The Top in SEO This Week with #SEOFOMO 🇺🇦

Hello, #SEOFOMOerThe January 22nd, 2023 edition of #SEOFOMO is here

🗞️ Search Updates & News from Search Engines

Google Search Drops Playable Podcast Rich Snippets
Barry Schwartz / Search Updates
“Google seems to have removed the recent episodes' playable rich results for podcasts, where Google would show the recent podcasts under a specific search result.”

Google is freaking out about ChatGPT
Richard Lawler and James Vincent / Search Trends
The New York Times reports Google founders Larry Page and Sergey Brin have discussed its response to ChatGPT, with plans to launch over 20 AI products this year, including a demo of its own search chatbot.

Google Research, 2022 & Beyond: Language, Vision and Generative Models
Jeff Dean / Google Research
Jeff has started a blog post series in which researchers across Google will highlight some exciting progress made in 2022 and present their vision for 2023 and beyond, discussing language, computer vision, multi-modal models, and generative machine learning models.

Merchant Listing Experiences Eligibility (6 Tips) [Video]
Google Search Central / Ecommerce Essentials
Alan Kent shares 6 tips to optimize your product information to become eligible for merchant listing experiences from product snippets to image search.

Google employees scramble for answers after layoffs hit long-tenured and recently promoted employees
Jennifer Elias / Search Business
Google announced it was cutting 12K employees, roughly 6% of the full-time workforce: "While employees had been bracing for a potential layoff, they are questioning leadership about the criteria for layoffs". PS: I hope none of the Search Relations team members -who are so valuable to the SEO community- are impacted.

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👌This week's SEO Awesomeness

The State of Technical SEO Report 2023
Aira, Women in Tech SEO / Technical SEO
Take a look at the insights from over 500 SEOs who answered the State of Technical SEO survey, from the impact of technical SEO, to tools and platforms, careers, and more.

IndexWatch 2022 – Google US SEO Visibility Winners
Lily Ray / General SEO
2022 was yet another volatile year in Google’s search results, with the announcement of the new Helpful Content system, major algorithm updates rolling out concurrently, and more. This issue of IndexWatch analyses the winning domains in Google Search US.

Lazy-loading LCP images: Why does this Anti-Pattern Happen?
Estela Franco / Core Web Vitals
When the LCP element is an image, it’s critical to ensure that it’s rendered as quickly as possible. Estela goes through some likely culprits within major Web platforms that may be causing LCP images to be lazy-loaded.

How to Write An Optimised Content Brief
Andy Chadwick / Content Optimization
Andy explains how to consistently create comprehensive content briefs manually and using tools that take SEO into consideration and can translate into insightful, attractive and optimized content.

24 Experts Share How They Are Using ChatGPT To Help With SEO Efforts
Matt Tutt / SEO Automation
Matt asked 24 SEO and digital marketing specialists to share how they use ChatGPT in their marketing or SEO processes. Check them out.

8 SEO Testing Tools Explained, Compared & Reviewed
Logan Bryant / SEO Testing
There are now a few tools that make it a lot easier to run, measure and report your SEO tests. Logan goes through and reviews the most popular ones.

How to Optimize Your Podcast for Google Search
Mordy Oberstein / Podcast SEO
Your podcast appearing prominently on Google’s result pages is powerful for both brand awareness and building a listenership. The problem is, the process to grow your podcast’s organic visibility on Google is somewhat elusive. Learn all what you need to know in this guide from Mordy.

Old content, new value: How and why you should refresh content
Ann Smarty / Content Optimization
In this guide, Ann shares the importance of effectively refreshing your existing content for renewed value and how to do it. Take a look!

CNET Pauses Publishing AI-written Stories After Disclosure Controversy
Mia Sato / Content Optimization
“In a staff call on Friday, CNET leadership told staff it was pausing all AI-generated content for now. Top executives at Red Ventures, the firm that owns CNET and other websites, also offered more details on the company’s AI tool.”

Enterprise SEO on Edge feat. Nick Wilsdon [Video]
Olesia Korobka and Nick Wilsdon / Enterprise SEO
In this video, Nick Wilsdon discusses the importance of Edge SEO as CDN networks continue to evolve and offer increased processing and storage capabilities. He also covers the costs and tech stack required for working with Edge SEO and how it can be especially beneficial for large enterprise sites.

SEO and Impostor Syndrome: How to Overcome It and Conquer the Fear of Failure
Sara Fernández Carmona / SEO Careers
Discover what is impostor syndrome and how it affects SEO professionals, its causes and how to combat it in order to continue progressing with confidence in our professional trajectory as SEOs.

BarbadosSEO Is Now Accepting Speaker Pitches For November Event
BarbadosSEO / Search Conferences
BarbadosSEO is coming back from November 15th to 17th and is now accepting speaker pitches and sponsorship inquiries.

[Sponsor]
⚡ How a PR link-building campaign can be timed around an event to maximize its link-earning potential

With digital PR, it’s a great idea to pay attention not just to the idea, but also to the timing of the story, in order to maximize a campaign’s potential.

In this case study, Fery from Search Intelligence explains how a link-building campaign landed links and placements in USA Today, Yahoo News, Sky News, and many other news publications, with a story about how to shop safely online during black friday.

If they would have launched this story a week ago, it would not have had the success that they wanted.

Learn about the steps they followed, from creating a press release with the relevant advice, to sending it to journalists who had covered online shopping and cyber-security in the past (using Roxhill and Muckrack).

Read the full case study here.

💸 New Digital Marketing & SEO Jobs

See more digital marketing and SEO jobs at the new #SEOFOMO Job Pallet, curating the best SEO and Digital Marketing Jobs in top companies; whether remote, hybrid, or in-person.

Are you open to a new exciting role? Join the #SEOFOMO Talent Collective, featuring SEOs & Digital Marketers open for job opportunities (with control over what details to share about your profile), to be matched with top companies looking to hire specialists.
🛠 Free SEO Tool of the Week

Draft & Goal: ChatGPT - GPT3 Content Detector
Vincent Terrasi
This AI content detection tool analyzes different fingerprints left by the AI models that allow it to determine if a text is AI or human-written.

🙌 The #SEOFOMO's SEO & Digital Marketers to Follow

Let's follow these amazing Paid Media specialists:

Navah Hopkins (Twitter, LinkedIn), Paid Media Consultant & President Navah Hopkins LLC
Susan Wenograd (Twitter, LinkedIn), Growth & Demand Generation Consultant
Samantha Noble (Twitter, LinkedIn), Founder at Biddable Moments, Paid Media Consultant
Akvile DeFazio (Twitter, LinkedIn), President and Social Media Advertising Specialist at AKvertise, Inc.
Adam Riemer (Twitter, LinkedIn), Online Marketing and Advertising consultant
Ned Poulter (Twitter, LinkedIn), CEO & Founder of Pole Star Digital

Follow. Them. Now. 👏

Expect more awesome digital marketers to follow every week. Do you have any suggestions? Please let me know over Twitter or LinkedIn.

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💡 Non-SEO focused awesomeness

Google Optimize Sunset
Google Optimize Resource Hub / Product Updates
“Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Any experiments and personalizations still active on that date will end.”

How to write an Amazon-style narrative memo
Tom Critchlow / Communication
In 2004 Jeff Bezos banned PowerPoint inside Amazon, and replaced them with 4-page memos (later expanded to 6-page memos). Learn how to create them with Tom.

How to Filter for Organic Traffic in Google Looker Studio With GA4 Connector?
Corina Burri / Analytics
Corina wanted a table to show the pages with the highest organic traffic, but there are no segments in Looker Studio. Learn how she uses filters to get the work done in Looker.

The anatomy of a six-figure email course
Brennan Dunn / Online Courses
Brenan shares how he treated his email course "Charge What You’re Worth" like a first-class product for success.

"I earn $40,000+ per month as a solo creator. If I had to start over, here's what I'd do" [Thread]
Jay Clouse / Entrepreneurship
Start a weekly newsletter, go hard on Twitter, repurpose your best thread, and more actionable advice by Jay.

My 8 Best Techniques for Evaluating Character
Ted Gioia / Self Development
These methods have helped Ted enormously—and can save you much heartache and anxiety when evaluating people's character.

💪 This week's #SEOFOMO Featured Supporters
A huge THANK YOU to loyal #SEOFOMOers referring +5 subscribers

Raf Chomsky, CEO of huskyhamster.com & non.agency

... You rock 👏

If you want to be featured here, take a look below at the #SEOFOMO rewards program.

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👀 Do you have Feedback?
As usual, if you want to give me any heads up of worthy SEO resources to include next week, you want to be featured, sponsor or any feedback of anything to improve in #SEOFOMO, just reply to this email and let me know. Until next week, keep safe and remember, don't have FOMO, with #SEOFOMO you'll always have SEO awesomeness in your inbox. 👌

Aleyda Solis
SEO Consultant & Founder
Follow me on Twitter / YouTube / LinkedIn / Facebook / Website

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SEOFOMO: The Newsletter to Keep up with SEO

The Top in SEO This Week with #SEOFOMO 🇺🇦

SEOFOMO: The Newsletter to Keep up with SEO