It's time to stop the FOMO, the February 19, 2023 edition of #SEOFOMO is here!

🗞️ Search Updates & News from Search Engines

Microsoft: 71% Of Searchers Give The New Bing Search AI Experience A Thumbs Up
Barry Schwartz / Bing Search Trends
Microsoft published a new blog post on the Bing blog about its learnings from its first week with the new Bing AI search and chat feature being live, saying the new Bing experience has mostly been "positive", with 71% of users giving the AI-powered answers a thumbs up in the interface.

Microsoft responds as ‘Bing ChatGPT’ starts to send alarming messages
Andrew Griffin / Bing Search Trends
Weird behaviour may be result of chatbot becoming confused or trying to match people’s tone, company claims.

How should AI systems behave, and who should decide?
OpenAI / AI Search
OpenAI clarifies how ChatGPT’s behavior is shaped and their plans for improving that behavior, allowing more user customization, and getting more public input into our decision-making in these areas.

Google publishes new link best practices
Barry Schwartz / Google Search Best Practices
Google has published a new link best practices in their SEO and search developer documentation. Originally a document about how to create crawlable links, now also features information about anchor text placements, how to write good anchor texts, internal links within your content, external links from other sites, and more.

Google: Don't use 403s or 404s for rate limiting
Gary Illyes / Google Search Best Practices
Over the last few months Google has noticed an uptick in website owners and some content delivery networks (CDNs) using 404 and other 4xx client errors (but not 429) to attempt to reduce Googlebot's crawl rate. Don't do it. Gary shares what to do instead.

[Main Sponsor]
⚡ How to Prepare for and Respond to Google Updates

Google algorithm updates are inevitable. There's nothing you can do to stop them from being rolled out, but when they roll out you can make sure you're prepared.

You can make sure you know how a roll-out typically goes down. And that you're not going to respond by doing anything rash.

Start preparing now

👌This week's SEO Awesomeness

AI: The Shiny New Object in Search
Holly Miller Anderson / AI Search
Holly analyzes how hypothetically, even if Bing has a superior search product with the addition of AI, it’s still all about adoption and preference and doing what’s easiest. The consumer POV is: “What app is on my phone that I feel gives me the fastest, most reliable, accurate results?” That wins every time.

I have full access to Microsoft’s new AI-powered Bing. Here’s what it’s like for SEO
Brodie Clark / AI Search
Brodie reviews the new Bing from both a user’s and an SEO professional’s perspective, along with some general thoughts on its usefulness.

The Google “Code Red” That Triggered Thousands of “Code Reds” at Publishers: Bard, Bing Chat, And The Potential Impact of AI in the Search Results
Glenn Gabe / AI Search
Glenn analyzes the potential impact of chat bot interfaces in search for publishers that rely on that traffic for revenue: Will clicks from the SERPs get pummeled like we think it might?

5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday [Video]
Petra Kis-Herczegh / SEO Management
Petra takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.

Best Practices for Paywalls and SEO
Barry Adams / Publications SEO
More publishers are exploring subscription models to generate revenue. Paywalls are powerful mechanisms for monetisation, but there are SEO risks involved. Barry explains them as well as shares best practices to avoid issues.

Affiliate SEO: We Analysed 10,000 Search Results to See Who Ranks
Glen Allsopp / Affiliates SEO
Glen analyzed 10K search results populated by sites promoting products as an affiliate and discovered that of the top 100 domains ranked by how many search results they appeared in, 95 of them were part of news organisations, public companies or large site networks, along with many other insights.

19 Things to Ask Your Link Building Agency (If You Want to Stay on the Safe Side)
Alexandra Tachalova / Link Building
Are you looking for a link building agency to help with your SEO strategy? Before you hire the wrong agency, make sure to ask them these 19 essential questions.

Stages of Building a Content Program Framework [Video]
John Doherty / Content Optimization
A comprehensive video from John explaining how to build from scratch and scale a content program for your business.

The Race Gap in SEO Authorship 2023 [Report]
Jadesola Kareem / SEO Industry
A research from the Freelance Coalition for Developing Countries shows the lack of racial diversity across the SEO industry top publications, and share a few tips to change it.

⚡ How a simple Ahrefs based research got a Search Intelligence client a placement on IMDB, links on Yahoo News, MSN and more

In today's case study, Fery shares how you don't always need large datasets to land links, Ahrefs or any search volume tool is a goldmine for PR link building, as they enable you to execute quick PR campaigns based on search volume data. Below are just a few PR research examples that can be easily done with Ahrefs search volume data:

  • The nation's favourite shoe colour, according to Google search data
  • The nations' favourite takeaways, according to Google
  • These are the most common computer issues in the UK, according to Google searches
  • These are the most popular cryptocurrencies in Europe, according to Google

Here's a step by step of how they executed this PR piece, which turned out to be extremely successful with minimal effort:

  • They made a list of 152 films deemed to be considered confusing according to various articles online, as well as a Ranker . com list
  • They used Ahrefs to identify the search volume for all 152 movies, by using keywords such as "movie_name explained"
  • Once they had a good list and a top 100+, we've created a press release where we explained our findings.

Learn about the next steps in the full case study here

💸 New Digital Marketing & SEO Jobs

See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free SEO Tool of the Week

Free Google Sheet & Script to Train GPT-3 on your own data
Danny Richman
Experiment and understand how to upload your own data to GPT-3 as Embeddings. Watch this demo video and get a copy of the sheet.

Optimo's SEO Title & Meta Description AI Generator
Describe the theme of your page and let Optimo AI tool write the perfect title tag and meta description for you.

Structured Data SERP Explorer
Insert a keyword and get structured data for its top 10 ranked pages on Google Search.

Hreflang checker
Christian Hänsel
Check the configuration of your hreflang implementation via HTML head tags, HTTP headers or XML sitemaps.

AI Engine: A Wordpress Plugin featuring ChatGPT, GPT-3 Content Generation, AI Tools & Playground
Jordy Meow
Ready to take your WordPress site to the next level with the power of AI? The AI Engine plugin is here to help: Generate new content, titles and excerpts for your posts, AI playground, ChatGPT-like chatbot for your website (shortcode), and more.

🙌 The #SEOFOMO's SEOs & Digital Marketers to Follow

Let's follow these amazing SEOs:

  • Giulia Panozzo (Twitter, LinkedIn), Senior Manager, Search Marketing at StockX
  • Callum Lockwood (Twitter, LinkedIn), Head of SEO Re:signal and Data Journalist for Sistrix
  • Jamar Ramos (Twitter, LinkedIn), Multi-channel digital marketer
  • Jack Chambers-Ward (Twitter, LinkedIn), Search Engine Optimization Specialist at Candour
  • Hilary Quinn (Twitter, LinkedIn), Web Designer & SEO Specialist at Proximo Web Design
  • Lazarina Stoy (Twitter, LinkedIn), SEO & Data Science, Senior Manager at Intrepid Digital
  • Gael Breton (Twitter, LinkedIn), Co-Founder of Authority Hacker
  • Himani Kankaria (Twitter, LinkedIn), Founder at Missive Digital

Follow. Them. Now. 👏

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over
Twitter or LinkedIn.

⚡ The SEO tool that helps you analyse entities comparing queries and URLs

Are you an SEO or a content writer? Do you want to optimise the ranking of your favourite content? This is the tool you need.

WordLift's SEO Add-on for Google Sheets™ is the first solution on the market that lets you perform entity analysis and semantic keyword research and create a JSON-LD that helps Google understand what your content is really about.

With a few clicks, you can compare an entity to competing URLs and search queries and develop a semantic content strategy that determines which entities can enrich your content, improve Google rankings, and outrank your competitors.

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💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like #SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.

#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +300 subscribers after last week launch!

Check #MarketingFOMO now

🔋 Giveaway: Free 3 months of Opphive starter plan for 5 Lucky Winners

Opphive is offering free 3 months of their starter plan for 5 #SEOFOMO subscribers, who will be chosen randomly by those who refer the newsletter! Opphive is a link analysis and audit platform that lets you quickly combine link data from multiple sources and very quickly audit them.

A visual audit tool that lets you race through links at up to 1,000 per hour and its LinkRisk score makes understanding the health of the profile super easy. Opphive is the only way to see a complete view of your links The FASTEST way to audit The EASIEST way to see what links you need to build.

To participate in the giveaway and have the chance to win one of the 5 Opphive starter plans for 3 months, you just need to...

  1. Be an #SEOFOMO subscriber (which you'll likely be if you're reading this)
  2. Refer at least 2 people to subscribe to #SEOFOMO from today until March 24th, 2023 by using the #SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share #SEOFOMO is provided to each of you, and that will be used to keep track of the subscribers you send.

On March 25th, 2023, I will randomly choose the 5 winners among those who are subscribed to #SEOFOMO and have referred at least 2 subscribers between January 29 2023 and March 24, 2023.

I'll announce the winners over here, on Twitter, LinkedIn and will get in touch via email with instructions to follow.

Please, don't try to cheat by sending fake referrals. I will identify and won't take into consideration not real "human" subscribers. I reserve the right to block those who I find cheating.

Do you have any questions or doubts? Just let me know by replying to this email.

Start referring #SEOFOMO and participate now!

[Special Announcement]
🙏 Let's Support the efforts in Turkey and Syria after the Devastating Earthquake

More than 46,000 people have died and +84,000 buildings have either been severely damaged or collapsed from the devastating earthquake in Turkey and Syria.

If you can, please consider to support by donating to any of the relief efforts. Some of them are:

My thoughts are with the Turkish and Syrian people!

💪 This week's #SEOFOMO Featured Supporters

A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers

... You rock 👏

If you want to be featured here, take a look below at the #SEOFOMO rewards program.

💙 Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

  • Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
  • Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
  • Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
  • Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
  • Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
  • Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

Here's your unique link to share #SEOFOMO: [RH_REFLINK GOES HERE]

Or share via: Twitter | Whatsapp | LinkedIn | Facebook | Email

You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.

Note: Only real human referrals will be counted to the rewards, and there will be a validation if suspicious activity is detected.

👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

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