The August 6, 2023, edition of SEOFOMO is here! Now with +27.2K Subscribers 📮​
​[If you want to read SEOFOMO on the Web click here]​

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🗞️ Search Updates & News from Search Engines

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​3 New Things You Can Do With Generative AI in Search​
​Google / Google Product Updates
​Google Search Generative Experience has released 3 updates to give you easier and more visual ways to find and digest information: images and videos in snapshots, faster AI powered overviews, and including publish dates to links. Learn more here.

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​Google Testing Links Directly in Search Generative Experience Snapshot Answers​
​Barry Schwartz / Google Product Updates​
​Google's Search Generative Experience AI-generated answers have failed to cite sources. This test aims to correct that. Here's what it looks like.

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​Google: Linking To Authoritative Sites Won’t Help SEO​
​Matt G. Southern / Google Q&A​
​Google's John Mueller: Linking to high-authority sites doesn't help search rankings. Focus on useful links that benefit users.

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​More Links Now Displaying In Google Search Console's Links Report​
​Barry Schwartz / Google Product Updates​
​A couple of weeks ago a bug with the Google Search Console link report was reported. Google's John Mueller eventually confirmed the issue and said a fix will come out soon. An increase in the number of links being reported is now visible.

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​New Privacy Tools To Help You Stay Safe And in Control Online​
​Danielle Romain / Google Product Updates
​Google is rolling out new tools and protections to help you stay in control of your personal information, privacy and online safety.

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[Main Sponsor]​
​⚡ Organic Traffic Industry Benchmarks

Are you lagging behind the competition? Comparing your website’s organic performance to the latest SEO industry benchmarks is a great way to see how you measure up and helps contextualize YTD data and adapt to hit your numbers for the year!

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Check out How to Measure Up

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👌 This week's SEO Awesomeness

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​SEO to MVP – Thriving in Your Role in Just 90 Days​
​Helen Pollitt / General SEO
​A 90-day career roadmap to help you to identify what you can do in a short time-period to set yourself up for future success.

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​Topical Authority for SEO: What it is and How to Build It​
​Genie Jones, Juliet John, Dixon Jones / General SEO
​Topical authority is the act of being knowledgeable through effective online content. Here's why is so important for SEO and how to build it.

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​Site Architecture Optimization for Seasonality — Whiteboard Friday [Video]​
​Areej AbuAli / General SEO
​Learn from Areej about site architecture optimization for seasonality: She explains how the key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods.

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​SEO Visibility Winners Jan-July 2023​
​Lily Ray / Search Trends
​The first half of 2023 has been one of the busiest and most eventful periods the SEO industry has seen for a long time. Lily goes through those sites that have seen the highest increase in organic search visibility. You can also see search visibility losers here.​

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​Twitter’s Brand Equity: 17 Years & 12 Million Keywords​
​Dr. Peter Meyers / General SEO
​With the rebranding (and migration) from Twitter to X, eventually, X.com could recover many or most of the non-branded rankings, but what about the equity in searches for the Twitter brand? Dr. Pete takes a look.

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​The Complete SEO Content and Technical Audit Guide​
​Stephen Jeske, Patrick Hathaway / General SEO
​A four-step process for conducting an SEO content and technical audit, and then acting on that insight.

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​The best AI tools for global SEO expansion​
​Veruska Anconitano / International SEO
​Looking to expand your business internationally? Use AI to approach translation and localization from a functional and SEO perspective in a safe way. Veruska goes through top tools to use.

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​Why Noindexing Syndicated Content Is The Way – Tracking 3K Syndicated News Articles to Determine Impact [Case Study]​
​Glenn Gabe / News SEO
​Glenn Gabe covers a case study where he tracked 3K syndicated news articles to determine the impact on indexing, ranking, and traffic across Google surfaces. The results underscored the point that noindexing syndicated content is the way forward (if you can get that approved by syndication partners).

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​Google’s New Guidelines for Managing Business Hours On Search And Maps​
​Krystal Taing / Local SEO
​Stay compliant with Google's latest updates for managing business profiles on search and maps. Learn the importance of accurate operating hours and various hour types, and discover which businesses should not set hours.

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​How to optimize your free product listings in Google Shopping​
​Alex Klugerman / Ecommerce SEO
​Google Shopping's free product listings can boost your sales at no extra cost. Use these tips to make your listings more discoverable.

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​How to Do an SEO Competitor Analysis​
​Si Quan Ong / General SEO
​Your competitors are a goldmine of information you can use to improve your SEO strategy. In this post, you’ll learn how to find that information with an SEO competitor analysis.

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​How to create a link building strategy​
​Kevin Rowe / Link Building
​Learn the elements of a "good strategy" and a method to map your situational analysis into a strategic link building framework.

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​How To Earn High-Authority Links That Drive Rankings​
​Kelsey Libert / Link Building
​Take a look at the four most important lessons Kelsey has learned over the last decade that will help you execute newsworthy research that publishers love to link to.

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[Sponsor]​
​⚡ How a story of the most popular snacks at Disney World landed big links for a travel client

In today's case study, Fery from Search Intelligence, shows how they analyzed the most popular snacks at Disney World and landed placements in Thrillist, Attraction Magazine, and other outlets with a story about the most Instagrammable food at Disney Parks.

This campaign shows the power of Instagrammable stories for PR link building. You can make a story about anything with this approach: The most Instagrammable dogs, the most Instagrammable cars, and even the most Instagrammable shoes. Imagination is the limit.

This is how they did it:

• They analyzed Instagram hashtag counts of over 50 different food and drink options exclusive to Disney Parks worldwide.
• Only food and drink options that are solely linked to Disney Parks were analyzed, to avoid skewing the data. For instance, hashtags for foods such as turkey legs or corn dogs were not counted, as although they can be bought in Disney, they are not exclusive to Disney Parks.
• The study revealed that Dole Whips took the top spot as the most Instagrammable Disney Parks treat. The second most picture-perfect treat found in Disney Parks is Blue Milk.

​Learn more about it here.​

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Get in touch with Search Intelligence for a Succesful Digital PR campaign

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💸 Latest SEO Jobs

• ​SEO Strategist II at Uber​
• ​SEO Content Marketing Specialist at Platzi​
• ​Senior Editor & Content Strategist at Moz​
• ​SEO Executive at Revolut​
• ​Freelance SEO Specialist (Organic Search Team) at Semrush​
• ​SEO Executive (Off-Page) – iGaming at Finixio​
• ​SEO Team Lead - Europe or South Eastern Europe at State of Digital Publishing​
• ​SEO Performance Analyst (f/m/x) at Auto1 Group​
• ​SEO Manager at BOLD​
• ​Senior SEO Specialist (Contract) at TripleTen​
• ​Head of SEO at OJO​

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Do you want your SEO job to be featured here for free? Just send it over here!​

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🛠 Free(mium) SEO Tools

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​SEMetrics: Data That Matters​
​Rob Ousbey
​SEMetrics provides you with measurable statistics about your site's performance, in ways that affect search rankings.

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​GSC LPO Opportunities Looker Studio Dashboard​
​Christina LeVasseur (Brodzky)
​A handy way to view keywords from a striking and far distance quickly and tweak landing pages based on keyword opportunities.

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Do you want your free or freemium SEO tool to be featured here for free? Just send it over here!​

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🎙️ Upcoming SEO Events

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​Global SEO Club: SEO Campaigns and Critical Thinking​
​Global SEO Club / Online / August 15, 2023​
​Join the Global SEO Club for an online event together with Sarah Presch and Chris Simmance about Critical Thinking and its role on the success of SEO campaigns.

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​Take It Offline: Conference & Unconference, November 2023 in Bulgaria​
​Take It Offline / Bulgaria / November 10, 2023​
​A new edition of the Take It Offline (TIO) unconference & conference hybrid is happening in Sofia this November. TIO gives everyone the chance to hear from and network with experienced SEOs such as Aleyda, Jono Alderson, Judith Lewis, Sophie Brannon and Rishi Lakhani in a casual and welcoming space, with 2 days of conversations, talks and drinks. All the tickets are half price now if you use the code: aleyda.

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Do you want your free or freemium SEO event to be featured here for free? Just send it over here!​

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🎥 The LearningSEO.io Accelerator Free SEO Sessions

Are you learning SEO? Watch the latest free LearningSEO.io Accelerator session about Technical SEO: Concepts and Q&A with Geoff Kennedy, independent SEO consultant: ​
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You can also watch the previous LearningSEO.io accelerator sessions, going through the different areas of SEOs, explaining concepts and clarifying the most common doubts:

• ​Introduction to SEO​
• ​Keyword Research​
• ​Competition Research​
• ​Content Optimization​

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​Subscribe to the LearningSEO.io YouTube channel and don't miss out future editions.

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[Sponsor]​
​⚡ Local SEO for Good: Sharing Expert Insights to Support 20+ Charities and Causes

Join 23 fantastic industry experts (including Aleyda Solis!) at Local SEO for Good, a two-day online fundraising event, happening online August 30-31.

Gain expert insights on E-E-A-T, auditing, local link building, the local algorithm, Google Business Profile, TikTok, audio and video for local businesses, and of course, AI… and make a big difference to worthwhile causes while you do.

Each speaker has nominated a worthwhile charity or cause and all funds raised from ticket sales will be split across each one. Plus, BrightLocal will be donation-matching up to $50,000, giving your ticket even more impact!

Early Bird Tickets are just $25! But hurry, this special offer ends on August 7th.

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See the Full Agenda and Grab your Early Bird Tickets Now

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🙌 SEOs & Digital Marketers to Follow​
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​Follow these amazing SEOs who have recently or will contribute soon to the LearningSEO.io Accelerator Program:

• Bibi Raven (Twitter, LinkedIn), Founder of Bibi The Link Builder
• Geoff Kennedy (Twitter, LinkedIn), Independent SEO Consultant
• Jo Turnbull (Twitter, LinkedIn), Freelance SEO and Digital Marketing Consultant
• Crystal Carter (Twitter, LinkedIn), Head of SEO communications at Wix
• Andy Chadwick (Twitter, LinkedIn), Co-Founder Keyword Insights and Snippet Consulting

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter, Threads or LinkedIn.

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💡 Get the Latest Non-SEO, Digital Marketing News, Guides & Tools Weekly with MarketingFOMO

If you like SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to MarketingFOMO now.

​MarketingFOMO is the new sister newsletter of SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +1,500 subscribers after 20 editions!

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Subscribe to MarketingFomo Now

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💙 Refer SEOFOMO to your Friends & Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the SEOFOMO rewards program:

• Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
• Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
• Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
• Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki
• Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
• Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 SEOFOMO Mug and an SEOFOMO Hoodie
• Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an SEOFOMO Backpack

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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.
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Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis​
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website​

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