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π₯ The Update is Getting Warmer & More SEO news - July 13, 2025
Today's SEOFOMO is sponsored by Semrush Enterprise π Would you like to advertise in SEOFOMO? Ask here!β
β π βThe Top 3 SEOFOMO News Stories Of The Week
Check out the top trending SEO stories this week on βSEOFOMO Newsβ -these are the most upvoted entries, whether SEO news, guides, or resources- to check out:
ποΈ Search Updates and News from Search Engines
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βAI Mode in Google Search Rolling Out in Indiaββ βBarry Schwartz / Google Product Updatesβ βGoogle began rolling out AI Mode to everyone in India on July 8th, after testing it as an experiment in Labs since June. β ββ
βNew Google Search Console Discussion Forum Search Appearance Filterβ βBarry Schwartz / Google Product Updatesβ βGoogle Search Console now gives you the ability to track the performance of your Discussion forums rich results within the Google search results with a new search appearance filter.
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βShopify is now listed along with Bing as a ChatGPT third-party search providerβ βAleyda Solis / ChatGPT Product Updatesβ βOpenAI added Shopify along with Bing as a third-party search provider in their ChatGPT Search documentation on May 15, 2025; a couple of weeks after their enhanced shopping experience was announced on April 28.
βGoogle June 2025 Core Update Leading To Some Partial HCU Recoveriesβ βBarry Schwartz / Google Search Trendsβ βBarry covers how there are some sites affected by previous core updates and helpful content updates that are experiencing partial recoveries with the latest Google core update.
βSEO for small businesses [Podcast]β βββGoogle Search Central / Search off the Recordββ βIn this episode of Search Off the Record, John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts.
[Sponsor]β ββ‘ Donβt Hit Snooze on Your AI Visibility: 92% of Google AI Searches Only Show ~7 Links
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Googleβs AI Mode is live and a new Semrush study shows 92% of AI Mode responses have links from ~7 domains. These links have 51% overlap with traditional top 10 results. Itβs a big shake up.
While some are left wondering, smart brands see opportunity. AI Optimization (AIO) by Semrush Enterprise helps you track presence in real time and optimize across leading LLMs like Google AI Mode and ChatGPT.
Monitor mentions, sentiment and shopping placements, then build your GEO strategy with tailored recommendations.
βThinking about stopping to invest in informational content due to AIOs/LLMs? Read this and Think again!β βAleyda Solis / Content Optimizationβ βIf you want to get more meaningful visibility in AI search, itβs time to invest even more in in-depth, useful resources, solving common and/or complex issues related to your business arising during your audience's decision-making and buying journey. I show you clear examples of the reason here.
βStatistical Significance in SEO Testing: The Complete Guideβ βRyan Jones / SEO Testingβ βRyan explains how statistical significance validates SEO test results. Discover p-values, confidence levels, and tools that calculate significance automatically.
[Announcement]β ββ‘ Learning AI Search: The Free AI Search Optimization Roadmap
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Learn about AI search optimization (GEO, AEO, LLMO... or whatever you want to call it) with free, reliable guides and resources, from the fundamentals, to technical configurations, content optimization, measurement and the best reliable tools in the market, all curated by Aleyda Solis, bringing you another helpful resource to help advance the community knowledge, this time towards AI search optimization, going through:
The AI Search Landscape
Intro to AI Search Optimization
Content Optimization for AI Search
Brand Authority & Citations for AI Search
Technical Optimization for AI Search
Measure AI search visibility & traffic
AI Search Optimization Tools
AI Search Tracking Tools
Zero spam or fluff. Only useful resources. For free.
βStudy: SearchGPT (Quietly) Abandons Bing and Moves to Googleβ βAlexis Rylkoβ βChatGPT ranked pages have a high overlap with Google search results. The snippet used by SearchGPT is exactly the same as the one in Googleβs search results. There are URLs with the ?srsltid parameter in SearchGPT. And more! Alexis goes through it.
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βRevealed: Hacked Sites & Expired Domains Are Being Used as Sources for ChatGPTβs Recommendationsβ βJames Brockbankβ βIt's not about publishing your own β10 bestβ¦β list and putting yourself at the top. Nor about βparasite SEOβ β paying to place this type of article on an authoritative third-party site. It's about hacked sites and expired domains level of manipulation. James explains more.
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β3 AI search insights from analyzing 19 million citations from Google AI Modeβ βJosh Blyskalβ β1. Google cites itself more than anyone else. 2. ChatGPT leans heavily on a short list of trusted domains, while Google AI Mode spreads its attention far more widely. 3. Google AI Mode pulls from 8.98 unique domains on average for each prompt, compared to 5.12 for ChatGPT. Learn more about these from Josh.
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βAre AI Overviews Worth Pursuing? βMeghan Pahinui βMeghan goes through practical strategies to analyze keyword performance, redefine success metrics, and adapt your content to thrive in the era of AIOs.
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βCan AI Responses Be Influenced? A Controlled GEO Experiment βOliver Sissonsβ βFind out if and how large language models can be influenced in this controlled GEO experiment. βYes, we did manage to influence the responses generated by some AI modelsβ.
βNo, llms.txt is not the βnew meta keywordsββ βCarolyn Shelbyβ βSEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how it could shape your AI visibility tomorrow. Carolyn goes through it.
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βThis Is Why AI Wonβt Take Your Job (Yet)β βGiulia Panozzoβ βThe debate of the year is clear: Is AI going to take our jobs? Learn what cognitive-based research reveals about the future of our industry.
βWaikay - What AI Knows About Youβ βWaikayβ ββUnderstand how AI sees your brand. Uncover vital knowledge gaps, track your brand's visibility against competitors, and get actionable plans to dominate your niche.
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ββFree SEOFOMO News Chrome Extensionβββ βββββSEOFOMOββββ ββββStay up-to-date with SEO effortlessly, right from your browser, using the free SEOFOMO News Chrome Extension.
βNottingham Digital Summit βNottingham Digital Summit / Nottingham, UK / Β£85 / September 25, 2025β βJoin Barry Adams, Hannah Smith, Tom Capper, and more to learn about PPC, SEO, UX, Creative, Content Marketing, Social Media, and more.
Sarah PokornΓ‘ is SEO Manager at Whitepress, previously Digital Marketing Director at Dragon Metrics and Argos Multilingual. With 12 years of experience in high-level corporate marketing roles, she specializes in consumer psychology, using her degree in psychology to develop strategies that deeply connect with audiences.
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As a consultant and public speaker, she shares her expertise to help businesses leverage the human behaviour behind what they do, in turn increasing conversions and improving sales.
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A European Search Awards finalist, she has spoken at BrightonSEO, SEO Square, Zagreb SEO Summit among many other conferences.
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Learn more about Sarah and follow her on LinkedIn now.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO, MarketingFOMO & AI Marketers βFollow me on βXβ / Bluesky / βYouTubeβ / βLinkedInβ / βWebsiteβ
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SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!