SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
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π£ This week in SEO with SEOFOMO [Apr 14 2024]
Published 18 days agoΒ β’Β 9 min read
The April 14, 2024, SEOFOMO edition βSubscribe and join +32,800 SEOs and Marketers
Free SEO Auditing Resources for SEOFOMOers, with 10 checklists, templates and a free extended Sitebulb trial to facilitate your SEO audits.
ποΈ Search Updates and News from Search Engines
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βGoogle CEO on the evolution of Search and SGEβ βDanny Goodwin / Google Search Trendsβ βSundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
βGoogle Unplugs βNotes on Searchβ Experimentβ βRoger Montti / Google Search Updatesβ βGoogle's Notes Search Labs experiment is ending, something that the search community pretty much viewed as inevitable.
βHow Google Search serves pages [Video]β βHow Search Works / Google Search Podcastβ βGary covers how Google Search processes users' queries and serves relevant results.
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[Sponsor / Affiliate]β ββ‘ Top SEO & Content Marketing Trends for 2024
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If thereβs one thing we all know, itβs that thereβs a constantβif not overwhelmingβstate of change within SEO and content marketing.
Check out what's trending in 2024 to keep up growth!
The March 2024 core update is still in progress (!) and with so many conversations about sites getting hit, I wanted to check how bad it has really been so far among my network. So I created a poll on both Twitterand LinkedIn, asking how followers' sites had been affected by it.
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Despite a similar number of votes in the two platforms, the results were very different:
On LinkedIn, 46% of the 404 votes said not seeing an impact so far, followed by 28% seeing a negative impact and 26% a positive one.
However, on Twitter 52.8% of the 411 votes said to have seen a negative impact in most cases, while 31.4% said to not seeing an impact and 15% seeing a positive one.
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I hypothesize that my contacts on LinkedIn might likely work more with brands whether agency side or in-house, across many different sectors, from ecommerce to SaaS, as well as publications in some cases. However, on Twitter, a higher share of my contacts might be niche website owners and/or affiliate SEOs, who have seen a bigger negative impact. I know I work with mostly well-known ecommerce and SaaS brands and haven't seen a major negative one.
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I mention this because Google has directly told us that they were going to do this in their "Creating helpful, reliable, people-first content" guidelines, specifically in the section about "Avoid creating search engine-first content", while sharing questions like "Is the content primarily made to attract visits from search engines?" or "Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you'd get search traffic?" to assess it.
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Seeing this, if you're purely relying on ads or affiliates as a monetization method: It might be a good time to develop your own direct product/service offering based on your niche expertise, to diversify your business model and establish a brand around it.
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I shared these among many other thoughts and insights about the March 2024 Google Core and Spam Updates in an AMA-style Webinar organized by Clearscope, along with Barry Schwartz and Ethan Smith. Watch the recording here.β
βInternal Link Audits: The Ultimate Guide, by SEOs, for SEOs βRyan Jones / Technical SEO βDiscover the importance of internal link audits for SEO success, including types, benefits, and a step-by-step guide to optimizing your site's internal linking.
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βThe SEO ROI of Blog Content βSara Taher / SEO Measurement βWe are so obsessed with attribution and forecasting so much to build business cases - which is a fair ask - that sometimes, we hinder our progress and limit ourselves. Sara shows how to avoid this in this guide.
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βHow To Build Authorship As A Travel Brand βDan Taylor / Content Optimization βLearn how to build your travel brand and establish authorship in the industry. Discover strategies to align your content with Google's E-E-A-T guidelines.
βHow To Pitch a Killer SEO Proposal [Presentation] βCharlie Whitworth / SEO Consulting βA comprehensive presentation about researching, creating, and delivering the perfect SEO proposal, whether you are in-house, agency side, or an SEO consultant or freelancer.
Are you looking for HARO alternatives to get exposure in major publications? Take a look at the following services, connecting media with expert sources:
Looking for more SEO Tools? Take a look at the recently launched SEOFOMO SEO Toolboxβ
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[Sponsor / Giveaway]β ββ‘ The Practical GA4 an Online Course by Dana DiTomaso
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Regardless of your starting point: beginner, intermediate, experienced, or someone who was handed access to GA4 and told to figure it out βThe Practical GA4 online course by Dana DiTomaso helps you to unlock the full potential of Google Analytics.
Among other topics, the course covers:
Universal Analytics vs GA4
Auditing GA4 for configuration issues
Configuring events & conversions
Using GA4 reporting features
How to get Key Insights from GA
The Practical GA4 course is only $279 USD but you get 20% off for being an SEOFOMO subscriber, just use the coupon code: seofomo at checkout.
PS: You can also win free access to the Practical GA4 Online Course by participating in my LinkedIn giveaway. Check it out.
ποΈ Upcoming SEO Events
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βWebinar: βAll-Outβ SEO Strategy: Growing a Site From 0 to 1M βMoz / Online / April 17, 2024 βLearn the SEO strategy that took Aura from an over-reliance on paid ads and branded search traffic to 1M monthly organic traffic with Gaetano DiNardi in this webinar.
Ross Kernez (Twitter/X, LinkedIn), Director of Search At Mavis and Founder at SEO Meetup
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
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[Sponsor / Giveaway]β ββ‘ Win a Free Ticket for the Digital Olympus Conference
Do you want to win a free ticket to the Digital Olympus Conference, where I'll have the chance to speak on May 31st, 2024 in the Netherlands? Then this is the SEOFOMO giveaway for you!
You just need to:
Be an SEOFOMO subscriber (which you'll likely be if you're reading this)
Refer at least 1 people to subscribe to SEOFOMO from today April 7, 2024 until April 27, 2024 by using the SEOFOMO referral system that you can find at the bottom of the newsletter, where a unique link to share SEOFOMO is provided for each of you.
On April 28, 2024, I will randomly choose the winner among those who are subscribed and have referred at least 1 subscriber between today April 7, 2024 and April 27, 2024.
I'll announce the winner over here in SEOFOMO, social media, and will get in touch via email with instructions to follow. β βStart referring SEOFOMO and participate now!
π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
SEOFOMO: The Newsletter to Keep up with SEO; News, Updates, Resources, Tips, Tools & Jobs
by Aleyda Solis
SEOFOMO is a weekly free newsletter sent to +30K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
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