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๐ Yet Another Update, SEO News & More - SEOFOMO, Dec 22, 2024
Published 5 months agoย โขย 8 min read
December 22, 2024 โSubscribe and join +35.9K SEOs and Marketers
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๐ฅ โMost Popular SEOFOMO News Stories & Contributors Of The Week
Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most: โ
โNo 2. The Rise of the AI Crawler [7 Votes]โ โMERJ, Vercel / AI Search / Submitted by Shaikat Rayโ โA new research from MERJ and Vercel reveals how ChatGPT, Claude, and other AI crawlers process web content, including JavaScript rendering, assets, and other behavior and patterns - with recommendations for site owners, devs, and AI users.
๐๏ธ Search Updates and News from Search Engines
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โGoogle December 2024 core update rollout is now complete โBarry Schwartz / Google Search Updatesโ โThe December 2024 core update, is now done rolling out and complete. It started on December 12, 2024, and was completed about 6 days later on December 18, 2024.
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โGoogle December 2024 spam update unleashedโ โBarry Schwartz / Google Search Updatesโ โYet another update is here! Google released a new search spam update on December 19, the December 2024 spam update. The rollout may take up to 1 week to complete.
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โGoogle Search To Gain AI Modeโ โBarry Schwartz / Google Search Updatesโ โGoogle Search will roll out an 'AI Mode' within Google Search that will look "nearly identical to its Gemini AI chatbot" according to some reports.
โGoogleโs Ex-CEO on AI: What SEOs Should Pay Attention Toโ โRoger Montti / Google Search Updatesโ โ"There are two really big things happening right now in our industry. One is the development of what are called agents, where agents can do something... And then the other thing is the ability for the computer to write code."
โOpenAI announces new o3 modelsโ โMaxwell Zeff Kyle Wiggers / OpenAI Product Updatesโ โOpenAI unveiled o3, the successor to the o1 โreasoningโ model it released earlier in the year. OpenAI makes the remarkable claim that o3, at least in certain conditions, approaches AGI - with significant caveats.
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โGoogle suggests fixes to its search monopolyโ โLily Jamali / Google Business Updatesโ โAlphabet's Google proposed new limits to revenue-sharing agreements with companies including Apple which make Google's search engine the default on their devices and browsers.
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โBing's Transition to LLM/SLM Models: Optimizing Search with TensorRT-LLMโ โMicrosoft Bing Blogs / Bing Product Updatesโ โ"One of the key challenges with larger models is managing latency and cost. To address this, we have integrated Nvidia TensorRT-LLM technique into our workflow to optimize our SLM inference performance."
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โForbes is cutting ties with freelance writers, citing Google spam policiesโ โMia Sato / Search Industry Updatesโ โ"Forbes has said it will stop hiring freelancers to produce content for its product review section Forbes Vetted, according to a journalist... an editor at Forbes cited Googleโs 'site reputation abuse' policy for the change."
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โWirecutter and Google Shopping Partner to Help Procrastinating Gift Buyersโ โMark Stenberg / Google Business Updatesโ โ"From Dec. 20 to Dec. 26, Google Shopping buttons will appear next to 150 curated Wirecutter products... When a user clicks the button, they are taken to the nearby results page on Google that displays offerings from merchants, which are listed based on their proximity to the shopper."
โTop 5 takeaways from the 2024 Web Almanac SEO Chapter โJamie Indigo / Technical SEOโ โJamie shares key learnings from a deep dive into the web โ including robots.txt files, robots directives, canonical use, dynamic rendering, and more.
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โThe Rise of LLM Traffic: An AI SEO Study About the Future of Search โDavid Bell / AI Searchโ โWhich AI Chatbot/LLM is sending the most traffic to websites today? Based on this Previsible.io study, Perplexity and ChatGPT are neck-and-neck, each commanding about 37% of LLM referral traffic.
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โUncovering ChatGPT (Local) Search Sources โSammy Paget / AI Searchโ โBusiness websites make up 58% of all local search sources in ChatGPT, followed by business mentions (27%) and directories (15%).
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โFrom Founder to Leader: Building and Growing a Successful Agency โAshley Segura / SEO Managementโ โLearn how to build and grow a successful agency with Ashley. She goes through how to define who you are as an agency, strategies for recruiting and managing a talented team, developing great client relationships to lead to great client retention, and more.
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โWhat An Enterprise Client Wants From Their SEO Agency โDaniel K Cheung / SEO Managementโ โEnterprise clients value six essential qualities in an agency. Master these, and youโll become a trusted partner โ not just another vendor.
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โTravel industry update #2 - What works in Organic Growth in the travel space? โKevin Indig / General SEO โ โMarriott has been running away from the rest of the pack in non-branded and total SEO traffic. Airbnb, Hotels.com, and Booking are in a tight race in the US. Only VRBO and HomeToGo are far behind. Learn more in Kevin's travel organic search deep-dive.
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โUnderstanding Content Decay: What It Is & Why It Happens โAndy Drinkwater / Content Optimizationโ โAndy goes through why content decay happens, how to spot it, and most importantly, how to tackle it so your content keeps working for you.
โBuilding a Basic Custom CTR Curve โChris Green / General SEO โ โCreating this custom CTR curve is straightforward, and to save you time, Chris prepared a Looker Studio template and a Google Sheet that handles the heavy lifting.
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โAmazon SEO: A comprehensive guide โRobyn Johnson / Ecommerce SEOโ โLearn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales.
โSEO for Brand Recognition & Visibility โLearningSEO.io / General SEOโ โLearn how to grow your brand presence and recognition in search results with reliable guides and tips from experienced SEO professionals.
[Announcement]โ โ๐ญ Stay up-to-date with SEO in real time with The SEOFOMO News Aggregator & Chrome Extension
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Stay up-to-date with SEO effortlessly in real time with the SEOFOMO News aggregator, now with a free Chrome extension allowing you to keep up right from your browser:
Monitor and comment on the latest trending SEO stories and recent updates
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๐๏ธ Upcoming SEO Events
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โโSearch 'n Stuff x Podcast Growth: Insights, Strategies, and Real Storiesโ โโSearch 'n Stuff / London, UK / ยฃ25 / January 15, 2025โ โโโJoin Search 'n Stuff x Podcast Growth Edition, learn from podcast professionals, Emina Demiri-Watson, Jo Cameron, and more for insights, strategies, and real-life success stories about podcasting.
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โโThe SEOFOMO Meetup - London Edition with Wix Studioโโ โโSEOFOMO, Wix Studio / London, UK / Free / January 23, 2025โ โโJoin Aleyda Solis, Gary Illyes, Judith Lewis, and more for SEO roundtables, quizzes, giveaways, free drinks, snacks, and networking for free in London in January. โ
โWTSFest London 2025 โWomen in Tech SEO / London, UK / ยฃ299 / February 19 - 20, 2025โ โJoin 10 brilliant speakers, 4 interactive workshops, and a 2-day experience to learn all about website migration, faceted navigation, AI, and more.
Azeem Ahmad is an award-winning senior digital marketing leader and international conference speaker looking for his next role.
In his most recent global digital leadership role, he and his team delivered double digit YoY growth and strong revenue numbers.
He has several years of experience in the industry managing millions in marketing spend and leading teams, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, Audio/Video, and Display too - all delivering positive results and business growth YoY.
He also hosts his own digital marketing podcast in his spare time, rated amongst the top podcasts globally, called โAzeem Digital Asksโ
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Learn more and get in touch with Azeem on LinkedIn or via his site.
๐ SEOFOMOer Of The Week: Gus Pelogia
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This week's SEOFOMOer to follow is Gus Pelogia, Senior SEO Product Manager at Indeed.
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Gus is an SEO specialist from Brazil who has made his career abroad, working both in-house and at digital agencies in Argentina, The Netherlands, and Ireland, with experience as an SEO Lead at Teamwork as well as Wolfgang Digital, SEO Analyst at Despegar, and more.
Aleyda Solisโ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO โFollow me on โXโ / Bluesky / โYouTubeโ / โLinkedInโ / โWebsiteโ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!