The October 15, 2023, edition of SEOFOMO is here! Now with +29K Subscribers ๐ฎโ
โ[If you want to read SEOFOMO on the Web click here]โ
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๐๏ธ Search Updates & News from Search Engines
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โGoogle Search officially stops indented resultsโ
โBarry Schwartz / Google Search Updatesโ
โGoogle's Search Liaison confirmed Google stopped indenting search results a "few weeks ago".
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โSGE Update: Ability to generate imagery with AI or create the first draft of something you need to writeโ
โHema Budaraju / Google Product Updates
โ"Weโre testing new ways to get more done as youโre searching โ like creating an image that can bring an idea to life, or getting help on a written draft when you need a starting point."
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โGoogle-Extended Robots Directive Does Not Work For Search Generative Experienceโ
โBarry Schwartz / Google Product Updatesโ
โThe Google Search Generative Experience does not currently use Google-Extended. That means SGE's AI-generated answers can and will continue to show unless you block Googlebot fully.
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โGoogle tests adding a Discover Feed to its valuable desktop homepageโ
โJon Porter / Google Product Updatesโ
โGoogle says is experimenting with adding the feed to its desktop homepage. It shows news headlines, weather forecasts, share prices, and sports scores below the traditional Google Search box.
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โGoogle "People Also Buy From" Section In Search Resultsโ
โBarry Schwartz / Google Search Updates
โGoogle shows a section in the search results for "people also buy from." It seems Google will show you other stores where people can and will buy the item you are searching for.
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โGoogle Testing New Recipe Search Interfaceโ
โBarry Schwartz / Google Search Updates
โGoogle is testing yet another new recipe search interface. What is new? Header font size and look, enhanced filters, and more.
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[Sponsor / Affiliate]โ
โโก Topic Clusters and Pillar Pages: What They Are & Why They Matter [Free Template]
Struggling to distinguish between topic clusters, pillar pages, hubs, and spokes? Youโre not alone. That's why Conductor has put together an in-depth article on this very topic!
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They go over the differences, best practices, SEO benefits, successful examples and more!
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And you know the best thing? It includes a free template to help you set your content strategy up for success!
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| โCheck out the guide and steal our templateโ |
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๐ This week's SEO Awesomeness
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โHow to prepare for Google SGE: Actionable tips for SEO successโ
โPhilipp Gรถtza / Search Trends
โCurious how Search Generative Experience will impact your organic traffic? Hereโs what we know โ and don't know โ so far, and how to prepare.
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โBrand Entity SEO โ Whiteboard Friday [Video]โ
โJes Scholz / General SEO
โDoes Google know who your brand is? Are you a stranger, a familiar face, or a friend of Google? Understand why you should become a well-connected brand entity in the Knowledge Graph in this Whiteboard Friday from the amazing Jes Scholz.
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โGoogle Search Console Data & BigQuery For Enhanced Analyticsโ
โMyriam Jessier / SEO Measurement
โUnderstand the benefits of doing a bulk export from Google Search Console to BigQuery in 15 minutes or less. Find out if it's worth your time as an SEO.
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โHow communication issues prevent you from getting buy-in for SEOโ
โMariya Delano / SEO Management
โHas your CEO or CFO rejected your SEO budget? Hereโs why you should think about your conflict in terms of communication and safety.
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โHelpful Content Update, by Ad Network [Thread]โ
โMike Futia / Search Updates
โMike has access to websites using Mediavine, AdThrive/Raptive, 774 Ezoic and 331 Freestar. How many of the sites using each ad network were hit by the Helpful Content Update? Take a look!
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โ5 Marketing Principles To Maximize SEO Effectivenessโ
โBen Wood / SEO Management
โLearn how to adapt and future-proof your brand's organic success with these 5 essential building blocks.
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โAn Easier Way To Make Machine Learning Forecasts Smarterโ
โDavid Westby / SEO Management
โWant your forecasts to be smarter? David explains how machine learning can make that happen in this comprehensive guide.
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โ9 salary negotiation tips for search marketersโ
โHelen Pollitt / SEO Careers
โGet empowered in your marketing salary negotiations. Learn how to negotiate fair compensation with these practical tips and insights.
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โADHDSEOWTF: How to Do SEO With ADHDโ
โHannah Brady / SEO Careers
โDoing SEO with ADHD can be a lot. Hannah shares tips and tricks she's learned from years of chaotic content strategy that might help to make it a bit easier.
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โI Subscribed to 72 SEO Newsletters. Here Are My 11 Favoritesโ
โRyan Law / SEO News
โThe 11 newsletters featured here cover every corner of the search world, including Google algorithm updates, local SEO tips, detailed tutorials, and new job opportunities.
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โ16 Best SEO Podcasts in 2023โ
โAustin Goodwin / SEO News
โThereโs no shortage of SEO podcasts in 2023, but how do you know which ones are worth your time? We take a look at the 16 best SEO podcasts out there.
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[Sponsor / Affiliate]โ
โโก Fix Your JavaScript SEO with JetOctopus JS tools
If you have JavaScript on your website it likely harms your SEO. The possible problems are:
- Page canโt be fully rendered
- Incomplete content
- Lost internal links
- JavaScript redirects without 301/302 server status codes
- Different content for User-agents
- SSR is broken
- SSR misses some content
- Changed titles, meta descriptions by JS
- Indexation management is changed and the page is not crawled by Googlebot
If you don't monitor JS you definitely lose SEO opportunities! You need the tools to analyze the correctness of JS. We offer you the visualised JS tools which will mark all JS errors and you'll get the exact how-to fix reports. The developers will love it!
Please, use the extended 14-days free trial to find JS errors. Don't forget to use promo code Aleyda.
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| More about JetOctopus JS toolsโ |
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๐ธ Latest SEO Jobs
- โCountry Manager SEO - Milan at GreenTomatoMediaโ
- โDirector of SEO Strategy - United States at Local SEO Guideโ
- โVP of SEO | Education - Puerto Rico at Red Venturesโ
- โSEO Manager - UK at Adzunaโ
- โSEO Strategist at RicketyRoo Incโ
- โSEO Executive - iGaming at Finixioโ
- โSEO Content Manager (f/m/x) at AUTO1 Groupโ
- โSEO Manager at Merkleโ
- โTechnical SEO Manager at Raketechโ
- โSEO Consultant at DealerOnโ
- โSenior SEO Editor at Launch Potatoโ
- โSEO Strategist at Celarityโ
- โDirector of Organic Marketing at Community Phoneโ
- โSenior SEO Manager at VSCOโ
- โTechnical SEO Manager - Casino at Time2play Mediaโ
- โDirector of Growth Marketing at HyperionDevโ
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Do you want your SEO job to be featured here for free? Just send it over here!โ
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๐ Free(mium) SEO Tools
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โEntity Indexing Checker
โInLinks
โCheck how Google indexes the entities embedded in your Website content.
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โLighthouse Report Diff Tool
โLighthouse CI
โCompare two Lighthouse reports. You just need to drag and drop your JSON/HTML, or select the files from disk.
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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!
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๐๏ธ Upcoming SEO Events
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โSERPs of the Week Ep. #17 - The Future of Link Building w/ Aleyda Solรญs, Judith Lewis & Debra Mastaler [Webinar]โ
โDigital Olympus / Online / October 18, 2023
โYou can't miss the upcoming episode of the "SERPs of the Week Podcast" featuring a stellar lineup of speakers who will discuss the future of link building.
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โSydney SEO Conference 2024โ
โProsperity Media / Sydney / March 1, 2024
โProsperity Media has announced the Sydney SEO Conference 2024 - To be run on Friday 1st of March 2024. Register now!
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โWTSFest London 2024โ
โWomen in Tech SEO / London / March 8, 2024
โThe Women in Tech SEO Festival is back in London on Friday, March 8th 2024! Check out the speaker line-up and buy your tickets now.
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Do you want your SEO event to be featured here for free? Just send it over here!โ
๐ก This week's SEO Tip: Assess Your Rankings Drops from Recent Updates
If your site pages dropped in rankings during the latest updates but you can't see the issues with their content quality or experience, here's what to do:
- โCopy this sheet featuring content quality questions.
- Assess your pages that dropped for top terms with these questions.
- Asses with these questions the pages outranking yours for those queries.
- Don't do this assessment only yourself, ask others, colleagues, and non-colleagues, your actual users to answer them. They might see stuff differently than you do.
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Compare and identify the gap between your pages and the top-ranking ones. Remember that:
- Many times the devil is in the detail, eg. a few more ads that make the experience annoying.
- In other cases is not that you did something โwrongโ, your pages' content type/format might just seen now as a poorer match to satisfy the search intent for those queries at that stage of the journey, and you might need to take that into account in your content strategy to diversify.
Optimize, refine, or pivot your SEO efforts with these pages accordingly.
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[Sponsor / Affiliate]โ
โโก Free class by successful agency owner Myriam Jessier
The SE Ranking Agency Course is a cutting-edge program designed to empower digital marketing professionals with the latest strategies and tools for SEO and online marketing success.
โIf the client takes sixty percent of your inbox but not sixty percent of your income, you need a better client.โ โ Myriam Jessier
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๐ฅ Learn How to Report SEO For Free with the LearningSEO.io Accelerator
Are you learning about how to report the SEO process or want to refresh your knowledge about the topic? Watch the latest free LearningSEO.io accelerator session Q&A about reporting SEO with Sophie Brannon, Director of SEO RushOrderTees.
You can also watch the previous Learning SEO Accelerator Q&As sessions:
- โIntroduction to SEO โwith Aleyda Solis
- โKeyword Research with Andy Chadwickโ
- โCompetition Research with Jo Turnbull
- โContent Optimization with Crystal Carter
- โโโTechnical Optimization with Geoff Kennedy
- โLink Building with Bibi Raven
- โSEO Auditing with Chris Green
- โSEO Strategy with Tory Gray
- โSetting SEO Goals with Kevin Gibbons
- โMeasuring SEO with Cyrus Shepard
โSubscribe to the LearningSEO.io YouTube channel and don't miss out on future editions about executing an SEO process, technical SEO, link building, and more!
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๐ SEOs & Digital Marketers to Followโ
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โFollow these amazing SEOs who are also company founders:
- Suganthan Mohanadasan (X/Twitter, LinkedIn), Co-founder and Product Lead of Keyword Insights
- Dixon Jones (X/Twitter, LinkedIn), CEO of InLinks
- Alexandra Tachalova (X/Twitter, LinkedIn), CEO of InLinks
- Bibi Raven (X/Twitter, LinkedIn), Founder of BibiBuzz
- Gabriella Sannino (X/Twitter, LinkedIn), Managing Partner Level343
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Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.
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[Giveaway]โ
โโก Participate in the SEOFOMO 30K Giveaway and Win Free Access to 15 SEO Tools & Resources
A new SEOFOMO giveaway is here to celebrate that the newsletter is about to reach 30,000 subscribers with the chance to win amazing SEO prizes for all of those who are subscribed and help the newsletter achieve this big subscriber milestone. This time there will be a single big winner of 15 useful SEO tools and resources!
What can you win?
The big winner of the SEOFOMO 30K giveaway will get the following awesome prizes thanks to the wonderful giveaway sponsors:
- โSEOTesting is giving 1 Team Lifetime SEOTesting Subscription to Track 5 sites.
- โSitebulb is giving a 1 Small Cloud Server subscription for 6 months.
- โScreaming Frog is giving a 1 year SEO Spider license.
- โAlsoAsked is giving a 3 months of a Pro account.
- โAdvanced Web Ranking is giving an AWR PRO license for 6 months.
- Adam Gent from the SEO Case Study Database is giving 1 Free Access to it.
- โSE Ranking is giving a 6 months of Pro 1000 account, 100 extra articles for the Content Marketing tool and a demo by the success team. The winner will also have access to the SE Ranking Academy during this period.
- โQuattr is giving a 6 months Free Access of the Individual Plan.
- โKeyword Insights is giving a 20% off a monthly subscription for the first 5 months or Get 20% off an annual subscription. (First-time customers only, monthly or annual subscription only, to be used by a single customer).
- โSemrush is giving a free 6 months Pro access.
- โAhrefs is giving a free 6 Months Access to a Lite Account.
- Kyle Rushton from KRMDigital UKโs School is giving a 1 person lifetime access to the GA4 course.
- โKeywords in Sheets is giving 52,500 credits to use Keywords in Sheets.
- โWordlift is giving a lifetime subscription for the SEO Addon for Google Spreadsheet (which includes also the new features, the Content Expander) and Business Plan for 6 months (which includes also the SEO Addon).
- โSpeetals is giving a Basic plan for 1 year.
How can you participate?
You can participate to win all of these prizes by:
- Being an SEOFOMO subscriber. You're likely one if you're reading this but if you're not yet a subscriber you can do it here.โ
- Referring at least 2 people to subscribe to SEOFOMO from September 28, 2023 (date in which the newsletter has 28.4K subscribers) until the newsletter reaches 30,000 subscribers by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you, and that will be used to keep track of the subscribers you send.
When SEOFOMO reaches the 30K subscribers I will randomly choose the one big winner among those who are subscribed and have referred at least 2 subscribers between September 28, 2023 and the date the newsletter reaches the 30K subscribers.
Iโll announce the winners over here on this page, my social media (Twitter, LinkedIn), as well as the newsletter and will get in touch via email with instructions to follow.
Please, donโt try to cheat by sending fake referrals. I will identify and wonโt take into consideration not real โhumanโ subscribers. I reserve the right to block those who I find cheating.
Do you have any questions or doubts? Just let me know through this form.โ
Subscribe and refer SEOFOMO to win the SEOFOMO 30K Giveway!
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๐ญ More Digital Marketing News & Jobs? Read and Subscribe to MarketingFOMO
If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.7K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!
| Subscribe to MarketingFOMO For Freeโ |
๐ช This week's SEOFOMO Featured Supporters
A huge THANK YOU to loyal SEOFOMOers referring +5 subscribers:
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- Sander Heilbron, Creator of httpstatus.ioโ
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... You rock ๐โ โ โ
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If you want to be featured here, take a look below at the SEOFOMO rewards program.
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๐ Refer SEOFOMO to your Friends & Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:
- Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
- Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
- Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
- Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki
- Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
- Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 SEOFOMO Mug and an SEOFOMO Hoodie
- Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an SEOFOMO Backpack
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โHere's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]
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โOr share via: Twitter | Whatsapp | LinkedIn | Facebook | Email โ
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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
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๐ Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.
Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.
Aleyda Solisโ
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Websiteโ
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