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🔥 ​The Top 3 SEOFOMO News Stories Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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​No 1. A Beginner’s Guide To Getting Found in Local Search Results [10 Votes]​
​Local Falcon / Local SEO / Submitted by David Hunter​
​Learn what local search results are, how they work, and how you can optimize your business to appear in them in this beginners guide.

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​No 2. A guide to Semantics or how to be visible both in Search and LLMs [9 Votes]​
​Gianluca Fiorelli / AI Search / Submitted by Gianluca Fiorelli​
​Build topical authority, use structured data, and reinforce entity relationships through internal linking. Gianluca goes through how to optimize for entity-based SEO in this guide.

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​No 3. Ecommerce Customer Acquisition Best Practices: 25+ Experts Weigh In [6 Votes]​
​Pat Ahern / Ecommerce SEO / Submitted by Preeti Gupta​
​Pat interviewed 25+ ecommerce experts and pulled together their best insights on ecommerce customer acquisition. Here's what they shared.

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🗞️ Search Updates and News from Search Engines

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​My Takeaways From Google Search Central Live NYC 2025​
​Barry Schwartz / Google Search Events​
​Barry goes through the major topics covered in the Google Search Central Live event in NYC held a few days ago.

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​Google Search Console API gains 24-hour hourly data for past 8 days coming soon​
​Barry Schwartz / Google Product Updates​
​Now you can programmatically get access to the 24-hour search performance data from the Search Console API.

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​Google Tests AI Search Options Beyond AI Mode​
​Barry Schwartz / Google Product Updates​
​Google Search seems to have accidentally leaked its various AI Search options and features, that go beyond just AI Mode, which it recently launched.

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​Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not?​
​Matt G. Southern / Google Search Q&A​
​AI tools are creating fake URLs causing 404 errors. John Mueller offers guidance to navigate this issue.

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​Google: Stop Over Focusing On Tiny SEO Metrics​
​Barry Schwartz / Google Search Q&A​
​John Mueller said that he sees some SEOs over-focusing on the tiniest SEO metrics and that they should spend their time focusing on more important things.

• Related: ​Google’s Mueller Cautions SEO Pros On Changing Business Needs by Barry Schwartz​

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​Bing Webmaster Tools Search Performance Reports Get Compare Filter​
​Barry Schwartz / Bing Product Updates​
​You can now compare date ranges of data directly in the Bing Webmaster Tools Search Performance reports without having to export it to a third-party tool.

• Related: ​Copilot in Bing Webmaster Tools is Now Available to All Users by ​Krishna Madhavan, Saral Nigam​

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​Microsoft Bing: SEOs Should Focus on Conversions & Click Value​
​Barry Schwartz / Bing Search Updates​
​Fabrice Canel told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said, "SEOs should focus on conversion".

• Related: Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content by Barry Schwartz​

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​Google Updates Googlebot's IP Addresses In JSON File Daily​
​Barry Schwartz / Google Search Updates​
​Google has switched from updating its googlebot.json file from weekly to daily. Gary Illyes said this was done based on feedback from the community.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​Google Core Update March 2025 - Results so far​
​Steve Paine / General SEO​
​Some initial search visibility changes since the announcement of the Google March Core Update on March 13 by Steve Paine from Sistrix.

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​SEO for Brand Visibility & Recognition​
​Aleyda Solis / General SEO​
​Why is brand so important for search visibility in search and LLMs results? Aleyda goes through it, as well as actions to take to optimize for it, tools to use, dashboards to monitor and more!

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​SEO's cardinal syndication​
​Harry Clarkson-Bennett / SEO News​
​"Syndication partners frequently outrank original publishers, benefiting from huge publishing volumes and brand strength, effectively ‘borrowing’ your content... Google does not want to solve this problem. Publishers who enter into these deals are on their own."

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​How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy​
​Nick LeRoy / SEO Careers​
​Nick goes through the steps he took to turn his side hustle into a thriving business in this actionable guide.

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​A Guide To Enterprise-Level Migrations (100k + URLs)​
​Dan Taylor / Technical SEO ​
​Planning an enterprise site migration? Follow proven steps to ensure a seamless transition without losing critical traffic and equity with this guide by Dan.

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​Reddit SEO: Everything you need to know​
​Stephanie Wallace / General SEO​
​Reddit’s search dominance is growing. Stephanie goes through how to harness its SEO potential effectively to boost visibility.

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​4 SEO practices with diminishing returns​
​Rob Tindula / General SEO​
​Some SEO tactics work – until they don’t. Rob goes through which ones lose value over time and how to optimize smarter.

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​Video SEO: Engage users and dominate the new search landscape​
​Atiba de Souza / Video SEO​
​Get your videos to rank on Google with video-specific keyword research, strategic positioning, while accounting for AI overviews. Learn what to measure for impact and sustained growth in this guide by Atiba.

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​How Do You Explain the Value of SEO? — Whiteboard Friday [Video]​
​Bethan Vincent / General SEO​
​Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough ROI conversations with confidence.

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​The SEOFOMO Ecommerce SEO in 2025 Survey [Win SEOFOMO Hoodie, Mug & 15 SEO Tools]
​​SEOFOMO / General SEO​​
​​If you’re an SEO who works with Ecommerce sites, then this survey and giveaway are for you! It will only take 5 minutes to answer the questions, it’s anonymous, and you can participate to win an SEOFOMO Hoodie, Mug and 15 SEO tools.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

🤖 AI in Search and Marketing

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​Anthropic’s Claude Can Search The Web, Closing Gap With ChatGPT​
​Matt G. Southern​
​Anthropic's AI assistant Claude now searches the web, providing current information with source citations for paid US users.

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​Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1)
​Vincent Terrasi ​
​Learn how Agentic AI is reshaping SEO tasks by automating complex processes for human experts, focusing on ideation first.

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​What ChatGPT Can (and Cannot) See on Your Website: A Comprehensive Audit
​Getaiso​
​“ChatGPT can reliably retrieve static content from simple websites…It can execute JavaScript and access content hidden in tabs and accordions, but cannot access content that requires specific user interactions to load”.

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​How to choose the right AI Brand Monitoring Tools for AI Search & LLM Monitoring
​Laurence O'Toole​
​Laurence goes through the best AI brand monitoring tools to track brand mentions, sentiment, citations, and share of voice across AI search engines, LLMs, and chatbots.

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​Cloudflare: Trapping misbehaving bots in an AI Labyrinth​
​Reid Tatoris, Harsh Saxena, Luis Miglietti​
​Cloudflare announces AI Labyrinth, a new mitigation approach that uses AI-generated content to slow down, confuse, and waste the resources of AI Crawlers and other bots that don’t respect “no crawl” directives.

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​What content works well in LLMs?​
​Kevin Indig​
​Learning session: Cracking brand consistency. Maintaining consistency at every touchpoint as a brand grows is non-negotiable.

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​How to Track Traffic from AI Overviews, Featured Snippets, or People Also Ask Results in Google Analytics 4​
​Dana DiTomaso ​
​Wondering if AI Overviews, Featured Snippets, or PAA drive traffic to your site? Dana goes through how to track clicks, page views, and user actions in GA4 with this step-by-step guide.

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​See More AI in Marketing News from The Latest Week in The New AI Marketers Newsletter​

💸 Latest SEO Jobs

• ​SEO Consultant (Remote EMEA) at Shopify​
• ​Digital PR Manager at Minty Digital​
• ​SEO Specialist at DRT.FM at The Humble Hackers​
• ​Director of SEO at El Toro Interactive​
• ​SEO Specialist at Segment SEO​
• ​Sr. SEO Manager at Nav Technologies​
• ​Lead SEO Analyst at SeatGeek​
• ​SEO Writer & Strategist at PetLab Co.​

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​See more SEO Jobs on the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​Embedding Analysis Tool for SEO​​
​​Metehan Yeşilyur​
The tool gives you an X-ray vision into how AI systems see your content by generating the exact same kind of embeddings that modern search engines use, creating visual representations of these mathematical patterns and identifying semantic strengths and weaknesses, along with practical recommendations to improve your content’s visibility.

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​Free SEOFOMO News Chrome Extension​
​​SEOFOMO​​
​​Stay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension.
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​See More SEO Tools in the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​SEO for Paws Conference​
​Anton Shulke / Online / Free / March 27, 2025​
​Join Martin Splitt, Sara Fernández Carmona, Roxana Stingu, and more to support animal shelters in Ukraine.

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​​SEO Week 2025​​​
​​​iPullRank / NYC, USA / +1199 USD / April 28 - May 2, 2025​​​
​​Join SEO Week 2025 in New York City for a week of expert insights, actionable strategies, and networking with industry leaders. Be part of SEO’s next chapter!

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​HIVEMCR '25​
​Whitworth SEO / Manchester, UK / Free / May 15, 2025​
​A new edition of HIVE MCR is here! A new kind of SEO conference, which lets the attendees set the agenda. Bringing the very best SEO, Digital PR & UX experts to sunny Manchester.

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​See All SEO Events in the SEOFOMO Events Section​

🥁 Other Digital Marketing News

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​The State Of Performance Max: How To Optimize Google Ads In 2025​
​Menachem Ani​
​Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

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​Should You Bid on Your Own Brand in Google Ads?​
​Euan Brock​
​Euan goes through the pros and cons and helps you decide whether you should be splashing the cash on your own name.

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​PMAX Search Terms Available in the Search Terms Report​
​PPC News Feed​
​Google now shows search terms triggered by Performance Max campaigns in the standard Search Terms report.

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​Reddit adds Hide option for ads across platform​
​Anu Adegbola​
​Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform.

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​Sponsored Content Explained: Types, Benefits, and Best Practices for Success​
​Clara Autor​
​Clara goes through the different types of sponsored content, its benefits for brands, and best practices for ethical and effective digital marketing campaigns.

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​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

🏆 SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Peter Macinkovic, SEO Lead at Easygo Gaming, and experienced technical SEO.

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As an SEO Lead at the forefront of search within the Crypto/Gaming sector, he spends his day carving out a high performing digital presence for gaming juggernaut Stake.com and streaming giant Kick.com, leading a dedicated team of seven SEOs, Peter spearheads efforts in a product-led, headless SEO landscape.

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Peter is also a co-organiser of the Melbourne SEO Collective Meetup — a hub that recognizes and nurtures Melbourne's vibrant SEO talent.

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Follow Peter on Linkedin or through his site now.