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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

πŸ“£ This week in SEO with SEOFOMO [Apr 14 2024]

Published about 1 month agoΒ β€’Β 9 min read

The April 14, 2024, SEOFOMO edition
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Subscribe and join +32,800 SEOs and Marketers

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Today's SEOFOMO is brought by Conductor, The Practical GA4 Online Course and Digital Olympus. Take a look πŸ™Œ
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πŸ—žοΈ Search Updates and News from Search Engines

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​Google CEO on the evolution of Search and SGE​
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Danny Goodwin / Google Search Trends​
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Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.

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​Google threatens to cut off news after California proposes paying media outlets​
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Victoria Song / Google Product News​
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Google says it will start removing links to California news websites in a β€œshort term test for a small percentage of California users.”

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​Gemini 1.5 Pro Now Available in 180+ Countries; With Native Audio Understanding, System Instructions, JSON Mode, and More
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Jaclyn Konzelmann, Megan Li / Google Product Updates
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Google announced the expansion of the input modalities for Gemini 1.5 Pro to include audio (speech) understanding in both the Gemini API and Google AI Studio. β€œDevelopers will be able to access our next-generation text embedding model via the Gemini API.”

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​Google Improves INP For Sites Using Consent Management Platforms​
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Matt G. Southern / Google Product Updates​
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Google improves website interactivity metric by collaborating with consent management platforms, yielding faster load times when cookies are accepted.

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​Google Unplugs β€œNotes on Search” Experiment​
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Roger Montti / Google Search Updates​
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Google's Notes Search Labs experiment is ending, something that the search community pretty much viewed as inevitable.

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​Google Updates Carousels (Beta) Structured Data Documentation​
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Roger Montti / Google Search Guidelines​
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Google clarified their Carousels (beta) structured data documentation and added an important detail that was left out of the previous version.

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​Google updates Merchant Center product data specifications​
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Nicola Agius / Google Product Updates​
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The changes for 2024 have been designed to boost the quality of product information in both paid and organic shopping listings.

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​How Google Search serves pages [Video]​
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How Search Works / Google Search Podcast​
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Gary covers how Google Search processes users' queries and serves relevant results.

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[Sponsor / Affiliate]​
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⚑ Top SEO & Content Marketing Trends for 2024

If there’s one thing we all know, it’s that there’s a constantβ€”if not overwhelmingβ€”state of change within SEO and content marketing.

Check out what's trending in 2024 to keep up growth!

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πŸ™‹πŸ»β€β™€οΈ This week's Aleyda's SEO Take

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The March 2024 core update is still in progress (!) and with so many conversations about sites getting hit, I wanted to check how bad it has really been so far among my network. So I created a poll on both Twitter and LinkedIn, asking how followers' sites had been affected by it.

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Despite a similar number of votes in the two platforms, the results were very different:

  • On LinkedIn, 46% of the 404 votes said not seeing an impact so far, followed by 28% seeing a negative impact and 26% a positive one.
  • However, on Twitter 52.8% of the 411 votes said to have seen a negative impact in most cases, while 31.4% said to not seeing an impact and 15% seeing a positive one.

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I hypothesize that my contacts on LinkedIn might likely work more with brands whether agency side or in-house, across many different sectors, from ecommerce to SaaS, as well as publications in some cases. However, on Twitter, a higher share of my contacts might be niche website owners and/or affiliate SEOs, who have seen a bigger negative impact. I know I work with mostly well-known ecommerce and SaaS brands and haven't seen a major negative one.

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I mention this because Google has directly told us that they were going to do this in their "Creating helpful, reliable, people-first content" guidelines, specifically in the section about "Avoid creating search engine-first content", while sharing questions like "Is the content primarily made to attract visits from search engines?" or "Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you'd get search traffic?" to assess it.

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Seeing this, if you're purely relying on ads or affiliates as a monetization method: It might be a good time to develop your own direct product/service offering based on your niche expertise, to diversify your business model and establish a brand around it.

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I shared these among many other thoughts and insights about the March 2024 Google Core and Spam Updates in an AMA-style Webinar organized by Clearscope, along with Barry Schwartz and Ethan Smith. Watch the recording here.​

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πŸ‘Œ This week's SEO Awesomeness

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​Reddit and the 11.4 Million Organic Search Click Funnel
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Steve Paine / Search Trends
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Reddit has overtaken Instagram to become the 6th most visible domain in the Google US Search results.

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​Quora dominates health symptom-related keywords because of their prominence in the 'Discussions and forums' SERP feature
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Glen Allsopp / Search Trends​
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Glen analyzed the top-ranking sites for 1,000 health symptom keywords and found that Google rewards spammed, unhelpful Quora answers with top rankings for some of the most serious health issues humans face.

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​An interesting core update recovery on a domain owned by a Fortune 500 site [Thread]
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Natalia Witczyk / Search Trends
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What initially seemed like a lost SEO cause is now looking promising again. Was some part of the Core Update reversed/tuned down? Natalia goes through it in this thread.

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​Exploring the impact of Google updates on business listings
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Natalya Stecko / Local SEO
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Delve into data revealing Google updates' effects on business listings. Learn how to adjust with key insights in this guide by Natalya.

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​SGE AI Overviews for commercial product queries don't only give more visibility to products but also reviews and guides
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Aleyda Solis / Ecommerce SEO
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Another reason for online stores to invest more in informational content that provides context and support in the buying journey to their customers, that should be also helpful from a conversion standpoint.

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​Advanced Screaming Frog Crawling Tips and Use Cases for Ecommerce Auditing
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Maria Camanes / Ecommerce SEO
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Auditing ecommerce websites with seemingly infinite pages can be a real challenge. Maria shares advanced Screaming Frog crawling tips and how they can be applied to online stores.

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​Internal Link Audits: The Ultimate Guide, by SEOs, for SEOs
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Ryan Jones / Technical SEO
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Discover the importance of internal link audits for SEO success, including types, benefits, and a step-by-step guide to optimizing your site's internal linking.

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​The SEO ROI of Blog Content
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Sara Taher / SEO Measurement
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We are so obsessed with attribution and forecasting so much to build business cases - which is a fair ask - that sometimes, we hinder our progress and limit ourselves. Sara shows how to avoid this in this guide.

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​How To Build Authorship As A Travel Brand
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Dan Taylor / Content Optimization
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Learn how to build your travel brand and establish authorship in the industry. Discover strategies to align your content with Google's E-E-A-T guidelines.

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​How to Appear in Position One in 2024 β€” Whiteboard Friday [Video]​
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Tom Capper / General SEO
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Discover the evolving landscape of position one rankings and seize the opportunities amidst shifting trends in SEO.

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​How To Pitch a Killer SEO Proposal [Presentation]
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Charlie Whitworth / SEO Consulting
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A comprehensive presentation about researching, creating, and delivering the perfect SEO proposal, whether you are in-house, agency side, or an SEO consultant or freelancer.

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​​See more SEO Conversations in the SEOFOMO Forum​

πŸ›  Free(mium) SEO Tools

Are you looking for HARO alternatives to get exposure in major publications? Take a look at the following services, connecting media with expert sources:

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Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolbox​

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[Sponsor / Giveaway]​
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⚑ The Practical GA4 an Online Course by Dana DiTomaso

Regardless of your starting point: beginner, intermediate, experienced, or someone who was handed access to GA4 and told to figure it out β€”The Practical GA4 online course by Dana DiTomaso helps you to unlock the full potential of Google Analytics.

Among other topics, the course covers:

  • Universal Analytics vs GA4
  • Auditing GA4 for configuration issues
  • Configuring events & conversions
  • Using GA4 reporting features
  • How to get Key Insights from GA

The Practical GA4 course is only $279 USD but you get 20% off for being an SEOFOMO subscriber, just use the coupon code: seofomo at checkout.

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PS: You can also win free access to the Practical GA4 Online Course by participating in my LinkedIn giveaway. Check it out.

πŸŽ™οΈ Upcoming SEO Events

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​Webinar: β€œAll-Out” SEO Strategy: Growing a Site From 0 to 1M
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Moz / Online / April 17, 2024
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Learn the SEO strategy that took Aura from an over-reliance on paid ads and branded search traffic to 1M monthly organic traffic with Gaetano DiNardi in this webinar.

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​From Crawling to Content: SEO for News & Publishing Sites Webinar
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Sitebulb / Online / May 8, 2024
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Join Patrick Hathaway, Barry Adams, Emina Demiri-Watson and Caitlin Hathaway to discuss all things SEO for news publishers in this free webinar.
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​See more upcoming SEO events in the new SEOFOMO Hub Events Section!​

πŸ™Œ SEOs and Digital Marketers to Follow

Let's follow these amazing SEOs who are going to participate in the SEOFOMO and Wix NYC Meetup in a couple of days:

Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!​

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[Sponsor / Giveaway]​
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⚑ Win a Free Ticket for the Digital Olympus Conference

Do you want to win a free ticket to the Digital Olympus Conference, where I'll have the chance to speak on May 31st, 2024 in the Netherlands? Then this is the SEOFOMO giveaway for you!

You just need to:

  1. Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
  2. Refer at least 1 people to subscribe to SEOFOMO from today April 7, 2024 until April 27, 2024 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you.

On April 28, 2024, I will randomly choose the winner among those who are subscribed and have referred at least 1 subscriber between today April 7, 2024 and April 27, 2024.

I'll announce the winner over here in SEOFOMO, social media, and will get in touch via email with instructions to follow.
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​Start referring SEOFOMO and participate now!

PS: If you don't want to wait, you can directly register to attend the Digital Olympus Conference now with a 25% discount by using the "SEOFomo25" code before May 5th, 2014.​

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πŸ’™ Refer SEOFOMO to your SEO Friends and Win Rewards

If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:

* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support.
* Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO.
* Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos.
* Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki.
* Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki
* Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com
* Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year
* Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year
* Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year
* Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug

[RH_REFLINK GOES HERE]

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PS: You have referred [RH_TOTREF GOES HERE] people so far!

See how many referrals you have

Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.


Thanks for reading, until next week!

Aleyda Solis, SEO Consultant & Founder
​Follow me on ​X/Twitter​ / ​YouTube​ / ​LinkedIn​ / ​Website​

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SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

by Aleyda Solis

SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!

Read more from SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs

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