The December 17, 2023, edition of SEOFOMO is here! Now with +30.4K Subscribers 📮

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Join the SEOFOMO Chat Forum. Now Open for Registration! Discuss the latest SEO news and updates in the SEOFOMO Chat Forum. Register now. ​ PS: Even if you requested access last week through the form, you need to register now directly! ​ Register to the SEOFOMO Chat Now

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🗞️ Search Updates and News from Search Engines

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​Google — 25 Years in Search: The Most Searched Moments [Video]
​Google / Google Search Updates
​Google shares 25 of the most searched people, places, and moments from the past 25 years; check it out.

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​December 2023 Google Search News Updates in 40 Seconds [Video]
​Google Search Central / Google Search Updates
​John quickly recaps the top Google search news from December you must know going into 2024 in less than 40 seconds.

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​Google Confirms Business ‘Openness’ As Local Ranking Factor​
​Kristi Hines / Google Search Q&A
​Find out how open business hours affect visibility in local search and maps, as 'openness' is confirmed by Google as a local ranking factor.

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​Google: We Have Taken Steps To Deal With Parasite SEO & More To Come​
​Barry Schwartz / Google Search Q&A
​Google's Search Liaison, Danny Sullivan, said that the search company has taken steps to deal with the parasite SEO problem.

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​Google Forum & QA Structured Data Update Focused On Authorship​
​Roger Montti / Google Product Updates
​Authorship data is core of Google's changes to both Forum and Q&A page structured data documentation.

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​Microsoft To Bring Deep Search To Bing Chat / Copilot But It Is Way Too Slow Now​
​Barry Schwartz / Bing Product Updates
​Microsoft is working to bring its new Deep Search feature to Copilot, formerly known as Bing Chat. The issue is that Deep Search is only available to a limited number of searchers in Bing Search and it is way too slow to bring it to a chat interface.

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📣 Active SEO conversations in the SEOFOMO Forum Chat

📈 ​Will there be another update before the end of the year?​

🤩 ​SEO Trends for 2024: SGE and AI, EEAT... ​

💸 ​Tips for New SEO Consultants / Freelancers​

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👌 This week's SEO Awesomeness

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​Top SEO Trends in 2024: What to Expect and To Do in SEO for 2024 [Video]
​Crawling Mondays / General SEO
​Learn about the top SEO trends in 2024 with some of the most experienced SEO specialists in the latest edition of Crawling Mondays, hosted by Aleyda Solis with Lily Ray, Cindy Krum, and Kevin Indig. From a potential release of the SGE, the role of AI in SEO, the need for EEAT and human first approach, and more!

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​Secrets Google hides in plain sight, and how to use them to assess our SEO strategy​
​Gianluca Fiorelli / General SEO
​What if Google itself could help us navigate the uncertainty, and help us design a strategy that can make our websites almost immune from all the changes? This guide shows us how.

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​Why AI & SGE Means More Revenue Opportunity for SEO Agencies​
​Mordy Oberstein / SEO Automation
​Mordy explains how automation doesn’t mean fewer possibilities - it means the potential to focus on things that matter more.

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​Google Search & Shopping, Product Variants And A Gap To Bridge
​Jarno Van Driel / Ecommerce SEO
​Learn about the technical gap and the journey to efficient product variant integration with Google Search, Google Shopping, and Google Merchant Center.

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​A Guide To Diagnosing Common JavaScript SEO Issues
​Tory Gray / Technical SEO
​Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering.

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​Creating Quality Backlinks For Your Website​
​Gabriella Sannino / Link Building
​Gabriella explains how building a quality link profile is treated like the ugly duckling in SEO, but ends up being the swan!

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​Google Knowledge Panel: How To Earn One For Your Name Or Brand​
​Gus Pelogia / Technical SEO
​Follow this step-by-step process by Gus to learn how to get a Google Knowledge Panel using structured data, consistent messaging, and the Knowledge Graph API.

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​Unexpected Results of My Google Crawling Experiment
​Kristina Azarenko / Technical SEO
​Kristina decided to do an experiment to illustrate how Google will treat an established website after it’s disallowed in the robots.txt.

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​Baidu Ranking Factors for 2024: A Comprehensive Data Study
​Marcus Pentzek / International SEO
​Explore Baidu's SEO landscape in this data study from Marcus that highlights emerging trends and practical SEO strategies for Baidu, including debunking common myths.

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​Google’s Cache: How Can It Trick You?
​Antoine Eripret / Technical SEO
​Antoine explains how the cache is not an accurate representation of what Google sees and often cannot be trusted.

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​How to Reach Your First $10k Month as an SEO Freelancer [Free Templates]
​Lucio Laria / SEO Consulting
​Discover the key strategies to thrive as an SEO freelancer. Apply these tips to achieve consistent $10K months and long-term success in SEO freelancing.

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​What Is Headless SEO? – Whiteboard Friday [Video]​
​Lidia Infante / Technical SEO
​Learn what is a headless CMS, its advantages, and the differences in your approach to SEO.

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​9 interesting Google patents from 2023 and what they mean for SEO​
​Olaf Kopp / General SEO
​Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.

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​How to Build Your Own SEO Chrome Extension With ChatGPT​
​Tharindu Gunawardana / SEO Automation
​Learn to create SEO Chrome extensions with ChatGPT with Tharindu's guide. Use this step-by-step instruction to bring your SEO tools ideas to life.

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​Learn How to Do Web Speed Optimization in SEO Processes [Q&A Video] ​
​The Learning SEO Accelerator, Jamie Indigo / Technical SEO ​
​Learn how to optimize Website speed in an SEO process in this insightful Learning SEO Accelerator session with Jamie Indigo, Technical SEO Consultant at eBay.

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Are you looking for Digital Marketing News beyond SEO? Take a look at MarketingFOMO!​
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💸 Latest SEO Jobs

• ​SEO Consultant - New York at Botify​
• ​Link Building Team Lead - Remote at Holafly​
• ​Technical SEO Lead at Shutterstock​
• ​Manager, SEO and Content Optimization at Royal Caribbean​
• ​Technical SEO Strategist at Ferguson​
• ​Content SEO Sr. Analyst at Salesforce​
• ​SEO Account Supervisor at PHM​
• ​SEO Specialist at Digital Silk​
• ​Head of SEO at Legend​
• ​(Senior) Technical SEO Consultant at Accenture Amsterdam​
• ​SEO Manager at Dentsu Milan​
• ​SEO Expert at VOISO​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​SEO Recommendations Prioritization Template V.2​
​Yours Truly
​The SEO Recommendations Prioritization Template has been updated to include the SEO strategy that the SEO recommendations are part of and their implementation phase, status, and dates to make it also useful to give visibility of the execution state.

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​WordPress plugin: Track ChatGPT Hits​
​Jan-Willem Bobbink
​This WordPress plugin tracks URL requests by the ChatGPT / OpenAI bots and direct user actions by tracking requests made by specific user agents.

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​Google Search Console Data Selector [Chrome Extension]​
​Thijs van Hal
​Use this tool to easily compare periods in the Google Search Console and generate the percentage changes. After you compare, you can click on 'Generate changes'. This generates percentage changes for all metrics.

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox!

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🎙️ Upcoming SEO Events

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​The SEOFOMO Meetup - Barcelona Edition
​SEOFOMO / Barcelona, Spain / January 28, 2024
​The first ever edition of the SEOFOMO Meetup is here and will be held in Barcelona on January 28, 2024. If you're based in Barcelona, register now to attend and network with others SEOFOMOers in a laid back environment for free.

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​Search Day 2024 - Oslo
​Search Day / Oslo, Norway / January 18, 2024
​A new edition of Search Day in Oslo is here! Dedicated to the impact of AI on SEO. Take a look.

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Do you want your SEO event to be featured here for free? Just send it over here!​

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​⚡ Navigating SEO in 2024: Insights and Predictions with Aleyda Solis in the DoFollow Podcast

Join Aleyda Solis as she discusses the SEO advancements and trends projected in 2024. She’ll cover the evolution of SEO, with emphasis on hot-button topics like AI and machine learning’s evolving influence, the significance of content, and the future importance of user experience.

Explore common SEO mistakes, must-reads for professionals, and effective strategies for navigating the competitive SEO landscape.

Watch or Listen Now​​

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🙌 SEOs & Digital Marketers to Follow​
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​​Follow these awesome SEO specialists continuously sharing SEO awesomeness:

• Mordy Oberstein (X/Twitter, LinkedIn), Head of SEO Brand at Wix
• Kristina Azarenko (X/Twitter, LinkedIn), SEO Hero and Course Creator MarketingSyrup Academy
• Gabriella Sannino (X/Twitter, LinkedIn), SEO Consultant and Managing Partner at Level343.com
• Jan-Willem Bobbink (X/Twitter, LinkedIn), Freelance SEO Consultant
• ​Geoff Kennedy (X/Twitter, LinkedIn), SEO & Digital Marketing Consultant
• Jamie Indigo (X/Twitter, LinkedIn), Technical SEO Consultant at eBay

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads, or LinkedIn.

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💙 Refer SEOFOMO to your SEO Friends and Win Rewards

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Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsored or any feedback on anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe, and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

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