🤖 Your News in SEO with #SEOFOMO

The March 26, 2023 edition of #SEOFOMO is here
[If you want to read #SEOFOMO on the Web click here]

🗞️ Search Updates & News from Search Engines

Google Is Now Accepting Users For Bard's Waitlist (in US & UK)!
Google / Google Product Update
Google has finally released its Bard AI chatbot opening limited public access for US and UK users. If you haven't yet joined the waitlist or given access, and are in the US or UK, do it now.

Google explains why Bard rarely lists citations and links to content creators
Barry Schwartz / Google Q&A
Google has updated its Bard FAQs to explain that Bard will likely show citations when Bard “directly quotes at length from a webpage.” Otherwise, Bard won’t show a citation because it “generates original content”.

Introducing ChatGPT plugins - Including a Browsing plugin that browses the internet
OpenAI / OpenAI Product Update
OpenAI has added support for plugins to ChatGPT — extensions which integrate it with third-party services or allow it to access up-to-date information.

Bing Chat Access Content Behind Paywalls?
Barry Schwartz / Bing Q&A
Although Bing Chat says it cannot access content behind paywalls and only provides information based on publicly available content on the Web, there's a thread about Bing Chat referencing and citing content behind a paywall.

Create Images With Your Words – Bing Image Creator Comes To The New Bing
Yusuf Mehdi / Bing Search Update
Powered by an advanced version of the DALL∙E model, Bing Image Creator allows you to create an image simply by using your words to describe the picture you want to see.

Prompts for Communicators Using the New AI-powered Bing
Frank X. Shaw / Bing Product Guide
Frank from Microsoft shares starter prompts to ask Bing for media interview preparations, media coverage snapshots, social media post inspiration, headlines, and FAQ generation. Check these tips out!

Google's ranking updates are now shown in the Search Status dashboard
Google Search Central / Google Product Update
Google has redirected the ranking updates page to the Search Status dashboard. Future updates will take place on this page only.

Blending Search Console and Internal Data Inside Looker Studio
Daniel Waisberg / Google Product Guide
Looker Studio provides data blending functionality, which allows you to create charts, tables, and controls based on multiple data sources, including Search Console. Daniel shares how to do it here.

JavaScript at Google [Podcast]
Search Off The Record / Podcast
In this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. Learn more about the projects they use JavaScript with, what they like and dislike about the controversial programming language, and more!

[Main Sponsor]
⚡ SERP’s Up: An SEO podcast by Wix

Dive into SEO and have a bit of fun along the way with your hosts Mordy Oberstein, Head of SEO Branding at Wix and Crystal Carter, Head of SEO Communications at Wix.

Each week you’ll get an in-depth, unconventional take on SEO—from hot topics to the latest industry trends. Get quick tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.

Listen now

👌This week's SEO Awesomeness

Google Bard is Here and Disappointing vs. Bing Chat and ChatGPT
Billie Geena / SEO Automation
Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot by Billie.

Your SEO Guide to the ChatGPT API
Tom Demers / SEO Automation
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.

Will AI Kill SEO? We Asked ChatGPT
Ryan Jones / SEO Automation
ChatGPT is on the rise. But that doesn't mean it's all downhill for search engine marketers. See what experienced SEO Ryan Jones has to say about it.

SEO in 2013, 2023, and 2033 - The More Things Change… [Slides]
Barry Adams / SEO Trends
How has search and SEO evolved in the last 10 years and what can we expect in the next 10? Barry goes through it in his Friends of Search presentation.

2023 Local Search Ranking Factors Report from Whitespark
Darren Shaw / Local SEO
Darren Shaw and the Whitespark team published the 2023 Local Search Rankings Factors report, the industry’s go-to resource for understanding how to rank in Google’s local search results. (Note: their website is down at the moment, but should be back online Monday morning, mountain time).

How to Measure And Minimize Wasting Google’s Resources Through Server Log Files [Thread]
Kevin Indig / Technical SEO
When optimizing large sites, you inevitably get to a point where you want to minimize wasting Google’s resources. The best way to measure this is through server log files. Kevin explains how in this thread.

8 Ways SEO Can Have A Positive Impact On Other Marketing Channels [Thread]
Carl Hendy / General SEO
From preventing traffic loss to benefiting direct/brand traffic, in this thread Carl shares how SEO can have a positive impact in other marketing channels.

Training GPT on Google Quality Rater Guidelines and Why You Shouldn’t Do It
Jess Peck / SEO Automation
Jess shows how to train your own GPT instance on the Google Quality Rater Guidelines and also explains you why it may not be a good idea to do it.

GA4 for SEO - How Data Helps Businesses Grow With Jeff Sauer [Free Online Course]
Semrush & Jeff Sauer / SEO Measurement
Gain a thorough understanding of what GA4 has to offer for SEOs in this free online course so you can deliver better results.

SEOs: Do You Suffer From “Imposter Syndrome”?
Celia Fisher / General SEO
Do you suffer from imposter syndrome? Celia interviewed her SEO co-workers at LSG about their experience with imposter syndrome: what made it worse, whether they still suffered, and more. Take a look!

How (and When) to Use SignificantLink and RelatedLink Schema Properties for Internal Linking
Daniel K Cheung / Technical SEO
Schema.org has a few internal linking item properties for WebPage schema type. Daniel shares about SignificantLinked and RelatedLink properties usage in this useful guide.

Do you really need tools to do SEO?
Geoff Kennedy / General SEO
An excellent guide for SEO beginners sharing how we can leverage SEO tools to support and accelerate our SEO day to day without falling into common pitfalls when using them.

How The Verge gamed Google with its ‘best printer 2023’ article
Danny Goodwin / General SEO
The authoritative tech publication used ChatGPT to produce the majority of a satirical review, pointing out that it shouldn't rank. Yet it does.

SEO and Tech Resources Created for and Made by Women & Non-Binary Folks
Crystal Carter / General SEO
Crystal has updated her SEO and tech resources directory to include more amazing SEO tools, podcasts, books & resources, made by women & Non-Binary folks.

[Sponsor]
⚡ Step-by-step Digital PR case study on how to get DR91 links (applicable in any sector)

In today's case study Fery explains how this Search Intelligence Digital PR campaign was able to get links on espn.com and other authoritative sites to an sport niche client with this simple idea:

Compile a list of the most influential football players on TikTok.
Analyze the number of followers and the number of total likes.
Create an index of the most followed and liked football players.

Step-by-step Digital PR case study on how to get DR91 links (applicable in any sector)

Learn all about the execution here.

💸 New Digital Marketing & SEO Jobs

See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.

🛠 Free SEO Tools of the Week

Reverse Contact
Reverse Contact
This GDPR-compliant tool reveals your anonymous sign-ups, finds them on LinkedIn, and helps you connect so that you can turn them into customers.

Free AI Formatting Script
Ryan Darani
Ryan created a simple script that breaks paragraphs up into easy-to-read sentences.

🙌 The #SEOFOMO's SEOs & Digital Marketers to Follow

Let's follow these amazing SEOs and digital marketers who are continuously supporting #SEOFOMO initiatives:

Vicky Simmance (Twitter, LinkedIn), Open to Work Experienced Operations Director At Digital Marketing Agencies
Mark Williams-Cook (Twitter, LinkedIn), Director at Candour, Founder of AlsoAsked.com, organiser of SearchNorwich
Nick Swan (Twitter, LinkedIn), Founder at SEOTesting.com
Judith Lewis (Twitter, LinkedIn), Founder at Decabbit Consultancy
Sergio Simarro (Twitter, LinkedIn), Founder at MagnifiCRO
Rick Van Haasteren (Twitter, LinkedIn), Owner at SiteGuru

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

[Sponsor]
⚡ Attention SEOs: Introducing the DoFollow Podcast

We are thrilled to introduce our brand new DoFollow Podcast, dedicated to helping you stay ahead of the curve in the world of SEO.

Each episode will feature guest speakers, case studies, and real-world examples to help you better understand the intricacies of SEO and how to apply them to your own strategies.

🎧 We’ve already released three episodes that you can listen to on any platform of your choice: Apple, Spotify, Google Podcast, Player FM, and more.

In our latest episode, a panel of guest speakers discussed the rise of machine learning and AI in SEO. Don’t pass this up!

💡 Non-SEO, Digital Marketing News, Guides & Tools

If you like #SEOFOMO and you’re looking to keep updated in other areas of digital marketing such as paid search, social media, influencer marketing, PR and more non-SEO digital marketing related news, guides and tools, subscribe to #MarketingFOMO now.

#MarketingFOMO is the new sister newsletter of #SEOFOMO, with the same format and awesomeness, sent every Monday morning to your inbox, already with +800 subscribers after 6 editions!

Check #MarketingFOMO now

🔋 Announcing the 5 Giveaway Winners of a 3 Months Opphive starter plan

Congrats to the 5 winners of the 3 months Opphive plan, announced yesterday over Twitter, randomly selected between those who who referred #SEOFOMO between January 29 and March 24, 2023:

I have already gotten in touch via email to coordinate the access to Opphive! Thanks to all who participated and to Paul from Opphive for the amazing prizes.

Stay tuned for the next giveaway 🙌

💙 Refer #SEOFOMO to your Friends & Win Rewards

If you enjoy reading #SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) rewards with the #SEOFOMO rewards program:

Refer 2 Subscribers: Get a shout-out on Twitter from Aleyda, thanking your support
Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of #SEOFOMO
Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos
Refer 35 Subscribers: Get a free copy of The Tiny MBA Ebook (my favorite business book)
Refer 100 Subscribers: Get a 1 hour SEO 1-1 Hangout with Aleyda, 1 #SEOFOMO Mug and an #SEOFOMO Hoodie
Refer 500 Subscribers: Get a 2 hours SEO Q&A with Aleyda and an #SEOFOMO Backpack

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You currently have [RH_TOTREF GOES HERE] referrals! Check more about your referrals and rewards here.

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👀 Do you have Feedback?

As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know.

Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox.

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

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