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π₯ Your SEO & AI Search News with SEOFOMO [June 1st, 2025]
Today's SEOFOMO is sponsored by βMozββ π Would you like to advertise in SEOFOMO? Ask here!β
β π βThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending SEO stories this week on βSEOFOMO Newsβ -these are the most upvoted entries, whether SEO news, guides, or resources- to check out:
ποΈ Search Updates and News from Search Engines
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βGoogle Fixes AI Mode Traffic Attribution Bugβ βMatt G. Southern / Google Search Updatesβ βGoogle AI Mode traffic bug is now fixed after organic search was mislabeled as direct traffic in Analytics.
βGoogle: Stop Using the Indexing API For Unsupported Contentβ βBarry Schwartz / Google Search Updatesβ βJohn Mueller told SEOs to stop using the Google Indexing API for unsupported content types. The Google Indexing API is supported for job postings and live stream content, and nothing else, but yet many still try to use it for other types of content.
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βGoogle: Page Needs To Be Indexed To Be Shown In AI Modeβ βBarry Schwartz / Google Search Q&Aβ βGoogle has once again confirmed that for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and indexed by Google.
βHow Googlebot Crawls the Web [Podcast] βGoogle Search Central / Search Off the Record βIn this episode of Search Off the Record, Martin Splitt and Gary Illyes take a deep dive into how Googlebot and web crawling workβpast, present, and future.
[Sponsor]β ββ‘ Effortlessly improve your local SEO βdrive more traffic with Moz Localβs AI-powered insights
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βSeriously, please stop with the new acronyms. Itβs still SEO: Search Everywhere Optimizationβ βRand Fishkin / Search Trendsβ ββIf youβve done SEO for the last few years, youβre already doing Search Everywhere Optimization. Youβve probably had your boss/team/client ask about rankings in YouTube, getting into Reddit, being visible on Pinterest searches, and of course, showing up in all the LLMsβ.
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βShould We Stop Creating Informational Content?β βChima Mmeje / General SEOβ βIs informational content still worth it in the age of AI Overviews? Chima explains how to rethink informational content to drive value, trust, and product impact.
βHow To Use LLMs For 301 Redirects At Scaleβ βVahan Petrosyan / Technical SEO β βUnlock the power of 301 redirects at scale LLMs to enhance user experience and optimize your website's SEO strategy.
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βThe Accessibility Advantage β Whiteboard Friday [Video]β βLyssa-FΓͺe Crump / Technical SEOβ βUnlock the accessibility advantage and boost your SEO with Lyssaβs Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
β5 practical SEO experiments with AI as a co-pilot βBengu Sarica Dincer / General SEO β βWhat if AI could assist in your SEO experiments? Bengu goes through how generative AI can act as a co-pilot to transform your workflows in this guide.
βSEO still matters for AI Search engines βTomasz Rudzkiβ βTomasz analyzed 25,000 real user queries across AI search platforms and discovered something crucial that contradicts the popular narrative. βIf your website ranks #1 in Googleβs traditional results (blue links), you have a 25% chance of being used as a source in AI Overviewsβ.
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βAI Mode & Page Indexing βDan Petrovicβ β"Our tests show that Googleβs AI Mode doesnβt retrieve page content from the live web but somewhere else, and that 'somewhere else' appears to be a proprietary content store separate from the search index."β ββ
βGenerative Engines Are Breaking Web Analytics and Hurting Their Futureβ βPatrick Stoxβ βSearch is moving from traditional search engines to generative engines, but traffic from many of these sites isnβt being tracked properly in analytics. Itβs their fault, not yours. Patrick goes through it.
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βQuery Fan-Out: A Data-Driven Approach to AI Search Visibility βAndrea Volpini β βGoogleβs AI Mode doesnβt just process your queryβit breaks it into a network of sub-queries, fanning out across its Knowledge Graphs and web index to generate rich, synthesized answers. Here's an explanation with a tool that helps you predict the next likely follow-up query for your published content.
βDeep Dive: International SEO in the times of AI βKevin Indig β βInternational SEO takes more than translations and tags. Kevin goes through what effective teams actually focus on when expanding search reach.
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βClaude System Prompt Leak: SEO Impact βHanns Kronenbergβ βWhat actually happens inside a large language model when someone asks a question? And what does this mean for visibility and linking in AI search?
[Announcement]β ββ‘ SMX is returning to London on 18-19 September packed with SEO & PPC Strategies
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At a time when digital marketing changes by the week and budgets are tighter than ever, SMX London is built around one promise: every session will deliver actionable learnings, real insights, and strategies to seize todayβs new opportunities.
This is an event where content is the star β no sales pitches, no yesterdayβs news, no fluff. Attendees come to learn whatβs working, why it works, and how to do it themselves:
Andy Crestodina with 10 Transformative AI Methods for Traffic and Conversions.
Mike King with a deep, future-facing perspective from one of the industryβs most innovative thinkers.
Victoria Larson with Reddit for SEO: Doing It the Right Way
Much more!
Beyond lectures, SMX London includes small-group roundtables for SEO and PPC, where peers swap solutions and roadblocks off the record. Itβs these interactive sessions that many return for year after year.
Register now with the code SEOFOMO and get a 15% discount on the current price!
βGoogle AI Search: Simulating Query Fan-Out Visibilityβ βWordLiftβ βThis notebook explores how well a given URL's content might be visible to Google's AI search mechanisms, specifically by simulating its "query fan-out" process. β
βSISTRIX Digital Marketing Meetupβ βSISTRIX / Leeds, UK / Free / June 11, 2025β βExchange ideas with fresh minds and industry experts, hear a keynote from Stephen Kenwright, learn about new AI Chat tracking tools from SISTRIX and listen to a panel of well-respected industry experts.
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βSip & Search London SEO Meetup βFCDC / London, UK / Free / June 17, 2025β βJoin Chima Mmeje, Andy Chadwick, Tasha Antwi and more to learn all about new AI search features.
β βYouTube Insights Finder expands globallyβ βAnu Adegbolaβ βThe YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.
Amanda Milligan is the founder of Brand Authority Club. With 12+ years of experience in content, branding, and SEO she helps SMBs diagnose authority gaps and build trust with their target audience across the entire customer journey.
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Previously a Director of Content Strategy at iPullRank, Head Of Marketing at Stacker, and Marketing Director at Fractl, she's shared her thought leadership in publications like TechCrunch, Moz, Entrepreneur, and The Next Web, and spoken at industry conferences including BrightonSEO, MozCon, Pubcon, SMX, and more.
Learn more about Amanda and follow her on LinkedIn now.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!