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πͺ Your SEO News with SEOFOMO are here [March 2nd, 2025]
Published 16 days agoΒ β’Β 8 min read
March 2nd, 2025 βSubscribe and join +36.7K SEOs and Marketers
ποΈ Search Updates and News from Search Engines
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βChegg sues Google for hurting traffic as it considers alternativesβ βJordan Novet, Jennifer Elias / Google Search Updatesβ βChegg filed suit in federal district court against Google, claiming that AI summaries of search results have hurt the online education companyβs traffic and revenue.
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βGoogle On Search Console Noindex Detected Errorsβ βRoger Montti / Google Search Q&Aβ βJohn Mueller responded to a Reddit discussion about a 'noindex detected' error in Search Console, suggesting possible causes and solutions.
βRobots Refresher: Google is introducing a new seriesβ βJohn Mueller / Google Search Updatesβ ββGoogle has launched a new series called Robots Refresher. The first post is a high level overview of robots.txt: what is it, what are these files for, and more. Start learning about it here.
β βHow Google determines relevancy & helpfulnessβ βMarie Haynes / Content Optimizationβ βLearn how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, Marie breaks down Google's key signals: meaning, relevance, quality, usability, and context.
βThe 2025 SEO Benchmarks Reportβ βSimilarweb / General SEO β βMetrics are meaningless without context. Thatβs why Similarweb analyzed key SEO data across 10,000 websites in 10 industries, giving you the insights you need to understand your performance, set realistic goals, and plan for success.
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βControlling Your Brand Position Online With SEOβ βDan Taylor / General SEO β βDan shares how to ensure your brand positioning and narrative online with an accurate representation to your customers with a proactive strategy.
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βThe Hidden Dangers of Programmatic SEOβ βGaetano DiNardi / Content Optimizationβ βGaetano explains why programmatic SEO often fails, how it impacts search rankings, and what strategies actually work to drive sustainable organic growth in this insightful guide.
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βWhat is Index Bloat? β Whiteboard Friday [Video]β βTom Capper / Technical SEOβ βTom goes through how to identify URLs consuming your index quota without delivering traffic, the difference between crawl budget and index bloat, and shares practical solutions for cleanup.
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βHow to Pitch To Speak at MozCon 2025β βChima Mmeje / SEO Eventsβ βMozCon is back for 2025. This time, with two events: one in London and another in New York. Here's how to pitch with tips from Chima.
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βSEO Agencies Pricing & Profit Surveyβ βSE Ranking, OMG Center / SEO Consultingβ βTake this survey by SE Ranking and the OMG Center that explores the link between agencies' pricing strategies and profit. Share your insights and find out if your agency is charging what it's truly worth.
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βThe State Of AI Chatbots And SEOβ βKevin Indigβ AI chatbots are reshaping SEO. Should you worry or adapt? This analysis by Kevin unpacks their impact on search and what it means for your strategy.
If youβre an SEO who works with Ecommerce sites, then this survey and giveaway are for you!
It will only take 5 minutes to answer the questions, itβs anonymous, and it will allow us to better understand the challenges and trends when working in Ecommerce sitesβ SEO processes.
When answering the survey you can also opt-in to participate in a massive SEO giveaway! One lucky winner will receive the following prizes from top SEO tools and SEOFOMO:
An SEOFOMO mug and hoodie
One Screaming Frog SEO Spider Paid Version License for 1 Year
One Sitebulb Desktop account for 6 months
One Similarweb Starter License access for 1 user for 6 Months
One Surfer Essential account free for 6 months
One Wordlift Business Plan for 6 months
One Advanced Web Ranking Pro account for 6 months
One Keyword Insights Basic access for 6 months
One Jetoctopus access for a single site with 500K URLs for 6 months
βAirOps: LLM workflows for SEOβ βAirOpsβ βBuild powerful LLM workflows that combine your data, GPT-4, Claude, Gemini and more to drive real growth in your business.
βIntegrate Deepseek into Google Sheetsβ βDavid Gossageβ βCreate content, generate meta descriptions or perform in-depth analysis by integrating Deepseek into Google Sheets.
βBerlin SEO & Content Club #7β βGiuseppe Colucci, Ciara Serrano / Berlin, Germany / Free / March 19, 2025 βJoin Uwe Roll, Marie-Paule Kenmogne, and other top SEOs to network with some of the most talented digital marketers in Berlin.
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βSydney SEO Conference 2025ββ βProsperity Media / Sydney, Australia / $499 / March 21-22, 2025 βLearn from many of the most knowledgeable SEOs from Australia and abroad presenting about the latest in SEO in actionable talks, with Aleyda Solis, Cyrus Shepard, Kyle Roof, Craig Campbell, Jes Scholz, Tim Soulo, Nik Ranger and more! Register now.
β‘ The SEOFOMO x SEO Week Raffle: Win a free general admission ticket to the SEO Week 2025 in NYC
βSEO Week 2025 is unlike any search conference youβve experienced before β itβs the inaugural gathering thatβs redefining the industry standard. This premier event in New York City on April 28 - May 1, 2025 will bring together the brightest minds in SEO and marketing, including industry leaders, trailblazing practitioners, and forward-thinking executives, for four unforgettable days of transformative learning and collaboration.
Now you have the chance to win a free general admission ticket by participating in the SEOFOMO x SEO Week Raffle. To participate, you just need:
Publish a Post on LinkedIn between March 1st, 2025 and March 27, 2025 (EST Time) expressing your excitement about the upcoming SEO Week Conference by including: βI want to win the #SEOFOMO x #SEOWeek Raffle and attend the SEO Week in NYC!β while using the #SEOWeek and #SEOFOMO hashtags in your LinkedIn post. This will help us track your entry to be included in the raffle.
The winner will be selected randomly from all eligible LinkedIn posts using a random number generator and will be announced on March 30, 2025 in Aleyda Solis' LinkedIn and the SEOFOMO Newsletter.
This week's SEOFOMOer to follow is Gerry White, an independent SEO & growth consultant with over 20 years of experience in digital marketing.
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Previously, he led SEO and growth strategies at companies like Oda and Just Eat. At Just Eat, he managed global technical SEO, working across multiple teams and agencies to drive organic growth, contributing to Just Eat UK becoming one of the top 100 fastest-growing companies in organic visibility. At Oda, he drove international expansion, leading SEO strategy across multiple markets, including launches in Finland and Germany, overseeing a re-platforming in Norway, and optimizing app store performance.
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A regular speaker at industry events, Gerry has shared his expertise at conferences such as Digital Marketing Europe, Ungagged (London & Vegas), SEMrush Global Marketing Day, s360 Conference (Norway), Search Day Helsinki, and re:signal Re:commerce SEO conference. He has also been a judge for major search awards for over a decade, including the UK Search Awards and European Search Awards.
Follow Gerry on LinkedIn now, and read more about him on his site.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!