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🔥 ​The Top 3 SEOFOMO News Stories Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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​No 1. What Sources do AI Search Engines cite? Analysis of 40k responses and 250k sources [8 Votes]​
​Beeri Amiel / AI Search / Submitted by Preeti Gupta​
​An in-depth analysis of 40,000 AI search engine responses and 250,000 sources to understand what content gets cited and why. “Perplexity and Gemini appear to include citations, pulling in a broader range of sources”.

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​No 2. The Old and the New of Content Marketing and PR [6 Votes]​
​Gianluca Fiorelli / General SEO / Submitted by Gianluca Fiorelli​
​Discover how content consumption is evolving, the changing role of PR in SEO, and the impact of AI on brand visibility from guests Lexi Mills and Ross Simmonds.

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​No 3. Two Reasons Why SEO Product Manager Role Is the Future of SEO [6 Votes]​
​Ivan Palii / General SEO / Submitted by Ivan Palii​
​It's especially true for SaaS and enterprise SEO. Ivan explains there are 2 reasons for that in this guide.

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🗞️ Search Updates and News from Search Engines

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​Chegg sues Google for hurting traffic as it considers alternatives​
​Jordan Novet, Jennifer Elias / Google Search Updates​
​Chegg filed suit in federal district court against Google, claiming that AI summaries of search results have hurt the online education company’s traffic and revenue.

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​Google On Search Console Noindex Detected Errors​
​Roger Montti / Google Search Q&A​
​John Mueller responded to a Reddit discussion about a 'noindex detected' error in Search Console, suggesting possible causes and solutions.

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​Google: There Is A Lot More Work To Do To Make Crawling More Efficient​
​Barry Schwartz / Google Search Q&A​
​On making web crawling more efficient, Gary Illyes wrote, "there's lots more in works. but if you already see improvements, I'm satisfied".

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​Google Simplifies Removing Personal Info From Search Results​
​Matt G. Southern / Google Product Updates​
​Google simplifies removing personal data from search with new alerts, streamlined takedown requests, and search result refreshing.

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​Robots Refresher: Google is introducing a new series​
​John Mueller / Google Search Updates​
​​Google has launched a new series called Robots Refresher. The first post is a high level overview of robots.txt: what is it, what are these files for, and more. Start learning about it here.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

👌 This week's SEO Awesomeness

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​How Google determines relevancy & helpfulness​
​Marie Haynes / Content Optimization​
​Learn how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, Marie breaks down Google's key signals: meaning, relevance, quality, usability, and context.

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​SEO Forecasting Template: How to Estimate Profit Growth Like a Pro​
​Ramona Joita / General SEO ​
​This template helps you estimate traffic and revenue growth based on past performance and expected SEO improvements.

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​The 2025 SEO Benchmarks Report​
​Similarweb / General SEO ​
​Metrics are meaningless without context. That’s why Similarweb analyzed key SEO data across 10,000 websites in 10 industries, giving you the insights you need to understand your performance, set realistic goals, and plan for success.

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​Controlling Your Brand Position Online With SEO​
​Dan Taylor / General SEO ​
​Dan shares how to ensure your brand positioning and narrative online with an accurate representation to your customers with a proactive strategy.

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​The Hidden Dangers of Programmatic SEO​
​Gaetano DiNardi / Content Optimization​
​Gaetano explains why programmatic SEO often fails, how it impacts search rankings, and what strategies actually work to drive sustainable organic growth in this insightful guide.

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​What is Index Bloat? — Whiteboard Friday [Video]​
​Tom Capper / Technical SEO​
​Tom goes through how to identify URLs consuming your index quota without delivering traffic, the difference between crawl budget and index bloat, and shares practical solutions for cleanup.

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​How to Pitch To Speak at MozCon 2025​
​Chima Mmeje / SEO Events​
​MozCon is back for 2025. This time, with two events: one in London and another in New York. Here's how to pitch with tips from Chima.

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​SEO Agencies Pricing & Profit Survey​
​SE Ranking, OMG Center / SEO Consulting​
​Take this survey by SE Ranking and the OMG Center that explores the link between agencies' pricing strategies and profit. Share your insights and find out if your agency is charging what it's truly worth.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

🤖 AI in Search and Marketing

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​SearchGPT and ChatGPT Referral Tracking: Why your Analytics Can Be Missing It​
​Brett Tabke​
Even if ChatGPT and SearchGPT don’t pass referrer headers, document.referrer might still capture some referral data within the browser. Learn more about this in this guide from Brett.

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​Not appearing in Google AI Overviews significantly harms webpages: Study​
​Danny Goodwin​
​Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.

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​AI Search Optimization: Data Finds Brand Mentions Improve Visibility​
​Matt G. Southern​
​A study reveals new insight into how often AI search engines cite sources, and which websites receive the most citations.

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​Beyond Rank Tracking: Analyzing Brand Perceptions Through Language Model Association Networks​
​Dan Petrovic ​
​Dan demonstrates how directly probing LLMs can reveal hidden brand associations, competitive landscapes, and evolving market dynamics, providing a richer, more nuanced understanding of a brand’s online presence.

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​The State Of AI Chatbots And SEO​
​Kevin Indig​
AI chatbots are reshaping SEO. Should you worry or adapt? This analysis by Kevin unpacks their impact on search and what it means for your strategy.

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​See More AI in Marketing News from The Latest Week in The New AI Marketers Newsletter​

💸 Latest SEO Jobs

• ​Senior Manager SEO Insights – Global SEO at adidas​
• ​SEO Offpage & Partnerships Lead at JustWatch GmbH​
• ​Senior Manager Tech SEO – Global SEO at adidas​
• ​Digital PR Specialist at Blue Array​
• ​Senior Analyst, Search Engine Optimization at Choice Hotels​
• ​SEO Manager at Gusto​
• ​SEO & Web Analyst at Mutual of Omaha​
• ​SEO Specialist at Compose.ly​
• ​SEO Expert at MKG Marketing​
• ​SEO Lead at Fella & Delilah​

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​See more SEO Jobs on the SEOFOMO Job board and subscribe to the email alerts​

🛠 Free(mium) SEO Tools

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​AirOps: LLM workflows for SEO​
​AirOps​
​Build powerful LLM workflows that combine your data, GPT-4, Claude, Gemini and more to drive real growth in your business.

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​Peec AI - AI Search Analytics for Marketing Teams​
​Peec AI​
​Track, analyze, and improve brand performance on AI search platforms.

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​Integrate Deepseek into Google Sheets​
​David Gossage​
​Create content, generate meta descriptions or perform in-depth analysis by integrating Deepseek into Google Sheets.

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​See More SEO Tools in the SEOFOMO SEO Toolbox​

🎙️ Upcoming SEO Events

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​Berlin SEO & Content Club #7​
​Giuseppe Colucci, Ciara Serrano / Berlin, Germany / Free / March 19, 2025
​Join Uwe Roll, Marie-Paule Kenmogne, and other top SEOs to network with some of the most talented digital marketers in Berlin.

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​Sydney SEO Conference 2025​​
​Prosperity Media / Sydney, Australia / $499 / March 21-22, 2025
​Learn from many of the most knowledgeable SEOs from Australia and abroad presenting about the latest in SEO in actionable talks, with Aleyda Solis, Cyrus Shepard, Kyle Roof, Craig Campbell, Jes Scholz, Tim Soulo, Nik Ranger and more! Register now.

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​See All SEO Events in the SEOFOMO Events Section​

🏆 SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Gerry White, an independent SEO & growth consultant with over 20 years of experience in digital marketing.

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Previously, he led SEO and growth strategies at companies like Oda and Just Eat. At Just Eat, he managed global technical SEO, working across multiple teams and agencies to drive organic growth, contributing to Just Eat UK becoming one of the top 100 fastest-growing companies in organic visibility. At Oda, he drove international expansion, leading SEO strategy across multiple markets, including launches in Finland and Germany, overseeing a re-platforming in Norway, and optimizing app store performance.

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A regular speaker at industry events, Gerry has shared his expertise at conferences such as Digital Marketing Europe, Ungagged (London & Vegas), SEMrush Global Marketing Day, s360 Conference (Norway), Search Day Helsinki, and re:signal Re:commerce SEO conference. He has also been a judge for major search awards for over a decade, including the UK Search Awards and European Search Awards.

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Some of the recent Gerry's articles are Top 10 Mistakes and Myths with Hreflang, The Ultimate Local Landing Page Checklist - 2025, and Top errors in XML sitemaps and why they matter.

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Follow Gerry on LinkedIn now, and read more about him on his site.