⚽️ Your SEO News with SEOFOMO

Published over 1 year ago • 7 min read

The August 20, 2023, edition of SEOFOMO is here! Now with +27.5K Subscribers 📮
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🗞️ Search Updates & News from Search Engines

Learn As You Search (and Browse) Using Generative AI
Rany Ng / Google Product Updates
Google Search is rolling out new generative AI capabilities such as definitions within AI-generated responses, SGE while browsing in Chrome, and more to help people easily learn new things and understand key concepts while searching online.

Google SGE Drops Links In AI-Generated Answers...
Barry Schwartz / Google Product Updates
Google had been testing three-different citation and link formats in SGE’s AI-generated answer. However, they have now pulled back the test and removed the links from those answers.

Google: If You're Using AI To Write Your Content, It's Going To Be Rehashed From Other Sites
Barry Schwartz / Google Q&A
"By definition (I'm simplifying), if you're using AI to write your content, it's going to be rehashed from other sites." This means that AI is basically learning from what is already out on the web and uses that knowledge to write based on what already exists.

Google Lets Businesses Add Social Media Links To Profiles
Matt G. Southern / Google Product Updates
Google now allows businesses to add social media links to their Business Profiles, helping companies improve visibility across Google products.

Does Google Search Use SEO Scores? [Video]
Google Search Central / #AskGooglebot
Does Google Search take into account scores from third-party tools & services? In this episode, John Mueller clarifies any rumors around scores from SEO tools and Google Search.

Microsoft Struggles to Gain on Google Despite Its Head Start in AI Search
Tom Dotan / Search Trends
"The addition of AI helped boost Bing’s user base by 10% to 98 million in the months from its February launch through June... Even with the growth, Bing’s user tally is still tiny compared with Google’s 1.12 billion."

Do You 'Know' Your Audience? [Video]
Google Search Central / General SEO
In this short, John Mueller discusses the importance of understanding your audience and competitors.

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👌 This week's SEO Awesomeness

Streamline Content Creation and Plan in Quarters Using Screaming Frog
Zoe Ashbridge / Content Optimization
Learn how to use Screaming Frog to develop a content plan with this comprehensive step-by-step guide from Zoe.

Dealing with Duplicate Content: Canonicalization in Detail
Ebere Jonathan / Content Optimization
In this guide, Ebere goes through the possible causes of content duplication, as well as how to fix this through different canonicalization methods depending on its nature.

Top-performing SEO Headlines Start With Question Words, Whereas Top Discover Headlines Do Not. Used ChatGPT to Investigate [Thread]
Lily Ray / Content Optimization
Lily used ChatGPT to research and found that top-performing SEO headlines start with question words, whereas top Discover ones do not. Learn more in the thread.

Mastering the Five Pillars of SEO - Unleash Your Success
Ryan Jones / General SEO
Ryan explains that successful SEO, generally, has five pillars. But what are they? He shares about them in this comprehensive guide and how they can be used to improve your own SEO processes.

How to Start SEO Testing For Your Website
Ryan Jones / SEO Testing
Testing your SEO can help you discover which optimizations actually work and assess your hypothesis. Learn with Ryan how to get started with SEO testing, including test examples, and how to analyze your results.

A Step-by-Step News Article Template with SEO Best Practices
John Shehata / News SEO
Optimizing your News Article Layout is a fundamental task when working with publishers. Take a look at this resource from John featuring a free infographic to use as a reference.

We Increased traffic by 110% in 4 Weeks by Redirecting 15 MILLION URLs! [Thread]
Andy Chadwick / Content Optimization
Most people think keyword clustering is only used to help create new content, but in this case, Andy and his team used it to prune it. Find out how in this thread.

If Your Media Pitches Are Getting Ignored… 3 Quick Ways To Improve Them [Infographic]
Amanda Natividad / Digital PR
Amanda suggests learning about the journalist’s area of coverage, finding the gaps in the media coverage, and drafting a short pitch based on a reporter's beat, the gaps, and your unique news or value proposition.

Google’s Search Generative Experience and the Future of eCommerce SEO
Michael Carden-Edwards / Ecommerce SEO
Michael explores what Google’s upcoming SGE could mean for eCommerce and enterprise brands and their SEO efforts moving forward.

19 List Building Techniques For SaaS Link Building [With Templates]
Kevin Rowe / Link Building
Understanding the link-building landscape is not merely a desirable skill but an essential aspect of SaaS marketing.

How to Audit Topic Tag Pages
Jessie Willms, Shelby Blackley / News SEO
Learn how to handle topic tag pages on news publisher sites and the best practices for redirecting or deleting unnecessary tag pages.

Google Perspectives: A Guide For Charities And Nonprofits
Emma Bennett, Kian Jonas / Search Trends
Perspectives is Google's new search filter which displays user-generated content from social media and forums. Discover its impact on charities and nonprofits.

SEO stakeholder management: When your ‘no’ isn’t enough
Helen Pollitt / SEO Management
Learn to communicate risks, align metrics and navigate instances when SEO advice is disregarded in favor of business priorities.

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💸 Latest SEO Jobs

Do you want your SEO job to be featured here for free? Just send it over here!

🛠 Free(mium) SEO Tools

Bulk Extract Topics from URLs
CURATOR
Categorize and extract topics from a list of URLs to refine your content strategy, enhance your SEO efforts, and outshine your competition.

Visualize Core Web Vitals History
Dave Smart
This tool fetches data from the CrUX History API and displays it in charts. You can check origin or URL level data and pick form factors.

Do you want your free or freemium SEO tool to be featured here for free? Just send it over here!

🎙️ Upcoming SEO Events

Exploring the Art of Rendering with Google's Martin Splitt
Duda / Online / August 22
A golden opportunity to participate in Duda's free webinar where Martin Splitt will share all that you need to know about how Google renders and indexes websites.

How to Prepare Your Content for Generative AI Search
Schema App / Online / August 24
Join the upcoming webinar with Mike King and Martha van Berkel on August 24 at 12pm ET to learn how to prepare your content for generative AI search.

Search Central Live in India
Google / Bengaluru and New Delhi / September 22 and 25
Sign up for Search Central Live India 2023 before September 8, 2023. When registering, choose a preferred location. You will get a confirmation by September 15 if you're selected.

Do you want your free or freemium SEO event to be featured here for free? Just send it over here!

💡 This week's SEO Tip

Optimize your YouTube videos using ChatGPT with the Video Highlight plugin to get titles, description, timestamps, and even tags recommendations based on trending Youtube videos, for example:

Do you have an SEO question that you would like me to address with an SEO tip over here? Just send it over here!

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🙌 SEOs & Digital Marketers to Follow

Let's follow these amazing News SEO specialists:

Jessie Willms (X/Twitter, LinkedIn), SEO & Audience Editor at The Globe and Mail and Co-Founder of WTF is SEO?
Shelby Blackley (X/Twitter, LinkedIn), Newsroom SEO Editor at The Athletic and Co-Founder of WTF is SEO?
John Shehata (X/Twitter, LinkedIn), Audience Growth Advisor and Founder at NewzDash
Barry Adams (X/Twitter, LinkedIn), SEO Consultant for News Publishers at Polemic Digital and Co-Founder at NESS
Claudio Cabrera (X/Twitter, LinkedIn), VP of Newsroom Strategy and Audience at The Athletic
Clara Soteras (X/Twitter, LinkedIn), SEO Director at El Nacional.cat

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over X/Twitter, Threads , or LinkedIn.

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If you're looking to stay updated on other digital marketing areas beyond SEO, take a look at MarketingFOMO, the sister weekly newsletter of SEOFOMO, with +1.6K subscribers, featuring the latest in content marketing, digital PR, social media, paid search and more!

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If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

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SEOFOMO: The Newsletter to Keep up with SEO

⚽️ Your SEO News with SEOFOMO

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SEOFOMO: The Newsletter to Keep up with SEO