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๐ฅ Your SEO & AI Search News with SEOFOMO [June 1st, 2025]
Today's SEOFOMO is sponsored by โMozโโ ๐ Would you like to advertise in SEOFOMO? Ask here!โ
โ ๐ โThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending SEO stories this week on โSEOFOMO Newsโ -these are the most upvoted entries, whether SEO news, guides, or resources- to check out:
๐๏ธ Search Updates and News from Search Engines
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โGoogle Fixes AI Mode Traffic Attribution Bugโ โMatt G. Southern / Google Search Updatesโ โGoogle AI Mode traffic bug is now fixed after organic search was mislabeled as direct traffic in Analytics.
โGoogle: Stop Using the Indexing API For Unsupported Contentโ โBarry Schwartz / Google Search Updatesโ โJohn Mueller told SEOs to stop using the Google Indexing API for unsupported content types. The Google Indexing API is supported for job postings and live stream content, and nothing else, but yet many still try to use it for other types of content.
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โGoogle: Page Needs To Be Indexed To Be Shown In AI Modeโ โBarry Schwartz / Google Search Q&Aโ โGoogle has once again confirmed that for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and indexed by Google.
โHow Googlebot Crawls the Web [Podcast] โGoogle Search Central / Search Off the Record โIn this episode of Search Off the Record, Martin Splitt and Gary Illyes take a deep dive into how Googlebot and web crawling workโpast, present, and future.
[Sponsor]โ โโก Effortlessly improve your local SEO โdrive more traffic with Moz Localโs AI-powered insights
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โSeriously, please stop with the new acronyms. Itโs still SEO: Search Everywhere Optimizationโ โRand Fishkin / Search Trendsโ โโIf youโve done SEO for the last few years, youโre already doing Search Everywhere Optimization. Youโve probably had your boss/team/client ask about rankings in YouTube, getting into Reddit, being visible on Pinterest searches, and of course, showing up in all the LLMsโ.
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โShould We Stop Creating Informational Content?โ โChima Mmeje / General SEOโ โIs informational content still worth it in the age of AI Overviews? Chima explains how to rethink informational content to drive value, trust, and product impact.
โHow To Use LLMs For 301 Redirects At Scaleโ โVahan Petrosyan / Technical SEO โ โUnlock the power of 301 redirects at scale LLMs to enhance user experience and optimize your website's SEO strategy.
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โThe Accessibility Advantage โ Whiteboard Friday [Video]โ โLyssa-Fรชe Crump / Technical SEOโ โUnlock the accessibility advantage and boost your SEO with Lyssaโs Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.
โ5 practical SEO experiments with AI as a co-pilot โBengu Sarica Dincer / General SEO โ โWhat if AI could assist in your SEO experiments? Bengu goes through how generative AI can act as a co-pilot to transform your workflows in this guide.
โSEO still matters for AI Search engines โTomasz Rudzkiโ โTomasz analyzed 25,000 real user queries across AI search platforms and discovered something crucial that contradicts the popular narrative. โIf your website ranks #1 in Googleโs traditional results (blue links), you have a 25% chance of being used as a source in AI Overviewsโ.
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โAI Mode & Page Indexing โDan Petrovicโ โ"Our tests show that Googleโs AI Mode doesnโt retrieve page content from the live web but somewhere else, and that 'somewhere else' appears to be a proprietary content store separate from the search index."โ โโ
โGenerative Engines Are Breaking Web Analytics and Hurting Their Futureโ โPatrick Stoxโ โSearch is moving from traditional search engines to generative engines, but traffic from many of these sites isnโt being tracked properly in analytics. Itโs their fault, not yours. Patrick goes through it.
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โQuery Fan-Out: A Data-Driven Approach to AI Search Visibility โAndrea Volpini โ โGoogleโs AI Mode doesnโt just process your queryโit breaks it into a network of sub-queries, fanning out across its Knowledge Graphs and web index to generate rich, synthesized answers. Here's an explanation with a tool that helps you predict the next likely follow-up query for your published content.
โDeep Dive: International SEO in the times of AI โKevin Indig โ โInternational SEO takes more than translations and tags. Kevin goes through what effective teams actually focus on when expanding search reach.
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โClaude System Prompt Leak: SEO Impact โHanns Kronenbergโ โWhat actually happens inside a large language model when someone asks a question? And what does this mean for visibility and linking in AI search?
[Announcement]โ โโก SMX is returning to London on 18-19 September packed with SEO & PPC Strategies
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At a time when digital marketing changes by the week and budgets are tighter than ever, SMX London is built around one promise: every session will deliver actionable learnings, real insights, and strategies to seize todayโs new opportunities.
This is an event where content is the star โ no sales pitches, no yesterdayโs news, no fluff. Attendees come to learn whatโs working, why it works, and how to do it themselves:
Andy Crestodina with 10 Transformative AI Methods for Traffic and Conversions.
Mike King with a deep, future-facing perspective from one of the industryโs most innovative thinkers.
Victoria Larson with Reddit for SEO: Doing It the Right Way
Much more!
Beyond lectures, SMX London includes small-group roundtables for SEO and PPC, where peers swap solutions and roadblocks off the record. Itโs these interactive sessions that many return for year after year.
Register now with the code SEOFOMO and get a 15% discount on the current price!
โGoogle AI Search: Simulating Query Fan-Out Visibilityโ โWordLiftโ โThis notebook explores how well a given URL's content might be visible to Google's AI search mechanisms, specifically by simulating its "query fan-out" process. โ
โSISTRIX Digital Marketing Meetupโ โSISTRIX / Leeds, UK / Free / June 11, 2025โ โExchange ideas with fresh minds and industry experts, hear a keynote from Stephen Kenwright, learn about new AI Chat tracking tools from SISTRIX and listen to a panel of well-respected industry experts.
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โSip & Search London SEO Meetup โFCDC / London, UK / Free / June 17, 2025โ โJoin Chima Mmeje, Andy Chadwick, Tasha Antwi and more to learn all about new AI search features.
โ โYouTube Insights Finder expands globallyโ โAnu Adegbolaโ โThe YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.
Amanda Milligan is the founder of Brand Authority Club. With 12+ years of experience in content, branding, and SEO she helps SMBs diagnose authority gaps and build trust with their target audience across the entire customer journey.
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Previously a Director of Content Strategy at iPullRank, Head Of Marketing at Stacker, and Marketing Director at Fractl, she's shared her thought leadership in publications like TechCrunch, Moz, Entrepreneur, and The Next Web, and spoken at industry conferences including BrightonSEO, MozCon, Pubcon, SMX, and more.
Learn more about Amanda and follow her on LinkedIn now.
Thanks for reading, until next week!
Aleyda Solisโ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers โFollow me on โXโ / Bluesky / โYouTubeโ / โLinkedInโ / โWebsiteโ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!