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π What's new in SEO + AI Search? Read SEOFOMO June 15, 2025
Today's SEOFOMO is sponsored by fatjoe & SERPrecon π Would you like to advertise in SEOFOMO? Ask here!β
β π βThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending SEO stories this week on βSEOFOMO Newsβ -these are the most upvoted entries, whether SEO news, guides, or resources- to check out:
βPichai: Google AI Mode Will Be Incorporated Into The Main Searchβ βBarry Schwartz / Google Search Trendsβ Lex Fridman had a really great interview with Google's CEO, Sundar Pichai, where he explained that the "current plan is AI mode" will remain in a separate tab, but over time, Google will "keep migrating it to the main page."
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βGoogle Launches Audio AI Overviews In Search Labs Testβ βMatt G. Southern / Google Product Testsβ Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs.
βGoogle Adds markup support for loyalty programsβ βIrina Tuduce, Pascal Fleury / Google Search Updatesβ βGoogle is adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.
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βGoogle is simplifying the search results pageβ βHenry Hsu / Google Search Updatesβ βGoogle is phasing out support for 7 structured data features in Search. βWe're phasing out these specific structured data types because our analysis shows that they're not commonly used in Searchβ.
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βGoogle On Unrelated Content As A Search Ranking Issueβ βBarry Schwartz / Google Search Q&Aβ βJohn Mueller responded to a complaint about indexing issues and ranking drops within Google Search. He said, "One of the things I noticed is that there's a lot of totally unrelated content on the site".
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βWhat SEOs should know about devs [Podcast] βββGoogle Search Central / Search off the Recordβ βGary Illyes and Martin Splitt peel back the curtain to reveal a more human side of their work and challenges. They share how communication, context, and curiosity play vital roles in their day-to-day roles, both internally at Google and in the broader web ecosystem.
Weβre a 100% white label solution for SEO agencies, marketing teams, and freelancers. β βThat means you might not have heard of us, but weβve been powering agencies and teams since 2012 with outsourced deliverables. β Thereβs no contracts and no lock-in, you just buy what you need, when you need. Link Building, Digital PR, SEO, Content Writing, and Design & Video - weβve got it all. β Oh, and every product is covered by a 100% money back guarantee - so trying us out is completely risk-free.
β0-Click SEO. How to win the visibility battle on Google [Video]β βGianluca Fiorelli / Search Trendsβ βGoogle is becoming a visibility engine. If we understand how Google has changed and works, we can use it to grow brand awareness, attract attention, and create lasting impressions. Gianluca shares how in this video.
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β3 examples of product-led SEO βKevin Indig / General SEOβ βKevin highlights three examples of product-led growth and how they are different from each other in this guide.
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βWhy user-generated content works well for SEOβ βTory Gray / General SEOβ βGoogle wants helpful, trustworthy content β and UGC delivers. Tory goes through how to harness reviews, forums, and social posts for SEO.
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βRegEx for SEOs: ready-to-implement use cases βLaura Vaduva / Technical SEOβ βLearn how to use RegEx for SEO with easy, ready-to-use formulas. Laura goes through everything from filtering branded queries in GSC to building custom reports in this step-by-step guide.
βWhy Iβm Giving Away My Book βEntity SEOβ for Free βDixon Jones / Content Optimizationβ βNot only have search engines have evolved toward entity-based understanding... Many marketers still donβt know how to adapt. The urgency now that Google has announced AI Mode is even more pronounced. So Dixon is giving away his Book for Free. No signup required.
βOptimize for AI Search (GEO, AEO, LLMO) - New Section in LearningSEOβ βLearningSEO.ioβ Learn about AI search optimization (GEO, AEO, LLMO) with free, reliable guides and resources, from the fundamentals, to technical configurations, content optimization, measurement and tools.
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βGoogle AI Mode: First Thoughts & Survival Strategiesβ βBarry Adams β Barry shares his thoughts on Google AI Mode, how it appears for news queries and three strategies for publishers to survive the impact.
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βHow Vercel's adapting SEO for LLMs and AI search βKevin Corbett, Malte Ublβ βAI is changing how content gets discovered. Kevin and Malte go through how theyβre adapting their approach to SEO for LLMs and AI search.
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βChunked, Retrieved, Synthesized - Not Crawled, Indexed, Rankedβ βDuane Forresterβ If traditional SEO optimized for clicks, GenAI systems optimize for chunks. To show up inside ChatGPT, Gemini, Perplexity, Claude, or other LLM-driven answer engines, this tactical guide is your blueprint.
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βHow Content Structure Matters for AI Searchβ βChris Greenβ Q&A is great for optimizing content, but it's not the only option. Chris has tested different approaches. Hereβs the outcome.
βAI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Informationβ βNick Laffertyβ A Profound research reveals how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility. βChatGPT shows a clear preference for Wikipedia, which accounts for nearly half (47.9%) of its top citations within its top 10 most-cited sourcesβ.
[Sponsor]β ββ‘ Optimize for AI Overviews with SERPrecon
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SERPrecon allows you to deconstruct and reverse engineer AI Overviews and results - using the same logic they do to extract keywords and phrases that you should optimize for to gain citations.
SERPrecon's AI Optimizer tool presents you with an AI summary generated based on the current SERP results (so you can optimize even when there isn't an AI overview present.) β The tool shows you the query fan out suggestions - topics you can integrate into your content - as well as the related queries and questions and phrases to focus on for AI ranking. β Don't waste time with other tools talking about sentiment or schema - our semantic relevance process is tried and true.
βAirOps: LLM workflows for SEOββ ββAirOpsββ ββBuild powerful LLM workflows that combine your data, GPT-4, Claude, Gemini, and more to drive real growth in your business.
βDigital Olympus Conference β βDigital Olympus / Amsterdam, Netherlands / +β¬529 / September 11, 2025β βA digital marketing conference in Amsterdam for top marketers ready to rethink old patterns. Join for strategies, learning, and networking.
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βShenzhen SEO Conferenceβ βShenzhen SEO Conference / Shenzhen, China / +$498 / September 18 - 21, 2025 β ββJoin Aleyda Solis, Gary Illyes, Kyle Roof, Georgia Tan, and many others in Shenzhen, the Silicon Valley of China, to learn, network, and explore cutting-edge SEO strategies that bridge Eastern and Western markets.
[Announcement]β ββ‘ SEOFOMO x Semrush Barcelona Free Meetup
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The SEOFOMO Meetup is back! This time in Barcelona with Semrush on September 4, 2025.
Join the next free SEOFOMO Meetup with Semrush in Barcelona featuring panels about SEO trends and AI Search in English and Spanish with experienced International and Spanish SEO specialists, quizzes, giveaways, free drinks, food, and networking on September 4, 2025 from 6pm to 9pm at Attico Bogattel.
βGoogle Ads AI Max Coming To All In Q3 2025β βBarry Schwartzβ Google's new AI Max in Google Ads for Search campaigns is available for a limited number of advertisers to test out, and Google will expand it to all advertisers in Q3.
Barry Adams is the founder of the specialized consultancy Polemic Digital, delivering world-class SEO and audience growth consulting services to a global client base.
Barry also publishes SEOforGoogleNews.com, a newsletter about all things SEO and audience growth for publishers and is the Co-Founder of The News and Editorial SEO Summit (NESS), the first event dedicated to everything news publishers need to know to help them grow their organic search traffic.
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Learn more about Barry and follow him on LinkedIn now.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!