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SEOFOMO: The Newsletter to Keep up with SEO

๐Ÿ’ฅ Your SEO & AI Search News with SEOFOMO [June 1st, 2025]


June 1st, 2025 | Subscribe and join +37.5K SEOs

Today's SEOFOMO is sponsored by โ€‹Mozโ€‹โ€‹ ๐Ÿ™Œ
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๐Ÿ† โ€‹The Top 3 SEOFOMO News Stories Of The Week

Check out the top trending SEO stories this week on โ€‹SEOFOMO Newsโ€‹ -these are the most upvoted entries, whether SEO news, guides, or resources- to check out:

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โ€‹The Attention Economy: AI, Search, and the Future of Measurement with Duane Forrester [13 Votes]โ€‹
Gianluca Fiorelli, Duane Forrester / General SEO

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Duane Forrester and Gianluca Fiorelli discuss the future of search, AI attention mechanisms, their SEO impact, and the new role of digital professionals.

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โ€‹How to Integrate AI in Chrome DevTools to Automate Website SEO Analysis [12 Votes]
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Serhii Koksharov / SEO Automation
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Serhii explains how to integrate AI via ChatGPT and Gemini APIs directly into DevTools โ€” enabling automated content analysis, keyword extraction, and more in this step-by-step guide.
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โ€‹How AI Mode Works and How SEO Can Prepare for the Future of Search [6 Votes]โ€‹
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Mike King / AI Search โ€‹
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AI Mode is transforming Google Search, and SEO isnโ€™t ready. Mike explains how generative search works, why traditional tactics are falling short, and what marketers must do to adapt.

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๐Ÿ—ž๏ธ Search Updates and News from Search Engines

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โ€‹Google Fixes AI Mode Traffic Attribution Bugโ€‹
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Matt G. Southern / Google Search Updatesโ€‹
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Google AI Mode traffic bug is now fixed after organic search was mislabeled as direct traffic in Analytics.

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โ€‹Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome [Video]โ€‹
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The Verge / Google Search Trendsโ€‹
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Nilay Patel talks with Sundar Pichai about key announcements from Google I/O, the AI platform shift, search and web platforms, and more.

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โ€‹Google Search โ€˜AI Modeโ€™ seen as content theft by news publishing industry representativeโ€‹
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Jon Henshaw / Search Trendsโ€‹
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Many publishers are concerned that AI Mode will further erode referral traffic and see the feature as a form of content theft.

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โ€‹Google: Stop Using the Indexing API For Unsupported Contentโ€‹
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Barry Schwartz / Google Search Updatesโ€‹
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John Mueller told SEOs to stop using the Google Indexing API for unsupported content types. The Google Indexing API is supported for job postings and live stream content, and nothing else, but yet many still try to use it for other types of content.

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โ€‹Google: Page Needs To Be Indexed To Be Shown In AI Modeโ€‹
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Barry Schwartz / Google Search Q&Aโ€‹
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Google has once again confirmed that for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and indexed by Google.

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โ€‹Googleโ€™s Gary Illyes Warns AI Agents Will Create Web Congestionโ€‹
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Matt G. Southern / Google Search Q&Aโ€‹
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Google's Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn't the primary issue.

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โ€‹How Googlebot Crawls the Web [Podcast]
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Google Search Central / Search Off the Record
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In this episode of Search Off the Record, Martin Splitt and Gary Illyes take a deep dive into how Googlebot and web crawling workโ€”past, present, and future.

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โ€‹โ€‹Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

[Sponsor]โ€‹
โ€‹
โšก Effortlessly improve your local SEO โ€”drive more traffic with Moz Localโ€™s AI-powered insights

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โ€‹

๐Ÿ‘Œ This week's SEO Awesomeness

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โ€‹Seriously, please stop with the new acronyms. Itโ€™s still SEO: Search Everywhere Optimizationโ€‹
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Rand Fishkin / Search Trendsโ€‹
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โ€œIf youโ€™ve done SEO for the last few years, youโ€™re already doing Search Everywhere Optimization. Youโ€™ve probably had your boss/team/client ask about rankings in YouTube, getting into Reddit, being visible on Pinterest searches, and of course, showing up in all the LLMsโ€.

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โ€‹Should We Stop Creating Informational Content?โ€‹
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Chima Mmeje / General SEOโ€‹
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Is informational content still worth it in the age of AI Overviews? Chima explains how to rethink informational content to drive value, trust, and product impact.

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โ€‹Why Small Businesses Need to Think Beyond Google & Build a Brandโ€‹
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Preeti Gupta / General SEOโ€‹
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Preeti goes through how SEO has evolved and how to build a brand presence outside of your website in this step-by-step guide.

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โ€‹Almost Half of Google Searches Are Branded. Hereโ€™s Why That Mattersโ€‹
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Mateusz Makosiewicz / General SEOโ€‹
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If youโ€™re not actively considering brand marketing and branded search in your marketing strategy, you might be missing out on a huge piece of the pie.

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โ€‹How To Use LLMs For 301 Redirects At Scaleโ€‹
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Vahan Petrosyan / Technical SEO โ€‹
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Unlock the power of 301 redirects at scale LLMs to enhance user experience and optimize your website's SEO strategy.

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โ€‹The Accessibility Advantage โ€” Whiteboard Friday [Video]โ€‹
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Lyssa-Fรชe Crump / Technical SEOโ€‹
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Unlock the accessibility advantage and boost your SEO with Lyssaโ€™s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.

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โ€‹9 Ways to Truly Differentiate Your Content in an AI Worldโ€‹
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Rob Glover / Content Optimizationโ€‹
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Rob explains how to differentiate your content so that everything you create stands out on crowded platforms.

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โ€‹5 practical SEO experiments with AI as a co-pilot
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Bengu Sarica Dincer / General SEO โ€‹
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What if AI could assist in your SEO experiments? Bengu goes through how generative AI can act as a co-pilot to transform your workflows in this guide.

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โ€‹โ€‹Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

๐Ÿค– AI in Search and Marketing

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โ€‹"Most SEOs who have taken the poll say they feel good with the AI search shift : they understand thereโ€™s lots to change but ready to move forward."โ€‹
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Aleyda Solisโ€‹
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itโ€™s not to have all the answers, insights and tools because we obviously donโ€™t yet, since this is only starting, but about embracing the change and being โ€œreadyโ€ to learn and evolve accordingly, rather than not looking into it, thinking itโ€™s too difficult and preferring to switch to something else. I can only imagine this is how some of the first SEOs felt at the start.

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โ€‹SEO still matters for AI Search engines
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Tomasz Rudzkiโ€‹
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Tomasz analyzed 25,000 real user queries across AI search platforms and discovered something crucial that contradicts the popular narrative. โ€œIf your website ranks #1 in Googleโ€™s traditional results (blue links), you have a 25% chance of being used as a source in AI Overviewsโ€.

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โ€‹AI Mode & Page Indexing
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Dan Petrovicโ€‹
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"Our tests show that Googleโ€™s AI Mode doesnโ€™t retrieve page content from the live web but somewhere else, and that 'somewhere else' appears to be a proprietary content store separate from the search index."โ€‹
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โ€‹Generative Engines Are Breaking Web Analytics and Hurting Their Futureโ€‹
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Patrick Stoxโ€‹
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Search is moving from traditional search engines to generative engines, but traffic from many of these sites isnโ€™t being tracked properly in analytics. Itโ€™s their fault, not yours. Patrick goes through it.

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โ€‹Query Fan-Out: A Data-Driven Approach to AI Search Visibility
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Andrea Volpini โ€‹
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Googleโ€™s AI Mode doesnโ€™t just process your queryโ€”it breaks it into a network of sub-queries, fanning out across its Knowledge Graphs and web index to generate rich, synthesized answers. Here's an explanation with a tool that helps you predict the next likely follow-up query for your published content.

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โ€‹How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics Edgeโ€‹
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Glenn Gabe โ€‹
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Glenn explains how to combine AI Overview data from third-party tools with GSC data to understand the impact on clicks and click-through rate.

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โ€‹Deep Dive: International SEO in the times of AI
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Kevin Indig โ€‹
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International SEO takes more than translations and tags. Kevin goes through what effective teams actually focus on when expanding search reach.

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โ€‹Claude System Prompt Leak: SEO Impact
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Hanns Kronenbergโ€‹
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What actually happens inside a large language model when someone asks a question? And what does this mean for visibility and linking in AI search?

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โ€‹See More AI in Marketing News from The Latest Week in The AI Marketers Newsletterโ€‹

[Announcement]โ€‹
โ€‹
โšก SMX is returning to London on 18-19 September packed with SEO & PPC Strategies

At a time when digital marketing changes by the week and budgets are tighter than ever, SMX London is built around one promise: every session will deliver actionable learnings, real insights, and strategies to seize todayโ€™s new opportunities.

This is an event where content is the star โ€“ no sales pitches, no yesterdayโ€™s news, no fluff. Attendees come to learn whatโ€™s working, why it works, and how to do it themselves:

  • Andy Crestodina with 10 Transformative AI Methods for Traffic and Conversions.
  • Mike King with a deep, future-facing perspective from one of the industryโ€™s most innovative thinkers.
  • Victoria Larson with Reddit for SEO: Doing It the Right Way
  • Much more!

Beyond lectures, SMX London includes small-group roundtables for SEO and PPC, where peers swap solutions and roadblocks off the record. Itโ€™s these interactive sessions that many return for year after year.

Register now with the code SEOFOMO and get a 15% discount on the current price!

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๐Ÿ›  Free(mium) SEO Tools

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โ€‹Google AI Citation Analysis [Chrome Extension]
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Amin Foroutanโ€‹
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A tool for SEOs to analyze and compare links in Google's AI Overview and AI Mode sections with traditional SERP results.

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โ€‹Google AI Search: Simulating Query Fan-Out Visibilityโ€‹
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WordLiftโ€‹
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This notebook explores how well a given URL's content might be visible to Google's AI search mechanisms, specifically by simulating its "query fan-out" process.
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โ€‹See More SEO Tools in the SEOFOMO SEO Toolboxโ€‹

๐ŸŽ™๏ธ Upcoming SEO Events

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โ€‹SISTRIX Digital Marketing Meetupโ€‹
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SISTRIX / Leeds, UK / Free / June 11, 2025โ€‹
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Exchange ideas with fresh minds and industry experts, hear a keynote from Stephen Kenwright, learn about new AI Chat tracking tools from SISTRIX and listen to a panel of well-respected industry experts.

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โ€‹Sip & Search London SEO Meetup
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FCDC / London, UK / Free / June 17, 2025โ€‹
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Join Chima Mmeje, Andy Chadwick, Tasha Antwi and more to learn all about new AI search features.

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โ€‹See All SEO Events in the SEOFOMO Events Sectionโ€‹

๐Ÿฅ Other Digital Marketing News

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โ€‹Google quietly releases guide for AI Max for Search: What advertisers need to knowโ€‹
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Anu Adegbolaโ€‹
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Googleโ€™s new AI Max for Search implementation guide details how to enable advanced AI features in search campaign.

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โ€‹YouTube Insights Finder expands globallyโ€‹
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Anu Adegbolaโ€‹
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The YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.

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โ€‹Google: Ads Can Show Above/Below or Within AI Overviews But Not Both At Same Timeโ€‹
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Barry Schwartz โ€‹
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Ginny Marvin confirmed on X that ads can show above/below the AI Overviews or within the AI Overviews but not in both positions at the same time.

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โ€‹Google Claims AI Overviews Monetize At Same Rate As Traditional Searchโ€‹
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Matt G. Southernโ€‹
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Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy.

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โ€‹See More PPC, Social, Influencer & Content Marketing News in MarketingFOMOโ€‹

๐ŸŽ‰ SEOFOMOer Of The Week

Amanda Milligan is the founder of Brand Authority Club. With 12+ years of experience in content, branding, and SEO she helps SMBs diagnose authority gaps and build trust with their target audience across the entire customer journey.

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Previously a Director of Content Strategy at iPullRank, Head Of Marketing at Stacker, and Marketing Director at Fractl, she's shared her thought leadership in publications like TechCrunch, Moz, Entrepreneur, and The Next Web, and spoken at industry conferences including BrightonSEO, MozCon, Pubcon, SMX, and more.

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In her most recent guide, she provides practical advice to those losing traffic due to AI Overviews. Amanda has also just recently launched her first online course with Maven: "Content Strategy for the AI Era".

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Learn more about Amanda and follow her on LinkedIn now.


Thanks for reading, until next week!

Aleyda Solisโ€‹
SEO Consultant & Founder
Orainti, SEOFOMO, MarketingFOMO & AI Marketers
โ€‹Follow me on โ€‹Xโ€‹ / Bluesky / โ€‹YouTubeโ€‹ / โ€‹LinkedInโ€‹ / โ€‹Websiteโ€‹

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SEOFOMO: The Newsletter to Keep up with SEO

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