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SEOFOMO: The Newsletter to Keep up with SEO

πŸ’Έ This Week's SEO News with SEOFOMO [April 20, 2025]


April 20, 2025
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πŸ”₯ ​The Top 3 SEOFOMO News Stories Of The Week

Check out the top trending stories this week on SEOFOMO News -these are the most upvoted entries, whether SEO news, guides, or resources-, that people upvoted the most:
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​No 1. Redefining Conversion in the Multi-Touch Era with Talia Wolf & Ricardo Tayar [9 Votes]​
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Gianluca Fiorelli / SEO Measurement / Submitted by Gianluca Fiorelli​
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Dive into the future of conversion with Talia Wolf & Ricardo Tayar: AI, meaningful experimentation, breaking silos, and redefining what conversion truly means.

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​No 2. Financial Times Interviews Elizabeth Reid Of Google [5 Votes]​
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Barry Schwartz / General SEO / Submitted by Preeti Gupta ​
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β€œWhat you see with something like AI Overviews ... is people search more, and that opens up new opportunities for websites, for creators, for publishers to access. And they get higher-quality clicks”.

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​No 3. AI Overviews Reduce Clicks by 34.5% [4 votes]
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Ryan Law, Xibeijia Guan / AI Search / Submitted by Preeti Gupta ​
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Ryan and Xibeijia analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate.
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πŸ—žοΈ Search Updates and News from Search Engines

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​Google Search to redirect its country-level TLDs to Google.com​
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Barry Schwartz / Google Product Updates​
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Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you use google.fr (in France), google.ng (in Nigeria), and so on, you will be redirected to Google.com.

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​Google Updated Documentation For EEA Structured Data Carousels (Beta)​
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Roger Montti / Google Search Guidelines​
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Google updated the documentation for the structured data carousels (beta) for European Economic Area (EEA) businesses.

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​Google Again Says Structured Data Does Not Make Your Site Rank Better​
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Barry Schwartz / Google Search Q&A​
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John Mueller said, "Structured data won't make your site rank better.... used for displaying the search features listed in search gallery document.

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​Google Says LLMs.Txt Comparable To Keywords Meta Tag​
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Roger Montti / Google Search Q&A​
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John Mueller offered an assessment of the usefulness of LLMs.txt, comparing it to the keyword meta tag.

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​Google: No Positive SEO Effect From .esports Domain​
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Barry Schwartz / Google Search Q&A​
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John Mueller also clarified: "There's no positive SEO effect from a TLD like that".

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​Google Analytics 4 fixes data gaps, now flags issues early​
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Anu Adegbola / Google Product Updates​
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Google Analytics is rolling out enhanced data completeness, updated data presentation, and proactive issue detection.

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​How are web standards made? [Podcast]
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Google Search Central / Search off the Record
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Ever wondered how web standards are made? Martin Splitt and Gary Illyes take you behind the scenes of the internet's governing bodies. From the IETF to the W3C, find out why these standards are crucial for ensuring a consistent and reliable online experience.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

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⚑ AI Content Helper: Content Optimization That Doesn’t Turn Your Brain Off

Most content optimization tools promise to deliver high-quality content at scale, only to achieve the opposite.

We take a more natural approach, focusing on topics (not just keywords). The goal is not keyword density, but comprehensive content coverage.

So instead of counting the number of keywords to include in your article, Ahrefs' Content Helper uses AI to identify the core topics. It then scores your content, along with your competitors’, against those topics in real-time as you write the article.

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πŸ‘Œ This week's SEO Awesomeness

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​The SEOFOMO Ecommerce SEO in 2025 Survey Results - Insights & Trends
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SEOFOMO / Ecommerce SEO
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200+ SEOs working with Ecommerce sites took the SEOFOMO Ecommerce survey, sharing the top challenges, trends and insights when working in SEO with online stores in 2025. Learn about the results here.

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​Link Building Trends Report (2025)
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Vince Nero / Link Building​
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Link building is always a hot-button issue in the SEO community. Buzzstream teamed up with Garrett French of Citation Labs to truly understand where things are going in 2025.

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​How to compare hourly Google Search Console Data to track impact from major algorithm updates using the GSC API and Analytics Edge [Tutorial]
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Glenn Gabe / General SEO
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Glenn goes through how to export hourly data from Google Search Console to compare clicks and impressions as major algorithm updates roll out in this step-by-step guide.

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​Data-Driven SEO: How to Adjust Your SEO Strategy With Data
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Sara Taher / General SEO
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Sara goes through what data-driven SEO is, how to be data-driven, and how to adjust your SEO strategy with data in this guide.

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​You have acquired a business and need to rebrand it. How do you transition the Google Business Profile without getting it suspended?
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Darren Shaw / Local SEO ​
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Do not create a new Google Business Profile and mark the old one as closed. Here’s what you need to know.

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​SEO tools for conquering the HCU and boosting E-E-A-T
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George Nguyen / Content Optimization​
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Google's HCU changed content prioritiesβ€”in this new environment, discover the best SEO tools for creating content and increasing your E-E-A-T in this guide by George.
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​Fragmented search ensures the future of SEO
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Eli Schwartz / Search Trends
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SEO stopped being SEO many years ago, when Google became so dominant that no search program paid attention to search engines other than Google. Eli goes through it.

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​​Monitor the latest SEO News, Updates, and Conversations in Real Time in SEOFOMO News

πŸ€– AI in Search and Marketing

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​Google AI Overview-organic ranking overlap drops after core update​
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Danny Goodwin​
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Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.

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​How To Get Brand Mentions In Generative AI​
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Alli Berry​
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Your audience might be coming from an AI chatbot. Alli goes through how to get your brand cited where it matters.

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​LLMs Don’t Reward Originality, They Flatten It​
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Despina Gavoyannis​
Despina explains why in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.

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​I think Google got it wrong with β€œGenerate β†’ Ground” approach​
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Dan Petrovic​
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Google’s RARR (Retrofit Attribution using Research and Revision) is a clever but fragile Band‑Aid for LLM hallucinations. Dan contrasts that generate β†’ ground philosophy with a retrieval‑first alternative that’s already proving more robust in production.

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​How to Rank in Chat Deep Research - Paying Attention to Refinements​
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Steve Toth​
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Steve goes through how you can improve your chances of ranking in ChatGPT Deep Research by paying close attention to the way ChatGPT wants to refine your Deep Research queries.

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​See More AI in Marketing News from The Latest Week in The New AI Marketers Newsletter​

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πŸ›  Free(mium) SEO Tools

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​QDF Classifier​
​Dejan AI
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A classifier that determines whether your queries deserve freshness.
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​Free SEOFOMO News Chrome Extension​​
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​​​SEOFOMO​​​
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​​Stay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension.
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​See More SEO Tools in the SEOFOMO SEO Toolbox​

πŸŽ™οΈ Upcoming SEO Events

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​SEOFOMO x Conductor NYC Meetup at SEO Week
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SEOFOMO, Conductor / New York, USA / Free / April 29, 2025​
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Join Aleyda Solis, Cindy Krum, Mike King, Lily Ray, and more for SEO panels, quizzes, drinks, snacks, pizzas, giveaways & networking.

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​The Digital PR Summit ​​
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Digitaloft / Manchester, UK / Β£99+VAT / May 8, 2025​​
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​The Digital PR Summit is the go-to event for digital PR professionals, offering two dedicated tracks with 20+ speakers, extensive networking opportunities, and more.

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​​Zagreb SEO Summit​ 2025​
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​Zagreb SEO Summit / Zagreb, Croatia / +€470 / June 4 - 6, 2025​​
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​Join Aleyda Solis, Alex Moss, Sarah PokornΓ‘, Mark Williams-Cook, and more to learn cutting-edge SEO strategies and insights vital to winning in SEO in 2025.

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​See All SEO Events in the SEOFOMO Events Section​

πŸ₯ Other Digital Marketing News

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​LinkedIn Study Finds Adding Links Boosts Engagement By 13%​
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Matt G. Southern​
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New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.

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​Google loses ad tech monopoly case​
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Emma Roth, Lauren Feiner​
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The US DOJ has won its case against Google, which accused it of operating a monopoly in advertising technology.

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​OpenAI is building a social network​
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Kylie Robison, Alex Heath​
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Sam Altman’s OpenAI has recently started working on an internal prototype social network to rival Elon Musk’s X.

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​TikTok to launch its own Community Notes-style fact-checking feature: Footnotes​
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Alex Mahadevan​
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TikTok is the latest social media platform to roll out a crowdsourced fact-checking experiment. Its version is called Footnotes.

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​Apple rebrands part of its ads business in major expansion​
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Craig Hale​
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Apple has rebranded its β€˜Search Ads’ to β€˜Apple Ads’ to mark the broader advertising options beyond search results as it looks to generate more income – and help advertisers generate more income – from more sources.

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​See More PPC, Social, Influencer & Content Marketing News in MarketingFOMO​

πŸ’» SEOFOMOer Open For Work

Gagan Ghotra is an SEO Consultant and Google Discover optimisation expert based in Melbourne, Australia. Gagan is known for sharing new search features with SEO community on X, which Google tests, these findings of Gagan are regularly reported by well known SEO publication Search Engine Roundtable.
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A keen student of Google's policies and works with publishers globally to help them align their editorial with the policies and continue to get traffic from Google Search, Gagan also works with publisher teams & help to optimise for getting more traffic from Google Discover.

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Locally in Australia, he works with SMB ecommerce businesses and helps to grow revenue by implementing strategic and revenue driving SEO strategies.

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If you're looking to hire an experienced SEO professional in Australia, get in touch with him via LinkedIn and his Website.

πŸ† SEOFOMOer Of The Week

This week's SEOFOMOer to follow is Nick Wilsdon, CEO and Founder at Torque Partnership, an experienced SEO and digital marketing strategist with +20 years of experience, who deploys high-performance SEO programs across large organisations and global brands.

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With experience working as an SEO consultant at eBay and SEO Lead at Vodafone, Nick is the founder of Torque Partnership, a digital consultancy trusted by enterprise clients with combined revenues exceeding $170bn per year, with expertise in enterprise SEO, edge SEO, as well as SEO programs across multiple international markets. Clients include Four Seasons, Vodafone, eBay Inc., and Estee Lauder Companies.

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Frequent SEO speaker, blogger, and contributor to industry publications such as The Drum, Nick is also an industry judge for the UK and EU Search Awards, as well as European Performance Awards.

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Follow Nick on LinkedIn now.


Thanks for reading, until next week!

Aleyda Solis​
SEO Consultant & Founder
Orainti, SEOFOMO, MarketingFOMO & AI Marketers
​Follow me on ​X​ / Bluesky / ​YouTube​ / ​LinkedIn​ / ​Website​

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SEOFOMO: The Newsletter to Keep up with SEO

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