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๐ธ This Week's SEO News with SEOFOMO [April 20, 2025]
Published about 1 month agoย โขย 8 min read
April 20, 2025 โSubscribe and join +37.3K SEOs and Marketers
๐๏ธ Search Updates and News from Search Engines
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โGoogle Search to redirect its country-level TLDs to Google.comโ โBarry Schwartz / Google Product Updatesโ โGoogle will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you use google.fr (in France), google.ng (in Nigeria), and so on, you will be redirected to Google.com.
โHow are web standards made? [Podcast] โGoogle Search Central / Search off the Record โEver wondered how web standards are made? Martin Splitt and Gary Illyes take you behind the scenes of the internet's governing bodies. From the IETF to the W3C, find out why these standards are crucial for ensuring a consistent and reliable online experience.
[Sponsor]โ โโก AI Content Helper: Content Optimization That Doesnโt Turn Your Brain Off
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Most content optimization tools promise to deliver high-quality content at scale, only to achieve the opposite.
We take a more natural approach, focusing on topics (not just keywords). The goal is not keyword density, but comprehensive content coverage.
So instead of counting the number of keywords to include in your article, Ahrefs' Content Helper uses AI to identify the core topics. It then scores your content, along with your competitorsโ, against those topics in real-time as you write the article.
โThe SEOFOMO Ecommerce SEO in 2025 Survey Results - Insights & Trends โSEOFOMO / Ecommerce SEO โ200+ SEOs working with Ecommerce sites took the SEOFOMO Ecommerce survey, sharing the top challenges, trends and insights when working in SEO with online stores in 2025. Learn about the results here.
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โLink Building Trends Report (2025) โVince Nero / Link Buildingโ โLink building is always a hot-button issue in the SEO community. Buzzstream teamed up with Garrett French of Citation Labs to truly understand where things are going in 2025.
โSEO tools for conquering the HCU and boosting E-E-A-T โGeorge Nguyen / Content Optimizationโ โGoogle's HCU changed content prioritiesโin this new environment, discover the best SEO tools for creating content and increasing your E-E-A-T in this guide by George. โ
โFragmented search ensures the future of SEO โEli Schwartz / Search Trends โSEO stopped being SEO many years ago, when Google became so dominant that no search program paid attention to search engines other than Google. Eli goes through it.
โLLMs Donโt Reward Originality, They Flatten Itโ โDespina Gavoyannisโ Despina explains why in the age of AI-driven search, originality is not the boon we think it is. It might even be a liabilityโฆ or, at best, a long game with no guarantees.
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โI think Google got it wrong with โGenerate โ Groundโ approachโ โDan Petrovicโ โGoogleโs RARR (Retrofit Attribution using Research and Revision) is a clever but fragile BandโAid for LLM hallucinations. Dan contrasts that generate โ ground philosophy with a retrievalโfirst alternative thatโs already proving more robust in production.
[Sponsor]โ โโก Peec AI: Are You Ranking in AI Search Results?
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โQDF Classifierโ โDejan AI โA classifier that determines whether your queries deserve freshness. โ
โFree SEOFOMO News Chrome Extensionโโ โโโโSEOFOMOโโโ โโโStay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension. โ
โSEOFOMO x Conductor NYC Meetup at SEO Week โSEOFOMO, Conductor / New York, USA / Free / April 29, 2025โ โJoin Aleyda Solis, Cindy Krum, Mike King, Lily Ray, and more for SEO panels, quizzes, drinks, snacks, pizzas, giveaways & networking.
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โThe Digital PR Summit โโ โDigitaloft / Manchester, UK / ยฃ99+VAT / May 8, 2025โโ โโThe Digital PR Summit is the go-to event for digital PR professionals, offering two dedicated tracks with 20+ speakers, extensive networking opportunities, and more.
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โโZagreb SEO Summitโ 2025โ โโZagreb SEO Summit / Zagreb, Croatia / +โฌ470 / June 4 - 6, 2025โโ โโJoin Aleyda Solis, Alex Moss, Sarah Pokornรก, Mark Williams-Cook, and more to learn cutting-edge SEO strategies and insights vital to winning in SEO in 2025.
โGoogle loses ad tech monopoly caseโ โEmma Roth, Lauren Feinerโ โThe US DOJ has won its case against Google, which accused it of operating a monopoly in advertising technology.
โ โOpenAI is building a social networkโ โKylie Robison, Alex Heathโ โSam Altmanโs OpenAI has recently started working on an internal prototype social network to rival Elon Muskโs X.
โ โApple rebrands part of its ads business in major expansionโ โCraig Haleโ โApple has rebranded its โSearch Adsโ to โApple Adsโ to mark the broader advertising options beyond search results as it looks to generate more income โ and help advertisers generate more income โ from more sources.
Gagan Ghotra is an SEO Consultant and Google Discover optimisation expert based in Melbourne, Australia. Gagan is known for sharing new search features with SEO community on X, which Google tests, these findings of Gagan are regularly reported by well known SEO publication Search Engine Roundtable. โ
A keen student of Google's policies and works with publishers globally to help them align their editorial with the policies and continue to get traffic from Google Search, Gagan also works with publisher teams & help to optimise for getting more traffic from Google Discover.
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Locally in Australia, he works with SMB ecommerce businesses and helps to grow revenue by implementing strategic and revenue driving SEO strategies.
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If you're looking to hire an experienced SEO professional in Australia, get in touch with him via LinkedIn and his Website.
๐ SEOFOMOer Of The Week
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This week's SEOFOMOer to follow is Nick Wilsdon, CEO and Founder at Torque Partnership, an experienced SEO and digital marketing strategist with +20 years of experience, who deploys high-performance SEO programs across large organisations and global brands.
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With experience working as an SEO consultant at eBay and SEO Lead at Vodafone, Nick is the founder of Torque Partnership, a digital consultancy trusted by enterprise clients with combined revenues exceeding $170bn per year, with expertise in enterprise SEO, edge SEO, as well as SEO programs across multiple international markets. Clients include Four Seasons, Vodafone, eBay Inc., and Estee Lauder Companies.
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Frequent SEO speaker, blogger, and contributor to industry publications such as The Drum, Nick is also an industry judge for the UK and EU Search Awards, as well as European Performance Awards.
Aleyda Solisโ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers โFollow me on โXโ / Bluesky / โYouTubeโ / โLinkedInโ / โWebsiteโ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!