences in no time.

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🙌 The SEOFOMO's SEOs & Digital Marketers to Follow​
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​Let's follow these amazing SEOs:

• Susan M. Staupe (Twitter, LinkedIn), Owner and Director at Beyond SEO
• Bryan Casey (Twitter, LinkedIn), Director, Digital Marketing at IBM
• Brooklin Nash (Twitter, LinkedIn), Co-Founder, Beam Content
• Jessica Malnik (Twitter, LinkedIn), Founder and Chief Content Strategist at JM Content Group
• Sara Taher (Twitter, LinkedIn), SEO Manager at Assembly Global

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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

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[Sponsor]​
​⚡ Multi-location marketers listen up! BrightLocal’s next Live Audit takes place soon

Do you manage two or more Google Business Profiles? If so, you’ll want to register for BrightLocal’s upcoming Live GBP Audit with Krystal Taing.​
​

📅 When: Wednesday, May 24

🕐 Time: 9am PT / 12pm ET / 5pm BST

During the webinar, Krystal will share:

• An in-depth analysis of Google Business Profiles for multi-location businesses
• Ideas and advice on what’s going well, and where to improve
• Insights into the expert auditing process that she uses for real-world businesses

Plus, you’ll have the chance to get your questions answered by Krystal.

Did we mention she is a Platinum Google Product Expert? Who better to learn from!

​Save your spot now!​

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[Giveaway]​
​⚡ New SEOFOMO Giveaway: Win an Affiliate World Europe Ticket

If you're looking to learn more about affiliate marketing and connect with some of the best affiliate marketers specialists, digital marketers and SEOs from all over the world, then this new #SEOFOMO giveaway* is for you: Win a ticket to attend to the next edition of Affiliate World Europe, to be held in Barcelona on July 12-13, 2023 where I'll be speaking.
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How can you participate to win the free ticket to attend Affiliate World Europe? You just need to...

1. Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
2. Refer at least 2 people to subscribe to SEOFOMO from today until June 9, 2023 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided, and that will be used to keep track of the subscribers you send.

On June 10 2023, I will randomly choose 1 winner among those who are subscribed and have referred at least 2 subscribers between May 21st and June 9, 2023.

I'll announce the winner over here, Twitter, LinkedIn and will get in touch via email with instructions to follow.
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You can keep track and see how many subscribers you've referred to SEOFOMO overall at the bottom of the newsletter, where the number is added and a link is included to your referrer page (go to the "Refer SEOFOMO to your Friends & Win Rewards" section)! Make sure you refer (and the number increase in) at least 2 more subscribers between today and June 9, 2023.
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Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

* Note: this giveaway only includes the ticket to attend to Affiliate World Europe in Barcelona 2023, and doesn't include other related costs, such as flight, accommodation, etc. that should be covered by the winner.

Do you have any questions or doubts? Just let me know by replying to this email.
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​Start referring SEOFOMO participate now!​
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💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.

​MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,200 subscribers after 14 editions!

​Check MarketingFOMO now​

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💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

• Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
• Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
• Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
• Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
• Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
• Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

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​Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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​Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email ​
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

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