SEOFOMO is a weekly free newsletter sent to +40,000 subscribers with the latest SEO and AI Search news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO & AI Search update and subscribe now!
π Your SEO + AI Search News of the Week [SEOFOMO, June 8, 2025]
β π βThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending SEO stories this week on βSEOFOMO Newsβ -these are the most upvoted entries, whether SEO news, guides, or resources- to check out:
β12 new KPIs for the generative AI search era [8 Votes]ββ βDuane Forrester / AI Search βWeβve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters? Duane goes through it. β
βGoogle AI Overviews & Bing Copilot Answers With Shortsβ βBarry Schwartz / Google and Bing Search Trends βGoogle and Microsoft Bing have added short videos, also referred to as "Shorts" to their AI answers in search, AI Overviews and Copilot Answers. They display short videos in the answers that you can click on to view.
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βGoogle Search Console Discover Report Flatlining - Might Be A Reporting Bugβ βBarry Schwartz / Google Search Trends βGoogle Search Console performance report for Google Discover has reported zero impressions and clicks starting Thursday, June 5th, or has underreported impressions and clicks significantly since that date.
βGoogle updates event and recipe structured data βBarry Schwartz / Google Search Updatesβ βGoogle removed the online event properties, added new examples and also said recipe image markup doesn't influence which image is chosen.
βZero-click searches rise, organic clicks dip: Reportβ βDanny Goodwin / Google Search Trendsβ βAI tools like ChatGPT are growing, but Google still dominates. YouTube is a destination and more clicks stay within Googleβs ecosystem.
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βFTX Sued Neil Patel For Millionsβ βBarry Schwartz, Cyrus Shepard / Search Industry Insightsβ βCyrus Shepard posted about how FTX is suing Neil Patel. Neil has now commented on Barry's coverage of the news.
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βGSCβs Huge Search Gapβ βTomek Rudzki / SEO Measurementβ β"Google Search Console is missing a massive chunk of the modern search landscape, for instance it canβt properly track conversation-style queries."
βGood SEO Plus Lazy Marketing Wonβt Cut It Anymoreβ βDespina Gavoyannis / General SEOβ βSearch isnβt just limited to Google anymore. Rankings donβt guarantee clicks. Content doesnβt stand out just because it exists. Despina goes through where todayβs top SEOs are winning.
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βHallmarks of Good Enterprise SEO Managementβ βAmanda King / Enterprise SEOβ βAmanda goes through what successful enterprise SEO management looks like, the ways we can implement it in our day-to-day or the shifts we may want to take into account.
βKeyword clustering using Python and the SERP APIβ βMorteza Najafi / SEO Automationβ βMorteza goes through how to group similar keywords using Python and SERP APIs to avoid content cannibalization, improve site structure, and drive targeted traffic in this step-by-step guide.
βWhy Search Has Always Been a Brand Channelβ βFrancine Monahan / General SEOβ βIf you Googled your business right now, would you like what you saw? Francine explains why brand representation has never been more important in search.
βSEO VS GEO: Optimizing for Traditional vs AI Search [Updated June 2nd, 2025]ββ ββAleyda Solis β ββWhatβs the overlap between AI Search vs traditional search results optimization? Take a look at this comparison going through search behavior, areas of optimization, results presentation & delivery, KPIs to track & goals to achieve, and more.
βAI Overviews research: Media presence and paywalled content analysis βYulia Dedaβ βFind out which media sources are cited in AIOs the most, how often they appear, and how Google handles paywalled content in its AI responses. β20.85% of AIO responses include at least one citation from a recognized news outletβ.
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βFrom Prompts to Pipelines: Scaling Content Research with LLM Workflows βClarissa Fonseca Chenβ βClarissa goes through how to scale content research with AI by moving from one-off prompts to structured workflows. Automate topic research, real-time SERP scraping, localization, & content briefs.
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βWhat happens when your buyer is a bot? βJono Aldersonβ βWebsites become sources, not destinations. And your real audience isnβt a person with a browser. Itβs a model with a mission. Jono goes through what happens when your buyer is a bot.
[Sponsor]β ββ‘ From keywords to topicsβcraft better content faster with Moz Proβs Keyword Suggestions by Topic
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βFree Brand Authority Checker βMozβ βBrand Authorityβ’ is a Moz-exclusive metric that measures a brandβs strength and influence, guiding strategic decisions in PR, marketing, and SEO to enhance visibility and reputation.
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ββFree SEOFOMO News Chrome Extensionββ βββββSEOFOMOββββ ββββStay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension.
βSearch Evolution Summit βSearch Evolution Summit / Cluj-Napoca, Romania / +β¬84 / September 9, 2025β βJoin top SEO experts at the Search Evolution Summit in Cluj-Napoca! Gain valuable insights & learn the latest SEO strategies.
β βMozCon UK 2025β βMozCon / London, UK / +499Β£ / August 12, 2025β βExperience a full day of cutting-edge SEO insights at The Mermaid London, 2 Puddle Dock, London EC4V 3DB, London. Set in the heart of London with stunning riverside views, this premier venue offers the perfect backdrop for connecting with fellow digital marketers from across Europe.
βGoogle Ads API Version 20 Now Availableβ βBarry Schwartzβ βGoogle has released version 20 of the Google Ads API. This is a major release, and we are expecting two more major releases in 2025.
Chima Mmeje is Senior Content Marketing Manager at Moz and Founder of The Freelance Coalition for Developing Countries, a non-profit community that provides free mentorship and continuous training for BIPOC marketers in developing countries.
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As a Senior Content Marketing Manager at Moz, Chima works at the intersection of all Moz content channels, including email, social media, video, podcast, and blog initiatives.
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Chima is also an experienced content marketer speaker, having spoken at many of the most prominent digital marketing conferences like MozCon, BrightonSEO, and WTSFest.
Learn more about Chima and follow her on LinkedIn now.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +40,000 subscribers with the latest SEO and AI Search news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO & AI Search update and subscribe now!