📮 Your SEO News are here with #SEOFOMO! 🇺🇦

Hello #SEOFOMOer,
It's time to stop having FOMO and go through the SEO highlights from the last few days...

🗞 Search Updates & News from Search Engines
The latest releases, guides, and features from search engines

Google Search Shopping Pre-Owned Green Leaf Labels
Barry Schwartz / Search Features
Google is showing a green leaf "pre-owned" label in desktop and mobile Google Search shopping results.

Google Updates Help Documentation To Say Using (Some Type Of) JavaScript For Links Can Be Fine
Barry Schwartz / Search Guidelines
Google has added a single "note" to the create crawlable links help documentation to say that links generated by JavaScript, where the link is visible, can be crawled by Google.

Google Confirms Hreflang Link Tags Don't Need To Be Hierarchical
Barry Schwartz / Google Q&A
Google's John Mueller confirmed that hreflang link tags do not have to be in hierarchical order.

Right To Be Forgotten Interactive Video Game: Round 1 - Peter [Video]
Google Search Central / Search Guidelines
Want to know more about what a Google reviewer looks at when assessing a Right to Be Forgotten request? Put yourself in the reviewer's shoes and play this interactive game!

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👌This week's SEO Awesomeness From technical to content, links, or rankings, here you have some top SEO awesomeness published in the last week

Should You Outsource Link Building? An Unbiased Breakdown
Alexandra Tachalova / Link Building
Should you outsource link building or take your link-building efforts in-house? Alexandra and team examine both options with detailed comparison and suggestions.

AI Content is Not The SEO Threat They Want You To Think It Is
Mike King / Content Optimization
Despite Google's policies around AI Content, using the tech correctly does not necessarily impact your visibility and search traffic negatively. Mike describes how.

Brand Positioning & SEO: Aligning User Intent, Data with Brand Strategy
Tory Gray / General SEO
To help make sense of the dynamics between brand positioning and SEO, Tory has developed a comprehensive guide with steps, resources and thought exercises to help you leverage the right data, strategy, and keyword selection.

Google Needs 9X More Time To Crawl JS Than HTML
Ziemek Bućko / Technical SEO
Can Google crawl JavaScript content? Yes, but does it crawl JavaScript content just like it does HTML? Ziemek has tested and shows how it doesn’t: Google needed 9x more time to crawl JavaScript pages vs plain HTML pages.

The Authoritative Content Funnel - Whiteboard Friday [Video]
Amanda Milligan / Content Optimization
Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one.

Building a Modern Day E-commerce SEO Strategy [Presentation]
Yours truly / E-commerce Optimization
Learn to tackle the most common E-commerce SEO challenges by looking at the SERPs, prioritizing your SEO activities maximizing impact and more!

Why cultural relevance is the key to international SEO success
Veruska Anconitano / International SEO
Every online business’s goal should be to reach and engage with people in a way that is consistent with their cultural identities as well as the context and values of their communities. Veruska explains how in this comprehensive guide.

Here's How to Identify Each Google Sitelink Type [Thread]
Brodie Clark / SERP Features
Did you know there are 4 different types of Sitelinks? Each is distinct from the other & is important for your strategy. Brodie goes through them.

💸 New Remote Based Digital Marketing & SEO Jobs

Are you looking for a new remote-based job? Take a look at these remote digital marketing positions

Are you looking to hire remotely in digital marketing? Reply to this email to be included here and then if you want too, in the remoters job board for free!
🙌 The #SEOFOMO's SEO & Digital Marketers to Follow Amazing SEOs & Digital Marketers who you should totally follow on Twitter

Sydney MacKay, SEO Specialist at Whitespark
Charlie Clark, Founder of Minty Digital
Elizabeth Linder, SEO Strategist at Kick Point
Dani Owens, Local SEO Consultant and Founder of Pigzilla
Ellie Morgan, Digital PR Consultant at Evolved

Follow. Them. Now. 👏

Expect more awesome SEOs & marketers to follow every week. If you have any suggestions, just let me know over Twitter.

🛠 Free SEO Tools of the Week
Each week, handy free SEO tools to help you.

IKAUE'S GA4 Audit Tool
IKAUE
This Looker Studio Dashboard is the ultimate tool for analysts out there who want to maximize their GA4 capabilities while auditing a variety of events. Brought to you by IKAUE

💡 Non-SEO focused awesomeness
Because there's so much happening that is not purely SEO related that we can learn from

An Unnoficial Guide to Mastodon & The Fediverse
Fedi.Tips / Social Media
An informal, unofficial guide for non-technical people who want to use Mastodon and the wider Fediverse.

The Age of Social Media Is Ending
Ian Bogost / Social Media
Facebook is in decline, Twitter is in chaos. It’s never felt more plausible that the age of social media might end—and soon.

Are you using an accessibility overlay to help disabled users? Don’t!
Casey Markee / Accessibility
Casey explains why accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.

Who we spend our time with over the course of our lives [Thread]
Sahil Bloom / Life Tips
The insights are simultaneously inspiring and depressing and should make us prioritize our most meaningful relationships and cherish every moment with our loved ones.

What happened to FTX and could the crisis spill over to the rest of crypto?
Dan Milmo, Alex Hern / Crypto
FTX, the world’s second-largest cryptocurrency exchange, is in a crisis and has pitched the digital asset market into another crash. Learn what has happened to FTX, why, and what it means for the wider market.

How to avoid bad choices
David Robson / Life Tips
Lessons in the rational appraisal of danger may be the secret to a happier, healthier life – and they can be mastered through a few simple steps.

[Special Announcement]
🔋 Giveaway: Free Access to the Certified Online SEO Course with Chris Green for 2 Lucky Winners

If you're looking to accelerate your SEO knowledge, then this new #SEOFOMO giveaway is for you!

Experienced SEO specialist, senior SEO consultant at Torque Partners, trainer and mentor, Chris Green, has developed with the Chartered Institute of Professional Certifications a comprehensive online SEO course, featuring:

Over 76 lectures, 10 Modules, and 13 hours of Search Engine Optimization learning
8 Hands-on activities to apply the lessons
Certification for successful course completion
Lifetime access
Fully certified & accredited by CPD

The course, priced at 490 Euros, is aimed at those starting their SEO journey, this course is designed to deliver an understanding across the key areas of SEO, from how Google works, site auditing, keyword research, and some advanced technical areas.

This course has an emphasis on using industry tools and applying the learnings so that you can cement your knowledge from each session. The culmination is creating a mindset that generates SEO success with a recognized certification when completed.

Chris is offering free access to his certified SEO course to 2 (two) #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter!

To participate in the giveaway and have the chance to win one of the two online course accesses, you just need to...

Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 2 people to subscribe to #SEOFOMO from today until November 24th, 2022 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On November 25th, 2022, I will randomly choose the 2 winners among those who are subscribed and have referred at least 2 subscribers between October 23rd and November 24th, 2022.

I'll announce the winners over here, on Twitter and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring #SEOFOMO and participate now!

Also, if you don't want to wait for so long, you can register for Chris' online SEO course directly with a 10% off discount with this coupon code: 'C9023FAC'.

Chris is also kindly offering anyone who purchases the course 1hr worth of time to help guide them through the content as/when they need it. You just need to message Chris when you've signed up with the confirmation details.

💙 Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out in Twitter from Aleyda, thanking your support
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👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌

Aleyda Solis
SEO Consultant & Founder
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SEOFOMO: The Newsletter to Keep up with SEO

📮 Your SEO News are here with #SEOFOMO! 🇺🇦

🗞 Search Updates & News from Search Engines ​​The latest releases, guides, and features from search engines

SEOFOMO: The Newsletter to Keep up with SEO

🗞 Search Updates & News from Search Engines
The latest releases, guides, and features from search engines