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πΈ This Week's SEO News with SEOFOMO [April 20, 2025]
Published 11 days agoΒ β’Β 8 min read
April 20, 2025 βSubscribe and join +37.3K SEOs and Marketers
ποΈ Search Updates and News from Search Engines
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βGoogle Search to redirect its country-level TLDs to Google.comβ βBarry Schwartz / Google Product Updatesβ βGoogle will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you use google.fr (in France), google.ng (in Nigeria), and so on, you will be redirected to Google.com.
βHow are web standards made? [Podcast] βGoogle Search Central / Search off the Record βEver wondered how web standards are made? Martin Splitt and Gary Illyes take you behind the scenes of the internet's governing bodies. From the IETF to the W3C, find out why these standards are crucial for ensuring a consistent and reliable online experience.
[Sponsor]β ββ‘ AI Content Helper: Content Optimization That Doesnβt Turn Your Brain Off
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Most content optimization tools promise to deliver high-quality content at scale, only to achieve the opposite.
We take a more natural approach, focusing on topics (not just keywords). The goal is not keyword density, but comprehensive content coverage.
So instead of counting the number of keywords to include in your article, Ahrefs' Content Helper uses AI to identify the core topics. It then scores your content, along with your competitorsβ, against those topics in real-time as you write the article.
βThe SEOFOMO Ecommerce SEO in 2025 Survey Results - Insights & Trends βSEOFOMO / Ecommerce SEO β200+ SEOs working with Ecommerce sites took the SEOFOMO Ecommerce survey, sharing the top challenges, trends and insights when working in SEO with online stores in 2025. Learn about the results here.
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βLink Building Trends Report (2025) βVince Nero / Link Buildingβ βLink building is always a hot-button issue in the SEO community. Buzzstream teamed up with Garrett French of Citation Labs to truly understand where things are going in 2025.
βSEO tools for conquering the HCU and boosting E-E-A-T βGeorge Nguyen / Content Optimizationβ βGoogle's HCU changed content prioritiesβin this new environment, discover the best SEO tools for creating content and increasing your E-E-A-T in this guide by George. β
βFragmented search ensures the future of SEO βEli Schwartz / Search Trends βSEO stopped being SEO many years ago, when Google became so dominant that no search program paid attention to search engines other than Google. Eli goes through it.
βLLMs Donβt Reward Originality, They Flatten Itβ βDespina Gavoyannisβ Despina explains why in the age of AI-driven search, originality is not the boon we think it is. It might even be a liabilityβ¦ or, at best, a long game with no guarantees.
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βI think Google got it wrong with βGenerate β Groundβ approachβ βDan Petrovicβ βGoogleβs RARR (Retrofit Attribution using Research and Revision) is a clever but fragile BandβAid for LLM hallucinations. Dan contrasts that generate β ground philosophy with a retrievalβfirst alternative thatβs already proving more robust in production.
[Sponsor]β ββ‘ Peec AI: Are You Ranking in AI Search Results?
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Still stuck optimizing for Google? Your competitors are already moving ahead with AI Search.
Peec AI reveals if, where, and why your brand shows up in ChatGPT, Perplexity, and Google's AI Overviews.
We run your prompts daily across top models and analyze the real, user-facing answers, not just useless API data.
What Youβll Get:
Understand your average visibility, rank, and sentiment
Get insights into what content the models use to generate their answers
View a source breakdown, down to the exact URL
Built for agencies and in-house teams that want to optimize, not just observe.
Plans from β¬90/month.β βTry it risk-free: 7-day money-back guarantee β no questions asked.β βPlus: Get 33% off your first 3 months with the code: SEOFOMO
βQDF Classifierβ βDejan AI βA classifier that determines whether your queries deserve freshness. β
βFree SEOFOMO News Chrome Extensionββ ββββSEOFOMOβββ βββStay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension. β
βSEOFOMO x Conductor NYC Meetup at SEO Week βSEOFOMO, Conductor / New York, USA / Free / April 29, 2025β βJoin Aleyda Solis, Cindy Krum, Mike King, Lily Ray, and more for SEO panels, quizzes, drinks, snacks, pizzas, giveaways & networking.
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βThe Digital PR Summit ββ βDigitaloft / Manchester, UK / Β£99+VAT / May 8, 2025ββ ββThe Digital PR Summit is the go-to event for digital PR professionals, offering two dedicated tracks with 20+ speakers, extensive networking opportunities, and more.
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ββZagreb SEO Summitβ 2025β ββZagreb SEO Summit / Zagreb, Croatia / +β¬470 / June 4 - 6, 2025ββ ββJoin Aleyda Solis, Alex Moss, Sarah PokornΓ‘, Mark Williams-Cook, and more to learn cutting-edge SEO strategies and insights vital to winning in SEO in 2025.
βGoogle loses ad tech monopoly caseβ βEmma Roth, Lauren Feinerβ βThe US DOJ has won its case against Google, which accused it of operating a monopoly in advertising technology.
β βOpenAI is building a social networkβ βKylie Robison, Alex Heathβ βSam Altmanβs OpenAI has recently started working on an internal prototype social network to rival Elon Muskβs X.
β βApple rebrands part of its ads business in major expansionβ βCraig Haleβ βApple has rebranded its βSearch Adsβ to βApple Adsβ to mark the broader advertising options beyond search results as it looks to generate more income β and help advertisers generate more income β from more sources.
Gagan Ghotra is an SEO Consultant and Google Discover optimisation expert based in Melbourne, Australia. Gagan is known for sharing new search features with SEO community on X, which Google tests, these findings of Gagan are regularly reported by well known SEO publication Search Engine Roundtable. β
A keen student of Google's policies and works with publishers globally to help them align their editorial with the policies and continue to get traffic from Google Search, Gagan also works with publisher teams & help to optimise for getting more traffic from Google Discover.
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Locally in Australia, he works with SMB ecommerce businesses and helps to grow revenue by implementing strategic and revenue driving SEO strategies.
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If you're looking to hire an experienced SEO professional in Australia, get in touch with him via LinkedIn and his Website.
π SEOFOMOer Of The Week
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This week's SEOFOMOer to follow is Nick Wilsdon, CEO and Founder at Torque Partnership, an experienced SEO and digital marketing strategist with +20 years of experience, who deploys high-performance SEO programs across large organisations and global brands.
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With experience working as an SEO consultant at eBay and SEO Lead at Vodafone, Nick is the founder of Torque Partnership, a digital consultancy trusted by enterprise clients with combined revenues exceeding $170bn per year, with expertise in enterprise SEO, edge SEO, as well as SEO programs across multiple international markets. Clients include Four Seasons, Vodafone, eBay Inc., and Estee Lauder Companies.
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Frequent SEO speaker, blogger, and contributor to industry publications such as The Drum, Nick is also an industry judge for the UK and EU Search Awards, as well as European Performance Awards.
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!