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π Yet Another Update, SEO News & More - SEOFOMO, Dec 22, 2024
Published 28 days agoΒ β’Β 8 min read
December 22, 2024 βSubscribe and join +35.9K SEOs and Marketers
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π₯ βMost Popular SEOFOMO News Stories & Contributors Of The Week
Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most: β
βNo 2. The Rise of the AI Crawler [7 Votes]β βMERJ, Vercel / AI Search / Submitted by Shaikat Rayβ βA new research from MERJ and Vercel reveals how ChatGPT, Claude, and other AI crawlers process web content, including JavaScript rendering, assets, and other behavior and patterns - with recommendations for site owners, devs, and AI users.
ποΈ Search Updates and News from Search Engines
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βGoogle December 2024 core update rollout is now complete βBarry Schwartz / Google Search Updatesβ βThe December 2024 core update, is now done rolling out and complete. It started on December 12, 2024, and was completed about 6 days later on December 18, 2024.
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βGoogle December 2024 spam update unleashedβ βBarry Schwartz / Google Search Updatesβ βYet another update is here! Google released a new search spam update on December 19, the December 2024 spam update. The rollout may take up to 1 week to complete.
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βGoogle Search To Gain AI Modeβ βBarry Schwartz / Google Search Updatesβ βGoogle Search will roll out an 'AI Mode' within Google Search that will look "nearly identical to its Gemini AI chatbot" according to some reports.
βGoogleβs Ex-CEO on AI: What SEOs Should Pay Attention Toβ βRoger Montti / Google Search Updatesβ β"There are two really big things happening right now in our industry. One is the development of what are called agents, where agents can do something... And then the other thing is the ability for the computer to write code."
βOpenAI announces new o3 modelsβ βMaxwell Zeff Kyle Wiggers / OpenAI Product Updatesβ βOpenAI unveiled o3, the successor to the o1 βreasoningβ model it released earlier in the year. OpenAI makes the remarkable claim that o3, at least in certain conditions, approaches AGI - with significant caveats.
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βGoogle suggests fixes to its search monopolyβ βLily Jamali / Google Business Updatesβ βAlphabet's Google proposed new limits to revenue-sharing agreements with companies including Apple which make Google's search engine the default on their devices and browsers.
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βBing's Transition to LLM/SLM Models: Optimizing Search with TensorRT-LLMβ βMicrosoft Bing Blogs / Bing Product Updatesβ β"One of the key challenges with larger models is managing latency and cost. To address this, we have integrated Nvidia TensorRT-LLM technique into our workflow to optimize our SLM inference performance."
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βForbes is cutting ties with freelance writers, citing Google spam policiesβ βMia Sato / Search Industry Updatesβ β"Forbes has said it will stop hiring freelancers to produce content for its product review section Forbes Vetted, according to a journalist... an editor at Forbes cited Googleβs 'site reputation abuse' policy for the change."
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βWirecutter and Google Shopping Partner to Help Procrastinating Gift Buyersβ βMark Stenberg / Google Business Updatesβ β"From Dec. 20 to Dec. 26, Google Shopping buttons will appear next to 150 curated Wirecutter products... When a user clicks the button, they are taken to the nearby results page on Google that displays offerings from merchants, which are listed based on their proximity to the shopper."
βTop 5 takeaways from the 2024 Web Almanac SEO Chapter βJamie Indigo / Technical SEOβ βJamie shares key learnings from a deep dive into the web β including robots.txt files, robots directives, canonical use, dynamic rendering, and more.
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βThe Rise of LLM Traffic: An AI SEO Study About the Future of Search βDavid Bell / AI Searchβ βWhich AI Chatbot/LLM is sending the most traffic to websites today? Based on this Previsible.io study, Perplexity and ChatGPT are neck-and-neck, each commanding about 37% of LLM referral traffic.
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βUncovering ChatGPT (Local) Search Sources βSammy Paget / AI Searchβ βBusiness websites make up 58% of all local search sources in ChatGPT, followed by business mentions (27%) and directories (15%).
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βFrom Founder to Leader: Building and Growing a Successful Agency βAshley Segura / SEO Managementβ βLearn how to build and grow a successful agency with Ashley. She goes through how to define who you are as an agency, strategies for recruiting and managing a talented team, developing great client relationships to lead to great client retention, and more.
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βWhat An Enterprise Client Wants From Their SEO Agency βDaniel K Cheung / SEO Managementβ βEnterprise clients value six essential qualities in an agency. Master these, and youβll become a trusted partner β not just another vendor.
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βTravel industry update #2 - What works in Organic Growth in the travel space? βKevin Indig / General SEO β βMarriott has been running away from the rest of the pack in non-branded and total SEO traffic. Airbnb, Hotels.com, and Booking are in a tight race in the US. Only VRBO and HomeToGo are far behind. Learn more in Kevin's travel organic search deep-dive.
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βUnderstanding Content Decay: What It Is & Why It Happens βAndy Drinkwater / Content Optimizationβ βAndy goes through why content decay happens, how to spot it, and most importantly, how to tackle it so your content keeps working for you.
βBuilding a Basic Custom CTR Curve βChris Green / General SEO β βCreating this custom CTR curve is straightforward, and to save you time, Chris prepared a Looker Studio template and a Google Sheet that handles the heavy lifting.
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βAmazon SEO: A comprehensive guide βRobyn Johnson / Ecommerce SEOβ βLearn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales.
βSEO for Brand Recognition & Visibility βLearningSEO.io / General SEOβ βLearn how to grow your brand presence and recognition in search results with reliable guides and tips from experienced SEO professionals.
[Announcement]β βπ Stay up-to-date with SEO in real time with The SEOFOMO News Aggregator & Chrome Extension
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Stay up-to-date with SEO effortlessly in real time with the SEOFOMO News aggregator, now with a free Chrome extension allowing you to keep up right from your browser:
Monitor and comment on the latest trending SEO stories and recent updates
Receive notifications about new stories and Q&As submitted to the site
Easily share your own SEO stories and Q&As in the SEOFOMO News community.
βFree SEOFOMO News Chrome Extension βSEOFOMOβ βStay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension.
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Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
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ββSearch 'n Stuff x Podcast Growth: Insights, Strategies, and Real Storiesβ ββSearch 'n Stuff / London, UK / Β£25 / January 15, 2025β βββJoin Search 'n Stuff x Podcast Growth Edition, learn from podcast professionals, Emina Demiri-Watson, Jo Cameron, and more for insights, strategies, and real-life success stories about podcasting.
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ββThe SEOFOMO Meetup - London Edition with Wix Studioββ ββSEOFOMO, Wix Studio / London, UK / Free / January 23, 2025β ββJoin Aleyda Solis, Gary Illyes, Judith Lewis, and more for SEO roundtables, quizzes, giveaways, free drinks, snacks, and networking for free in London in January. β
βWTSFest London 2025 βWomen in Tech SEO / London, UK / Β£299 / February 19 - 20, 2025β βJoin 10 brilliant speakers, 4 interactive workshops, and a 2-day experience to learn all about website migration, faceted navigation, AI, and more.
Azeem Ahmad is an award-winning senior digital marketing leader and international conference speaker looking for his next role.
In his most recent global digital leadership role, he and his team delivered double digit YoY growth and strong revenue numbers.
He has several years of experience in the industry managing millions in marketing spend and leading teams, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, Audio/Video, and Display too - all delivering positive results and business growth YoY.
He also hosts his own digital marketing podcast in his spare time, rated amongst the top podcasts globally, called βAzeem Digital Asksβ
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Learn more and get in touch with Azeem on LinkedIn or via his site.
π SEOFOMOer Of The Week: Gus Pelogia
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This week's SEOFOMOer to follow is Gus Pelogia, Senior SEO Product Manager at Indeed.
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Gus is an SEO specialist from Brazil who has made his career abroad, working both in-house and at digital agencies in Argentina, The Netherlands, and Ireland, with experience as an SEO Lead at Teamwork as well as Wolfgang Digital, SEO Analyst at Despegar, and more.
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!